NYTG corporate 230414

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  • Readers no longer read the news in just one format, during one part of the dayReaders want up-to-the-minute news throughout their day and they will consume this content through different platforms:print, web, mobile and/or tablet
  • Readers want to consume New York Times content anywhere, anytime and on any deviceReading the news is less of a standalone experience now, as it has become intertwined with everyday lifeWeb and Mobile are shifting the paradigm of publishing to the paradigm of communicatingThe New York Times has created content that can be quickly structured for delivery through multiple platformsPeople are gravitating to these new entry points and act as filters for the news
  • 3rd party relationships enable The New York Times brand and journalists to build collaborative and social relationships with consumers in ways like never before. The New York Times shares content and influences the conversation on the following social platforms:Twitter: Our followers are active users. Journalists tweet articles, spark dialogue and pose questions to followers using unique hashtags (#) to organize the conversation.Twitter followers as of 01/13/2014T Magazine — 1.88 million Nick Kristof — 1.46 million Paul Krugman — 1.15 million Mark Bittman — 409kThe New York Times Well Blog (by Tara Parker-Pope) — 330k60% are male, 40% are female Top interests among followers on Twitter include Business, Politics and Finance Source: Twitter, February 2014; Twitter Analytics, February 2014Facebook: The New York Times uses Facebook as a platform to engage readers with our content by hosting chats with New York Times reporters. The New York Times posts a variety of content from videos, photos, articles and events. Nearly 3 in 4 New York Times Facebook users are ages 18-44Nick Kristof has over 583,000 Facebook followers as of 02/09/201454% are male, 46% are femaleSource: Facebook Insights, February 2014Flipboard: Flipboard users are hyper-social. Google+: Consumers engage with New York Times content through Google+ conversations, video+ hangouts. Video hangouts are viewable on both Google+ as well as NYTimes.com. 2.2 million on Google+ include NYT in their circles and “Like” the main page. G+ share tool added to NYTimes.com open to select partners. Source: Google, February 2014Pinterest: New York Times photos are picked and pinned for quality, style and appeal.
  • Browse & Explore: Quickly flip through articles in the section you’re reading and find what interests youVisual presentation of materials : Integration of photos, videos and interactive graphics the single page stories.Optimized experience for desktops, mobile and tabletsOptimized: Experience is unified for all platforms — desktops, mobile, and tabletsStart a Conversation: Quick access to comments and sharing. Comments are next to the article so you can read them in context
  • E-Single: A story somewhere between 5,000-30,000 words – shorter than most books, longer than most magazine articles – usually non-fiction, and sold as an inexpensive e-book.Snow Fall: The Avalanche at Tunnel Creek, a New York Times E-Single written by John Branch, tells the story of skiers and snowboarders trapped beneath an avalanche in Washington state’s Cascade Mountains.The story is told through text, photos, videos, and interactive graphics that blend seamlessly and come alive on the Web page. The moving images provide pauses in critical moments of storytelling and add a subtle atmospheric quality to the experience. 1.2 million visits (December 20 – 31, 2012) More than 3.5 million page views More than half a million visits went directly to Snow Fall, more than half of those direct visits were from new Times users (or readers who hadn’t visited the site in a long while) A large portion of traffic came from social media, and many of those visits came before the project was featured on NYTimes.com home pageShared by more than 10,000 on Twitter, and at its peak, was visited by 22,000 people at once. Strikingly, a quarter to a third of them were new visitors to NYTimes.com. They were quickly hooked, spending 12 minutes, often more, with the digital experience. Chasing Higgs Boson: Multimedia feature about a subatomic particle, which is quite possibly the key to the workings of the universe, is presented in chapters and incorporates interactive graphics, photos and videos within the body of the article.During the article’s first-day of publication on NYTimes.com, it accounted for more than 50% of traffic to the Science section205,000 Visits, Mar 5 – Mar 19, 2013563,000 Views, Mar 5 – Mar 19, 2013Arizona Firefighters: The newsroom reports on breaking news with this interactive map feature which showcases the territory of Yarnell, Arizona, where 19 members of the Granite Mountain Hotshots, an elite firefighting crew, died fighting a wildfire. The feature is accompanied by an article that speaks to the happenings of the incident. In the initial four days of coverage (June 30 – July 3, 2013): Interactive Map: Visits: 20,94770% of referrals came from internal NYTimes.com sources23% of referrals came from Today’s Headlines newsletterBreaking News Article, “Firefighters Killed in Yarnell Arizona Wildfire”: Visits: 199,4419% of referrals came from New York Times news alerts and 6% from Today’s Headlines newsletters 46% came from internal NYTimes.com sources15% came from Search: Yahoo (12%) and Google (3%) 5% came from Social Media: Facebook 3% and Twitter 2% The Jockey: Written by Pulitzer Prize-winner Barry Bearak, this E-Single feature incorporates video, interactive graphics, and photos presented in chapters as a portrait and review of the career of Russell Baze.Legendary horse racing jockey Russell Baze has won the most races in American history. The combined distances of his races would add up to about 334,400 furlongs, or 43,000 miles, nearly twice the circumference of the Earth. Just watching the wire-to-wire replays would require 48 whole days. He is likely to pass the 12,000 mark this summer, putting him 2,500 ahead of the previous leader. JOCKEY PERFORMANCE METRICS EXCLUDE LAUNCH DAY AS WWW.NYTIMES.COM WAS DOWN: Visits: Over 150,000Page Views: Over 350,000Average Time Spent with Story: 4 minutesThe opening video from this story was the most watched video on www.NYTimes.com for the month of AugustTraffic to the video was highly social with 19% of referrals coming from social mediaA Short History of the Highrise:Interactive documentary exploring the identity, social class and global change through the history of the Highrise. The