Why do you want to be an entrepreneur? How can you be a great one? We give you 10 essential skills you need to have and how to get them to achieve mastery of your business.
Do you want to harness the power of social media to grow your business. Don't know where to start? Watch this step by step tutorial and you will be on your way to social media superstardom!
How to build your personal brand starts by having a good model. Like any branding strategy, your brand should be focused. You can read personal branding articles and learn how to create your brand or you can simply follow these steps.
How to negotiate without losing friends, fans or job offers Belma McCaffrey
Negotiating only $5,000 more for your starting salary can lead to an additional $500,000 in your lifetime. Prep your mind and prep your strategy to increase your salary and get anything you want.
Why do you want to be an entrepreneur? How can you be a great one? We give you 10 essential skills you need to have and how to get them to achieve mastery of your business.
Do you want to harness the power of social media to grow your business. Don't know where to start? Watch this step by step tutorial and you will be on your way to social media superstardom!
How to build your personal brand starts by having a good model. Like any branding strategy, your brand should be focused. You can read personal branding articles and learn how to create your brand or you can simply follow these steps.
How to negotiate without losing friends, fans or job offers Belma McCaffrey
Negotiating only $5,000 more for your starting salary can lead to an additional $500,000 in your lifetime. Prep your mind and prep your strategy to increase your salary and get anything you want.
Sources and Content Creation - Finding InspirationMake Me Social
Presentation adapted from an internal training document designed to help Make Me Social content creators find inspiration, discover new sources, and develop a practiced approach to content curation and creation.
To join the discussion send us a tweet @makemesocial.
Will employers choose you over their other qualified job applicants? Only if you masterfully differentiate yourself, focus your message, provide a compelling summary of your value as a person, and effectively package your skills.
The Internet gives us unprecedented power to do all that. 80% of employers Google their applicants, something most young professionals fear. But this creates an opportunity to stand out from the crowd, control first impressions, and become a highly sought-after candidate.
Brand-Yourself.com - the experts in personal professional websites for career success - explain the need for self-promotion and a professional web identity in today's job search.
One of the best ways to discover your passion is to learn as you go. When you learn, you will learn more about yourself to help you discover your passion.
Having defined roles and responsibilities for 60,000 technology product management and marketing professionals at 5,000 companies in 21 countries, the Pragmatic Marketing Framework is the industry standard worldwide.
Sources and Content Creation - Finding InspirationMake Me Social
Presentation adapted from an internal training document designed to help Make Me Social content creators find inspiration, discover new sources, and develop a practiced approach to content curation and creation.
To join the discussion send us a tweet @makemesocial.
Will employers choose you over their other qualified job applicants? Only if you masterfully differentiate yourself, focus your message, provide a compelling summary of your value as a person, and effectively package your skills.
The Internet gives us unprecedented power to do all that. 80% of employers Google their applicants, something most young professionals fear. But this creates an opportunity to stand out from the crowd, control first impressions, and become a highly sought-after candidate.
Brand-Yourself.com - the experts in personal professional websites for career success - explain the need for self-promotion and a professional web identity in today's job search.
One of the best ways to discover your passion is to learn as you go. When you learn, you will learn more about yourself to help you discover your passion.
Having defined roles and responsibilities for 60,000 technology product management and marketing professionals at 5,000 companies in 21 countries, the Pragmatic Marketing Framework is the industry standard worldwide.
Why do some products and companies fail, where others succeed? Based on surveys spanning 3,000 companies, 45,000 individuals and one-on-one interviews with 30 technology CEOs, we found seven consistent success factors related to company culture, management style, and product & marketing strategies that propelled the winners. And also the seven fatal flaws that derail market laggards.
WHO ARE YOUR COMPETITORS?
“Oh, we don’t have any competitors. No one really
does what we do.”
I can’t count the number of times I’ve heard
otherwise smart executives give this answer. Nor
can I think of a company or situation where it’s
actually true.
The really dangerous thing about that statement is
that it leads to ignorance, which can lead to being
blindsided. If you truly think you haven’t any
competition, you won’t watch the market. You won’t
see the disruption coming. And you won’t be able to
react to problems or capitalize on the opportunities
that competitive shifts can create.
When it comes to your competition, the answer isn’t
to put your head in the sand. It’s to actively and
regularly study that competition. And not just who
you think is the competition, but who your market
thinks is your competition.
So, how do you do that? How do you learn about
your competition and decide which part of that
knowledge you should (and shouldn’t) care about?
That’s what we tackle in this issue of Pragmatic
Marketer, thanks to the help of some great
contributors, a real-life case study and, as always,
a slew of tips and best practices you can put to
work immediately.
