The document discusses the benefits of qualitative researchers giving up some control in their research and allowing participants to take more control. It notes that as researchers traditionally control focus groups and interviews, but giving participants more freedom to direct discussions can lead to deeper insights. It describes how online research communities that are participant-led generate more spontaneous and unanticipated insights compared to structured bulletin board-style discussions that are researcher-led. By listening more and ceding some control, researchers gain a better understanding of consumers from a more natural conversation.
The document discusses giving up control in qualitative research to gain deeper insights. It argues that by allowing participants to direct discussions in online research communities, richer insights can emerge compared to structured interviews or focus groups where the researcher controls the topics. Setting up successful online communities requires careful planning and ongoing moderation to nurture discussions. Both participants and clients value the opportunity for ongoing conversations.
The document discusses how the Substance Abuse and Mental Health Services Administration (SAMHSA) can integrate its social media platforms to optimize engagement through a program called "Ask SAMHSA." It describes how the program works by soliciting questions on Twitter and Facebook and responding via YouTube videos. The program requires few resources and helps expose audiences to SAMHSA's other platforms while encouraging engagement across its social media presence. Challenges include promotion, topic scope, timing, and accessibility of content.
This document provides an overview of ideation tools and their uses at HHS. It discusses what ideation is, why it is important for federal agencies, how ideation tools can help agencies, and what resources are available. Ideation involves generating new ideas or solutions using crowd-sourcing technologies. It allows agencies to post questions, submit and discuss ideas, and vote on ideas. Agencies are using ideation to engage employees and stakeholders in problem-solving. Examples of agencies using ideation tools internally and externally are provided.
Webinar: Building a Case for Social MediaHHS Digital
Â
The document discusses social media and its importance for organizations. It defines social media as the use of web and mobile technologies to facilitate online conversations and interactions. Social media allows organizations to establish their brand, learn from others, share information interactively, and build relationships. The document provides tips for organizations on understanding audiences, gaining leadership support, choosing tools, and managing social media efforts. It emphasizes that social media is about facilitating conversations and discusses NCI's use of blogs, social networks and its own internal social network sites.
1) Engagement with community members is important to obtain better quality data from higher survey response rates and richer responses, as well as to save money through reduced recruitment costs.
2) The document discusses setting engagement goals and creating an engagement plan to achieve those goals through tactics like monthly newsletters, annual surveys, highlighting top community members, and providing rewards.
3) The key to engagement is having members feel like they can express their opinions and that their feedback makes a difference, rather than just participating for rewards.
The following presentation was made for the Illinois Department of Public Health's 2012 Minority Health Conference in Naperville, IL on April 5, 2012. #MHC2012
Social media can be a powerful tool for storytelling but there are some ethical considerations one has to make. Privacy of those you serve, your obligation to your board, and how you brand yourself on social media are some of the many considerations you have to make. This presentation will explore some ethical dilemma' s a non-profit can face and how your can reduce risks that may come along.
About presenter:
Sean Erreger, is a licensed clinical social worker practicing in the area that also does training around best practices of social media for mental health, healthcare, and non-profits. You can find him at www.stuckonsocialwork.com
1) The document discusses the shift from Web 1.0 to Web 2.0 and the importance of engaging with audiences online through social media.
2) It provides eight critical rules for engagement with audiences online and emphasizes the need to reach new influencers and engage in conversations transparently.
3) Key changes discussed include fragmented channels, shifted sources of trust, the rise of social media, and consumers being in control of content creation and distribution. The presenter argues for embracing social media and personal relationships over traditional command and control communications.
The document discusses giving up control in qualitative research to gain deeper insights. It argues that by allowing participants to direct discussions in online research communities, richer insights can emerge compared to structured interviews or focus groups where the researcher controls the topics. Setting up successful online communities requires careful planning and ongoing moderation to nurture discussions. Both participants and clients value the opportunity for ongoing conversations.
The document discusses how the Substance Abuse and Mental Health Services Administration (SAMHSA) can integrate its social media platforms to optimize engagement through a program called "Ask SAMHSA." It describes how the program works by soliciting questions on Twitter and Facebook and responding via YouTube videos. The program requires few resources and helps expose audiences to SAMHSA's other platforms while encouraging engagement across its social media presence. Challenges include promotion, topic scope, timing, and accessibility of content.
This document provides an overview of ideation tools and their uses at HHS. It discusses what ideation is, why it is important for federal agencies, how ideation tools can help agencies, and what resources are available. Ideation involves generating new ideas or solutions using crowd-sourcing technologies. It allows agencies to post questions, submit and discuss ideas, and vote on ideas. Agencies are using ideation to engage employees and stakeholders in problem-solving. Examples of agencies using ideation tools internally and externally are provided.
Webinar: Building a Case for Social MediaHHS Digital
Â
The document discusses social media and its importance for organizations. It defines social media as the use of web and mobile technologies to facilitate online conversations and interactions. Social media allows organizations to establish their brand, learn from others, share information interactively, and build relationships. The document provides tips for organizations on understanding audiences, gaining leadership support, choosing tools, and managing social media efforts. It emphasizes that social media is about facilitating conversations and discusses NCI's use of blogs, social networks and its own internal social network sites.
1) Engagement with community members is important to obtain better quality data from higher survey response rates and richer responses, as well as to save money through reduced recruitment costs.