series is produced by Op-Docs, the Times editorial department’s forum for short, opinionated documentaries, and by the National Film Board of Canada,as part of the N.F.B.’s ongoing Highrise project, an Emmy Award-winning multiyear, many-media collaborative documentary experiment.Visits:  253,532Page Views:  522,546Video Plays: 283,000Social Media Referral: 9.6 %Invisible Child: Dasani’s Homeless Life: 5-part series about a child and her family – eight kids and two parents – living in a homeless shelter in Brooklyn, New York. A New York Times photographer and reporter spent 15 months reporting on family dynamics, struggle and triumphs living under such horrid & public conditions.Visits:2,812,307 Page Views: 4,301,926Average Engagement Times: 6.5 minutes Sources: Internal, Dec 2012; Webtrends, March 2013;Webtrends, August 13, 2013 – September 26, 2013; Horseracing.com/Wikipedia; Internal, July 2013; Internal, October 8, 2013 – October 24, 2013 ; Webtrends, December 1, 2013 – December 16, 2013
  • Placements:• Runofsite(ROS)• Section--‐targeted• Autos• Media&Advertising• Business&Finance• RealEstate• Education• Sports• Fashion• Style&Culture• HardNews• Travel• Home&GardenGeos:• US+200othercountriesavailableCreativesizes:• 300x250• 728x90• 300x600Richmedia:• RMisaccepted,includinganimationandin--‐bannervideo• Expandableunitsareaccepted• WedonotcoverRMfeesFordetailedcreativespecs,pleaseseehere:http://nytmediakit.com/specs/online/online--‐ad--‐format--‐detailsAsof10/28/13*Specsareevolvingandsubjecttochange
  • Interstitial Requirements Display Time: 6 seconds plus 1 second load and 1 second exit timePortrait mode onlyFrequency capped at 1 per user per session
  • Interstitial Requirements Display Time: 6 seconds plus 1 second load and 1 second exit timePortrait mode onlyFrequency capped at 1 per user per session
  • Video is a key part of storytelling throughout NYTimes.com (home page, article pages, section fronts), tablet and smart phone apps, meeting users wherever they are consuming content. NYTimes.com features award-winning journalists who lead the conversation delivering premium content, a desired audience and an elegant experience. In 2013, The New York Times received four News and Documentary Emmy nominations for the year of 2012, our most ever:New Approaches: Current News Coverage, Breakdown: Death and Disarray at America’s Racetracks New Approaches: Arts, Lifestyle, Culture, “Life, Interrupter”New Approaches: Documentary, “Op-Docs”New Approaches: Current News Coverage, “Snowfall: The Avalanche at Tunnel Creek” The New York Times has won 6 Emmys:News and Documentary Emmy 2012, “Life, Interrupted”News and Documentary Emmy 2010, “A Year at War” and “14 Actors Acting”News and Documentary Emmy 2009, “One in 8 Million”News and Documentary Emmy 2005 “The Secret History of the Credit Card” Business Emmy 2004 “Follow the Money”News and Documentary Emmy 2002  “Mortal Enemies”Three Alfred I. Dupont Columbia University Awards (The “Pulitzer” of Broadcast Television) As the dynamics of storytelling continue to evolve with the proliferation of technology, the New York Times enhances its video content by implementing the following tactics:Continue to produce high quality video that aligns with feature stories, regular columns, breaking news, live eventsOptimize video distribution throughout NYTimes.com and mobile apps to reach users and help tell stories through videoExtend reach through distribution partners such as YouTube to reach a like-minded audience wherever they consume videoContinue investment in marketing & promotion to ensure awarenessThe New York Times Brand (including NYTimes.com and NYTimes YouTube channel) had 3.3 million unique video viewers with 10.7 million content videos viewed in November Sources: comScore Media Video Metrix, November 2013
  • Must provide at least 3 videosto feature in the playlist
  • Note that sponsorships will be available once Freewheel is up and runningSponsorships may be for slated series or “built if sold” seriesEditorial approval required for sole sponsorship of a seriesFor Built if Sold, 8 weeks lead time requiredMinimum sponsorship is 6 episodes
  • FT: 144 to 42 FranceThe Economist : 25 to 117 GermanyCNN: 47 to 7 SpainNYT: 159 to 10 Switzerland
  • NYTG corporate 230414

    1. 1. INTERNATIONAL GENERAL PRESENTATION February 14
    2. 2. 2 New York London & Paris Hong Kong 3 HUBS 3 EDITIONS 28 INT`L WEEKLIES 3 ONLINE EDITIONS GLOBAL JOURNALISM 46 NEWS BUREAUX Chinese (News + T) EMEA ASIA 17 DIGITAL PLATFORMS US English
    3. 3. UNDER A SINGLE GLOBAL MEDIA BRAND
    4. 4. 4 THE WORLD AND WHAT TO MAKE OF IT
    5. 5. READERS USE MULTIPLE PLATFORMS THROUGHOUT THE DAY 5 Sources: New York Times Platform Study, February 2013; Webtrends, Localytics, January 2013
    6. 6. USER EXPERIENCE THAT TRANSLATES ACROSS PLATFORMS 6 PRINT ONLINE iPAD NEWS APP IPHONE NEWS APP NYTIMES MOBILE ANDROID NEWS APP Detailed circulation THOUGHT LEADER CONFERENCES Global Forums Luxury Conference Luxury Hospitality… 6 5.3 million readers globally 45 million unique visitors 1.5 million unique visitors 82.8 million monthly page views 3.2 million unique visitors 71.7 million monthly page views 36.3 million unique visitors* 128 million monthly page views* 440,614 unique visitors 13.3 million monthly page views Sources: MRI Doublebase 2013; INYT Reader Survey 2012, Comscore Sept 2013; Localytics and iTunes Connect September 13 610 million monthly page views
    7. 7. 7 Unique Users (000) MOBILE EVERYWHERE ON ANY DEVICE 20 MOBILE / TABLET + 3 DESKTOP = 23 DIGITAL PLATFORMS Flipboard NYT Kindle Fire Google Glass App Leap Motion App iPhone News App Mobile Web The Scoop iPhone App Real Estate iPhone App iPad News App iPad Safari Browser T Chinese iPad App The Collection iPad App Windows 7.5 News App Windows 8 News App Android News App BlackBerry10 App Chinese iPad News App NYT NowOpinion iPad Cooking App
    8. 8. 8 A LEADING ONLINE NEWS PROVIDER INSIDE AND OUTSIDE THE U.S. Source: ComScore September 2013 . *Global includes Canada – ***EMEA Total excludes UK where BBC.com cannot receive advertising- ***WSJ.com APAC total excludes Chinese, Japanese website editions. Unique Users (000) See Primary Markets audience Unique Users (000) Global* US EMEA** APAC*** Latin America The New York Times 44,593 28,717 7,951 4,312 1,541 CNN 46,471 40,539 1,518 1,130 396 BBC 26,280 10,760 7,545 5,255 794 Wall Street Journal 21,520 15,240 2,383 2,665 353 USA Today 31,390 26,128 2,259 1,431 378 Washington Post 23,327 18,485 2,401 1,238 347 Time 17,347 11,351 2,605 2,042 350 Businessweek 10,057 6,281 1,525 1,562 159 Economist 4,448 1,916 1,125 930 212 Financial Times 9,109 5,116 2,881 523 80
