My PR Campaigns class required that we create our own PR firm and devise a plan and proposal. My group, known as After Hours PR, chose to focus on the promotion of up-and-coming restaurants in Atlantic City, NJ.

1. !
!
!!!!!!!!!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!!!!!!!!!!
!
!
!
!
!
!
!
where success never sleeps
!
!
Julie Balzarini, President
Don Miller, VP of R&D
Allison O’Donnell, VP of Special Events
Kelly Re, CFO
Katie Porrata, Social Media Director

2. table of contents
meet the team
mission statement
capabilities document
brand materials
real state vs. ideal state
issues
competition
audiences
pvi index
!
budget
key messages
goal
objectives
timeline
evaluation
event materials
social media accounts
intern job alert

3. julie balzarini, president and ceo
"#$%&!'($)(*%+%!,&*-&,!(,!.*&,%/&+0!(+/!123!45!650&*!74#*,!.#8$%9!
:&$(0%4+,;!<%0=!(!/%-&*,&!8(9>?*4#+/!%+!@4#*+($%,A!(+/!A&/%(!
*&$(0%4+,B!!!'&54*&!$(#+9=%+?!0=&!5%*A;!"#$%&!,C&+0!5%-&!D&(*,!
*#++%+?!0=&!E&/%(!:&$(0%4+,!/&C(*0A&+0!(0!7(**(=F,!G+9B!.*%4*!04!
0=(0;!,=&!,&*-&/!(,!0=&!E&/%(!HC&9%($%,0!(0!1(,=A(+!(+/!
6,,49%(0&,B!H=&!($,4!*&C4*0&/!54*!(!9=(%+!45!C(C&*,!%+!0=&!
.=%$(/&$C=%(!(*&(B!!
"#$%&!%,!(90%-&!%+!(!+#A8&*!45!C*45&,,%4+($!4*?(+%)(0%4+,B!H=&!%,!0=&!I%9&!.*&,%/&+0!45!0=&!
.=%$(/&$C=%(!9=(C0&*!45!0=&!.#8$%9!:&$(0%4+,!H49%&0D!45!6A&*%9(!J.:H6K!(+/!%,!($,4!(90%-&!%+!
0=&!.=%$(/&$C=%(!.#8$%9!:&$(0%4+,!6,,49%(0%4+B!H=&!%,!(!?*(/#(0&!45!0=&!L+%-&*,%0D!45!
1($%54*+%(;!'&*>&$&D;!<%0=!(!'(9=&$4*!45!6*0,!%+!"4#*+($%,AB!!
!
!
!
!

4. donald miller, vice president
research and development
M4+($/!E%$$&*!%,!0=&!I%9&!.*&,%/&+0!45!:&,&(*9=!(+/!M&-&$4CA&+0!
54*!650&*!74#*,!.#8$%9!:&$(0%4+,B!7%,!9=%&5!48@&90%-&,!54*!0=&!
94AC(+D!(*&!04!A(+(?&!(#/%&+9&!*&,&(*9=!(+/!04!=&$C!*&9*#%0!
+&<!9$%&+0,B!!7&!%,!($,4!*&,C4+,%8$&!54*!,#AA&*!%+0&*+!
*&9*#%0A&+0B!M4+($/!?*(/#(0&/!A(?+(!9#A!$(#/&!5*4A!H0(+54*/!
L+%-&*,%0D!(+/!*&9&%-&/!=%,!E'6!5*4A!14$#A8%(!L+%-&*,%0DB!
N=4#?=!A4,0!45!M4+($/F,!&OC&*%&+9&!%+!C#8$%9!*&$(0%4+,!9(A&!
<4*>%+?!54*!E(@4*!P&(?#&!'(,&8($$!5*4A!QRRS!04!QRRT;!(+/!%,!
A4,0!>+4<+!54*!=%,!<4*>!/#*%+?!0=&!%+5(A4#,!U,0&*4%/V&*(W!%+!
8(,&8($$;!650&*!74#*,!.#8$%9!:&$(0%4+,!8&$%&-&,!=&!<%$$!,&*-&!(,!(!9*#9%($!94AC4+&+0!04!%0,!
A%,,%4+B!.*&,%/&+0!"#$%&!'($)(*%+%!,0(0&/!=%,!(8%$%0D!04!U*&94+,0*#90!(+!4*?(+%)(0%4+F,!%A(?&W!
<4#$/!8&!&O0*&A&$D!#,&5#$;!(,!0=&!5%*A!=4C&,!04!*&C*&,&+0!,&-&*($!#C!(+/!94A%+?!
*&,0(#*(+0,!(+/!8(*,!%+!0=&!60$(+0%9!1%0D!(*&(B!!!
!
!
!