2) The document discusses setting engagement goals and creating an engagement plan to achieve those goals through tactics like monthly newsletters, annual surveys, highlighting top community members, and providing rewards.
3) The key to engagement is having members feel like they can express their opinions and that their feedback makes a difference, rather than just participating for rewards.
The following presentation was made for the Illinois Department of Public Health's 2012 Minority Health Conference in Naperville, IL on April 5, 2012. #MHC2012
Social media can be a powerful tool for storytelling but there are some ethical considerations one has to make. Privacy of those you serve, your obligation to your board, and how you brand yourself on social media are some of the many considerations you have to make. This presentation will explore some ethical dilemma' s a non-profit can face and how your can reduce risks that may come along.
About presenter:
Sean Erreger, is a licensed clinical social worker practicing in the area that also does training around best practices of social media for mental health, healthcare, and non-profits. You can find him at www.stuckonsocialwork.com
1) The document discusses the shift from Web 1.0 to Web 2.0 and the importance of engaging with audiences online through social media.
2) It provides eight critical rules for engagement with audiences online and emphasizes the need to reach new influencers and engage in conversations transparently.
3) Key changes discussed include fragmented channels, shifted sources of trust, the rise of social media, and consumers being in control of content creation and distribution. The presenter argues for embracing social media and personal relationships over traditional command and control communications.
Permanently disabled jockey fund social media planrlabeck
Â
The document proposes a new social media strategy for the Permanently Disabled Jockey Fund (PDJF) to improve engagement and increase donations. It recommends strengthening relationships between industry and fans, increasing transparency of the charitable cause, and leveraging technology. The strategy involves using a hub-and-spoke model with the PDJF website as the central hub linked to other social media presences. It also uses a time and attention matrix to determine the best platforms based on content longevity and user attention. The goal is to enhance sport/fan relationships, increase charity awareness and donations, and foster collaboration across the horse racing industry.
The document is a social media toolkit from the Centers for Disease Control and Prevention (CDC) that provides guidance on using social media for health communication. It covers topics such as developing a social media strategy, evaluating social media efforts, and descriptions of various social media tools including buttons/badges, image sharing, RSS feeds, podcasts, video sharing, widgets, eCards, mobile technologies, Twitter, blogs, and Facebook. It aims to help public health professionals integrate social media into their communication campaigns and activities.
This document outlines 8 principles for using social media effectively in the social sector:
1) Bridge social media activities to offline results
2) Listen to professional peers, grantees, and the community to understand their needs
3) Join online conversations to engage stakeholders and identify new influencers
4) Integrate the organization's website with social media platforms
5) Use multiple social media channels to allow self-organizing among stakeholders
6) Allocate staff time and develop expertise to properly implement a social media strategy
7) Assess the organizational culture to address issues like control, negativity, and personality
8) Experiment with social media activities and learn from successes and failures
1. The document provides recommendations to boost engagement on the CureAccelerator platform by increasing collaboration, visibility of information, and improving the search function. It suggests adding features like chat rooms, collaboration groups, forums, and webinars to enable more interaction between users.
2. The research found opportunities to provide more feedback to users on the status of their submissions and a clearer explanation of the project evaluation process. Improving the "customer experience" was recommended.
3. To increase usage of the platform's features, the document proposes creating instructional videos and a "tips and tricks" section to educate users. Highlighting benefits of certification could also
Psychology of Website Design - Dr. Pamela RutledgePamela Rutledge
Â
Media Psychology uses psychological theory to assess and develop effective media applications. Successful websites benefit from an understanding of cognition, emotion, and personal meaning.
Live video has created a sense of community on social media through increased interaction and connection between users. It allows for real-time engagement through comments and shared emotional experiences of live streams. While public live videos can sometimes invade privacy, research has found live video generally strengthens social ties through supportive communication and increased social capital between users with shared bonds. Future research may explore new live video technologies and their impact on virtual communities and societal innovation.
Idea2010: Communitiesof Care: Strategic Social Interaction Design for Healthc...Amy Cueva
Â
The document discusses using social media in healthcare to improve communication and care. It defines social media and provides examples currently used in healthcare. It outlines how social media could help by empowering patients, improving access to information, and enabling greater collaboration. Challenges and risks discussed include legal issues, ensuring quality of information, and maintaining ongoing participation. The document advocates designing social media experiences around strategic goals and community engagement to improve healthcare interactions and outcomes.
The document summarizes a presentation on leveraging social media to serve health organizations' missions.
The presentation covered:
- An introduction and overview of the "networked health organization" framework.
- Themes on developing a social culture within the organization and prioritizing simplicity.
- How organizations can learn from mistakes in using social media.
The presentation provided examples of how organizations like the American Red Cross have successfully used social media for listening, engagement, and building relationships to further their missions. It emphasized developing internal social media capacity and policies to guide use of these tools.
The document discusses using social media to enhance network effectiveness. It defines social media and outlines how it has grown significantly. It then discusses several key aspects to consider when using social media for a network, including understanding the network's objectives, audience, integrating social media with existing strategies, addressing potential cultural challenges, building capacity, choosing appropriate tools and tactics, measuring results, and experimenting with an iterative process.
