1. EDGAR HERNANDEZ
320 Lindale Street, Houston, TX77022 | (C) 210-749-8844 | e.hernandez.ad@gmail.com
Skills
Customer Focused Collaborative
Creative/Critical Thinker Time Management
Analytical/Research Driven Social and new media
Campaign Development Office Suite Proficient
Work History
Marketing Coordinator-Intern/Assistant Bike Coordinator 07/2014 to 12/2015
University of Texas- PTS Department – Austin
● Increased sales by 50% by designing and implementing new advertising strategies.
● Developed a marketing campaign that raised student awareness of Bike UT's service benefits.
● Gathered, stored, and analyzed all pertinent market research data.
● Coordinated Bike UT special events and distributed promotional material to target student demographic.
● Prepared and filed daily business sales, budget, and inventory reports using department databases.
● Increased customer satisfaction to 90% during tenure as assistant coordinator.
Account Executive Intern 05/2014 to 08/2014
Texas Student Media – Austin
● Acquired new clients for the company via prospecting, networking, and cold calls.
● Developed new projects to increase sales to meet monthly goals.
● Engaged potential clients through events catering to the client customer profile.
Sales Representative 07/2012 to 05/2014
The University Co-op – Austin
● Assessed customer needs and appropriately suggested products to enhance meet sales goals.
● Provided exceptional customer service.
● Assisted in coordinating store events throughout the year.
Academic Experience
Integrated Communication Campaigns
University of Texas at Austin
● Created and presented a campaign increasing brand awareness in collaboration with the UT Sustainability Department and
Mellow Johnny's.
● Conducted primary research and analyzed secondary research to identify touch points to reach consumers at the most
influential moments.
● Assisted in the content and design of promotional materials and plan book.
Education
Bachelor of Science: Advertising
University of Texas at Austin - 2015