Happy reading,
Rebecca Kalogeris
FRESH CONTENT
When it comes to food, organic is all the rage.
There are whole sections of the grocery store focused
on organic fruits and vegetables. It’s featured front and
center on packaging. And it comes with a premium price.
In business, though, it’s the inorganic growth we talk about
most: mergers, acquisitions, partnerships, takeovers. Those are the stories that fill the news and grab the headlines. And they can be powerful tools, as Frank Tait writes about in this issue.
But what if we put just a little more focus on organic
growth, on thinking about how we can leverage the products,
organizations, processes, customers, markets, etc. already in
place to drive growth? With the right focus, could we move
beyond slow and steady growth and really start to drive the
numbers and scale our business naturally?
Those were the driving questions as we put together this
issue of Pragmatic Marketer and why we’ve gathered a
team of thought leaders to talk about everything from how
to cultivate the right employees to how to grow through
segmentation. And as always, we’ve tried to include
actionable tools and tips you can implement immediately. So
grab a coffee and dig in!
Happy reading,
Rebecca Kalogeris
The Product Owner and the Product Manager, are they a single role? a single person?
Find out what people like Dean Leffingwell, Henrik Kniberg, Craig Larman, Bas Vodde, Roman Pichler and Marty Cagan have to say about this
For Super Entrepreneurs,
In my eyes, everyone can learn from superheroes and maybe even become one.
Being a superhero is not about doing extraordinary things, but it is about doing ordinary things in an extraordinary way!
Stereotyping might be considered in some cases to be unfair, and in truth, sometimes it is. You cannot assume any one individual type, such as entrepreneurs, is a certain way. Don’t assume that just because someone belongs to a group that is known to have specific stereotypical characteristics, that they are all the same. Instead, there is often a common characteristic that usually defines a specific group of people. The operative word is “usually”. There are always exceptions. Entrepreneurs tend to share common personality attributes that are often double-edged swords. Below are some common characteristics of entrepreneurs.
Stereotyping might be considered in some cases to be unfair, and in truth, sometimes it is. You cannot assume any one individual type, such as entrepreneurs, is a certain way. Don’t assume that just because someone belongs to a group that is known to have specific stereotypical characteristics, that they are all the same. Instead, there is often a common characteristic that usually defines a specific group of people. The operative word is “usually”. There are always exceptions. Entrepreneurs tend to share common personality attributes that are often double-edged swords. Below are some common characteristics of entrepreneurs.
The very characteristics that can lead to the entrepreneur’s success might also lead to failure in other areas of life.
For hard-charging Millennial women – 10 principles for taking no bull. Including: Take Care of Your Future Self, Develop Multiple Income Streams, and more.
What Skills Do You Need to Become a Recruiter?Lucas Group
Wondering whether you’ve got what it takes to succeed as a corporate recruiter? Sure, you may be outgoing and be able to strike up a conversation with anyone – but the skills needed to be a recruiter go beyond being extroverted. From being the consummate salesperson to possessing a hunter’s mentality, here are the six skills I consider most important if you want to become a corporate recruiter.
Are you an older or younger worker? Do you feel like you're being discriminated against? Use these helpful tips on how to get around ageism in the job search.
It is nothing but being comfortable in one's work environ and making others around similarly comfortable. Fitting in means sharing a common set of beliefs and philosophies about the world. Employers want to hire people who will embrace, on philosophical and moral levels, their approach towards business and the world.
Sales self perception social style & versatility profileAzvantageLLC
The Sales SOCIAL STYLE Self-Perception Profile measures a salesperson’s SOCIAL STYLE and Versatility using an online self-assessment. The profile report is unique to the roles and responsibilities of a sales professional and uses norms of other sales professionals. The Improving Sales Effectiveness with Versatility (ISEV) Concepts Guide is included with the profile.
Applying for jobs is a fight for the hiring manager's attention. You have to do something to stand out.
These slides were put together for a session we put on at Zealify HQ called "How to Hustle Your Way Into A Job".
We all have career aspirations to achieve; yet many of us do not hold ourselves accountable enough to build the right foundation to achieve our aspirations. for more info https://flyerjobs.in/
The Key to Building Better Products
It’s frustrating when customers don’t respond to your product the way you hope they will, especially when you can’t pinpoint why. So what exactly does it take to move a product from being good to great?
Mastering the Complex Sale: How to Get Paid for the Value you CreatePragmatic Marketing
The commoditization of high-value and complex solutions is causing more products and services to miss market forecasts. It not only frustrates executives, who aren't getting the profitable results they expect, but everyone across the organization feels the pressure.
When you join our February 20 webinar at 1 p.m. EST, you will learn how to turn this frustrating situation into a substantial competitive advantage.