Karthik Chakkarapani presents an 8 step approach to developing an effective social networking strategy and plan for an organization: 1) Define the mission and vision, 2) Identify target users and segments, 3) Determine key constituents and issues, 4) Establish the value proposition, 5) Develop the branding and promotion strategy, 6) Justify the business case, 7) Conduct a competitive analysis, and 8) Consider important implementation factors. The presentation also outlines 7 effective ways to encourage active user participation, such as educating users, allowing self-expression, providing networking opportunities, and identifying champions.
Social Media For The Healthcare Professional-A Beginner's Guidechimimimusic
Â
This document provides an overview of social media for healthcare professionals. It discusses how social media has changed how patients find and engage with healthcare providers. It emphasizes that providers must establish an online presence to attract and engage patients where they search for information - on platforms like Facebook, Twitter, LinkedIn and YouTube. It stresses that providers should participate consistently in social media to build their brand and shape conversations, in order to build trust with patients and remain credible. The guide recommends starting small with social media and focusing on engaging with patients through relevant, high-quality content.
This is a framework for creating engagement plans when launching and maintaining employee, customer, and brand communities. It focuses on the "backbone" community roles: advocates, community managers, and subject experts.
Social Media and International OrganizationsBeth Kanter
Â
This document provides an overview of a course on networked international organizations taught by Beth Kanter at the Monterey Institute of International Studies. The course covers how international organizations can use networks, social media, and measurement to drive impact. It introduces concepts like networked mindsets for leadership, understanding social networks, and developing SMART social media strategies. Examples are provided of how organizations like the Red Cross use social listening and analytics to inform their work. The document outlines the agenda, assignments, and activities for the course to help participants apply the frameworks to their internships at international organizations.
The document discusses strategies for building successful online communities. It covers topics like community management activities, strategy, growth, content, and moderation. The goal is to transform good community managers into professionals by establishing frameworks and best practices. Key aspects include collecting data, setting goals, driving growth through different phases, generating engaging content, facilitating respectful discussions, and resolving conflicts.
This document discusses various tools for communicating via the internet, including social media platforms like Facebook, Twitter, LinkedIn, and blogs. It explains how nonprofits can use these tools to raise awareness, build relationships, recruit volunteers, and increase website traffic. Facebook allows organizations to connect with broader audiences and share news, events and discussions. Twitter enables sharing updates, links, and opportunities. LinkedIn helps organizations connect with professionals through member profiles. Blogs allow sharing news, events, photos and guest writers. The document provides tips on getting started with social media and measuring return on investment through metrics like page views and new volunteers. It cautions that social media may not be right for all organizations.
The New Symbiosis Of Professional Networks Research StudyLeader Networks
Â
The article focuses on the impact of social media and social networks to Social Media Peer Groups (SMPG) and professional decision-makers. It mentions that customers and prospects have an instant platform of discussions for their ideas, experiences and knowledge through the use of social media, wherein their important role is utilizing the tools and mediums before engaging to decision-making processes. It states that social media increase the impressive strength of decision-making and change the dynamics of customer relationship management, marketing, and communications. It also recommends being part in a peer network or online community for sharing ideas that were often formed in office settings.
Reaching The Social Community With EmailDatranMike
Â
Datran Media teamed up with JupiterResearch and Social Networking site, Gather, to address this year's MediaPost Email Insider Summit. Together, the group discussed the paralleles between social media and email and how to reach the social audience with email.
- The document discusses online communities and how to create successful online communities of practice for educators. It defines online communities and communities of practice.
- It provides guidelines for designing successful online communities, including establishing clear aims, focusing on member needs, fostering trust, and being willing to change and adapt the community over time.
- Examples are given of two online communities for Scottish educators called Deputes Together and Heads Together that aim to reduce isolation and provide resources and support.
No matter how good the technology, it won't guarantee you a successful on-line community. You need effective facilitation to build and nurture the community. The presentation describes the role and responsibilities of a community facilitator, and is a reminder that when implementing the technology - batteries are not included!
Permanently disabled jockey fund social media planrlabeck
Â
The document proposes a new social media strategy for the Permanently Disabled Jockey Fund (PDJF) to improve engagement and increase donations. It recommends strengthening relationships between industry and fans, increasing transparency of the charitable cause, and leveraging technology. The strategy involves using a hub-and-spoke model with the PDJF website as the central hub linked to other social media presences. It also uses a time and attention matrix to determine the best platforms based on content longevity and user attention. The goal is to enhance sport/fan relationships, increase charity awareness and donations, and foster collaboration across the horse racing industry.
The document is a social media toolkit from the Centers for Disease Control and Prevention (CDC) that provides guidance on using social media for health communication. It covers topics such as developing a social media strategy, evaluating social media efforts, and descriptions of various social media tools including buttons/badges, image sharing, RSS feeds, podcasts, video sharing, widgets, eCards, mobile technologies, Twitter, blogs, and Facebook. It aims to help public health professionals integrate social media into their communication campaigns and activities.
This document outlines 8 principles for using social media effectively in the social sector:
1) Bridge social media activities to offline results
2) Listen to professional peers, grantees, and the community to understand their needs
3) Join online conversations to engage stakeholders and identify new influencers
4) Integrate the organization's website with social media platforms
5) Use multiple social media channels to allow self-organizing among stakeholders
6) Allocate staff time and develop expertise to properly implement a social media strategy
7) Assess the organizational culture to address issues like control, negativity, and personality
8) Experiment with social media activities and learn from successes and failures
1. The document provides recommendations to boost engagement on the CureAccelerator platform by increasing collaboration, visibility of information, and improving the search function. It suggests adding features like chat rooms, collaboration groups, forums, and webinars to enable more interaction between users.
