This will cover understanding the value of the Digital Marketing & Measurement Model and how to create one for yourself. This will identify if your campaign was a success or a failure.
Inbound Marketing Vs Outbound Marketingkarthikzinavo
Inbound marketing is the practice of bringing warm, qualified leads into your sales funnel rather than reaching outward to cold targets.
Outbound Marketing,also known as traditional marketing, has been the main marketing strategy for the past century.
Every business owner wants to attract more customers, convert prospects to sales and want more referrals from customers. Ramon shares how the three principles of "Attract, Sell, Wow" can help your business upgrade its marketing and sales processes and bring in more sales. Marketing and sales can be tough. However, by following these simple principles Ramon helps small business owners and entrepreneurs better understand how they can improve their marketing and get better results. By attending Ramon's session - you'll learn specific best practices to attract more leads (prospective customers). You'll learn that selling is really about further educating the customer. Finally, Ramon will share with you the importance of wowing customers so they buy from you again and refer business to you.
How Consumers Buy Today - Harnessing the Buying Journey to Get More CustomersTodd Ebert
It’s not debatable that the Internet and social media have changed the way we communicate, learn, work, play, and buy. So, have you taken the time to really think about the process your customers take to find you, research you, compare you to competitors, and ultimately choose you? We call that process the consumer buying journey, and this ebook explains how to apply it to your marketing strategy in order to get more customers.
11 Consumer Behavior Secrets to Improve Automated MarketingGetResponse
Webinar presentation by Jamie Turner for GetResponse revealing consumer behavior secrets and how you can use it for your automated marketing campaigns.
For small, community-based service businesses it is often hard to know what business development approaches are best.
Which activities and programs produce the best bang for your buck - word of mouth, direct advertising, e-mail and online marketing, participation in community events, or street-based “guerilla marketing?”
This webinar addresses best practices in the industry and offers practical advice on choosing the right and most cost effective strategy for your venture.
Joining the conversation are three experts with extensive experience in business development.
They discussed the latest and most cost effective strategies for winning over small business and nonprofit customers.
Inbound Marketing Vs Outbound Marketingkarthikzinavo
Inbound marketing is the practice of bringing warm, qualified leads into your sales funnel rather than reaching outward to cold targets.
Outbound Marketing,also known as traditional marketing, has been the main marketing strategy for the past century.
Every business owner wants to attract more customers, convert prospects to sales and want more referrals from customers. Ramon shares how the three principles of "Attract, Sell, Wow" can help your business upgrade its marketing and sales processes and bring in more sales. Marketing and sales can be tough. However, by following these simple principles Ramon helps small business owners and entrepreneurs better understand how they can improve their marketing and get better results. By attending Ramon's session - you'll learn specific best practices to attract more leads (prospective customers). You'll learn that selling is really about further educating the customer. Finally, Ramon will share with you the importance of wowing customers so they buy from you again and refer business to you.
How Consumers Buy Today - Harnessing the Buying Journey to Get More CustomersTodd Ebert
It’s not debatable that the Internet and social media have changed the way we communicate, learn, work, play, and buy. So, have you taken the time to really think about the process your customers take to find you, research you, compare you to competitors, and ultimately choose you? We call that process the consumer buying journey, and this ebook explains how to apply it to your marketing strategy in order to get more customers.
11 Consumer Behavior Secrets to Improve Automated MarketingGetResponse
Webinar presentation by Jamie Turner for GetResponse revealing consumer behavior secrets and how you can use it for your automated marketing campaigns.
For small, community-based service businesses it is often hard to know what business development approaches are best.
Which activities and programs produce the best bang for your buck - word of mouth, direct advertising, e-mail and online marketing, participation in community events, or street-based “guerilla marketing?”
This webinar addresses best practices in the industry and offers practical advice on choosing the right and most cost effective strategy for your venture.
Joining the conversation are three experts with extensive experience in business development.
They discussed the latest and most cost effective strategies for winning over small business and nonprofit customers.
How to Focus on Inbound Marketing Using Content + Social Media, by Shelly KramerY'all Connect
Shelly Kramer
Y'all Connect Presented by Alabama Power
July 23, 2013
Birmingham, Alabama
Content marketing and social media are the cornerstones of any inbound marketing (and integrated marketing) strategy. As brands and agencies rush to create branded content, they are often realizing that great content alone isn’t enough.
