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AME 2012 Presentation

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Asian Marketing Effectiveness Presentation with Charles Wigley, Chairman of BBH Asia.

[Please note: This is a low-res file because Slideshare only lets you upload 10mb for free and quite frankly, I'm not going to pay US$19 per month just so you lot can have a fancier looking preso which you'll probably ignore anyway. Ta]

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AME 2012 Presentation

  1. WEST EAST SAY FEELA different ARGUE ASSOCIATEset of creative PROPOSITION ABSTRACTION SOCIAL CUES TONE & MANNER / STYLEstart points? CONCEPT CONTEXT CONCEPTUAL ABSTRACTION SOCIAL REALITY

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