Marcos Ton is a 46-year-old consultant, trainer, business coach, and action learning coach with over 15 years of experience developing leadership and sales teams for national and multinational companies in Brazil. He has an MBA in engineering and innovation as well as specializations in business consulting, education management, strategic human resource management, and e-business information technologies. Ton teaches post-graduate courses in sales negotiation and technical courses in sales administration. He volunteers as a business mentor for small and medium enterprises and with organizations focused on student entrepreneurship and Bible study.

1. Page 1
MARCOS TON
Consultor | Trainer | Business Coach | Action Learning Coach
marcoston@hotmail.com
Summary
:: Professional Profile
- Marcos Ton, who is over 46 years old and with more than 15 years of professional experience with
training and developing leadership and sales teams, working as a consultant, trainer and business coach for
several national and multinational companies in Brazil (Leadership Training and Development, Sales Team
Development, Business Coaching, Action Learning and EAD).
:: Professional Education
- MBA in Engineering and Innovation (www.veduca.com.br)
- Action Learning Coach and volunteer of World Institute for Action Learning Brazil (http://www.wial.org/
coaches-by-country/31)
- Expert in e-Business Information Technologies at Universidad Europea Miguel de Cervantes of Spain
(www.uemc.es);
- Specialization in Business Consulting at Thompson Management Horizons (www.tmh.com.br);
- Post-graduation in Education Management at SENAC (www.pos-ead.senac.br);
- University Extension in Strategic Human Resource Management at FGV (www.fgvonline.com.br);
- Undergraduation as Technologist in Retail Marketing at Technical Education Organization of Paraná
(www.opet.com.br/ensino/faculdade);
- Undergraduation in Science in Economics at Federal University of Paraná (www.ufpr.br)
- Secondary Technical School in Business Administration
:: Other Contributions:
- Teaching at post graduate courses in Sales Negotiation (www.esic.br) and at technical courses in Sales
Administration (www.centroeuropeu.com.br);
- Volunteer at ONG focusing on developing young student entreprenuers (www.japr.org.br);
- Volunteer at Protestant Christian ONG focusing on learning about the 14 Epistles of Paul the Apostle of the
Holy Bible;
- In Addition, I did many professional courses in customer service and in marketing for SMEs - small and
medium-sized enterprises.
- I have good knowledge in E-business, webmarketing, E-commerce and I am self-taught in Information
Technology since 1995.
:: See our past projects: http://www.lidertreinador.com.br/clientes/quem-atendemos

2. Page 2
Experience
Coach empresarial at Empresa Autogerenciável
June 2017 - Present
Business Partner na área de Business Coaching na EAG - Empresa Autogerenciável
Consultor
January 2000 - Present
I have developed D&T programs and also coordinated projects about sales team, leadership, organization
development, coaching areas and internet solution focused e-learning programs.
See more: http://marcoston.wixsite.com/coaching
Voluntário como Mentor de Negócios para empreendedores PME´s at Aliança Empreendedora
February 2017 - Present
A Aliança Empreendedora foi fundada em Curitiba (PR) em 2005 por Rodrigo de Méllo Brito e Silva, Lina
Maria Useche Jaramillo, Helena Casanovas Vieira, Eduardo Gomes Camargo, Norma Hitomi Ikeda, Maria
Fernanda Cordeiro e Luís Alberto Ribeiro Paschenda, com o objetivo de oferecer a microempreendedores de
baixa renda e grupos produtivos comunitários de todos os setores e idades o apoio de que eles necessitavam
para desenvolver os seus negócios. Neste primeiro ano de Aliança, alguns parceiros foram fundamentais,
como a FIEP, o SESI e a Fundação Alphaville, com os quais iniciamos os primeiros atendimentos a
microempreendedores em Curitiba e à primeira cooperativa de materiais recicláveis na região metropolitana.
Volunteer invited of Coaches Committee at international WIAL Board at WIAL
April 2016 - Present
Provide consulting and technical support to CALC´s team during and after each step of process certification
together WIAL Brazil and WIAL Board International.
Prestar suporte técnico e consultivo para as equipes de CALC´s durante e após cada etapa do processo de
certificação em conjunto com o Comitê Diretivo Brasil e Internacional do WIAL.
Certified Action Learning Coach and Volunteer at WIAL Brasil at WIAL
August 2013 - Present
Action Learning is a process that involves a small group working on real problems, taking action, and
learning as individuals, as a team, and as an organization. It helps organizations develop creative, flexible
and successful strategies to pressing problems.
Action Learning solves problems and develops leaders simultaneously because its simple rules force
participants to think critically and work collaboratively. The group's coach, the Action Learning coach,