    9. 9. A LARGE AUDIENCE HIGHLY ENGAGED ONLINE Source : Comscore Sept 2013 * BBC news excludes UK as BBC.com cannot receive advertising Total Unique Audience (million) Total Web pages views (million) Average web pages per person Average pages per visitor Average minutes per person per month The NYTimes 44.6 610 14 14 21.4 Dailies FT 9.1 38 4 4 5.8 WSJ 21.5 216 9 9 11.4 Washington Post 23.3 187 8 8 8.3 USAToday 31.3 407 13 13 15.1 Economist 4.4 20 4 4 4 Businessweek 10 31 3 3 3 Forbes 26 173 7 7 7 CNN 46 1.067 23 23 23 BBC News* 26.2 579 16 8 16 CNNMoney 12.7 117 9 9 9 9
    10. 10. EMEA/ASIA Weekday US The New York Times MagazineP NYTimes.com Total Audience (000) 440 2,632 2,507 4,358 Men 76% 60% 60% 64% Women 24% 40% 40% 36% Median Age 55 51 53 46 College Graduate+ 91% 89% 81% 87% Professional/Managerial 64% 68% 66% 71% Median HHI $ 247,865 $160,324 $166,391 $159,874 10Source: 2013 Ipsos Affluent Survey- Opinion matter 2012- OJD 2013 for total audience DEMOGRAPHIC OF THE AUDIENCE The NYT audience is very affluent
    11. 11. • September 2013: a total of 1,206,214 paid subscribers • 803,772 are digital only subscribers • Our premium print and digital subscription pricing policy generates good results on both platforms, shaping a new model for the NYTG that is focusing on subscribers Source: **September 2013 NY Times internal data, *AAM Publisher’s - media owner websites, July 2013 (FT Print: US cost). All publications: reference market for Europe is France. FT premium digital : unlimited access + Personalized email briefings + Portfolio tools + Exclusive access to The Lex Column + ePaper access + Exclusive weekly emails Print Digital A LARGE AUDIENCE HIGHLY ENGAGED 11
    12. 12. Sources: Twitter, Cascade, Facebook, Flipboard, Google, Pinterest, February 2014 OUR CONTENT IS SHARED THROUGH SOCIAL PLATFORMS 12 10.9 million followers (main account) tweeted 3 times every 4 seconds 5.4 million fans (main page) 2.2 million users include NYTimes.com in their Google+ circles and “like” the main page over 1.3 million monthly uniques over 25 million flips of our content on a monthly basis 67 boards and over 75,414 followers
    13. 13. TIMES VIDEO •Continuous Evolution 13 Continuous Evolution
    14. 14. 14 2014: AN EVEN BETTER WEB EXPERIENCE
    15. 15. 15 The Ribbon Ad unit is built into the navigation of the site. When user clicks on Ad, it expands to fill the page. Allows for Swiping Motion, Keyboard swipe or use of mouse. ARTICLE REDESIGN NEW AD UNITS: THE RIBBON
    16. 16. 16 Ad unit is built into the navigation of the site. When user clicks on Ad, it expands to fill the page. Allows for Swiping Motion, Keyboard swipe or use of mouse. ARTICLE REDESIGN NEW AD UNITS: IN LINE SCREEN
    17. 17. 17 The main component of the Escalator kicks off as a persistent footer ad, and then expands mid-page into an immersive, rich media unit ARTICLE REDESIGN NEW AD UNITS: THE ESCALATOR
    18. 18. EVOLVING DIGITAL STORYTELLING: E-SINGLES 18 Second multimedia story featuring a subatomic particle said to be key to the workings of the universe CHASING HIGGS BOSONSNOW FALL First-ever New York Times E-Single and winner of the 2013 Pulitzer Prize for Feature Writing ARIZONA FIREFIGHTERS An interactive map showcasing the territory of Yarnell, Arizona, and the wildfire that claimed the lives of an elite group of firefighters A SHORT HISTORY OF THE HIGHRISE Interactive documentary exploring the identity, social class and global change through the history of the highrise By Pulitzer Prize-winning journalist Barry Bearak, features legendary jockey Russell Baze in this multimedia story THE JOCKEY INVISIBLE CHILD: DASANI’S HOMELESS LIFE 5-part series about a child and her family – eight kids and two parents – living in a homeless shelter in Brooklyn, New York
    19. 19. A UNIQUE STORYTELLING CAPABILITY For the Olympics, The New York times revolutionized the way we look at winter sports through infographics, slideshows, and interactive videos…and the world took notice. Winter Olympics Coverage included: • Real-time updates • In-depth analysis of the games, the athletes and the dynamics of their settings • Rich photography, video and interactive visualizations • Social media engagement via a dedicated Olympics handle on Twitter • Live multimedia posts on Facebook • Multi-platform print, mobile, tablet and web coverage 19
    20. 20. BRAND CONTENT: THE PAID POST CONCEPT Paid Post launched on NYTimes.com in January 2014, and we have already run campaigns from Dell, Intel , United and Goldman Sachs Branded Content pages offer  Custom, branded long-form content in a format consistent with Times- inspired storytelling techniques and visual presentation  Enable target audience to remain within the NYTimes.com, navigating easily from branded messaging to editorial content throughout the site  Optional inclusion of integrated social media elements  Branded offerings are promoted through contextually relevant and high- traffic environments  Our creative solutions team in Paris and New York will work closely with you to create new content. You may also supply your own content.  Sponsored content can include text, photos, interactive graphics, interactive multimedia and videos  Integration of NYT archive material relevant to your chosen topic  A unique url id provided eg: paid/post/nytimes/campaign/brand Click image to view live demo
    21. 21. PAID POST TRAFFIC DRIVERS The Ribbon TARGETING • Contextual • Data • Geo 21 Home Page C-Column Launch mid March MOTH (Middle of the Home Page)
    22. 22. PAID POST: ART & SCIENCE 22 Native Advertising & Social Distribution New York Times Storytelling Technology Goldman Sachs’ Data Visualization, developed by The New York Times Brand Content Studio The New York Times’ data visualization, developed by The New York Times Newsroom Click image to view live demo
    23. 23. UNITED AIRLINES PAID POST
    24. 24. PROGRAMMATIC OPPORTUNITIES AT THE NEW YORK TIMES 24 We’re working with key agencies, trading desks and advertisers to bring the engaged New York Times audience and context to you with all the benefits of speed and targeting that programmatic offers. Our inventory is currently available globally in display, mobile, video, search and e-mail with these active channel partners. ... We have made our section targeting available programmatically, the same way we offer it through an insertion order. We offer audience extensions to leverage our first-party data with Krux and extend your campaigns by continuing the conversation with our audience, both on NYTimes.com and outside our digital space.