5. allison o’donnell, vice president of
special events
G++(0&$D! 0($&+0&/! (+/! &O9&C0%4+($$D! /*%-&+;! 6$$%,4+! 3FM4++&$$! %,! (!
/4A%+(0%+?!54*9&!(+/! *&,C&90&/! (#0=4*%0D!%+! 0=&! /D+(A%9! 5%&$/! 45!
C#8$%9!*&$(0%4+,!(+/!,C&9%($!&-&+0,B!!6$$%,4+!%AA&*,&/!=&*,&$5!%+04!
0=&! %+/#,0*D! (+/! (9=%&-&/! (! ,&*%&,! 45! %+-($#(8$&! &OC&*%&+9&,!
C(-%+?!0=&!<(D!54*!=&*!C4,%0%4+!(,!I%9&!.*&,%/&+0!45!HC&9%($!2-&+0,!
(0!650&*!74#*,!.#8$%9!:&$(0%4+,B!
'4*+! %+! '(,>%+?! :%/?&;! X&<! "&*,&D;! 6$$%,4+! ?*(/#(0&/! 5*4A! 0=&!
L+%-&*,%0D! 45! 1($%54*+%(;! '&*>&$&D! <%0=! (! '(9=&$4*F,! M&?*&&! %+!
14AA#+%9(0%4+!(+/!HC(+%,=B!!HC(++%+?!840=!,%/&,!45!0=&!94+0%+&+0;!,=&!<&+0!4+!04!*&9&%-&!
=&*!E(,0&*!45!H9%&+9&!M&?*&&!%+!.#8$%9!:&$(0%4+,!(+/!14*C4*(0&!14AA#+%9(0%4+,!5*4A!X&<!
Y4*>!L+%-&*,%0DB!!N=&!=#,0$&!(+/!8#,0$&!45!0=&!U8%?!(CC$&W!$&/!=&*!04!C#*,#&!(!9(*&&*!%+!&-&+0!
C$(++%+?B!!H=&!<(,!C*&-%4#,$D!0=&!M%*&904*!45!HC&9%($!2-&+0,!(0!'(*+&D,!X&<!Y4*>!(+/!0=&+!
$&50! %+V=4#,&! .:! 54*! (! 0(,0&! 45! 0=&! (?&+9D! <4*>,0D$&B! !H=&! <(,! 0=&! 6,,%,0(+0! 6994#+0!
2O&9#0%-&!(0!1(,=A(+!Z!6,,49%(0&,;!<=&*&!,=&!4-&*,(<!0=&!4C&+%+?!45!0=&!*&,0(#*(+0[8(*!
E%OO!%+!I%$$(+4-(;!.6!%+!QRRB!!6$$%,4+!($,4!5#+/*(%,&,!54*!-(*%4#,!+4+VC*45%0,;!<=%9=!%+9$#/&!
0=&!1%0D!45!.=%$(/&$C=%(!E#*($!6*0,!.*4?*(A;!.&++,D$-(+%(!H.16!(+/!L0$&D!6$$!H0(*!6+%A($,B!
!! H=&! =(,! *&9&+0$D! *&9&%-&/! 0=&! M&6++! ]=%0&! 6<(*/;! <=%9=! %,! .=%$(/&$C=%(! .:H6F,!
G+/%-%/#($!69=%&-&A&+0!6<(*/B!

