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Uploaded byAbhishek Malpani
Seed marketing
This document discusses key aspects of seed marketing including demand forecasting, marketing structure, storage, sales promotion, post-sales service, and economics of seed production and pricing. It notes that seed marketing covers activities from seed production to consumption and refers specifically to acquiring, selling, storing, and delivering packaged seeds as well as promotional activities. Key factors in demand forecasting are outlined. Public and private marketing structures are described involving organizations at different levels moving from producers to farmers. Arrangements for grassroots seed storage are recommended. Various sales promotion methods are listed including print, electronic, field demonstrations and educational outreach. Post-sales services of technical help and complaint response are highlighted. Finally, the document outlines cost components involved in seed production and
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