2. The research found opportunities to provide more feedback to users on the status of their submissions and a clearer explanation of the project evaluation process. Improving the "customer experience" was recommended.
3. To increase usage of the platform's features, the document proposes creating instructional videos and a "tips and tricks" section to educate users. Highlighting benefits of certification could also
Psychology of Website Design - Dr. Pamela RutledgePamela Rutledge
Â
Media Psychology uses psychological theory to assess and develop effective media applications. Successful websites benefit from an understanding of cognition, emotion, and personal meaning.
Live video has created a sense of community on social media through increased interaction and connection between users. It allows for real-time engagement through comments and shared emotional experiences of live streams. While public live videos can sometimes invade privacy, research has found live video generally strengthens social ties through supportive communication and increased social capital between users with shared bonds. Future research may explore new live video technologies and their impact on virtual communities and societal innovation.
Idea2010: Communitiesof Care: Strategic Social Interaction Design for Healthc...Amy Cueva
Â
The document discusses using social media in healthcare to improve communication and care. It defines social media and provides examples currently used in healthcare. It outlines how social media could help by empowering patients, improving access to information, and enabling greater collaboration. Challenges and risks discussed include legal issues, ensuring quality of information, and maintaining ongoing participation. The document advocates designing social media experiences around strategic goals and community engagement to improve healthcare interactions and outcomes.
The document summarizes a presentation on leveraging social media to serve health organizations' missions.
The presentation covered:
- An introduction and overview of the "networked health organization" framework.
- Themes on developing a social culture within the organization and prioritizing simplicity.
- How organizations can learn from mistakes in using social media.
The presentation provided examples of how organizations like the American Red Cross have successfully used social media for listening, engagement, and building relationships to further their missions. It emphasized developing internal social media capacity and policies to guide use of these tools.
The document discusses using social media to enhance network effectiveness. It defines social media and outlines how it has grown significantly. It then discusses several key aspects to consider when using social media for a network, including understanding the network's objectives, audience, integrating social media with existing strategies, addressing potential cultural challenges, building capacity, choosing appropriate tools and tactics, measuring results, and experimenting with an iterative process.
Karthik Chakkarapani presents an 8 step approach to developing an effective social networking strategy and plan for an organization: 1) Define the mission and vision, 2) Identify target users and segments, 3) Determine key constituents and issues, 4) Establish the value proposition, 5) Develop the branding and promotion strategy, 6) Justify the business case, 7) Conduct a competitive analysis, and 8) Consider important implementation factors. The presentation also outlines 7 effective ways to encourage active user participation, such as educating users, allowing self-expression, providing networking opportunities, and identifying champions.
Social Media For The Healthcare Professional-A Beginner's Guidechimimimusic
Â
This document provides an overview of social media for healthcare professionals. It discusses how social media has changed how patients find and engage with healthcare providers. It emphasizes that providers must establish an online presence to attract and engage patients where they search for information - on platforms like Facebook, Twitter, LinkedIn and YouTube. It stresses that providers should participate consistently in social media to build their brand and shape conversations, in order to build trust with patients and remain credible. The guide recommends starting small with social media and focusing on engaging with patients through relevant, high-quality content.
This is a framework for creating engagement plans when launching and maintaining employee, customer, and brand communities. It focuses on the "backbone" community roles: advocates, community managers, and subject experts.
Social Media and International OrganizationsBeth Kanter
Â
This document provides an overview of a course on networked international organizations taught by Beth Kanter at the Monterey Institute of International Studies. The course covers how international organizations can use networks, social media, and measurement to drive impact. It introduces concepts like networked mindsets for leadership, understanding social networks, and developing SMART social media strategies. Examples are provided of how organizations like the Red Cross use social listening and analytics to inform their work. The document outlines the agenda, assignments, and activities for the course to help participants apply the frameworks to their internships at international organizations.
The document discusses strategies for building successful online communities. It covers topics like community management activities, strategy, growth, content, and moderation. The goal is to transform good community managers into professionals by establishing frameworks and best practices. Key aspects include collecting data, setting goals, driving growth through different phases, generating engaging content, facilitating respectful discussions, and resolving conflicts.
This document discusses various tools for communicating via the internet, including social media platforms like Facebook, Twitter, LinkedIn, and blogs. It explains how nonprofits can use these tools to raise awareness, build relationships, recruit volunteers, and increase website traffic. Facebook allows organizations to connect with broader audiences and share news, events and discussions. Twitter enables sharing updates, links, and opportunities. LinkedIn helps organizations connect with professionals through member profiles. Blogs allow sharing news, events, photos and guest writers. The document provides tips on getting started with social media and measuring return on investment through metrics like page views and new volunteers. It cautions that social media may not be right for all organizations.