6. kelly re, chief financial officer
^&$$D!:&!%,!0=&!1=%&5!_%+(+9%($!355%9&*!J1_3K!54*!650&*!74#*,!
.#8$%9!:&$(0%4+,B!!7&*!A(%+!*4$&!%,!04!4-&*,&&!($$!45!0=&!
5%+(+9%($!/&9%,%4+,!45!0=&!5%*AF,!&OC&+/%0#*&,!%+!
4*/&*!04!A(O%A%)&!C*45%0,B!]%0=!(!'#,%+&,,!/&?*&&!5*4A!0=&!
L+%-&*,%0D!45!1($%54*+%(;!'&*>&$&D;!(+/!(+!E'6!5*4A!
14$#A8%(!L+%-&*,%0D;!^&$$D!=(,!(!,4$%/!&/#9(0%4+($!
8(9>?*4#+/!%+!0=&!(*&(!45!8#,%+&,,B!G+!(//%0%4+!04!=&*!&$%0&!
8#,%+&,,!&/#9(0%4+;!^&$$D!
<(,!C*&-%4#,$D!&AC$4D&/!(,!(!*&,0(#*(+0!(+($D,0!54*!`4$/A(+!H(9=,!4+!]($$!H0*&&0B!
H4A&!A(@4*!(994#+0,!,=&!<4*>&/!4+!<&*&!=%?=V&+/!X&<!Y4*>!1%0D!*&,0(#*(+0,;!
,#9=!(,!N(4;!P&!'&*+(*/%+;!(+/!'$#&!](0&*!`*%$$B!^&$$D!=(,!5%*,0!=(+/!&OC&*%&+9&!%+!
0=&!*&,0(#*(+0!<4*$/!45!8#,%+&,,!(+/!54*!0=%,!*&(,4+!,=&!%,!(!?*&(0!(,,&0!04!0=&!650&*!
74#*,!.#8$%9!:&$(0%4+,!0&(AB!]%0=!=&*!,(--D!8#,%+&,,!A%+/,&0!(+/!C(,,%4+!54*!0=&!
*&,0(#*(+0!%+/#,0*D;!^&$$D!%,!(!C&*5&90!5%0!54*!0=&!@48!45!A(+(?%+?!5%+(+9&,!54*!(!C#8$%9!
*&$(0%4+F,!5%*A!0=(0!549#,&,!4+!0=&!C*4A40%4+!(+/!8&00&*A&+0!45!*&,0(#*(+0,!(+/!
8(*,B!

7. katie porrata, social media director
^(0%&!.4**(0(!%,!0=&!,49%($!A&/%(!/%*&904*!54*!650&*!74#*,!
.#8$%9!:&$(0%4+,B!6,!0=&!,49%($!A&/%(!/%*&904*!,=&!/%*&90$D!
*#+,!0=&!A(*>&0%+?!(+/!(/-&*0%,%+?!(,C&90!45!650&*!74#*,!.:!
(+/!54*!0=&%*!9$%&+0,!0=*4#?=!,49%($!A&/%(!4#0$&0,B!^(0%&!
?*(/#(0&/!5*4A!0=&!L+%-&*,%0D!45!1($%54*+%(!'&*>$&D!<%0=!(!
/4#8$&!A(@4*!'B6!%+!14AA#+%9(0%4+,!(+/!'#,%+&,,B!H=&!
8&?(+!=&*!9(*&&*!%+!0=&!A(*>&0%+?!(+/!(/-&*0%,%+?!
/&C(*0A&+0!<%0=!0=&!1=%$$%F,!`*%$$!(+/!'(*!*&,0(#*(+0!9=(%+B!
H=&!$(0&*!0*(+,5&**&/!04!0=&!_(9&844>!<4*$/;!<=&*&!,=&!/&-&$4C&/!=&*!,49%($!A&/%(!,>%$$,!
0=*4#?=!%0,!A(*>&0%+?!(+/!(/-&*0%,%+?!/&C(*0A&+0B!H=&!<(,!(0!_(9&844>;!<=&+!4+&!45!=&*!
54*A&*!9$(,,A(0&,!5*4A!'&*>$&D!9(A&!#C!04!=&*!<%0=!0=&!4CC4*0#+%0D!04!54*A!C(*0!45!650&*!
74#*,!.#8$%9!:&$(0%4+,!5%*AB!^(0%&F,!14AA#+%9(0%4+,!(+/!'#,%+&,,!8(9>?*4#+/!(+/!=&*!
C(,0!&OC&*%&+9&,!%+!840=!0=&!*&,0(#*(+0!(+/!,49%($!A&/%(!<4*$/!;!A(/&!=&*!(!C&*5&90!5%0!04!
C*4A40&!(+/!(/-&*0%,&!#C!(+/!94A%+?!*&,0(#*(+0,!(+/!8(*,!%+!60$(+0%9!1%0DB !

