This document discusses a marketing project for a new mobile handset brand called Vavix Mobiles. The project covers the history of mobiles, product details of the new Vavix VX201 handset, competitors in the market, distribution channels, promotion strategies, and profit margins. Vavix Mobiles will compete against top brands like Nokia, Samsung, Blackberry, HTC and LG. It plans to produce 2000 handsets initially, with half stored in warehouses and the other half sent to market through road transportation and a two-level distribution channel. Promotion efforts will include advertisements in newspapers, radio, hoardings, websites and SMS.

1. Marketing
Management
Compiled By:-
Dhrumil Shah
12-D Roll No. 1603408
Navrachana School, Sama
Academic Year 2012-13
Business
Studies
Project

2. TOPICS COVERED
The topics which I have covered in my project
are as follows-
o History of Mobiles
o Product details
o Label
o Competitors information, U.S.P along with their price range
o Market Situation of competitors
o Permissions & Licenses
o Warehousing techniques
o Packaging
o Means of transportation 2

3. o Channels of distribution
o Ways of promotion
o Cost effective techniques
o Schemes forWholesalers, Retailers & Consumers
o Profit margin
o Competitors selling price
o Grading & Standardization
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4. I have undertaken Marketing of Mobiles as I have a keen interest
in mobiles.
The project deals in the launch of mobiles handsets. The brand
name of my firm is Vavix Mobiles which is about to launch its
first handset VX201 & the features being as follows:
o5.2” full touch screen
oAndroid 4.1 Jellybean
o10MP camera with LED flash
o5MP front camera
oBluetooth 4.0
oWifi
oNavigator
oE-book reader
o1024*600 pixcels
oHD videos
INTRODUCTION
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Communication
Simplified

5. COMPETITORS
My firm will compete against giants like:
o Nokia
o Samsung
o Blackberry
o Htc
o LG
The above companies are in the order of their
respective market shares; 38.2%, 25.3%, 4.7%, 3%
& 2.5%.
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6. PRICE RANGE
The selling price of my product will be as follows:
o Manufacturer- Rs. 11,300
o Wholesaler- Rs. 11,865
o Retailer- Rs. 13,288
The above prices are calculated on the following percentage:
o Manufacturer- 13%
o Wholesaler- 5%
o Retailer- 12%
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7. FAVORITE TOPIC
My favorite topic in the project isWays of Promotion as
promotion ensures that the customers are aware of the product
which has just entered the market.
It also persuades them to buy the product and remind them
continuously about why they may want to buy it.
The ways which I have selected to promote mobiles are:
o Display advertisements in newspapers
o Radio advertisements
o Hoardings
o Web advertising through social networking sites
o Sms advertisements 7

8. SUMMARY
The world’s first mobile was invented by Motorola in 1973 which
weighed 1 kg.
The importance of mobiles has changed tremendously over the
years. Mobiles have become a necessity as nowadays hawkers
are also seen having them.This is mainly due to marketing of
mobiles.
Vavix Mobiles will cater to the needs from youngsters to elderly
as the mobiles are with latest technology & are affordable.
The firm plans to produce 2000 handsets, 1000 will be stored in
warehouses & the rest be will be sent to the market. Roadways will
be selected for transportation.Two level channel will be used for
the distribution of mobiles.The project also discusses the different
ways of promotion, cost effective techniques & schemes. 8