The New Symbiosis Of Professional Networks Research StudyLeader Networks
Â
The article focuses on the impact of social media and social networks to Social Media Peer Groups (SMPG) and professional decision-makers. It mentions that customers and prospects have an instant platform of discussions for their ideas, experiences and knowledge through the use of social media, wherein their important role is utilizing the tools and mediums before engaging to decision-making processes. It states that social media increase the impressive strength of decision-making and change the dynamics of customer relationship management, marketing, and communications. It also recommends being part in a peer network or online community for sharing ideas that were often formed in office settings.
Reaching The Social Community With EmailDatranMike
Â
Datran Media teamed up with JupiterResearch and Social Networking site, Gather, to address this year's MediaPost Email Insider Summit. Together, the group discussed the paralleles between social media and email and how to reach the social audience with email.
- The document discusses online communities and how to create successful online communities of practice for educators. It defines online communities and communities of practice.
- It provides guidelines for designing successful online communities, including establishing clear aims, focusing on member needs, fostering trust, and being willing to change and adapt the community over time.
- Examples are given of two online communities for Scottish educators called Deputes Together and Heads Together that aim to reduce isolation and provide resources and support.
No matter how good the technology, it won't guarantee you a successful on-line community. You need effective facilitation to build and nurture the community. The presentation describes the role and responsibilities of a community facilitator, and is a reminder that when implementing the technology - batteries are not included!
InSites Consulting is a market research firm that provides new methods for connected research using web 2.0 technologies. It has over 11 million euros in turnover, 80 employees working in over 35 countries. InSites believes in the power of new connected research methods that are more informative, transformational, and automated compared to traditional methods. It invests 5% of its turnover in research and development to continually develop new interactive tools for connecting companies with consumers.
Brandworks 2009: Social Media Profiles & StrategiesCharlene Li
Â
The document discusses strategies for companies to engage in online conversations and social media to transform their marketing approach. It recommends that companies 1) learn by monitoring online conversations to understand customer perspectives, 2) drive dialog through social media to identify and address customer needs, and 3) spread engagement by empowering customers to advocate for the brand. It also stresses the importance of measuring social media success based on relationship metrics rather than just sales, and embracing the loss of control that comes from online conversations.
The document discusses principles for becoming a networked nonprofit through effective social media strategy. It advocates that nonprofits listen to their audiences, engage them through conversation, build relationships with influencers, integrate social media across channels, use it to bridge online and offline experiences, allocate sufficient capacity, and learn through testing pilots and metrics. The overall goal is for nonprofits to connect, engage and build networks of supporters through aligning social media with objectives and these key principles.
The document discusses how the Collins Center staff can utilize virtual leadership and web 2.0 tools to improve collaboration, disseminate information, and solve problems both internally and externally. It provides examples of current web 2.0 uses including websites, videos, and social media. It also discusses how to measure the ROI of social media through exposure, engagement, influence, and actions taken. The retreat aims to explore how to better position staff as virtual leaders and use online communities and tools.
This presentation offered to the Institute of Management Consultants provides an overview of how to be a thought leader online - rules of engagement, getting started, how to connect and how to manage time efficiently.
The document provides tips for chapters to get members more involved through engagement and volunteering. It recommends using word-of-mouth from current members, focusing on the communal benefits, and providing leadership opportunities for younger professionals. Chapters should welcome new members, connect them with others, and engage their interests through programs and committees. Both traditional and social media tools can help facilitate connections among members. Dividing large roles into smaller tasks can lower barriers to volunteering.
2010 â The Year Of Social Business UC Expo Unified CommunicationsJulian Bradder
Â
My presentation on social business, relevant networks and how vendors in communications will start to align content for relevant social business platforms.
How Lawyers Can Harness the Power of Social MediaCarolyn Elefant
Â
Based on the book, Social Media for Lawyers: the Next Frontier, this presentation shares some practical, goal-centric ways that lawyers can use social media to find jobs, network and seek out new opportunities.
Presentation on online communities given at LIFT summit in Atlanta. Talks about B2B online communities, personal branding, and how vendors can get involved.
The document provides an overview of online public relations techniques and how they can be integrated with traditional offline PR strategies. It discusses how the media landscape and audience behaviors have changed, with audiences now controlling their media consumption. It also outlines various online tools for PR like blogs, social networks, and virtual worlds. The key is to engage audiences through online communities while respecting community rules, and to consider how online and offline PR can be mutually reinforcing through content integration and two-way engagement.
Active Learning Through Social Media: How to Leverage Consumer Conversations ...Ripple6, Inc.
Â
In this Webinar, we will help you understand how social media can be a promising new option for market researchers and show you some of the tools now available to address common research needs like ideation and innovation, communications optimization, product testing, and consumer understanding. Weâll explore the value of social media for gathering insight; what types of research are well-suited to social media and how to get started!
The document summarizes a workshop on becoming a networked nonprofit through effective use of digital strategies and social media. It discusses defining characteristics of networked nonprofits, assessing organizational maturity in social media practices, and developing SMART social media strategies and content plans. Attendees learned about monitoring conversations, engaging champions, and creating editorial calendars to guide strategic social media engagement and improve nonprofit goals and outcomes.
Presentation on the evolution of internal communications and the emergence of the social enterprise. Also features tips on how to foster social inside organizations.