8. mission statement
!
G+!0=&!&O9%0%+?;!9*4</&/!A(*>&0!C$(9&!45!/%+%+?!(+/!8&-&*(?&!%+!
60$(+0%9!1%0D;!%0!%,!+&9&,,(*D!04!=(-&!(!94+5%/&+0!(+/!&OC&*%&+9&/!
0&(A!,0*(0&?%)%+?!(+/!C*(90%9%+?!D4#*!C#8$%9!*&$(0%4+,!&554*0,B!6$$!45!
#,!(0!650&*!74#*,!.#8$%9!:&$(0%4+,!(*&!/&/%9(0&/!04!,&*-%+?!4#*!
9$%&+0,!+&&/,!<%0=!%++4-(0%-&!9(AC(%?+!,0*(0&?%&,!(+/!9*&(0%-&!
+&0<4*>%+?!(9*4,,!0=&!*&,0(#*(+0!(+/!8(*!%+/#,0*%&,B!]&!94+0%+#($$D!
,0*%-&!04!455&*!4#*!9$%&+0,!5%*,0!9$(,,!(#/%&+9&!*&,&(*9=;!9$&(*!8#/?&0!
A(+(?&A&+0;!(+/!C*&A%&*&!,49%($!A&/%(!0(90%9,B!]&!($,4!,C&9%($%)&!
%+!&-&+0!C$(++%+?;!C(*0%9#$(*$D!54*!#C!(+/!94A%+?!5%+&!/%+%+?!(+/!
8&-&*(?&!&,0(8$%,=A&+0,!%+!60$(+0%9!1%0DB!
!
!

9. capabilities document
event planning!
3#*!0&(A!<%$$!/&,%?+!(+/!9*&(0&!(+!&-&+0!04!5#$5%$$!D4#*!+&&/,B!]&!<%$$!8&!*&,C4+,%8$&!45!($$!
0=&!0(,>,!%+9$#/%+?!?#&,0!$%,0,;!%+-%0(0%4+,;!$49(0%4+,;!/&94*(0%4+,;!&+0&*0(%+A&+0;!
C*4A40%4+,!(+/!(+D0=%+?!&$,&!0=(0!+&&/,!04!8&!94AC$&0&/!%+!4*/&*!54*!D4#*!&-&+0!04!8&!(!
,#99&,,B!]&!,C&9%($%)&!C(*0%9#$(*$D!%+!0=&!4C&+%+?!45!+&<!*&,0(#*(+0,!(+/!8(*,
branding!
G+!0=&!94+/&+,&/!*&,0(#*(+0!(+/!8(*!A(*>&0!45!60$(+0%9!1%0D!,0(+/%+?!4#0!45!0=&!9*4</!%,!
9*#9%($B!60!650&*!74#*,!.#8$%9!:&$(0%4+,!<&!(9>+4<$&/?&!0=&!C40&+0%($!(+/!#+%a#&+&,,!%+!
0=&!#C!(+/!94A%+?!:&,0(#*(+0,!(+/!'(*,!%+!60$(+0%9!1%0DB!]&!94A8%+&!0=&!/%,0%+90%-&!
(00*%8#0&,!<&!,&&!<%0=%+!4#*!9$%&+0,;!<%0=!4#*!%+!/&C0=!94AC*&=&+,%4+!45!0=&!A(*>&0!%+!
4*/&*!04!/&5%+&!D4#*!8#,%+&,,!%+!(+!&O9$#,%-&!A(++&*!0=(0!%,!$4D($!04!D4#*!%A(?&;!(+/!(0!0=&!
,(A&!0%A&!,=%+&!(A4+?,0!0=&!*&,0B!!!
public relations planning!
7&*&!(0!650&*!74#*,!.#8$%9!:&$(0%4+,!<&!=(-&!+4!,0(+/(*/!C#8$%9!*&$(0%4+,!9(AC(%?+B!2(9=!
.:!9(AC(%?+!%,!#+%a#&$D!0(%$4*&/!04!4#*!9$%&+0,!+&&/,!(+/!C*45&,,%4+($$D!C$(++&/!(+/!
&O&9#0&/!54*!?#(*(+0&&/!*&,#$0,!(+/!A(*>&0!(<(*&+&,,B!]&!(,,#*&!D4#!0=*4#?=!4#*!
5$(<$&,,!94AA%0A&+0!04!/&0(%$,!(+/!<&$$!0=4#?=0!,0*(0&?%&,;!650&*!74#*,!.:!C*4A%,&,!04!
/&$%-&*!(!9*&(0%-&!(+/!#+%a#&!9(AC(%?+!0=(0!94-&*,!($$!0=&!8(,&,!54*!,#99&,,B!

