Innovative, versatile and creative marketing and advertising MBA scholar with the skills, passion, and professionalism needed to support business and consumer market programs assist with administrative functions and communications to conduct detailed market research. Through being able to understand the wider picture, earned a reputation as someone offers a pro-active approach and is recognized as being results driven and a hard working team player with expertise in:
• Product planning and market research • Vender and customer communication
• Determining marketing objectives • Maintaining customer databases
• Understanding web-based marketing • Multi-tasking expertise
• Advertising planning • Competitor benchmarking
• Event planning and execution • Promotional and sales materials
Innovative, versatile and creative marketing and advertising MBA scholar with the skills, passion, and professionalism needed to support business and consumer market programs assist with administrative functions and communications to conduct detailed market research. Through being able to understand the wider picture, earned a reputation as someone offers a pro-active approach and is recognized as being results driven and a hard working team player with expertise in:
• Product planning and market research • Vender and customer communication
• Determining marketing objectives • Maintaining customer databases
• Understanding web-based marketing • Multi-tasking expertise
• Advertising planning • Competitor benchmarking
• Event planning and execution • Promotional and sales materials
Kelly Wang 王薇盈_數位轉型、生成式AI、設計思考、客戶體驗優化、敏捷管理、SEOKelly Wang
王薇盈 Kelly擁有19年的國際公關、數位行銷與全球市場開發經驗,曾專注於無線通訊晶片市場,也曾深耕KM、CRM軟體應用,精熟雲端服務,讓她成為以數據驅動、以科技創新的跨領域數位轉型專家。 自2018年轉進醫藥領域後,帶領2家跨國藥廠在台灣以敏捷工作法進行數位轉型,並為台灣獲得全球創新獎。 她有Design Thinking、敏捷開發、知識管理、SEO、生成式AI等專業知識,對「以客戶為核心」的數位轉型與敏捷實踐,有多年的實戰經驗。 她曾任國際世界展望會 (World Vision International)的全球華人群眾募資負責人,目前同時擔任多家公益組織的行銷顧問,並擔任人生百味理事長。
With 19 years of experience, Kelly Wang excels in international public relations, digital marketing, and global market development, especially in high-tech industry including IC design, Knowledge Management and CRM cloud softwares. As a digital transformation expert, Kelly’s approach is data-driven and innovation-focused.
Transitioning to the pharmaceutical sector in 2018, she’s led digital transformation using agile ways of working, achieving global innovation recognitions.
Her expertise spans Design Thinking, Agile Management , Knowledge Management, SEO, and Generative AI, emphasizing customer-centric digital strategies and agile practices.
Outside the corporate sphere, Kelly had been the Global Chinese Fundraising Director at World Vision International and is a marketing consultant for several NGOs in Taiwan, currently chairing DoYouaFlavor, a NGO advocating for the underprivileged.
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1. Richard Lester P. Go
EDUCATION
Ateneo de Manila University (2016)
• BS Management (2013-2016)
• BS Management Engineering
(2012-2013)
Xavier School (2012)
• International Baccalaureate
Diploma (First Honors)
CAREER OBJECTIVE
EXPERIENCE
The Chopping Board — Owner (June 2015 – May 2016)
• Took part in product development for the stalls new products
• Oversaw human resources — handled recruitment, salary and benefits, and employee concerns
• Handled legal paperwork — business permits, sanitary permits, payments to government
agencies
• Learned how to grow a business to increase sales and profits
Ogilvy & Mather Philippines Inc. — Social Intern (April 2015 – May 2015)
• Managed social media assets of multiple brands
• Conducted social audits that used Sysomos — a social listening and social analytics tools
• Involved in insighting for the social care data of a client
• Trained in crisis management, and assisted a client with one of their issues
Golden Arches Development Corporation — Human Resources Intern (April 2010 – May 2010)
• I was involved in the recruitment process of new crew members for new McDonald’s restaurants
• Involved in payroll and benefits administration
EXTRA-CURRICULAR ACTIVITIES
Ateneo Junior Marketing Association
Associate Vice President for Public Relations — (March 2015 — May 2016)
• Introduced Branding as one of the services of the Marketing Helpdesk that was availed by 3
organizations
• Created a Marketing training program for 20 of our undergraduate officers
• Project Head of the Ateneo Intercollegiate Marketing Seminar where we partnered up with Google
Philippines to create a 3-day Digital Marketing program
• Tripled applicants from previous year to 90 teams
Vice President for Corporate Relations — (March 2014 – March 2015)
• Ensured that AJMA was able to form strategic partnerships with corporations
• Led and inspired 16 project teams to reach departmental goals
• Focused on training our members, and other organizations about marketing, which allowed me to
reach out to 12 clients for our consultancy service called the Marketing Helpdesk.
• Entered into 8 yearlong partnerships
• Built and fostered relationships with more than 20 corporations
• Project Head of a Habitat for Humanity build for the whole Ateneo community with more than
100 builders
• Introduced Habitat for Humanity’s campus chapter to the Ateneo
Associate Vice President for Corporate Relations — (October 2013 – March 2014)
• Handled some of AJMA’s biggest corporate partners for the second semester
• Managed and supervised the marketing departments of AJMA’s biggest projects, TEDxADMU, and
AJMA Shindig
• Led teams that raised more than Php. 500,000 in cash sponsorships
• Created a system that allowed the marketing departments of each project to efficiently work with other
departments.
AJMA Force Member — (March 2013 – October 2013)
• Project Head of Marketing Education Month, I spearheaded the team that organized talks about
different branches of Marketing, such as Branding, Non-Traditional Marketing, Entrepreneurship
Marketing, and Advertising
SKILLS AND INTERESTS
I am proficient in spoken and written
English and Filipino. I also have
intermediate skills in spoken and
written Mandarin.
I am also proficient in Microsoft
Office, and iWork applications.
I am very goal-oriented, and I also
have significant experience in project
management. I am known to be a
very strategic thinker. I tackle issues
from a macro perspective then
transition to micro strategies.
I enjoy watching movies, and TV
series. I am a very big sports fan,
and I specifically like playing
basketball, and golf. I like going on
adventures, and travelling to new
places I have never been to
especially in different counties.
M: 0917-7950381 richard.lester.go@gmail.com
Interested in a career in:
•Marketing
•Sales
•Business Development