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ACHARYANARENDRADEVAUNIVERSITYOFAGRICULTUREANDTECHNOLOGY,KUMARGANJ,AYODHYA
PresentationOn:
 Classificationof products
 Product life cycle
 New-product development
Submitted to:
Dr. Ashutosh Chaturvedi
Department of MBA (Agribusiness)
Submitted by:
Anshut Chitransh
ID – A-12354/21
MBA (Agribusiness)
CONTENT
1. CLASSIFICATION OF PRODUCTS
2. PRODUCT LIFE CYCLE
3. STAGES OF PLC
4. NEW PRODUCT DEVELOPMENT
5. STAGES IN NEW PRODUCT DEVELOPMENT
6. 4 U’s by MICHAEL SKOK
7. TYPES OF NEW PRODUCT DEVELOPMENT
CLASSIFICATION
OF
PRODUCTS
Product Classification
It can be done in a variety of perspectives i.e.
1. Consumer-Goods Classification
Classified on the basis of shopping habits
2. Durability and Tangibility
3. Industrial-Goods Classification
Classified in terms of their relative cost and how they enter the
production process.
1. Consumer Product Classification
Contd…
Contd…
Contd…
2. Durability and Tangibility
Contd…
Contd…
3. Industrial-Goods Classification
Contd…
Contd…
Contd…
Contd…
Contd…
Contd…

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Classification of products.pptx