10. media relations!
2(9=!A&A8&*!45!4#*!0&(A;!(0!650&*!74#*,!.#8$%9!:&$(0%4+,!455&*,!,#8,0(+0%($!+&0<4*>,!%+!
0=&!*&,0(#*(+0;!+%?=0$%5&!(+/!8(*!%+/#,0*%&,B!]&!C*%/&!4#*,&$-&,!%+!=(-%+?!(+/!,#,0(%+%+?!
,C&90(9#$(*!*&$(0%4+,=%C,!<%0=%+!0=&!A&/%(!(+/!94AC*%,%+?!45!+#A&*4#,!94++&90%4+,!
(9*4,,!&(9=!8#,%+&,,!5%&$/B!6//%0%4+($$D;!8&9(#,&!45!4#*!C(,0!&OC&*%&+9&,!%+!0=&!.:!%+/#,0*D!
<&!C&*,4+($$D!#+/&*,0(+/!=4<!04!C*&,&+0!&(9=!,04*D!04!&(9=!C(*0%9#$(*!A&/%(!
*&C*&,&+0(0%-&!04!(9=%&-&!A(O%A#A!(+/!*&$&-(+0!&OC4,#*&B!
promotion!
60!650&*!74#*,;!<&!94+,%/&*!C*4A40%4+!04!8&!4+&!45!4#*!A(%+!,0*(0&?%&,!#0%$%)&/!54*!&(9=!
9$%&+0B!!7&*&!<&!,C&9%($%)&!%+!A(*>&0!(<(*&+&,,;!,49%($!A&/%(;!(/-&*0%,%+?!(+/!,C&9%($!
&-&+0,B!]&!?#(*(+0&&!9*&(0%-&!(+/!%++4-(0%-&!%/&(,!(+/!&O&9#0%4+,!&-&*D!0%A&B!3#*!
#$0%A(0&!?4($!%,!04!A(>&!D4#*!+(A&!(!*&94?+%)(8$&!(+/!9*&/%8$&!54*9&!%+!D4#*!%+/#,0*DB!
social media!
H49%($!E&/%(!C*&,&+9&!%,!&,,&+0%($!54*!0=&!,#*-%-($!45!(+D!8*(+/!%+!04/(DF,!0&9=+4$4?%9($!
<4*$/B!650&*!74#*,!.:!0(>&,!(/-(+0(?&!45!,49%($!A&/%(!4#0$&0,!(,!<&!/&,%?+;!A(%+0(%+!(+/!
#C/(0&!(??*&,,%-&!,49%($!A&/%(!,0*(0&?%&,!%+!4*/&*!04!(9=%&-&!0=&!A4,0!(<(*&+&,,!(+/!
&55&90%-&!*&,C4+,&,!04!8&+&5%0!D4#*!94AC(+DB!N=*4#?=!,49%($!A&/%(!D4#*!94AC(+D!<%$$!8&!
(8$&!04!/%*&90$D!%+0&*(90!<%0=!D4#*!94+,#A&*,!(+/!C40&+0%($!94+,#A&*,!<=%$&!,C*&(/%+?!
D4#*!+(A&!(9*4,,!0=&!84(*/B!!"#,0!(,!,49%($!A&/%(;!=&*&!(0!650&*!74#*,!.#8$%9!:&$(0%4+,!%,!U!
<=&*&!,#99&,,!+&-&*!,$&&C,BW