Jeff Thull, CEO and president of Prime Resource Group, will discuss why customers have become immune to value propositions and how the value life cycle is the key to market dominance.
You’ve spent years carving out your place at the office. But
what did it take to get there? Pragmatic Marketing takes a
look at what other roles you’ve held throughout your career.
Before launching our Price course a year ago, we talked to companies of all shapes and sizes about their struggles with pricing. Each and every one stated that, despite all the information they could gather on their sales, their costs and their competitors, when it came right down to it, their pricing was really just their best guess.
But we can’t leave such an important aspect of our products to chance, which is why in this issue we are delving into all things price related.
Jim Semick leads us off with a great look at the challenges and opportunities of pricing SaaS products. Then our own Mark Stiving talks about pricing in competitive landscapes. Finally, Holly Krafft and Reed Holden write about how to gain internal support for your pricing strategies, first at the leadership level and then within your sales organization.
But this issue isn’t all dollars and cents. I want to call particular attention to Robin Sharma’s article on the top 10 things amazing leaders do, regardless of whether they have a title. Following these simple steps could change the trajectory of your career and those around you.
Today’s product teams have a lot to juggle. Our hope is that this issue can provide you with some tools and tips to make it all just a little easier.
Happy Reading,
Rebecca Kalogeris, Editorial Director
Groundhog day is my dad’s favorite holiday. It’s been that way for as long as I can remember, far before the Bill Murray movie of the same name came out.
Growing up, I couldn’t understand why he would pick such a random holiday to be his favorite. But then I noticed how every February 2nd he’d receive cards or calls from friends new and old. And it dawned on me: He picked it because he could own it.
His love of Groundhog Day was unique. Every year when Phil stuck out his head, whether he saw his shadow or not, people thought of my dad.
It was my first marketing lesson: Distinguish yourself from the crowd. And it’s as valid today as it was back then. That’s why this issue is dedicated to providing you tips and tools for differentiating your product, your company and your career.
Happy Reading,
Rebecca Kalogeris, Editorial Director
We all know the feeling. The creeping sense of doom that our project is falling apart. The growing horror as we watch it unravel despite all our best laid plans. The moment of terror when we realize it’s well and truly dead.
All of us—whether we make launch plans or business plans, product plans or go-to-market-plans—have at least one skeleton in our closet. And it was most likely put there by one of these plan killers: poor alignment with corporate strategy, bad metrics or lack of understanding of the market.
Fortunately, this issue of Pragmatic Marketer provides practical tools and tips for addressing all three.
First, Bill Thomson walks us through creating a strategic product plan. Robert Boyd and our own Jon Gatrell talk about key metrics—how to measure everything from overall organizational strength to individual sprints. And finally, weaving it all together, is a real-life look at how Hubspot ensures its product launch plans succeed.
There are bone-yards full of good ideas that collapse during planning and execution. In this issue we help ensure your project isn’t one of them.
Happy reading,
Rebecca Kalogeris, Editorial Director
In politics, nothing halts progress like a divided constituency. Red states vs. blue states. Liberals vs. conservatives. Athens vs. Sparta. Each side is focused not on moving forward or finding compromise, but on placing blame.
Unfortunately, this same type of divide exists in many technology companies between the product and the development teams.
But this divide cannot stand. Because, as Mark Lawler says in his article, only by working together can we “deliver great products that delight those who are the most important: your customers.”
Working together effectively means understanding each other’s points of views and goals. This summer’s issue helps you do just that, as contributors who have sat on both sides of the technology aisle weigh in on everything from methodologies to prioritization to the key artifacts required for interdepartmental communication.
So grab a cup of coffee, pull up a chair and dive into the latest issue of The Pragmatic Marketer. And when you’re
done, share the issue with your partner across the aisle and start uniting your efforts for the common good.
Sincerely,
Rebecca Kalogeris, Editorial Director
We’ve all struggled with a launch under-performing at some point in our career. Usually, it’s because we’ve forgotten the No. 1 rule about launches: Launch readiness is more than product readiness.
When we recently launched our newest course, Price, we didn’t set the date by when the training materials would be ready. We set it by when the whole organization would be ready. When could the beta be done? The go-to-market materials prepared? The support systems in place? And the sales team armed with answers to questions? Until all these items were ready, nothing was really ready.
It’s these concepts, the different aspects required for a successful launch, which we delve into in this issue. I hope it offers you the tools and tips you need to make your next launch a success.
Sincerely,
Craig Stull, Founder/CEO
Technology continues to enhance our real-time communications across the globe. And as the world seemingly gets smaller, the opportunities get bigger. In the United States alone, exports rose to their highest level on record last November. And China also reported record trade figures last year.
