AIDA is a framework for advertising that aims to attract attention, maintain interest, create desire, and inspire action. It suggests marketers first attract consumers' attention, then hold their interest by providing relevant information, create a desire for the product or service, and finally motivate the consumer to take action by purchasing.

1. AIDA
The formula for advertising…

3. • Look at two marketing campaigns for video
games.
• How can you apply AIDA?