This document discusses strategies for speeding up time to market, including: - Setting corporate ROI goals and making significant cuts to timelines to incentivize change - Starting planning earlier in the process with a "master SKU" approach - Planning across departments to streamline schedules - Reducing photography time by taking fewer shots per item, outsourcing redundant tasks, and setting standards - Implementing a DAM system to more easily share photos, video, and copy across teams - Writing web copy first to streamline production and prioritizing digital proofing cycles