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Engaging audiencesdigitally on a budget;Or, how to muck about on the internet andmake friends.Gregory PoveyHead of Product...
MAKING HUMAN THINGS     using machines.
DESIGNING EXPERIENCES FOR EXISTING INFRASTRUCTURES      for people, not algorithms.
TWO WAYS TO NOTENGAGE PEOPLE ONA BUDGET, DIGITALLY.
Pr o T ips!                ONE    SPEND LOADS OF MONEY* *preferably on proprietary software and CMS
Pr o T ips!                  TWO           PUT ALL THE EFFORT            INTO YOUR WEBSITE (hint: it’s about what people a...
THINK ABOUT WHAT  YOU ARE USINGand how it affects the peoplewho are interacting with it.
“We weren’t achieving anything thatway, so we nipped it in the bud andslowed everything down. It’s one of thereasons we in...
Cucurucho de flores y clavos, Mugaritz.BY-NC Marta Mirandahttp://www.flickr.com/photos/ratamala/5770914851/in/photostream/
TWO QUESTIONS TO CONSIDER IF YOU WANT TO ENGAGE  PEOPLE ON ABUDGET, DIGITALLY.
Quest ions!                ONE       WHAT IS THE TOOL FOR?         Ideally, it would be useful.
Quest ions!                  TWO          WHAT IS ENGAGING?             You’ve got lots of stuff,          pick out the in...
QR CODES ARENOT THE ANSWERand augmented reality doesn’t mean greater.
SOME EXAMPLESOF PROJECTS THAT   MUDLARK HAVE  DONE BASED ONMUCKING ABOUT ON THE INTERNET ANDTRYING THINGS OUT.
LIGHT TOUCH     EXPERIENCESusing freely available services.
Derby [2061]Mudlarkhttps://foursquare.com/girlx_2061/list/derby-2061
Derby [2061]Mudlarkhttps://foursquare.com/girlx_2061/list/derby-2061
THERE ARE THINGS  IN YOUR ARCHIVEthat are completely amazing.
My Life As An ObjectRattlehttp://www.mylifeasanobject.com/
My Life As An ObjectGregory Povey for Rattlehttp://www.twitter.com/yellowchopper
Such Tweet SorrowMudlark & Royal Shakespeare Companyhttp://www.suchtweetsorrow.com
PEOPLE LIKE TOHAVE FUN WITH YOUand don’t mind looking daft.
V&Play: Mudlark at the V&AMudlarkhttp://scvngr.com/treks/13850
V&Play: Mudlark at the V&AMudlarkhttp://scvngr.com/treks/13850
V&Play: Mudlark at the V&AMudlarkhttp://scvngr.com/treks/13850
THE BIT FEATURING LOTS OF LOGOS OFFREE SERVICES THAT  YOU CAN USE TO HAVE FUN, ENGAGEAND MAKE FRIENDS.
Lo vely.           Download 200,000+ brand logos in vector for                          http://www.logoeps.com/
Thanks.Gregory PoveyHead of Production, Mudlarkwww.wearemudlark.com@topfife11/07/12
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Engaging audiences digitally, on a budget.

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I was invited to lead a workshop at The MCG/DLNET Conference about engaging audiences digitally, on a budget.

It was fun.

http://museumscomputergroup.org.uk/2012/02/24/working-together-to-engage-digital-audiences/

Published in: Technology
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Engaging audiences digitally, on a budget.

  1. 1. Engaging audiencesdigitally on a budget;Or, how to muck about on the internet andmake friends.Gregory PoveyHead of Production, Mudlarkwww.wearemudlark.com@topfife11/07/12
  2. 2. MAKING HUMAN THINGS using machines.
  3. 3. DESIGNING EXPERIENCES FOR EXISTING INFRASTRUCTURES for people, not algorithms.
  4. 4. TWO WAYS TO NOTENGAGE PEOPLE ONA BUDGET, DIGITALLY.
  5. 5. Pr o T ips! ONE SPEND LOADS OF MONEY* *preferably on proprietary software and CMS
  6. 6. Pr o T ips! TWO PUT ALL THE EFFORT INTO YOUR WEBSITE (hint: it’s about what people are already doing)
  7. 7. THINK ABOUT WHAT YOU ARE USINGand how it affects the peoplewho are interacting with it.
  8. 8. “We weren’t achieving anything thatway, so we nipped it in the bud andslowed everything down. It’s one of thereasons we introduced the tweezers.Not because they’re more delicate than thehuman touch – they aren’t – but it slowsyou down and keeps you calm.”- Chef Andoni Aduriz, Mugaritz.
  9. 9. Cucurucho de flores y clavos, Mugaritz.BY-NC Marta Mirandahttp://www.flickr.com/photos/ratamala/5770914851/in/photostream/
  10. 10. TWO QUESTIONS TO CONSIDER IF YOU WANT TO ENGAGE PEOPLE ON ABUDGET, DIGITALLY.
  11. 11. Quest ions! ONE WHAT IS THE TOOL FOR? Ideally, it would be useful.
  12. 12. Quest ions! TWO WHAT IS ENGAGING? You’ve got lots of stuff, pick out the interesting bits.
  13. 13. QR CODES ARENOT THE ANSWERand augmented reality doesn’t mean greater.
  14. 14. SOME EXAMPLESOF PROJECTS THAT MUDLARK HAVE DONE BASED ONMUCKING ABOUT ON THE INTERNET ANDTRYING THINGS OUT.
  15. 15. LIGHT TOUCH EXPERIENCESusing freely available services.
  16. 16. Derby [2061]Mudlarkhttps://foursquare.com/girlx_2061/list/derby-2061
  17. 17. Derby [2061]Mudlarkhttps://foursquare.com/girlx_2061/list/derby-2061
  18. 18. THERE ARE THINGS IN YOUR ARCHIVEthat are completely amazing.
  19. 19. My Life As An ObjectRattlehttp://www.mylifeasanobject.com/
  20. 20. My Life As An ObjectGregory Povey for Rattlehttp://www.twitter.com/yellowchopper
  21. 21. Such Tweet SorrowMudlark & Royal Shakespeare Companyhttp://www.suchtweetsorrow.com
  22. 22. PEOPLE LIKE TOHAVE FUN WITH YOUand don’t mind looking daft.
  23. 23. V&Play: Mudlark at the V&AMudlarkhttp://scvngr.com/treks/13850
  24. 24. V&Play: Mudlark at the V&AMudlarkhttp://scvngr.com/treks/13850
  25. 25. V&Play: Mudlark at the V&AMudlarkhttp://scvngr.com/treks/13850
  26. 26. THE BIT FEATURING LOTS OF LOGOS OFFREE SERVICES THAT YOU CAN USE TO HAVE FUN, ENGAGEAND MAKE FRIENDS.
  27. 27. Lo vely. Download 200,000+ brand logos in vector for http://www.logoeps.com/
  28. 28. Thanks.Gregory PoveyHead of Production, Mudlarkwww.wearemudlark.com@topfife11/07/12

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