Similar to Losing Control in Qualitative Research (20)
A leading financial institution sought to improve the customer experience of their mobile banking app. Latitude Insights conducted research to understand customers' ideal experience and inform the migration to a consolidated banking and payments app. Through online communities and focus groups, Latitude Insights identified key functions, benefits, and messaging to encourage uptake. This provided direction on migration strategy, feature design, branding, and user experience validation for the client.
Latitude Insights conducted research for RMIT University and VicHealth to identify interventions to reduce harmful drinking among Victorians. Through online insight communities with 200 Victorians aged 18-35 and 30+, Latitude Insights was able to segment drinkers, understand behaviors and motivations, determine why past campaigns had limited impact, and identify compelling messaging for each segment. The research provided RMIT with drinking identity segments to inform future communication directions.
Beyondblue was launching an awareness campaign about the prevalence of depression and anxiety in the LGBTQIA+ community. Latitude Insights explored types of discrimination faced by this community to inform campaign messaging and ensure it resonated accurately. They conducted an online qualitative study with 100 LGBTQIA+ community members over six weeks to understand these issues sensitively. The resulting "Left Handed" campaign was successfully launched nationally in 2012 across various media.
Understanding the decision maker's journey in aged careLatitude Insights
Â
An aged care provider sought to better understand the decision-making process for families placing loved ones in care. They partnered with Latitude Insights, who conducted research through an Insights Community to explore the expectations, needs, and experiences of families and carers. The research identified opportunities to improve engagement and services. It provided insights that informed strategic planning around infrastructure, staffing, marketing, and communications. Latitude Insights recruited family members of current residents through targeted outreach on the provider's website and database to gather in-depth and context-rich feedback over six weeks.
A financial institution sought to develop new products for a target customer segment. Latitude Insights conducted research through an unbranded Insights Community of 120 consumers from this segment. The research identified how existing customers were retained, reasons for switching brands, and opportunities to appeal to the segment. It provided insights into the segment's associations with financial products, perceptions of brands, and decision-making process. The results gave the client an in-depth understanding of the target segment and identified gaps in the market to guide new product development that would retain and attract the segment.
Latitude Insights and The Social Hatch joined forces to understand the opportunity for brands to connect, integrate, influence and engage with consumers on social media.
Importantly, âAlways Onâ goes beyond existing social media data and insights to explore the key drivers of engagement in social media.
Insights Community gaining insights into personal experiences of AnxietyLatitude Insights
Â
The document summarizes findings from an online research community conducted by beyondblue to understand experiences of people living with anxiety. Key findings include:
1) There is low awareness and understanding of anxiety in Australia, resulting in many being unable to identify anxiety symptoms or realize their experiences were not normal. This limited help-seeking and treatment.
2) High levels of stigma exist, with some perceiving dismissal of anxiety as a real condition. This delayed help-seeking as people felt they did not deserve treatment.
3) Barriers to seeking help included low awareness, stigma, and only seeking treatment in crisis when conditions became overwhelming. Lack of support from others also posed barriers.
Research report prepared for Vic Health. The primary objectives of the research were:
1. Gain rich insight into the nature of drinking and how it fits into the lifestyle of Victorians
2. Identify key segments differentiated by value, attitudes, motivations, usage occasions
3. Explore the impact of various media and messages
Research project for the Australian Securities and Investments Commission. The primary objective of the research was the testing and feedback on the consumer experience if the Product Dashboard and the determine how well it communicates with consumers.
The document discusses online communities for market research, how they are used to generate user content, and best practices for designing and motivating participation in these communities. It notes that 9 million Australians use social media and there are niche networking sites for various interests. Market research has developed its own online communities, called MROCs or insights communities, to facilitate research. The roles of psychology, sociology, and software design are important to consider. Both intrinsic and extrinsic motivations impact participation levels. Social cues and letting members drive content are recommended for community design.
Consumers as Researchers - can mobile get us closer to consumer truths?Latitude Insights
Â
This document discusses using smartphones for qualitative market research. It provides examples of projects where consumers used their smartphones to document their lives over a set period of time. While this allowed researchers to gain insights more cost effectively, it also presented challenges related to managing large amounts of user-generated content and ensuring respondents captured the desired information. The document concludes mobile research has benefits but also requires careful planning to address technical difficulties and get the type of data needed.
When new meets old - online research methods for governementLatitude Insights
Â
This document discusses how online methods could help achieve true representation in government consultations and decision making. It acknowledges that while representativeness has traditionally been a challenge, online methods now provide an opportunity for greater and more cost-effective representation of the population. However, there is still uncertainty around using online methodologies for this purpose. The document also discusses older deliberative methods like citizens' juries and deliberative polling that aimed to get informed input from a representative sample, and whether aspects of these could be combined with online methods to develop new hybrid approaches.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
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At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Weâve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
⢠SEOs now use AI to optimize content.
⢠Google now uses AI to generate answers.
⢠Users are skipping search completely. They can now use AI to get answers. So AI has changed everything âŚor maybe not. Our audience hasnât changed. Their information needs havenât changed. Their perception of quality hasnât changed. In reality, the most important things havenât changed at all. In this session, youâll learn the impact of AI. And youâll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. Weâll use timely tools to rebuild timeless foundations. Weâll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
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Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. Heâll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you werenât really very good at all, actually.