Some 76 percent of marketers who have strategic SEO campaigns in place also invest in the development of branded content as part of an inbound marketing strategy. Inbound marketing has been predicted to eclipse any other kind of marketing efforts by 2015 (and we think that sooner is probably a safe bet). So if you want to know more about using content marketing and a solid content strategy paired with the power of social media channels to get eyeballs to your content, this is the session for you.
Takeaways:
• Learn how high growth companies (large and small) are using inbound marketing to drive leads and sales in both B2B and B2C markets.
• The Power of Data: How to use analytics to drive your content and social strategies.
• Tactics for identifying your most effective corporate assets and strategies for using them.
• How to utilize your internal resources to help create effective content.
• Learn how to give your content legs (and make your team feel like they’re a bunch of superstars).
• Tracking and Measurement. Data is a critical component of the social and content marketing efforts. Learn how to create monthly reports that will help you monitor and track the effectiveness of your efforts and use this data to guide your strategy moving forward.
My view on 7 fundamental pillars of marketing.
1. Mindset - always be helping
2. Usefulness - marketing so useful people would pay for it
3. Trio of Owned, Earned, Paid Media
4. Marketing Automation
5. "Smarketing" - Integrated Sales & Marketing team
6. Continuous Measurement, Testing & Optimization
7. Product that markets itself
General overview of Sales Navigator tailored specifically for business development teams for professional services companies. Speaker is Kathryn Dobkin. Goes over Leadbuilder, Advanced Search, InMail tactics.
How to get Personal with Marketing AutomationGetResponse
Webinar presentation by Kath Pay of Holistic Email Marketing for GetResponse. Find out what are the best ways to personalize your email marketing campaigns, how to leverage touch points through marketing automation, and see real life business examples of using marketing automation in action.
This presentation was given at the Techniya Conference in 2016. You will learn what marketing automation is, why it is important and how it can work for you.
Content Marketing: Case studies and strategies for successMarketingSherpa
Presentation by Erin Hogg, Reporter, MECLABS, at UNF's Social Media Marketing class.
This presentation explores the familial relationship of content marketing and social media.
It also provides real examples and case studies of how content marketing is linked to sales and the concept of relationship marketing and establishing a life-long customer by building up company reputation and trust.
Live from IRCE: Key insights from the MarketingSherpa E-commerce Benchmark StudyMarketingSherpa
What drives e-commerce marketing success today?
MarketingSherpa, thanks to a research grant by Magento, an eBay company, embarked on a nine-month research project to help answer this question. The result is the MarketingSherpa E-commerce Benchmark Study, which addresses 25 core e-commerce questions based on responses from 4,346 marketers.
Join us for this special MarketingSherpa webinar, broadcast live from the world’s largest e-commerce event – IRCE 2014 – where marketing thought leaders will discuss key charts from the Benchmark Study, and how e-commerce marketers can use this data to overcome challenges and improve results in their own companies. You’ll learn from three expert marketers as they discuss:
• Overall e-commerce conversion rates
• Channels that drive significant traffic
• Barriers to growth that e-commerce marketers face
This webinar is sponsored by Magento.
Download your complimentary copy of the MarketingSherpa E-commerce Benchmark Study: MarketingSherpa.com/Ecommerce
Email Deliverability Tips from the ExpertsGetResponse
Email Deliverability as presented by GetResponse Compliance and Deliverability Team. Learn about the do's and don'ts of email deliverability. Find out how to manage subscribers' expectations and your email list to maintain high sender reputation and good relations with your audience.
There are a ton of organic (content: blog, podcast, whitepaper...; SEO; Social, Email..) and Paid (PPC, FB, PR...) channel - How to pick the right customer acquisition channel for my startup?
Regardless of channel, what are the basics of creating compelling copy, creatives, messages etc.
How to scale once you've identified target customer, channel, and message
Overseas online sales strategy for Chinese BrandsOxygen 2.0
In this presentation for Chinese brands Oxygen 2.0 highlights how to use inbound marketing best practices in tandem with Western social media channels such as Facebook, Twitter, LinkedIn, Pinterest etc. to increase website traffic, increase sales qualified leads, increase customer acquisition, increase market share and increase revenue
The 30 Greatest Lead Generation Tips, Tricks & IdeasMarketing Genome
Check out these proven - yet often overlooked - lead generation strategies. Generating leads is a marketer's single most important objective. Yet, only 1 in 10 marketers say their lead generation efforts are highly efficient and effective.