11. brand materials
!
!
!
!
! !
after hours public relations
4329 lexington avenue, suite 200, atlantic city, nj 08402
! 609-224-8123
!
julie balzarini
.:2HGM2XN!6XM!123! !
8($)(*%+%b(50&*=4#*,C*B94A! !
CB!cRTVQQdVeQS!
9B!cRTVSTVecfe!
! !
!
after hours public relations
4329 lexington ave., atlantic city, nj 08402
!

12. real state vs. ideal state
!
!
!
60$(+0%9!1%0D;!4-&*!0=&!C(,0!5&<!D&(*,;!=(,!,&&+!(!,0&(/D!/&9$%+&!45!04#*%,0,B!H&-&*($!45!
0=&!A(@4*!9(,%+4,!(+/!*&,0(#*(+0,!=(-&!8&&+!54*9&/!04!9#0!@48,!(,!0=&!QRRe!5%+(+9%($!9*%,%,!
94+0%+#&,!04!(55&90!0=&!$49($!&94+4ADB!N=4#?=!9(,%+4,!$%>&!0=&!H=4<'4(0!5&$0!(!QQBgh!
/&9$%+&!%+!C*45%0,!%+!QRRe;!0=&*&!(*&!9(,%+4,!0=(0!=(-&!A(*>&/!(+!%+9*&(,&!%+!C*45%0,!VV!
/&,C%0&!0=&!*&9&,,%4+B!N=&!N*4C%9(+(!740&$!(+/!1(,%+4;!54*!&O(AC$&;!,(<!(!gh!%+9*&(,&!%+!
C*45%0,!4-&*!0=(0!,(A&!,C(+B!!!N=&*&!%,!&-%/&+9&!0=(0!A(>&,!#,!8&$%&-&!0=&*&!<%$$!8&!A4*&!
04#*%,A!04!60$(+0%9!1%0D!%+!0=&!94A%+?!D&(*,B!3#*!,&94+/(*D!*&,&(*9=!&OC$(%+,!0=(0!(+!
4-&*<=&$A%+?!(A4#+0!45!-%,%04*,!JTdhK!&OC*&,,&/!,(0%,5(90%4+!<%0=!0=&%*!4-&*($$!
&OC&*%&+9&!%+!60$(+0%9!1%0DB!6A4+?!0=4,&!<=4!<&*&!C4$$&/;!Tch!45!0=&A!8&$%&-&/!60$(+0%9!
1%0D!<(,!8&94A%+?!A4*&!(00*(90%-&B!6CC*4O%A(0&$D!QRh!45!C(*0%9%C(+0,!9%0&/!U+&<!(+/!
8&00&*!(00*(90%4+,W!(,!*&(,4+,!04!*&0#*+!04!60$(+0%9!1%0DB!]&!=4C&!04!*&9*#%0!,4A&!45!0=&,&!
8#,%+&,,&,!(,!9$%&+0,!(+/!(00&AC0!04!%+9*&(,&!0=&!(A4#+0!45!04#*%,A!%+!0=&!(*&(B!N=4#?=!
+&(*$D!&-&*D!C&*,4+!C4$$&/!,(%/!0=&D!<4#$/!*&94AA&+/!60$(+0%9!1%0D!04!(!5*%&+/!4*!5(A%$D!
A&A8&*!JTThK;!<&!=4C&!04!0#*+!499(,%4+($!-%,%04*,!%+04!94+,%,0&+0!9#,04A&*,B!!
!!!!3#*!,%OVA4+0=V$4+?!9(AC(%?+!8&?%+,!%+!M&9&A8&*!45!QR!(+/!650&*!74#*,!.#8$%9!
:&$(0%4+,!=(,!(!C$(++&/!$(#+9=!/(0&!54*!E(*9=!S;!QRQB!G+!4#*!%/&($!,0(0&;!<&!<%$$!
,#99&,,5#$$D!=(-&!94AC$&0&/!0<4!C*&,,!*&$&(,&,;!(!A(@4*!$(#+9=!&-&+0;!(+/!=(-&!(0!$&(,0!
54#*!9$%&+0,!J8#0!+4!A4*&!0=(+!&%?=0K!0=*&&!A4+0=,!(50&*!0=&!$(#+9=B!
!