In this respectful and life-affirming serviceâerm, sessionâjoin Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
⢠Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
⢠A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
⢠Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesnât mean it works â or does it? This session will examine the value of todayâs hottest digital marketing topics â including AI, paid ads, and social metrics â and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the worldâs spoken language? And yet 87% of customers wonât buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all â heâll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
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Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
 List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
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Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
The digital marketing industry is changing faster than ever and those who donât adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
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We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:Â
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journeyÂ
-Why you should care about prospects that are in market
-Measuring the unmeasurableÂ
2. Today weâre going to talk
about giving up control,
for the reward of deeper,
richer research insights
3. Control
As qualitative researchers, weâre used to being in control
We ârunâ groups and interviews
We ask the questions
We tell our client the answers
To exercise restraint or direction over;
To hold in check, curb;
To eliminate or prevent the flourishing or spread
verb:
4. If weâre serious about it, we
need to recognise how
theyâre communicating, what
theyâre saying and give them
more of our attention
Everyoneâs talking about getting to
know the consumer better
5. The new way in research is a
reflection of broader societal
changes, especially in the way
we communicate
6. Giving over control to the consumer makes us
better listeners
Our proposition:
7. âIronically itâs by surrendering the
illusion of control over others that
one really gains power in lifeâ
Geoff Livingston
8. Social media has transformed our lives
& this is just the tip of the iceberg
15. From content delivery to content creation and generation
Web 2.0 is fundamentally about change
16. From researcher in control, to actively
collaborating and co-creating with participants
Research 2.0 is fundamentally about
change in market research
17. A seismic shift in our
thinking is crucial for the
industry to remain relevant
18. We know where weâre going and how we are going to get there
Current research practice is
more structured
19. We have to wait to see what bubbles to the service
Web 2.0 is a more fluid approach
20. Research 2.0 is not just about qual
going online
Online Focus Groups
Similar research behaviour &
skills, different environment
Researcher in control
Online Bulletin Boards
Deep individual responses to
structured questions
Researcher in control
Online Research Communities
Researcher & member generated
discussion â known / unknown
topics
Community in control
For the first time, market research is being
influenced by social media, rather than by
research industry practices
21. âThe researcher of the future will need to master traditional
research skills, but they will also need to be able to cede
control to customers and respondents, and to work in
collaboration with the forces of the marketplace. In terms
of a sporting metaphor the future will be less like speed
boat racing and more like surfing, less like flying a jet and
more like flying a gliderâ
Ray Poynter, The Future Place 2006
23. Wonât I miss out on valuable non-verbal cues?
Will participants stick to the topic?
What happens if I end up with a lot of irrelevant information?
How can I meet my clientâs objectives if Iâm not in control?
What, if any, extra value do we get out of it?
Is it worth the effort?
First, are you thinkingâŚ
25. Two sets of participants, using two online qualitative methods
The Study
Research 1.0 approach â Bulletin Board
(a âtraditional online qualitative platformâ)
Research 2.0 approach â Social Networking Platform
(online community)
Contrasting the outputs of each approach highlighted
what is gained and/or lost in adopting different online
qualitative platforms and approaches
26. Q&A approach
Limited between participant interaction
Participants respond but do not initiate discussion
Mostly text based
Other peopleâs responses can be hidden until the individual responds
Can stagger question
Moderator is in control
Bulletin Board Platform
27. Less structured, more interactive, open
Participants create profiles, avatars, upload
content
Participants choose what to be involved in
Discussions initiated by moderator (against
client objectives) and initiated by participants
(spontaneous)
Participants in control
Social Network / Online Community Platform
28. Branded / Customised for the client
Look and feel suits the target audience
Creates greater engagement with the brand
Online Community Features
30. Forum Discussions:
Members and moderators create discussions and reply
Discussions are threaded so members and moderators
can comment on each othersâ replies
Online Community Features
31. Blogs:
Provide members with the opportunity to reveal
more about themselves
They can choose to reveal as much or as little as
they want â which provides us with more insight into
their lives
Online Community Features
32. Disclosure
Group behaviour
Engagement
The differences between Bulletin
Boards and Online Research
communities are significant
We can still recognise you
âŚif you want us to
How does the anonymity of the internet
impact on levels of?:
33. The comparison
Research 1.0 Research 2.0
Tool Bulletin Board site Social Networking site
Foundation Topic based Community based
Process Moderator posts questions, waits for
responses, probes where necessary
Community generated to discuss
topic, moderator seeds discussion
topics/activities, listens, observes and
probes where necessary
Topics posted by Moderator Moderator or participants
Information controlled by Moderator All
Information is Mostly text based Combination of text, photos, images,
videos, blogs, activities
Access Private, password protected, allow
only invited participants
Private, password protected, allow
only invited participants
All topics answered Yes No
Level of moderator control High Medium - Low
41. The challenge
is significant
Opening up research to true two-way
dialogue, giving over control to
participants, and running communities
rather than discussions is NOT an easy
adjustment â for researchers or for clients
42. People are just people.
Social by nature; whether offline or online
Technology is merely an enabler.
In the endâŚ
43. Case study
National Comprehensive Cancer Network
Hypothesis: Choice of treatment centre is
based on reputation. Therefore public
recognition of a centreâs expertise is important
Research question: How do you decide where
to go?