That's why we've compiled the 30 greatest lead generation lessons in this brand new guide, so you can start reeling in those leads.
Download these 30 tips to learn:
• What makes the best lead-generating content
• What drives killer landing page performance
• How to create offers that are impossible to ignore
• Secret website optimization tips with A/B testing
Do you have the perfect email marketing program? Think again, because there is no such thing as a perfect email program.
However, if you want to stay ahead of the game this presentation will challenge you with some questions to see how close you come to being awesome.
This presentation is created with love and 21 years of email marketing experience on the client, agency, and vendor sides.
[Webinar] Three Ways to Scale ABM Success with PersonalizationEngagio
Account-based marketing (ABM) programs are on the rise, and for good reason. When executed well, ABM improves collaboration with sales, grows deal size, and helps focus marketing efforts where they can have the largest impact.
In this webinar with MarketingProfs, we'll explore the role personalization plays in mastering ABM outreach for maximum impact.
You'll learn how to:
- Identify which communications must be personalized
- Consider which triggers should be used to automate personalization prompt
- Leverage your outbound calling engine to drive up conversions
Ecommerce School: Roger Lopez on Content Strategy Framework for Ecommerce Web...Hypepotamus
This will cover recommendations for how an ecommerce site should build a content strategy with the aim of becoming more useful and therefore helping with SEO performance in the mid to long term.
How to Focus on Inbound Marketing Using Content + Social Media, by Shelly KramerY'all Connect
Shelly Kramer
Y'all Connect Presented by Alabama Power
July 23, 2013
Birmingham, Alabama
Content marketing and social media are the cornerstones of any inbound marketing (and integrated marketing) strategy. As brands and agencies rush to create branded content, they are often realizing that great content alone isn’t enough.
Some 76 percent of marketers who have strategic SEO campaigns in place also invest in the development of branded content as part of an inbound marketing strategy. Inbound marketing has been predicted to eclipse any other kind of marketing efforts by 2015 (and we think that sooner is probably a safe bet). So if you want to know more about using content marketing and a solid content strategy paired with the power of social media channels to get eyeballs to your content, this is the session for you.
Takeaways:
• Learn how high growth companies (large and small) are using inbound marketing to drive leads and sales in both B2B and B2C markets.
• The Power of Data: How to use analytics to drive your content and social strategies.
• Tactics for identifying your most effective corporate assets and strategies for using them.
• How to utilize your internal resources to help create effective content.
• Learn how to give your content legs (and make your team feel like they’re a bunch of superstars).
• Tracking and Measurement. Data is a critical component of the social and content marketing efforts. Learn how to create monthly reports that will help you monitor and track the effectiveness of your efforts and use this data to guide your strategy moving forward.
My view on 7 fundamental pillars of marketing.
1. Mindset - always be helping
2. Usefulness - marketing so useful people would pay for it
3. Trio of Owned, Earned, Paid Media
4. Marketing Automation
5. "Smarketing" - Integrated Sales & Marketing team
6. Continuous Measurement, Testing & Optimization
7. Product that markets itself
General overview of Sales Navigator tailored specifically for business development teams for professional services companies. Speaker is Kathryn Dobkin. Goes over Leadbuilder, Advanced Search, InMail tactics.
How to get Personal with Marketing AutomationGetResponse
Webinar presentation by Kath Pay of Holistic Email Marketing for GetResponse. Find out what are the best ways to personalize your email marketing campaigns, how to leverage touch points through marketing automation, and see real life business examples of using marketing automation in action.
This presentation was given at the Techniya Conference in 2016. You will learn what marketing automation is, why it is important and how it can work for you.
Content Marketing: Case studies and strategies for successMarketingSherpa
Presentation by Erin Hogg, Reporter, MECLABS, at UNF's Social Media Marketing class.
This presentation explores the familial relationship of content marketing and social media.
It also provides real examples and case studies of how content marketing is linked to sales and the concept of relationship marketing and establishing a life-long customer by building up company reputation and trust.
Live from IRCE: Key insights from the MarketingSherpa E-commerce Benchmark StudyMarketingSherpa
What drives e-commerce marketing success today?
MarketingSherpa, thanks to a research grant by Magento, an eBay company, embarked on a nine-month research project to help answer this question. The result is the MarketingSherpa E-commerce Benchmark Study, which addresses 25 core e-commerce questions based on responses from 4,346 marketers.