This issue of Pragmatic Marketer takes a look at how to make the most of globalization since, as Adi Kabazo puts it in his article, “While commercializing, marketing and supporting technology products in multiple regions can be a dream come true, it can also be an extremely daunting challenge.”
From translation efforts to pricing to development, this issue features insights for going global that we hope you’ll reach for time and again.
We strive to be a go-to resource for product management and marketing professionals. If there’s anything you’d like to see in an upcoming issue, please reach out to editor@pragmaticmarketing.com.
Sincerely,
Craig Stull, Founder/CEO
In the 20 years since I founded Pragmatic Marketing, we’ve taught nearly 100,000 people about the importance of listening to the market. And when you’ve been listening to the market as long as we have, you get to hear a lot of interesting perspectives.
Whether it’s instructors or alumni, they all have unique insights that we can learn from. We’ve decided to dedicate this issue to those perspectives that touch on topics that affect us all in our day-to-day operations. Whether it’s about how to measure efforts, the relationships we build or the tactics that keep companies in business, there are actionable takeaways and best practices for everyone.
We hope you enjoy our special 20th Anniversary Perspectives issue, and we look forward to staying in touch for the next 20 years.
Sincerely,
Craig Stull, Founder/CEO
At Pragmatic Marketing, we’ve worked with thousands of high-tech companies—so we’re no strangers to innovation.
And we’ve recently completed some innovation of our own, restructuring our curriculum to offer more of what the market has told us it wants. You see, the market should be at the center of every innovation effort you make. As Neil Baron puts it in this issue’s feature article, “A valuable innovation delivers an improved customer experience as a result of a better way of doing things.”
In addition to Baron’s view, Paul Brooks helps you decide whether what you’re contemplating is actually a bad idea. Jessica Dugan provides tips to get past the hang-ups that are holding you back, and Eric Doner shows you how to foster innovation in your organization—all in hopes of helping you do your own innovating in a way that’s valued by your customers.
This issue is also full of best practices and examples of how to approach content, mobile products, competitive analysis, and much more.
As Peter Drucker once said, “Business has only two functions: marketing and innovation.” This issue strives to help you do both.
Sincerely,
Craig Stull, Founder/CEO
In the 20 years that Pragmatic Marketing has been around, we’ve seen enormous change in the importance and definition of the product management and marketing roles. Our goal as a company is to help arm people with the information and tools they need to really succeed in this changing environment. That’s why we’ve focused this issue on what it takes to become, discover and mentor top-notch talent.
Our own Paul Young leads the discussion with the seven X-factor traits that can be found in rock stars. Some of these might surprise you. But as author Saeed Khan points out, “even rock stars have backup bands.” Khan discusses how finding the right candidates is often less about their impressive resumes and more about how well they fit in your organization.
And that’s just the beginning. As always, we have included the best practices, real-world examples and tips you need to excel in your career. We hope you enjoy this issue.
Sincerely,
Craig Stull, Founder/CEO
Welcome to the first issue of the relaunched Pragmatic Marketer magazine.
Last year, the number of people who have taken Pragmatic Marketing courses reached a milestone 85,000—demonstrating the growth of product management and marketing as a field in the 20 years we’ve been around. And with that rapid growth and constant evolution, industry professionals need a centralized resource to turn to for best practices, case studies and information about their roles. Our magazine had already built a reputation as an industry resource, and we felt the
time was right to invest in relaunching it.
Our hope is that this magazine will get important conversations started in the product management and marketing community, so it seems fitting that our inaugural issue focus on the world of communicating.
We lead with an article about a challenge everyone faces: how to work more effectively with customers. Cindy Alvarez offers you 20 ways to get the ball rolling. We follow with tips and best practices for communicating with everyone from CEOs and shareholders to finance executives and sales guys.
We’ve introduced three new recurring sections—Build Better Products, Sell More Stuff and Lead Strategically—designed to offer best practices to help you in your day-to-day roles and to address the topics that you’ve told us matter most to you.
We hope you enjoy our magazine, and please feel free to communicate with us at editor@pragmaticmarketing.com. We welcome feedback, questions or ideas for what you’d like to see in future issues of Pragmatic Marketer.
We want to be that trusted resource that you look forward to every quarter.
Sincerely,
Craig Stull, Founder/CEO
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
15 ideas and frameworks on the art of storytelling
Rock Star Personalities
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to project their
own confidence
onto a group of
peers or employees.
Lead by example.
Wouldn’t ask the
team to take
on a task they
wouldn’t be
comfortable doing
themselves.
Want to win the
right way. Have
a strong set of
personal ethics
and stick to them—
even when it’s
uncomfortable.
Demonstrate
a thirst for
knowledge,
specifically as
it applies to the
business at hand.
Expert at becoming
an expert.
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