Private companies play a major role in India's insurance industry. The major players in life insurance are LIC, ICICI Prudential Life Insurance, Bajaj Allianz Life Insurance, and Birla Sun Life Insurance. The major players in general insurance are GIC, TATA AIG General Insurance, and Bajaj Allianz General Insurance. The market share of LIC has declined since private companies entered the market. ICICI Prudential Life Insurance is a joint venture between ICICI and Prudential plc that offers various savings, protection, retirement, and group insurance plans.