Join us for this special MarketingSherpa webinar, broadcast live from the world’s largest e-commerce event – IRCE 2014 – where marketing thought leaders will discuss key charts from the Benchmark Study, and how e-commerce marketers can use this data to overcome challenges and improve results in their own companies. You’ll learn from three expert marketers as they discuss:
• Overall e-commerce conversion rates
• Channels that drive significant traffic
• Barriers to growth that e-commerce marketers face
This webinar is sponsored by Magento.
Download your complimentary copy of the MarketingSherpa E-commerce Benchmark Study: MarketingSherpa.com/Ecommerce
Email Deliverability Tips from the ExpertsGetResponse
Email Deliverability as presented by GetResponse Compliance and Deliverability Team. Learn about the do's and don'ts of email deliverability. Find out how to manage subscribers' expectations and your email list to maintain high sender reputation and good relations with your audience.
There are a ton of organic (content: blog, podcast, whitepaper...; SEO; Social, Email..) and Paid (PPC, FB, PR...) channel - How to pick the right customer acquisition channel for my startup?
Regardless of channel, what are the basics of creating compelling copy, creatives, messages etc.
How to scale once you've identified target customer, channel, and message
Overseas online sales strategy for Chinese BrandsOxygen 2.0
In this presentation for Chinese brands Oxygen 2.0 highlights how to use inbound marketing best practices in tandem with Western social media channels such as Facebook, Twitter, LinkedIn, Pinterest etc. to increase website traffic, increase sales qualified leads, increase customer acquisition, increase market share and increase revenue
The 30 Greatest Lead Generation Tips, Tricks & IdeasMarketing Genome
Check out these proven - yet often overlooked - lead generation strategies. Generating leads is a marketer's single most important objective. Yet, only 1 in 10 marketers say their lead generation efforts are highly efficient and effective.
That's why we've compiled the 30 greatest lead generation lessons in this brand new guide, so you can start reeling in those leads.
Download these 30 tips to learn:
• What makes the best lead-generating content
• What drives killer landing page performance
• How to create offers that are impossible to ignore
• Secret website optimization tips with A/B testing
Do you have the perfect email marketing program? Think again, because there is no such thing as a perfect email program.
However, if you want to stay ahead of the game this presentation will challenge you with some questions to see how close you come to being awesome.
This presentation is created with love and 21 years of email marketing experience on the client, agency, and vendor sides.
[Webinar] Three Ways to Scale ABM Success with PersonalizationEngagio
Account-based marketing (ABM) programs are on the rise, and for good reason. When executed well, ABM improves collaboration with sales, grows deal size, and helps focus marketing efforts where they can have the largest impact.
In this webinar with MarketingProfs, we'll explore the role personalization plays in mastering ABM outreach for maximum impact.
You'll learn how to:
- Identify which communications must be personalized
- Consider which triggers should be used to automate personalization prompt
- Leverage your outbound calling engine to drive up conversions
Ecommerce School: Roger Lopez on Content Strategy Framework for Ecommerce Web...Hypepotamus
This will cover recommendations for how an ecommerce site should build a content strategy with the aim of becoming more useful and therefore helping with SEO performance in the mid to long term.
Bloomberg Intelligence: India Budget: Petroleum ImpactBloomberg LP
India’s Budget: Petroleum Impact http://bloom.bg/1wSAOcS
India’s budget due Feb. 28 may include details on how to refocus the country’s energy subsidies. This may help reduce the budget deficit while also freeing up funds for India firms to invest in oil and gas exploration and much-needed infrastructure.
The government, trying to sell state assets to cut the deficit, may have to address investor concerns regarding subsidy allocations and natural-gas prices. Investors will be watching for evidence that Modi’s planned reforms are achievable.
By 2017, Southern Fried Supernova will be Atlanta’s global signature event, featuring the best of the arts, technology, and startups. This vision shouldn’t surprise anyone. We’re just building on Atlanta’s strengths and a long history of being bold. When you consider this history and the five-year vision, our 2013 goals are quite humble: 1) Connect the Awesomeness and 2) Galvanize a Commitment for the Future.
Summer Startup Academy Session 4 with Nick Park from Autotrader.comHypepotamus
Session 4 of the Summer Startup Academy has come and gone – but not without some great insight and conversation. In this presentation, Nick Park, director of product innovation at Autotrader.com, offered his top 10 pieces of advice on how to be a team player and a leader at the same time. Biggest takeaway: Ditch the powerpoints and find the common ground with your potential buyer.