    25. 25. AUDIENCE EXTENSION • An advertiser can extend their reach and drive purchase conversions through programmatic opportunities • Programmatic opportunities identify readers on NYTimes.com that exhibit an advertiser’s desired behavior • An advertiser’s ad(s) is served to the target audience when readers consume content, both on NYTimes.com and through channel partners that align with the client’s profile requests • We can assist with sequencing ads and/or optimize an advertiser’s creative based on the contextual and audience targeting capabilities of NYTimes.com 25 NYTimes.com/Real Estate NYTimes.com Real Estate Audience Extension NYT Network Real Estate Audience Extension
    26. 26. LAUNCHED IN APRIL 2014: NYTNOW 26 NEED TO KNOW and FUN TO KNOW The NYT Now app contains mobile-first summaries of the most important news of the day, with links to full- text articles TELL ME WHAT’S CHANGED NYT Now updates you each time you check in. The app guides you and helps connect the dots whenever possible KEEP ME PREPARED NYT Now keeps you abreast of what is currently happening: news events, expected results and other top features INTEGRATE INTO MY LIFE NYT Now can connect with your iPhone. Making it easy to take advantage of the information the NYT Now app provides to you Mock ups For conceptual purposes only.
    27. 27. TIMES PREMIER: ONLY FOR THE PRIVILEGED • Launched on April 2, Times Premier will deliver a premium experience for The New York Times’s most loyal and engaged audience. • A subscription opportunity of the highest tier, providing a golden ticket for all of the ―behind the scenes‖ content, telling the story behind the story and granting exclusive access to content like special reports, video, and events. • Users will also receive bonus content such as additional Crosswords, curated from The New York Times archives and other unique puzzles created exclusively for this insatiable audience. • Co-branded marketing opportunities  The exclusive launch partner will enjoy high-profile co- branded marketing opportunities, including a press release and subscriber e-mail announcing this anticipated new product  The launch sponsor may also have the opportunity to provide co-branded access to Times Premier to a limited number of the Times’s most engaged users and as a value to their own customers
    28. 28. CAPTURING NEW AUDIENCES IN CHINA Our range of platforms aimed at one of the world’s biggest internet markets takes a localized approach to reach an educated, affluent audience of global citizens. • CN.NYTimes.com + News Digest - Launched in June 2012: • Providing a Native Chinese audience that presents translations of the best of NYT’s English-language reporting alongside original work from Chinese journalists and columnists. The News Digest Email Blast is sent to opt-in subscribers in Chinese Mondays-Fridays. • T China + Style Digest – Launched in October 2013: • The site carries much of the same world-class content that has made T magazine a global success, but the Chinese T site goes further, expanding the T footprint with coverage of health, education, technology and real estate. Our weekly email blast reaches a dedicated Chinese-reading audience. • iPad Apps: • The New York Times Chinese News app • Launched March 2014 • T Chinese iPad app • Launched February 2014 • iPhone App: The New York Times Chinese News app • Launched March 2014
    29. 29. TIMES VIDEO •Mobile & Tablet Opportunities 29 Mobile & Tablet Opportunities
    30. 30. GROWTH ON MOBILE & TABLET UNIQUE DEVICES 103 million 3.2 million 441,000 34,000 33,000 35,000 12,000 SESSIONS 20.6 million 37 million 7 million 538,000 369,000 99,000 94,000 PAGE VIEWS 36.2 million 71.7 million 13.3 million 1.2 million 606,000 475,000 1 million UNIQUE DEVICES 84 million 1.5 million 112,000 35,000 21,000 101,000 1.4 million SESSIONS 18.3 million 18.3 million 1.3 million 464,000 68,000 319,000 n/a PAGE VIEWS 56.4 million 82.9 million 2.5 million 918,000 767,000 906,000 28.9 million Sources: Localytics, Flurry, iTunes Connect, Webtrends, Conmio, Pentaho, Ad Ops, Flipboard. September 2013. Web users are based on cookies. ―Unique Device‖ app users derive from device-based IDs.
    31. 31. TABLET: IPAD OVERVIEW • The New York Times iPad App Features:  More than 25 sections of Times content  More than 50 blogs  World class video and slideshows  Interactive news features • With the launch of iOS7, The New York Times continues to unify our cross-platform user experiences. Our redesigned iPad App will feature a number of enhancements, including:  Infinite-scroll functionality without pagination, making content easier to discover  All sections will be accessible via the home screen.  Users can expand sections to explore the full content within each  Premium new ad positions • Geo targeting : US and Ex US • Section targeting
    32. 32. TABLET: ANDROID TABLET APP • With the launch of iOS7 The New York Times has redesigned the iPhone News App. New features include:  Improved navigation with the ability to swipe from section to section and article to article to scan and discover content  A cleaner, more engaging design that includes custom layouts and full-bleed images specifically designed for each section  Richer integration of photography, video and interactive story elements, including more images and multimedia on section fronts • These new elements will build on existing features of the New York Times iPhone App that include  On-the-go reading capability enabling users the freedom to enjoy the New York Times without wireless connection  Customizable navigation bar and font size  Article saving and e-mailing  In-article slideshows and videos  Video, blog and user-created favorites section  Cross-platform save • Geo targeting : US and Ex US • Section targeting 32
    33. 33. SMARTPHONE: IPHONE NEWS APP • With the launch of iOS7 The New York Times has redesigned the iPhone News App. New features include:  Improved navigation with the ability to swipe from section to section and article to article to scan and discover content  A cleaner, more engaging design that includes custom layouts and full-bleed images specifically designed for each section  Richer integration of photography, video and interactive story elements, including more images and multimedia on section fronts • These new elements will build on existing features of the New York Times iPhone App that include  On-the-go reading capability enabling users the freedom to enjoy the New York Times without wireless connection  Customizable navigation bar and font size  Article saving and e-mailing  In-article slideshows and videos  Video, blog and user-created favorites section  Cross-platform save • Geo targeting : US and Ex US • Section targeting 33 Top News/Home Page Section Front
    34. 34. TIMES VIDEO 34
    35. 35. Features accompany an article’s text, integrating sight, sound and motion into the storytelling VIDEO: GROWING CONTENT AND AUDIENCE 35Sources: Internal Data, January 2013; YouTube, October 2012; YouTube, November 2012; YouTube, December 2012 - January 2013 First Presidential debate garnered over 2 million views in one day; President’s acceptance speech garnered over 4.6 million in one day FRANCHISES DISTRIBUTION PARTNERSHIPS LIVE COVERAGEFEATURES On YouTube, NYTimes.com was the first to post a full video of the debates Popular regular series and programs resonate with readers Live coverage of breaking and scheduled news events, shot in the newsroom or on location Average of 1 million live streams of the 2012 Election debates Documentary-style segments are among our Most-Shared and Most Emailed clips Wright’s Law garnered over 1 million views on NYTimes.com and YouTube within the first week of its post
    36. 36. AN APPETITE FOR VIDEOS 36 TIMES VIDEOS ARE EASILY ACCESSED WHEREVER THE VIEWER IS BROWSING. Home page Article page Video section Mobile Youtube 94 million video streams 2013 45 million video streams 2012 +109% 11 Emmy awards 11 Webby awards 30 minutes average spent time watching videos streams in one year
    37. 37. SCALABLE IMPRESSION-BASED BUY • Run of Video:  Pre-roll may appear before any video, on any page of NYTimes.com • Content-targeted:  Pre-roll may appear before videos in selected content channels (for example, Style, Travel, Opinion, etc.) on any page of NYTimes.com • Formats:  :15 or :30-second pre-roll accepted (user can skip after :15 seconds)  300x60 companion ad where applicable 37 Mock-up for concept purposes.