3. Page 3
assists group members to reflect, not on their problem solving, but on the elevation of their group functioning
and on examples of their leadership skills.
Action Learning participants become effective leaders as they solve difficult problems.
* Veja mais em: http://youtu.be/TY3_NJ9fbPI
PROCESSO DE CERTIFICAÇÃO WIAL BRASIL
Fase I : abordamos as raízes históricas do Action Learning, os fundamentos teóricos, os seis componentes
básicos e as duas regras básicas e sua aplicabilidade. Iniciamos também a experiência em vivenciar o papel
de Action Learning Coach, ainda que de forma superficial nessa fase.
Fase II: vivência profunda do papel e responsabilidade do Action Learning Coach, competências
comportamentais e de modelo mental; abordamos com mais detalhes a aplicabilidade do Action Learning
em diferentes ambientes de negócio e mundo organizacional tanto do setor privado quanto público. Essa fase
encerra os requisitos de horas de formação para a certificação que então começa a ser elaborada a partir do
final do workshop Fase II. Por seis meses haverá uma orientação por parte da Presidente do WIAL-Brasil
para que a elaboração do Certification Paper esteja de acordo com as exigências internacionais do WIAL.
Dentro desse período é recomendado que o candidato faça diversas reuniões de Action Learning com a
supervisão do WIAL-Brasil para finalmente fazer a reunião como Action Learning Coach e elaborar seu
Certification Paper.
** Fonte original: http://www.wial.org/our-services/calc
Consulting Technical Director - Diretoria Técnica de Consultoria at Líder Treinador
March 2016 - May 2017 (1 year 3 months)
Responsible for the joint development of contents - tools - methodologies and programs of D&T, the
coordenation of E-learning projects and web technologies for continuous learning of leaders and sales team.
Besides that, responsible for research and development of new methodologies focusing Coaching, Mentoring,
Counselling, Consulting and Action Learning for business.
Responsável pela desenvolvimento conjunto de conteúdos, ferramentas, metodologias e programas de T&D,
coordenação de projetos de EAD e de tecnologias web para aprendizagem contínua de líderes e equipes
comerciais.
Também responsável pela pesquisa e desenvolvimento de novas metodologias na área de Coaching,
Mentoria, Aconselhamento e Consultoria Empresarial e Action Learning para negócios.

4. Page 4
Consultor, Trainer, Business Coach and Action Learning Coach at Líder Treinador
December 2012 - May 2017 (4 years 6 months)
Consultor, Trainer e Coach associado
Consulting Director - Diretoria de Consultoria - at Líder Treinador
July 2015 - February 2016 (8 months)
Responsible for Strategic and Operational Management in the key areas of Consulting and Training of
the firm Líder Treinador at national level: institutional communication, marketing and social networking
sites, the evaluation and negotiation of regional partnerships, the joint development of contents - tools -
methodologies and programs of D&T, the coordenation of E-learning projects and web technologies for
continuous learning of leaders and sales team, the coordination of the PMO area and the management of
consulting projects.
Responsável pela gestão estratégica e operacional de áreas-chave da Consultoria e Treinamento Líder
Treinador em nível nacional: comunicação institucional - marketing e mídias em redes sociais, avaliação
e negociação de parcerias regionais, desenvolvimento conjunto de conteúdos, ferramentas, metodologias e
programas de T&D, coordenação de projetos de EAD e de tecnologias web para aprendizagem contínua de
líderes e equipes comerciais, e da área de PMO e gestão de projetos da consultoria.
Affiliate at Headway Coaching Group
December 2014 - February 2015 (3 months)
Headway Coaching Group Affiliate Program
Consultant and PMO at DNA de Vendas
June 2012 - November 2012 (6 months)
Third Party Services: Consultant, responsible for PMO area and E-learning and E-training Specialist
Business Development Director at CALIPER Gestão Estratégica de Talentos
May 2011 - June 2012 (1 year 2 months)
I was responsible for the coordination of the Marketing and Sales area, I negotiated with prospective business
partners, I managed the key business associates, I reviewed and developed new strategies together with
marketing agencies for a wide range of products and services of the OD - Organization Development area.
Besides that I was responsible for new prospective clients, designing business proposals and closing deals,
and I was a member of the internal technical committee to review training programs and specific solutions of
assessment.
Business Development Director at Sucesso em Vendas
January 2010 - May 2011 (1 year 5 months)
I was envolved in a business startup project focused on corporate education in sales, besides that I
coordinated sales and marketing activities, consulting and E-learning projects.

5. Page 5
Estive empenhado no "start-up" de negócio voltado a educação corporativa em vendas, assim como
coordenação de atividades de vendas & marketing e coordenação de programas de projetos e programas de
EAD.
Business Development Manager / Consultant Associate at Sucesso em Vendas
December 2008 - December 2009 (1 year 1 month)
I was responsible for MultiPrime Group´s IESV division start-up focused on executive education and E-
learning solution for sales team.
New Products and Business Manager at Sucesso em Vendas
June 2000 - December 2008 (8 years 7 months)
I was envolved in the development of Sales Training Programs, Leadership Training Programs, E-learning
and E-training solutions.
Besides that I was envolved in the sales process of the consulting firm, in developing consulting solutions and
at the same time in the evalution and negotiation of regional partnerships.
During that period I developed and I also conducted international seminars and training together with a
business partner from the business unit in the cities Lisboa, Porto and Leiria in Portugal.
Empreendedor
January 2002 - January 2005 (3 years 1 month)
Coordenação operacional e comercial de uma Agência Housing focada em soluções de mídias impressas e
digitais para o Grupo MultiPrime no segmento de T&D na área de vendas.
Commercial Appliances and Training Area
January 1990 - October 2000 (10 years 10 months)
I had an opportunity to work for many important companies in Brazil, including multinational and national
companies, such as VOTORANTIM, ELECTROLUX, SIEMENS, XEROX, besides that I developed
important projects in medium-sized companies, such as SIGMAFONE SIEMENS DEALER in the sales area
and also at MULTIPRIME GROUP in the consulting and training area.
Analista de Negócios at Xerox
2000 - 2000 (1 year)
Assessoria como Analista na área de pós vendas e contratos com Dealers Copistas
Assessor de T&D at Siemens
1999 - 1999 (1 year)
Assessoria na área de T&D de Dealers de Telecomunicações
Assessor Comercial at Electrolux Professional