Ecommerce School: Roger Lopez on PPC on a Shoestring BudgetHypepotamus
On October 15, 2013, Roger Lopez of DoMyOwnPestControl.com, presented this talk at Ecommerce School to help beginners understand Pay Per Click advertising.
What started as a collaboration space in April 2012 has grown into a groundswell of people committed to fueling the next great wave of companies. By the beginning of 2013, this movement needed an organizational structure to help drive greater awareness, diverse collaboration, and peer-to-peer education. Thus, Hypepotamus, Inc., was born. Today, we produce relevant media content, organize compelling events, and provide free access to a collaboration space in The Biltmore. Here is an overview of the first six months of the impact we've made and who's helped us along the way.
Ecommerce School: Roger Lopez on How to Select an Ecommerce PlatformHypepotamus
On October 15, 2013, Roger Lopez of DoMyOwnPestControl.com, presented this talk at Ecommerce School to help beginners choose the right ecommerce platform.
WMS - Warehouse Management System
Key Functions in WMS Space.
What are the key differentiators that cover any WMS - example: Manhattan & others.
This presentation talks about :
Receiving
Blind
ASN/EDI
Conventional or Automatic
Putaway
Dedicated, Random or Hybrid
Location Selection: System or Operator
Put Confirmation
Picking and Shipping
Pick by Order, Batch, Wave
Pick Confirmation
Shipping Check Lists
Manifests, Bills of Lading
Talks about - differentiators such as:
Order Planning & Scheduling
Unit of Measure Conversion
Location Management / Slotting
Inventory Allocation
Shelf Life Monitoring
Lot & Serial Number Tracking
Order Picking - Piece Pick, Case Pick, and Pallet Pick Operations.
Cartoning or Cartonization
Cycle Counting
Replenishment & Consolidation
Task Assignment & Monitoring
Reverse Logistics
Scalability & Configurability
Upgrade Support
How Last Mile Delivery Affects Supply Chain, E-tailing & Order FulfillmentAngela Carver
Perfecting last mile delivery has had a significant impact on the supply chain, how retailers develop their e-commerce sites and how order fulfillment is completed. Essentially, every part of the consumer experience has been adapted to meet changing expectations due to omni-channel retailing. Let’s explore how each aspect has been affected.
The manual processes of yesterday have been replaced with the automated data collection technology of tomorrow. Field service staff are now equipped with mobile ADC devices that allow them to view changes to deliveries and routes and update order status’. Replacing paper-based processes has improved visibility within the supply chain and improved the overall customer experience during the last mile. These ADC devices are also being used in fulfillment centers to increase the efficiency of order processing. Supply chain operators have realized that if orders are processed faster they can reach the end customer faster.
Retailers have also put a new focus on the user-friendliness of their e-commerce websites. Studies show that easy-to-navigate shopping carts lead to larger and more frequent online purchases. Optimizing these sites can lead to revenue growth. Online sale increases will force transportation providers to adapt to handle last mile delivery volume influx.
To handle these increases and make last mile delivery more effective, supply chain operators are expanding distribution networks by adding smaller scale e-fulfillment DCs on the edge of urban areas. This encourages swift delivery of online and in-store orders. Another way retailers are doing this is with the addition of new courier services. In some of these densely populated areas small parcel delivery is done by bicycle or personal vehicle delivery to avoid traffic congestion.
Increases in technology adoption can also be attributed to last mile logistics requirements. Retailers and their supply chain partners are implementing distributed order management solutions to streamline order fulfillment operations. This is done through custom workflow rules used to automate everyday processes. Supply chain service providers are also utilizing delivery window planning solutions to reduce costs associated to redelivery. And to make the most of their transportation dollars shippers are implementing route optimization and transportation scheduling solutions.
To learn more about how last mile logistics has affected supply chain operations speak to a Datex expert today at marketing@datexcorp.com or www.datexcorp.com .
What is digital marketing? What it is not? Via https://www.g2mteam.com/Einav Laviv
People confuse between digital marketing, social media marketing, or marketing in general. Some myths need to be debugged. We are here to sort things out.
Four Powerful Marketing Concepts from Digital SummitZachary Nelson
During Digital Summit Kansas City, four big marketing concepts were discussed throughout breakout sessions and by presenters. This presentation is a high-level overview of those concepts.
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communicationhttps://www.blogger.com/blog/posts
Digital marketing is the act of promoting and selling products and services
by leveraging online marketing tactics such as social media marketing, search
marketing, and email marketing.