    38. 38. THE NEW YORK TIMES MINUTE • The New York Times Minute video series features the top three need-to-know stories in one minute. Delivered in the authoritative voice of The Times, it will be a way for busy people to catch up on the news quickly and enjoyably • A new ―Minute‖ video is posted three times each weekday (6 A.M., noon and 6 P.M. ET). The video is accessible from the home page of NYTimes.com (desktop and mobile browsers) and via social media • One advertiser has the opportunity to surround this new 3x daily video program on NYTimes.com and Twitter, reinforcing its brand message throughout the day • Sponsorship (worldwide only) includes:  Custom ―presented by‖ bumper or pre-roll up to :06 seconds  Leaderboard on the video view page  Alignment with NYT Minute video on Twitter (program includes 20 promoted Tweets) 38 Mock-ups for concept purposes. All placements subject to change and newsroom approval.
    39. 39. THE NEW YORK TIMES MINUTE ON TWITTER • The New York Times Minute is promoted via Twitter to reach an audience interested in up-to-the-minute news and information • For the first time, the advertising sponsor has the opportunity to align with valuable New York Times content on the Twitter platform through promoted Tweets • Promoted Tweets are distributed in 4 ways: 1. New York Times followers 2. Followers of other quality news media 3. Targeted audience aligned with the sponsor’s campaign objectives 4. Search: Promoted tweets will organically reach users seeking related content • Sponsorship elements include:  ―Promoted by‖ treatment  Logo overlay on video  Bumper ad (up to :06) pre-roll 39 Mock-ups for concept purposes. All placements subject to change and newsroom approval. Presented by
    40. 40. ADVERTISER BRANDED PLAYLIST • Benefits  Aligns brand with relevant content  Tell the brand’s story in an entertaining way  Leverage assets; brands are content creators  Integrated within TimesVideo • Details  Advertiser provides video content; if they don’t have assets, we can create the videos  Advertiser playlist accessible from TimesVideo section front, advertiser webpage and/or Series page 40 Mock-up for concept purposes.
    41. 41. VIDEO SERIES SPONSORSHIPS • Benefits  Ownership  Content alignment  Cross-platform opportunities • Details  100% SOV pre-roll and companion ad  Logo alignment with show promo in TimesVideo  Co-branded house marketing 41 Mock-up for concept purposes.
    42. 42. TIMES VIDEO •Events 42 Conferences
    43. 43. THOUGHT-LEADERSHIP CONFERENCES Conference Event Date Location Sports Business Summit October 21-22, 2014 Singapore Oil & Money October 29-30, 2014 London Food for Tomorrow November 11-12, 2014 Tarrytown, NY Energy for Tomorrow November 18-19, 2014 Kuala Lumpur Art at the Heart of Luxury Vanessa Friedman December 1-3, 2014 Miami Opportunities for Tomorrow DealBook December 8-9, 2014 NYC Arts for Tomorrow Early 2015 Doha Conference Event Date Location Cities for Tomorrow: Smart. Resilient. Sustainable Building Sustainable Cities April 21-22, 2014 NYC Luxury Law Summit May 22, 2014 London Health for Tomorrow May 28-29, 2014 San Francisco Global Forum: The Next New World Thomas L. Friedman June 12, 2014 San Francisco Global Conversation Democracy September 15, 2014 Athens Schools for Tomorrow: The Online Revolution September 15-16, 2014 NYC Luxury Hospitality Conference Sept 25, 2014 Bangkok Next new World Thomas L. Friedman October 15, 2014 Singapore
    44. 44. • Miami, December 2 & 3, 2014 • The International New York Times’ luxury conference is the must- attend annual forum for business and creative leaders from across the global luxury goods industry. • For the first time in its 14-year history the conference will take place in the U.S.A, timed to coincide with Art Basel Miami Beach. The event, to be entitled, Art at the Heart of Luxury, will be held at the Mandarin Oriental in Miami on December 2 & 3. • The program for the two days will examine how the businesses of luxury and art are inextricably linked. The conference will give attendees the opportunity to examine the trends of established North American markets as well as the developing luxury market in South America. • Chaired by the world renowned International New York Times fashion team, the conference in Miami will, as with the previous events, be attended by CEOs and directors of luxury brands, creative directors, designers and suppliers to the industry. • The conference annually offers 500 participants from as many as 45 countries an unparalleled networking opportunity with peers from around the world. 2014: ART AT THE HEART OF LUXURY
    45. 45. • The content for the 2014 Luxury conference will be driven by the International New York Times’s powerful, influential and informed new fashion line up. • Playing a key role in the two day event will be Vanessa Friedman, Fashion Director and Chief Fashion Critic, The New York Times. Before joining The New York Times in 2014, Ms. Friedman was the first Fashion Editor at the Financial Times, a position she held since 2003. Previously, she was the features/fashion director for the launch of UK InStyle and she contributed regularly to The Economist, The New Yorker, Vogue and Entertainment Weekly. • Alexandra Jacobs, Fashion Critic, will join Vanessa in shaping the conference agenda along with Deborah Needleman, Editor of T Magazine, and Stuart Emmrich, Styles Editor of The New York Times. The new fashion team members are The New York Times's leading voices on global fashion and luxury, each bringing with them their unique insights into the industry. THE INTERNATIONAL NEW YORK TIMES'S FASHION LINE UP Vanessa Friedman Stuart Emmerich Deborah Needleman Alexandra Jacobs
