This document provides tips for optimizing product images on Amazon. It recommends using high-quality close-up images of 85% of the product on a white background. It also suggests taking advantage of the ability to include multiple images from different angles, as well as images showing the product in use. Descriptions should highlight benefits and features to help customers decide if the product is right for them. Images need to be at least 1000px to avoid pixelation and should be in a 1:1 aspect ratio for thumbnails.

1. 1. AMAZE WITH YOUR MAIN
IMAGE
Amazon has some rules for images. Like your image
should have only a product in it. No texts, borders,
items that show the scale of a product.
White background requirements: (RGB 255, 255, 255).
A product close-up. The product in the main image
should be around 85%.
2. TAKE EVERY SPOT
Amazon allows more than 7 images for your product to
get filled. The more images you add the more chances it
becomes to get click on the product.
Use the picture from the front, back, and with the
packaging.
Use more lifetime images like a woman drinking a cup of
coffee or someone is playing football with Nike studs.
Product image quality impact your business sales on Amazon. Having
high-quality images becomes necessary to beat the competition.
These product images help the person to decide whether the product
right for them or not.
Important Tips
for Optimizing
your images on
4. DESCRIBE YOUR PRODUCT
With proper title and image description, you can
improve your CTR.
These infographics allow your product to highlight
benefits and features.
3. IMAGE SIZE
Small images appear pixelated and you unable to zoom
it on desktop.
Min. image requirement: 1000 px
Aspect ratio: 1:1 or square.
Amazon adjusts your image on the thumbnail when
showing on SERP or in ads.
5. ALLOW CUSTOMERS SELF
ASSESSMENT
Knowing your buyer’s persona helps you to make more
compelling images.
Make sure to make images fit your customer’s lifestyle.
We have optimization tips that improve your Amazon ranking and
sales