Marketing for Startup: 14 Things You Shouldn't MissLukas Obdrzalek
I focused on 3 topics
- What should you know when setting up your marketing
- How you should build your marketing team
- How you should choose your agency and how to work with it
Digital marketing is the component of marketing that uses digital technology based on online environments such as desktop computers, mobile phones and other digital platforms and media to promote products and services
B2B Lead Generation - Bridge the Divide Between Sales & Marketing3D2B
Generating high-quality leads is the biggest challenge for marketing organizations. Learn how tele-services can bring the human touch to your lead generation efforts.
Most of the time it is seen that startups struggle to garner the attention of their potential clients because they don’t have a robust marketing plan to back up their business. This is where the role of digital marketing comes to the fore and startups having a proper digital marketing plan are known to garner windfall profits. Besides that, a digital marketing campaign will help you reach out to a cross-section of people across the globe. Have a look at the slide to know the advantages of digital marketing for your Startup.
7 Marketing Automation Strategies That Actually Drive Business ResultsThree Deep Marketing
IBM Marketing Cloud and Three Deep Marketing have teamed up for a back-to-school marketing session! Join us as we chat about building bridges between Marketing and IT departments. Here's the slides from our panel discussion on September 22, 2016
How To Modernize Your Sales Approach To Drive Business Growth in Cyber SecurityJane Frankland
How to Modernize Your B2B Sales Approach to Drive Growth
This presentation is available as a 60-minute Master Class. It's right for you if you’re a business owner and want to increase your revenue. ONLY attend if you want to understand how to modernize your sales methods to drive growth, better communicate with your buyers and leave your competitors squabbling over your leftovers.
During the class we’ll be looking at how sales is transforming and why now is the time to use modern sales tools to gain an advantage. We’ll also be going through strategy and implementation, which most master classes don’t cover. By the end of this class I guarantee that you’ll be left hungry for more information and curious as to what more your missing!
REGISTER for the master class on business development here: https://jane-frankland.leadpages.net/modern-selling-master-class/
How to Prove Marketing ROI: Overcoming Digital Marketing ChallengesMediacurrent
Measuring the effectiveness of marketing activities and proving impact on revenue are on the mind of every marketer. There’s no question that there’s value in properly identifying, tracking, and analyzing KPIs to understand the value marketing brings to your organization, but it can be challenging getting the framework in place to do this properly.
(Content) Marketing ROI for Fun and Profit (mostly Profit)Digital summit denv...LaneTerralever
Marketing and technology are in lockstep, and marketing channels, methods and techniques will continue to be added and to evolve at an increasing rate. This presentation will takes you through the ins and outs of content marketing and marketing ROI.
Speaker: Scott McAndrew LaneTerralever Chief Strategy Officer
Six questions every marketer must answer tool by mythologyMythology LLC
It’s easy to get lost in the day-to-day busy-work of marketing and forget the big picture goals and objectives required to be successful. Every marketer must make sure to answer these critical six questions for customers.
Similar to Ecommerce School: Roger Lopez on Digital Measurement Model (20)
If you're going to make an impact, you might as well seek to make it as large as possible. That was our thinking back in early January when we formulated the concept known as Startup Rally. It all started when we asked ourselves, "What does the Atlanta tech community look like?" One part startup exhibition, one part summer internship fair, and one part launch of Startup Georgia, Startup Rally gave 125 startups the chance to showcase their venture under the same roof during the same afternoon. Over 1,000 people came through the Georgian Ballroom at The Biltmore on a beautiful February 18 day - including Jermaine Dupri and a number of local news outlets. But what impact did it have on the startups? We asked those who participated to share their answers.
Summer Startup Academy Session 4 with Kyle Porter from SalesLoftHypepotamus
Session 4 of the Summer Startup Academy has come and gone – but not without some great insight and conversation. In this presentation, Kyle Porter, founder and CEO at SalesLoft (@SalesLoft), discussed the rarely covered intricacies that are the lifeblood of any businesses. There is a rhythm to business management and as a leader it is your job to find and establish that rhythm.
Summer Startup Academy Session 4 with John Avery from PanasonicHypepotamus
Session 4 of the Summer Startup Academy has come and gone – but not without some great insight and conversation. In this presentation, John Avery, engineering group manager at Panasonic Innovation Center, shares his extensive experience in the technology arena. He's worked with and some of the most advance technology on the planet.