    46. 46. TIMES VIDEO 46 Additional Opportunities
    47. 47. Euro Reach EuroReach + AsiaReach LatinReach North America THE NYTIMES INT’L WEEKLY Click here to view packages and detailed circulation
    48. 48. TACTICAL OPPORTUNITIES • Our worldwide network has allowed us to build a very strong logistic platform at the service of custom made special operations throughout the globe. We handle the entire process from the creation of high end folders/wraps to the micro marketing operation on the ground covering 5 Star hotels, airport lounge, airlines, as well as specific events. • We will work with you to create a customized cover wrap (folders, stickers, wraparounds) that will bring your campaign alive and allow you to spread your message directly with a top level audience • Global Opinion Leaders Package: covering top decision makers events such as Davos, IMF and World Bank meetings,… • International Traveler Packages: From London to Beijing and Dubai to Moscow, our Airport lounge and inflight distribution package covers the world most important hubs globally. Regional Packages include • China / Middle East / Europe / South East Asia • Business Traveler Package: target European capitals Eurostar, Thalys and Pendolino commuters with distribution of copies in Business Premier Coaches and business lounges of the departure city. • Packages in China:  Very high Net Worth Individuals: distribution in top end restaurants, residences and serviced apartments  Business decision makers: C-suite corporate distribution as well as business & leisure clubs  Special operations opportunities: Street sampling, store opening etc. 48
    49. 49. TIMES VIDEO •APPENDIX 49
    50. 50. GLOBAL DISTRIBUTION The NY Times journalism is significantly present on all continents Americas EMEA Asia/Pacific Total Newspapers The NYTimes - wd 691,676 122,163 98,309 912,148 The NYTimes – sund 1,225,914 n/a n/a 1,225,914 Click here for detailed comparative circulation Weeklies International Weeklies 1,450,169 2,488,697 1,175,000 5,113,866 Magazines NYTimes Sunday 1,225,914 - - 1,225,914 T Style 1,225,914 140,550 50,700 1,417,164 Online Unique users 32.3 million 7.9 million 4.3 million 44.6 million Page views 539 million 47 million 24 million 610 million Click here for detailed comparative audience Tablets / Mobile Ipad 8.2 Million downloads 1.5 Million unique visitors 82.8 Million pages views Android 4.3Million downloads 440,614 unique visitors 13.3 Million pages views Iphone 19.7 Million downloads 3.2 Million unique visitors 71.7 Million pages views Back to presentation Sources: NYT AAM Sept 2013 (print & replicata); INYT—OJD 2013 *Euroreach 2013 (Includes UK, Fr, Sp, It, Ger) . **Latin and Asia Reach : 2013 publisher statements. Online : ComScore Sept 2013 – Localytics and iTunes Connect* Sept 2013. * Downloads are cumulative 50
    51. 51. GLOBAL BALANCE IN PRINT The NY Times has a more balanced distribution across regions and markets than its direct competition Back to Global DistributionSee Primary Markets distribution Source: 2012 f/2013 figures NYT AAM Sept 2013 (print & replicata); - The Economist (Print & replica) ABC July-Dec 2013, Time (print only) FAsFax Sept 2012,. INYT - OJD 2013, WSJ Asia 1st semester ABC + Europe ABC 2nd semester 12; WSJ US AAM March 2013 (print only), USA Today 2010 ABC Audit Report, Time ABC 2011,, FT internal figures based on ABC 1st semester 2012. IW : 2013 publisher statements - Euroreach : Paid circulation 2013 – IW 2013 publisher statement Total Circulation North America EMEA Asia Pacific Latin America TOTAL Dailies The NY Times * Daily 691,676 122,163 98,309 912,148 Sunday 1,225,914 - - - 1,225,914 Financial Times 122,226 203,839 35,032 NA 379,947 The WSJ (M-F) 1,480,725 66,510 82,736 NA 1,629,971 USA Today 1,545,774 NA NA NA 1,545,774 Weeklies The Economist* 883,871 492,889 150,844 18,907 1,546,511 Time 3,240,033 630,626 NA NA 3,907,448 Nytimes International Weeklies* 160,958 2,488,697 1,175,000 1,289,211 5,113,866 51
    52. 52. GLOBAL BALANCE IN PRIMARY PRINT MARKETS Back to Global Distribution Total Circulation Europe Asia UK France Germany Italy Spain Switzerland Japan S. Korea Hong Kong China Singapore Dailies The NY Times * 7,080 22,857 24,912 7,094 3,159 8,098 16,987 12,233 8,573 3,543 11,776 Financial Times 106,264 13,048 24,538 5,274 4,869 8,831 6,979 4,641 10,107 1,626 7,101 The Wall Street Journal 16,433 6,870 20,022 2,697 1,453 3,070 12,217 5,958 14,783 5,806 9,186 Weeklies The Economist* 221,080 50,274 58,415 12,187 8,905 18,907 9,394 5,525 21,715 5,202 20,110 Time 128,373 76,282 94,008 22,142 10,853 8,651 NA NA NA NA NA Nytimes International Weeklies* 253,000 400,000 419,000 330,000 365,117 173,877 - - - - 300,000 52 Source: NYT AAM sept 2013 (print & replicata); - The Economist (Print & replica) ABC July-Dec 2013 ; USA Today + WSJ + Time (print only) FAsFax Sept 2012,. INYT - OJD 2013, WSJ Asia + Europe ABC 2nd semester 12; WSJ US 2011 ABC Audit report (print only), USA Today 2010 ABC Audit Report, Time ABC 2011, FT ABC 2011; W 2013 publisher statement
    53. 53. GLOBAL BALANCE ONLINE Back to Global DistributionSee Primary Markets audience Source: ComScore Sept 2013. *Total includes Canada – **Please note that WSJ.com APAC total excludes Chinese, Japanese website editions ***BBC: Excludes UK where BBC.com cannot receive advertising Total Unique Visitors (000) US Europe Middle East Africa Asia Pacific Latin America Total WW* NYTimes.com 28.717 6.405 1.546 4.312 1.541 44.593 Dailies Financial Times 5.116 2.638 242 523 80 9.109 Wall Street Journal** 15.240 1.940 443 2.665 353 21.520 Washington Post 18.485 1.869 533 1.238 347 23.327 USA Today 26.128 1.805 454 1.431 378 31.390 Weeklies The Economist 1.916 957 168 930 212 4.448 Business Week 6.281 1.144 380 1.562 159 10.057 Time 11.351 2.048 557 2.042 350 17.347 TV Channel Websites CNN 40.539 953 565 1.130 396 46.471 BBC*** 10.760 5.487 2.058 5.255 794 26.280 53