6. Page 6
January 1995 - November 1998 (3 years 11 months)
Assessoria comercial na área de vendas de Professional Appliances: lavanderia industrial, refrigeração
industrial, minibares para hotéis, limpeza industrial.
Assessor Comercial at Votorantim Cimentos
November 1990 - December 1994 (4 years 2 months)
Assessoria comercial em unidade de vendas de Cimento e Cal Região Sudeste
Empreendedor
January 1990 - December 1990 (1 year)
Autônomo no segmento de alimentação
Assessor de Seguros
May 1986 - May 1990 (4 years 1 month)
Assessor na área de Seguros de Cargas de Transporte Rodoviário no Brasil.
Education
Veduca Edtech
Master's degree, MBA em Engenharia e Inovação, 2013 - 2016
Activities and Societies: MBA em Engenharia e Inovação
Universidad Europea Miguel de Cervantes
Expert, Expert on Information Technologies of E-Business, 2009 - 2012
Activities and Societies: Trabalho final de curso de Análise e elaboração de Estudo de Caso no segmento de
tecnologia e E-business
Pro-Fit Coaching e Treinamento
Coach, The Clinic Coaching, 2010 - 2010
Activities and Societies: Methodology The Clinic Coaching
ICI Integrated Coaching Institute / MultiPrime Group
Coach, Integrated Coaching, 2006 - 2006
Activities and Societies: Methodology Integrated Coaching
TMH Thompson Management Horizons
Specialization, Business Consulting, 2007 - 2008
Activities and Societies: Análise, elaboração e apresentação de Projeto de Consultoria Empresarial como
trabalho final de curso e certificação.
Senac Brasil
Post-graduate, Management Education, 2006 - 2007
Activities and Societies: Trabalho final de curso de pós graduação voltado ao segmento de educação
corporativa para área de vendas
Fundação Getúlio Vargas
University Extension, Human Resources Management, 2004 - 2004
Activities and Societies: Gestão Estratégica de Recursos Humanos
Universidade Federal do Paraná
Graduate, Economic Science, 1998 - 2001

7. Page 7
Activities and Societies: Ciências Econômicas
Technical Education Organization of Paraná
Technologist, Retail Market, 2001 - 2003
Activities and Societies: Tecnologia em Marketing de Varejo
Aldeia Coworking
Scrum Project Management, Professional Workshop about Project Management, 2012 - 2012
Activities and Societies: Workshop about Scrum Project Management
Cultura Inglesa, Business English
Language, Business English, 2010 - 2012
Activities and Societies: English Languague Proficiency
Wise Up English School
Language, English Language, 2009 - 2010
Activities and Societies: English Language Intermediate Level I
Yazigi English School
Langage, English Language, 1995 - 1997
Activities and Societies: English Language Intermediate
Fundação Lemann
Gestão para a Aprendizagem, Ciência da Aprendizagem, 2015 - 2016
Activities and Societies: Gestão escolar/aprendizagem
iPED - Instituto Politécnico de Ensino a Distância
Curso online de Coaching (atualização), Coaching, 2015 - 2015
Activities and Societies: Estudo dirigido - O curso de Coaching tem o objetivo de auxiliar o indivíduo a tentar
alcançar um objetivo específico, seja pessoal ou profissional.
Fundação Getulio Vargas
Conhecimento, Saber e Ciência, Conhecimento humano e científico, 2015 - 2015
Activities and Societies: Estudo dirigido
Escola Superior de Propaganda e Marketing
Liderança de Equipes, Liderança, 2015 - 2015
Activities and Societies: Gestão
Prime Cursos
Fundamentos de PNL - Programação Neurolinguística, Programação Neurolinguística, 2015 - 2015
Activities and Societies: Estudo dirigido
The Camp English School
English Conversation, English Language, 2015
Activities and Societies: Private English Classes
Line Coaching do Brasil
Life Coaching, Executive e Personal Coaching, 2016 - 2017
Activities and Societies: Formação EAD e presencial na abordagem de Life, Executive e Personal Coaching
com exercícios e atividades autodigiridas, com suporte e apoio de coaching call e coaching presencial e eventos
presenciais.

8. Page 8
MARCOS TON
Consultor | Trainer | Business Coach | Action Learning Coach
marcoston@hotmail.com
Contact MARCOS on LinkedIn