Summer Startup Academy Session 3 with Jen BonnettHypepotamus
What came first, the hacker or the hustler? In Jen Bonnett's case it was the hacker. In this slide share she tells her story and describes the hatching of a new idea – Startup Chicks.
Summer Startup Academy Session 3 with J CorneliusHypepotamus
Design lacking usability is only art. When beauty joins with usability you have design. J. Conelius, Founder at Nine Labs, expands on this in a elegantly designed presentation.
Summer Startup Academy Session 3 with Luigi MontanezHypepotamus
Up, up, and away! Luigi Montanez, Founding Engineer at Upworthy.com, the most viral site on the Internet explains how shareability + clickability = virality. Upworthy has outpaced the Huffington Post and Business Insider and is now garnernering 10+ million unique views monthly.
Merrick Furst Explains Startup Engineering and Flashpoint GTHypepotamus
Merrick Furst (@merrickfurst), Founder of FlashpointGT (@FlashpointGT) and distinguished Professor at Georgia Tech, gave the opening keynote at the June 4 Startup Day ATL and introduced the concept of Startup Engineering. FlashpointGT is built upon this concept, which makes keeping founders connected to reality the top priority.
Furst’s keynote set the stage for the entire day and explored what it takes to build a startup, the difficulties you will face along the way and advice for startup founders and future entrepreneurs. The process of from ideation to creation of a startup is difficult and opaque, but in this keynote, Merrick provides clear and concise advice to help aid budding startup engineers.
Ecommerce School: Joe Reger, Jr., SpringbotHypepotamus
Joe Reger, Jr. (@joereger), Co-Founder and CTO at Springbot (@springbot), articulated to the attendees how Springbot helps ecommerce stores get unstuck using big data.
Summer Startup Academy 2013 gathered for Session 2 on Tuesday, June 11 at Hypepotamus. This city-wide program is designed for college students interning at startups to gain a broader understanding of startups, meet startup leaders, and connect with each other.
Session 2 focused on transformational leadership in startups, identifying individual startup personas, and the importance of knowing which of the Four Startup Roles is your primary role.
Feature speakers were Keith Herndon, President at Internet Decisions & Professor at The University of Georgia, Eric Langley, Founder of Abeo, and Scott Henderson, Executive Director at Hypepotamus.
At the Tuesday, May 12 E-Commerce School at Hypepotamus, Heath Hyneman from NationalBuilderSupply.com gave an overview of the e-commerce companies here in or around Atlanta, Georgia.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
4. What is the Digital Marketing &
Measurement Model
First developed by
Avinash Kaushik
Author,
Digital Marketing Evangelist ‐ Google,
Co‐founder ‐ Market Motive
The Digital Marketing &
Measurement Model is a
simple, structured, five step
process. It will help you to
structure your thinking about
your real purpose. And you’ll
be able to identify what you
will measure to judge success
or failure in a digital campaign
5. Digital Marketing and
Measurement Model
The root cause of failure in most
digital marketing campaigns?
•Not the lack of creativity in the
banner ad or TV spot .
•The sexiness of the website.
•It is not even (often) the
people involved.
6. Digital Marketing and
Measurement Model
The root cause of failure in most
digital marketing campaigns?
•Lack of structured thinking about what the real
purpose of the campaign is
•Lack of an objective set of measures with which to
identify success or failure.
7. What is the Digital Marketing
and Measurement Model
A Five Step Process To Guarantee Success:
1. Business Objectives
The answer to the question: Why does your website/campaign exist?
2. Goals
Specific strategies you'll leverage to accomplish your business
objectives.
3. Identify KPIs
Metrics that helps you understand biz performance against biz
objectives.
4. Targets
Numerical values you have pre‐determined as indicators of success or
failure.
5. Segments
A group of people, their sources, onsite behavior, or outcomes.
Every action tied to business impact!
8. What is the Digital Marketing
and Measurement Model
A complete, and competent, Digital Marketing & Measurement Model
will focus on three key areas of your marketing, and in each answer the
cluster of questions provided:
1. Acquisition.
2. Behavior.
3. Outcomes.
Every action tied to business impact!
9. What is the Digital Marketing
and Measurement Model
1. Acquisition.
•How are you anticipating acquiring traffic for your website? / YT video /
whatever else you are creating?
•Did you cover all three components of successful acquisition: Earned,
Owned, Paid media?
•How would you prioritize each?
• Where are you spending most of your efforts?
Every action tied to business impact!