    54. 54. GLOBAL BALANCE IN PRIMARY ONLINE MARKETS * Access to NYTimes.com is restricted in mainland China until further notice ** Only for South Korea source is Comscore January 2013 because South Korea is no longer followed by Comscore studies *** Do not Includes Traffic from Local language websites (China, Japan and South Korea) **** BBC: Excludes UK where BBC.com cannot receive advertising Source: ComScore Sept 2013. Total Unique Visitors (000) Europe Asia UK France Germany Italy Spain Switzerland China Hong Kong Japan Singapore South Korea** The NYTimes 1.779 565 654 284 281 168 15* 152 308 219 40 Dailies Financial Times 1.942 163 128 103 63 3 24 9 0 17 29 The Wall Street Journal 630 182 250 112 143 7 166*** 191 144*** 143 212** Washington Post 579 198 206 79 104 6 102 49 21 59 18 USA Today 663 142 161 65 94 10 11 42 102 68 5 Weeklies The Economist 420 129 13 11 61 3 164 40 17 54 6 Business Week 548 34 144 22 20 N/A N/A 81 19 137 17 Time 757 164 178 90 74 3 184 63 31 122 18 TV Channel Websites CNN 344 65 125 70 8 4 15 62 16 125 74 BBC**** - 844 734 385 405 155 239 180 355 233 74 54 Back to Global Distribution
    55. 55. Publication Country Circulation LATINAMERICA Mexico 56,797 Mexico 35,000 Mexico 74,725 Mexico 21,188 Brazil 37,000 Brazil 29,000 Brazil 205,000 Brazil 47,000 Brazil 41,837 Panama 36,000 Guatemala 135,000 Mexico 33,422 Chile 40,000 Dominican Rep. 91,200 Argentina 250,000 Colombia 80,000 Bolivia 42,000 Nicaragua 40,042 Total Latin Reach 1,289,211 LARGE DISTRIBUTION ACROSS THE REGIONS Back to presentation Source : INYT- OJD 2013–- Other weeklies : 2013 publisher statements UK : partial run London, SE, Wales and midlands; Spain: Partial run Madrid, Cataluna (Barcelona) and Valencia; Italy: Partial run Rome central Italy and Milan Lombardi region + 45,000 Ipad subscriptions Publication Country Circulation EUROPE Atlantic 122,163 Germany 419,000 Italy 330,000 France 400,000 UK 253,000 Spain 365,117 Total EuroReach 1,889,280 Turkey 326,000 Austria 100,000 Switzerland 173,417 Total EuroReach+ 599,417 ASIA Taiwan 500,000 Philippines 375,000 Singapore 300,000 Total Asia Reach 1,175,000 N.AMERICA Canada 16,000 Canada 85,000 Canada 10,516 Canada 49,442 Total North America Reach 160,958 Total International Weeklies Reach 5,113,866
    56. 56.  London Collections: Men, London, UK, Jan 6-8, 2014 & Jun. 15-17, 2014 (tbc): 8,700 copies/day in hotels, Eurostar Business Premier and airport lounges  PITTI Imagine Men’s, Florence, Italy, Jan. 7-10 , 2014 & Jun. 17-20, 2014 (tbc): 5,000 copies/day  Men’s Fashion Week, Milan, Italy, Jan. 11-14, 2014 & Jun. 21-24, 2014 (tbc): 6,000 copies/day  Men’s Fashion Week, Paris, France, Jan. 15-19, 2014 & Jun. 25-29, 2014 (tbc): 12,500 copies/day in hotels and onboard Eurostar Business Premier and Air France  Women’s Haute Couture, Paris, France, Jan. 20-23, 2014 & July 7-10, 2014 (tbc): 12,500 copies/day in hotels and onboard Eurostar Business Premier and Air France  Women’s Ready To Wear, New York, US, Feb. 6-13, 2014 & Sept. 4-11, 2014 (tbc): 2,500 copies/day  Women’s Ready To Wear, London, UK, Feb. 14-18,, 2014 & Sept 12-16, 2014 (tbc): 8,700 copies/day in hotels, Eurostar Business Premier and airport lounges  Women’s Ready To Wear, Milan, Italy, Feb. 19-25, 2014 & Sept. 17-23, 2014 (tbc): 6,000 copies/day  Women’s Ready To Wear, Paris, France, Feb 25 – March 5, 2014 & Sept. 23 – Oct. 1, 2014 (tbc): 12,500 copies/day in hotels and onboard Eurostar Business Premier and Air France 56 FASHION WEEK Back to presentation
    57. 57. GLOBAL OPINION LEADERS PACKAGE Back to presentation 57  Davos (World Economic Forum) Jan 22-26, 2014: 6,000 copies/day in hotels, limousines, helicopter, bus service to Davos For more than four decades, the Davos Annual Meeting has provided leaders from industry, government, academia, civil society and the media with an unrivalled platform to shape the global agenda and catalyse solutions at the start of each year.  IMF Spring meeting, Washington, Apr 11-13, 2014: 1,000 copies/day At the heart of this gathering are meetings of the joint World Bank-IMF Development Committee and the IMF’s International Monetary and Financial Committee, which discuss progress on the work of the World Bank and IMF.  World Economic Forum on Europe, MENA and Eurasia, Istanbul, April 27-29, 2014: 3,000 copies/day Building on a cross-regional platform introduced in Istanbul in 2012, the 2014 meeting will bring together over 1,000 of the foremost leaders from across Europe, the Middle East, North Africa and Central Asia.  European Business Summit, Brussels, May 14-15, 2014: 1,500 copies/day (1000 in hotels – 500 at the event tbc) The EBS is Europe’s key meeting place for business leaders and decision makers in the EU.  The Annual Meeting of the International Monetary Fund , Washington, Oct 10-12, 2014: 1,000 copies/day IMF and the World Bank Group each year bring together central bankers, Ministers of finance and development, private sector executives and academics to discuss issues of global concern.  Eurofinance, (date and location tbc): 1,000 copies/day (tbc) International Cash and Treasury Management Conference.  COP 20, Dec 3-14, 2014: location to be confirmed The United Nations Framework Convention on Climate Change location will be confirmed soon.