Source: Communispace
44. By really listeningâŚ
NCCN learnt:
Focus on communicating with doctors, not âpublicâ recognition
Cancer centres must have an internet strategy
Patient experience defines perceptions of the brand, not just its leadership/expertise
Researchers learnt:
By letting the community direct and initiate their own discussions greater insights were
generated than if a structure set of topics was followed
For this community, there was added value in the social engagement between cancer
patients who felt they had a peer group to talk to
Source: Communispace
45. Ongoing, long term relationships
between the company and its customers
Rather than answers to specific project
based questions
Continuous access to the customer
47. Creating a community is complex,
requires careful consideration, and a
willingness to âlet goâ once it gets going
90% of the hard
work is out of sight
49. Branding
Look and Feel
Features
Access Levels
Community Name
URL
Platform Creation
The community is going to be a reflection of your clientâs brand. What type
of brand experience do you want to create?
50. Members
The principles of participant selection are unchanged â itâs critical to make
sure weâre talking to the right people
Sample Size
Profile
Recruitment
Incentives
Requirements
51. Moderation
Moderators have a far greater task, yet a less obvious âroleâ.
Nurturing a community to reach its potential should be your objective
Manage engagement
Observe, listen, interact
Involvement
Topics of conversation
Manage client
52. Management
Managing a community is complex and labour intensive
It needs to be attended to on a variety of levels for weeks, if not months
Building the community
Member engagement
Reward management
Client engagement
24/7 monitoring
53. Analysis
Managing the volume of information is a challenge
Knowing how to âreadâ the communityâs behaviour & mood is crucial
Amount of information
Context
Reporting
Timing
59. Understand whatâs important to consumers
The broader context
Answer research objectives & much much more
The research objectives
Context Rich Insights
60. The âstatsâ from one of our communities (FMCG)
Over or 12weeks, 100 people engaged in:
145 forum discussions:
56 discussions generated by our researchers
89 discussions generated by members
198 blog posts (within the community)
90 photos
17 videos
How much more?
61. I love the forum and all the different
points of view. The only
disappointment I have is that I just
don't have the time to read through
all the wonderful information posted
by all the members on all the
different topics :D.
I applaud you for trialing this new
style of market research, and hope
that other research companies look
at what you have done as a shining
example of a new and innovative
path of getting real information for
your clients
But it just goes to show you what can be
accomplished in the area of market
research in this day an age. When you
provide a safe and encouraging
environment for people to have their say,
without fear of reprisal or ridicule and not
have their opinions forced or swayed by
money, it can be clearly seen here that
most of the information discussed on [the
community] just couldn'tât be bought with
money
63. âOne-quarter of Fortune 100 companies will launch online customer
communities to reach higher levels of engagement with customers and
prospects. This trend could mean money spent on traditional
qualitative research will be shifted to budgets for online researchâ
Forrester issues market research predictions for 2008
January 4, 2008
64. Our challenge:
Demonstrating the value in researcher-
managed communities and how they are
different from clients doing their own
information gathering through social media
Client managed communities
65. Smart companies use a range of methods
for understanding the voice of the customer.
Online research communities are about
purposeful two-way conversations, rather than
listening without engaging in conversation
Volume
Depth
Conversation Observation
Private
Research
Communities
Brand
Communities
(Public
Communities)
Brand Blogs
(Company
managed
content)
Brand Pages
(MySpace,
Facebook)
Web talk
(x-platform,
anytime, any
topic)
Conversation versus observation
68. Information on your brand is
not the same as insights
The role of the research is defined by the value of the
insights we deliver from our conversations with customers
69. Fans and friends
This is probably new for them
Fear factor â what if they get
stuck on the negatives
How do I know Iâll get my
answers
Thatâs not on my topic list
Client involvement is critical to
success
Clientâs perspective
70. âThank you for giving
the consumer a voice
& listening to our
opinionsâ
âFocus group discussions
usually only last an hour or
two and are always
dominated by a select few
members. The online
aspect allows people to
really think and reflect
upon their answers, so
quality information is being
gatheredâ
ââThank you for giving us the
opportunity to contribute to
the decision making. I think a
forum such as this, is very
progressive, and helps to
ensure positive feedback
from consumers and loyaltyâ
And importantly membersâ perspective
âItâs the interest that you
[client] and your
company have shown
towards us, the
customers, and their
opinions that makes all
the difference. Itâs
uplifting too read how
much our views and
opinions mean to youâ
âThis is a brilliant way to
instantly give feedback to
the clientâŚThe alternative
is to wait
days/weeks/months and
receive a pile of cold
statistics gathered from a
multitude of invisible
respondentsâ
âItâs not often that the
âSuitsâ become involved
wit the âPlebsâ. Thanks
for taking the time to
make us all feel
welcomedâ
72. Control the fundamentals
Initiate discussions
Let conversations take their course
Let Go.
Discover.
Let go.
Discover.
Control the fundamentals
Initiate discussions
Let conversations take their course
73. LATITUDE INSIGHTS
Changing the conversation
Melbourne office
312 Waverley Road
Malvern East VIC 3145
P: +61 3 9571 1199
Sydney office
Suite 8, 43-45 Burns Bay Road
Lane Cove NSW 2066
P: +61 2 9420 2337
E: conversations@latitudeinsights.com.au
W: latitudeinsights.com.au
Contact us:
Dianne Gardiner
CEO
dianne@latitudeinsights.com.au
0417 323 765
Any questions?