Dave Barrowman, head and vp of innovation at Skava, presented at Shoptalk 2018 about cool new technologies for ecommerce

1. The Appification of Web Commerce
A brief tour of cool new technologies for ecommerce
March 2018

2. CONFIDENTIAL AND PROPRIETARY. ALL RIGHTS RESERVED.
Introduction
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Dave Barrowman
VP, Head of Innovation for Skava
• Formerly at Gap Inc., AOL, and Netscape
• Drove Gap Inc.’s mobile and personalization initiatives

3. CONFIDENTIAL AND PROPRIETARY. ALL RIGHTS RESERVED.
What I am NOT talking about…
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• Voice Assistants
• Blockchain and cryptocurrency
• Artificial Intelligence / Machine Learning
• Not that there’s anything wrong with these…
• … but I can’t do them justice in 6 minutes!

4. CONFIDENTIAL AND PROPRIETARY. ALL RIGHTS RESERVED.
What I AM talking about…
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• Appification of Web Commerce:
Emerging technologies that let us deliver
increasingly app-like retail experiences on the web

5. CONFIDENTIAL AND PROPRIETARY. ALL RIGHTS RESERVED.
What we like about native apps
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• Performance
• Availability
• Rich UIs and experiences

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Single Page Apps
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• AKA: SPA
• Slick transitions from screen to screen
• Blazing fast performance since only data is transferred

7. CONFIDENTIAL AND PROPRIETARY. ALL RIGHTS RESERVED.
Progressive Web Apps
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• AKA: PWA
• Set of modern web capabilities that enable:
⎼ Aggressive caching and pre-loading for great performance and offline
⎼ Browser-based push notifications
⎼ App icon on the home screen / app folders
⎼ Full screen display (no browser chrome)
• Caveat: Not supported by iOS / Safari (yet!)

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Long Lived Sign In
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• AKA: LLSI
• Sign in once, remain signed in
• Security via:
⎼ Device fingerprinting
⎼ Re-authentication for high-risk actions (e.g., new shipping address)
• Critical for:
⎼ Personalization
⎼ Easy checkout

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Web Real Time Communication
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• AKA: WebRTC
• Simple peer-to-peer video / audio chat and data transfer
⎼ Embedded in web pages
⎼ Browser-native: no plugins, no separate apps
• Enables interactive experiences such as:
⎼ Live customer service
⎼ Co-shopping

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Web Assembly
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• AKA: WASM
• Run “native” code (e.g., C/C++) in the browser
⎼ Cross browser support
⎼ Native-like speed
• Enables experiences previously impossible in the browser:
⎼ Image recognition and other ML capabilities
⎼ Native-like barcode scanning

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And what’s coming next?
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• More support for real world interactions in the browser:
⎼ Augmented Reality
⎼ NFC
⎼ Bluetooth

12. Thank You
skava.com
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