10. What is the Digital Marketing
and Measurement Model
2. Behavior.
•What is the behavior you are expecting when people arrive? What
pages should they see?
•What videos should they watch?
•Should they visit repeatedly?
•Are there certain actions they should take?
•What is unique about your effort that ties to an optimal experience for
a customer?
Every action tied to business impact!
11. What is the Digital Marketing
and Measurement Model
3. Outcomes.
•What outcomes signify value delivered to the business bottom‐line?
•A download?
•A phone call to your call center?
•A qualified online lead?
•Signing up for email promotions?
•People buying your product / services ?
•A 10 point lift in brand perception?
Every action tied to business impact!
12. What is the Digital Marketing
and Measurement Model
If your Digital Marketing & Measurement Model does not cover all three
areas of your digital effort, then it is not complete.
Please consider revisiting it.
Don’t accept a mediocre model.
If not.. its time get your team trained (in‐house ) or find a new web team
(outsourced)
Every action tied to business impact!
13. Digital Marketing and
Measurement Model
Example
Real estate company
Main outcome is offline success
Every action tied to business impact!
14. Sr. Executives play a key role in this step.
What is the Digital Marketing
and Measurement Model
Step 1: Identify the Business Objectives.
•Ask this question:
Why does your website/campaign exist? (Think of acquisition, behavior
and outcomes.)
Sr. Executives play a key role in this step.
Your objectives
should be
DUMB
Doable.
Understandable
Manageable.
Beneficial.
Every action tied to business impact!
15. What is the Digital Marketing
and Measurement Model
Step 2: Identify Goals for each Objective.
My definition: Goals are specific strategies you'll leverage to accomplish
the business objectives.
Sr. Executives play a key role in this step.
Every action tied to business impact!
16. What is the Digital Marketing
and Measurement Model
Step 3: Identify the Key Performance Indicators.
DATA!!!
My definition: A key performance indicator (KPI) is a metric that helps you understand
how you are doing against your objectives
You’ll lead the work in this stop, in partnership with a “data person” if you have one.
17. What is the Digital Marketing
and Measurement Model
Try to look for smart KPIs? Here’s specific guidance to help you…
18. What is the Digital Marketing
and Measurement Model
Step 4: Identify the Targets.
My definition: Targets are numerical values you’ve pre‐determined as indicators of
success or failure
Organization leaders play a key role here, with input from Marketing and Finance.
19. What is the Digital Marketing
and Measurement Model
Step 5: Identify valuable Segments for analysis.
My definition: A group of people, their sources, onsite behavior, and outcomes.
You’ll provide leadership here and if you did a great job then your DMMM will look
something like this
20. What is the Digital Marketing
and Measurement Model
That’s a lot of Work!!!!
•Here's the sexiness:
•You now know what's important and where to start and what
to focus on.
•Your boss/client knows what success or failure looks like and
how to connect her/his business objectives to your data.
•Prioritized business focus for relevant data analysis!
21. What is the Digital Marketing
and Measurement Model
E‐commerce retail Example
22. What is the Digital Marketing
and Measurement Model
Other examples ( Non‐Profit) USMC
23. Business Objectives
Objective
Elf on the shelf
Product
Registration
Brand
Sales
Reinforce Online/
Offline adv.
Improve Web sales
Goal
Branded Traffic
A. Improve conversions A. Improve
B. Increase Customer per
Conversions
order spend
B. Visits until
Conversion
KPI
Branded Traffic
A. Conversion Rate
B. Average order Value
A. Improve
Conversions
B. Visits until
Conversion
Segment
Traffic
Source/Converted
visits/Location
A. Traffic Source
B. Registered vs. New
Visitors
C. Location
A. Traffic Source
B. Page Depth
Target
Increase brand
traffic by 5% in east
coast 10% in west
coast
A. Unknown until
A. Unknown until
ecommerce figures are
baseline
given to me.
established
24. What is the Digital Marketing
and Measurement Model
25. What is the Digital Marketing
and Measurement Model
Questions
Contact Roger:
roger@lopezaguirre.com
Twitter: @inemode
Blog/Web:
DOMYOWNPESTCONTROL.COM
For more in‐depth DMMM please
Read Web Analytics 2.0
Linkedin
www.linkedin.com/in/iamroger/
Note: 100% of the author’s proceeds from this
book will be donated to two charities, The
Smile Train and The Ekal Vidyalaya Foundation,
to assist in their efforts in making our world a
better place.