    58. 58. INTERNATIONAL TRAVELER PACKAGE Reach frequent international travelers through high quality 4-page glossy wraparound or stickers distributed on-board airlines and lounges worldwide. Country City Quantity France Paris: Air France inflight + lounges 6,500 Germany Munich: Lufthansa inflight + lounges 2,800 UK London Airport lounges 2,000 Denmark Copenhagen: SAS inflight + lounges 2,000 Norway Oslo: SAS inflight + lounges 550 Sweden Stockholm: SAS inflight + lounges 900 Switzerland Geneva, Zurich, Basel: Swiss inflight + lounges 2,000 UAE Abu Dhabi Airport lounges + Onboard Etihad Airways 1,000 Singapore Singapore Airlines inflight + lounges 2,000 Hong Kong Cathay Pacific inflight + lounges 1,800 China* Airport lounges in Beijing & Shanghai 1,200 TOTAL 22,750 Subject to airline approval *Operation in China airport lounges over 3-days minimum - Please check for rates & distribution possibilities in other cities 58 Back to presentation
    59. 59. TRAVELERS PACKAGE > Europe Reach frequent international travelers through high quality 4-page glossy wraparound or stickers distributed on-board airlines and lounges targeting European travelers. Back to presentation Airport Lounges Country Distribution Detail Quantity France 1,000 copies/day – excluding Air France lounges 1,000 UK 2,000 copies/day 2,000 Italy 1,730 copies/day 1,730 Denmark 1,000 copies/day (airport sampling in Copenhagen) 1,000 Inflight Airline Distribution Detail Qty/day Air France Delivered in Paris & dispatched according to airline’s wish on outbound flights & in lounges to various destinations 6,500 KLM Delivered in Amsterdam & dispatched according to airline’s wish on outbound flights to various destinations 4,000 Lufthansa Delivered in Germany & dispatched according to airline’s wish on outbound flights from Berlin & Munich to various destinations 3,550 SAS Copies delivered in Sweden, Norway & Denmark & dispatched according to airline’s wish on outbound flights to various destinations 3,450 Swiss Copies delivered in Geneva, Basel & Zurich & dispatched according to airline’s wish on outbound flights to various destinations 2,000 Subject to airline approval, quantities may vary depending on airline order – Minimum package order: 5,000 copies. 59
    60. 60. TRAVELERS PACKAGE > China Reach frequent international travelers through high quality 4-page glossy wraparound or stickers distributed on-board airlines and lounges targeting Chinese travelers. Airport Lounges City Distribution Detail Quantity Singapore 650 copies/day x 3 days minimum 1,950 Hong Kong 800 copies/day x 3 days minimum 2,400 Shanghai 300 copies/day x 3 days minimum 900 Beijing 100 copies/day x 3 days minimum 300 Taipei 150 copies/day x 3 days minimum 450 Seoul 100 copies/day x 3 days minimum 300 Inflight Airline Distribution Detail Quantity Singapore Airlines Delivered in Singapore & dispatched according to airline’s wish on outbound flights to various destinations. 3,000/day x 2 days min 6,000 Cathay Pacific Delivered in Hong Kong & dispatched according to airline’s wish on outbound flights to various destinations. 1,800/day x 2 days min 3,600 Dragon Air Distributed on outbound flights from Hong Kong to Beijing, Shanghai, Xiamen, Hangzhou, Tsing Dao, Nan Jing, Guanzhou and on return flights from Hong Kong 500/day x 3 days minimum 1,500 Subject to airline approval, quantities may vary depending on airline order - Minimum order: 5,000 copies. 60 Back to presentation
    61. 61. TRAVELERS PACKAGE > Middle east Reach frequent international travelers through high quality 4-page glossy wraparound or stickers distributed on-board airlines and lounges targeting middle Eastern Travelers: Back to presentation Airport Lounges City Distribution Detail Quantity Abu Dhabi 500 copies/day x 3 days minimum 1,500 Beirut 250 copies/day x 3 days minimum 750 Doha 500 copies/day x 3 days minimum 1,500 Dubai 500 copies/day x 3 days minimum 1,500 Istanbul 500 copies/day x 3 days minimum 1,500 Inflight Airline Distribution Detail Quantity Etihad Airways (inflight & lounge) Delivered in Abu Dhabi and dispatched according to airline’s wish on outbound flights to various destinations. 500/day x 3 days min 1,500 Middle East Airlines Delivered in Beirut and dispatched according to airline’s wish on outbound flights to various destinations. 250/day x 3 days min 750 Qatar Airways (inflight & lounge) Delivered in Qatar and dispatched according to airline’s wish on outbound flights to various destinations. 1,000/day x 3 days min 3,000 Turkish Airlines Delivered in Dubai and dispatched according to airline’s wish on outbound flights to various destinations. 1,500/day x 3 days min 4,500 Subject to airline approval, quantities may vary depending on airline order - Minimum order: 5,000 copies. 61
    62. 62. TRAVELERS PACKAGE > South East Asia Reach frequent international travelers in Asia through high quality 4-page glossy wraparound or stickers distributed on-board airlines and lounges: Back to presentation Airport Lounges City Distribution Detail Quantity Bali 50 copies/day x 3 days minimum 150 Bangkok 100 copies/day x 3 days minimum 300 Jakarta 100 copies/day x 3 days minimum 300 Kuala Lumpur 600 copies/day x 3 days minimum 1,800 Manila 300 copies/day x 3 days minimum 100 Singapore 650 copies/day x 3 days minimum 1,950 Inflight City Distribution Detail Quantity Bangkok Delivered onboard outbound flights from Singapore Airlines, Cathay Pacific, Malaysia Airlines & Bangkok Airways to various destinations 900 Manila Delivered onboard outbound flights from Singapore Airlines, Philippines Airlines and Northwest Airlines to various destinations 900 Singapore Delivered onboard outbound flights from Singapore Airlines, Thai Airways, Emirates, Chjina Eastern Airlines & japan Airlines to various destinations. Quantity depends on number of airlines targeted 500 to 3,000 Or delivered in Singapore and dispatched according to airline’s wish on outbound flights to various destinations. 3,000/day x 2 days min 6,000 Subject to airline approval, quantities may vary depending on airline order - Minimum order: 5,000 copies 62
    63. 63. BUSINESS TRAVELERS TRAIN PACKAGE EUROSTAR Acceptable formats: Wraps, bellybands, stickers, folders Copies are distributed in Business Premier Coaches and in the lounge of the city where the train departs from: • Paris : 5,000 copies over 5 days (recommended) or, 1,000 copies/day • Brussels : 2,500 copies over 5 days (recommended) or, 500 copies/day • London 5,000 copies over 5 days (recommended) or, 1000 copies/day THALYS Acceptable formats: Wraps, stickers Copies are distributed in First Class Coaches of the city where the train departs from: • Paris : 4,800 copies over 5 days (recommended) • Brussels : 4,800 copies over 5 days (recommended) NTV ITALO A new and upscale train that departs from Venice and Torino to Salerno via Milan, Bologna, Florence, Rome & Napoli. The copies are distributed to 1st class passengers who are made up of business travelers and tourists that book into the 4 and 5 star hotels • 980 copies over 7 days (140 copies/day) 63 Back to presentation
    64. 64. PACKAGES IN CHINA Wraps only - Maximum quantities/day Back to presentation * Minimum 3 days 64 Beijing Shanghai Hong Kong Singapore Taipei TOTAL Targeting Chinese Travelers Inflight & Airport Lounge copies* 100 300 2,600 2,650 150 5,800 Hotels 3,000 3,000 10,000 10,000 5,000 31,000 Targeting Chinese Decision Makers (C-Suite Corporates & Biz & Leisure Clubs) 500 500 1,000 1,000 500 3,500 Targeting Chinese Very high Net Worth Individuals (Top End Restaurants, Residences and Apartments) 200 200 500 1,000 400 2,300 Special Operations opportunities (Street Sampling) - - 1,000 1,000 1,000 3,000 TOTAL 3,800 4,000 15,100 15,650 7,050

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