13. issues
!
i!
!
'(,&/!4+!0=&!%+54*A(0%4+!(0!=(+/;!4#*!5%*A!*&94?+%)&,!A#$0%C$&!C*48$&A,!0=(0!94#$/!
C*&-&+0!#,!5*4A!A&&0%+?!4#*!?4($,B!!H4A&!45!0=&,&!%,,#&,!=(-&!0=&!C40&+0%($!04!?*&(0$D!(55&90!
4#*!,#99&,,!(,!(!94AC(+D;!<=%$&!40=&*,!(*&!A4*&!0*%-%($B!!!!
!
"#$%&!'(()*(!
• H0(*0%+?!(!+&<!94AC(+D!<%0=!5%-&!&AC$4D&&,!
• '&%+?!,#99&,,5#$!%+!(!9%0D!0=(0!=(,!*&9&+0$D!,0*#??$&/!5%+(+9%($$D!
• E(+D!=40&$,!(+/!9(,%+4,!&AC$4D!0=&%*!4<+!C#8$%9!*&$(0%4+,!,C&9%($%,0,!
• X&<!*&,0(#*(+0,!(+/!+%?=09$#8,!A(D!+40!8&!(8$&!04!(554*/!4#*!,&*-%9&,!
• 7(-%+?!$%A%0&/!5%+(+9&,!04!8&?%+!(+!&+0*&C*&+&#*%($!.:!94AC(+D!
"'+%&!'(()*(!
!
• 3$/&*!&,0(8$%,=A&+0,!=(-&!=%,04*D!(+/!A(D!+40!+&&/!4#*!,&*-%9&,!
• '#%$/%+?!(!*&C#0(0%4+!(+/!(+!%A(?&!54*!4#*!9$%&+0&$&B!!
• 650&*!=(-%+?!&,0(8$%,=&/!4#*,&$-&,!%+!0=&!(*&(;!94AC&0%+?!<%0=!40=&*!.:!5%*A,B!!!
• _%+/%+?!(+!455%9&!(+/!/&,%?+%+?!0=&!455%9&!04!5%0!4#*!%A(?&!(+/!4#*!9$%&+0,F!+&&/,!

14. audiences
!
!
!
!
650&*!74#*,!.:!<%$$!8&!/&/%9(0&/!04!(//*&,,%+?!0=&!A#$0%0#/&!45!(#/%&+9&,!0=(0!<%$$!
8&!(55&90&/!8D!%0,!4C&+%+?B!!]&!<%$$!0(%$4*!A&,,(?&,!04!0=&!/%55&*&+0!(#/%&+9&,!%+!4*/&*!04!
&,0(8$%,=!4#*!5%*A!(,!(!*&C#0(8$&!94AC(+D!(+/!8#%$/!(!,0*4+?!%A(?&!54*!4#*,&$-&,B!
• 3<+&*,!45!8(*,;!*&,0(#*(+0,;!(+/!9$#8,!!
• 2AC$4D&&,!45!8(*,;!*&,0(#*(+0,;!(+/!9$#8,!
• 740&$!A(+(?&A&+0!
• 740&$!&AC$4D&&,!
• _*&a#&+0!-%,%04*,!
• _%*,0!0%A&!-%,%04*,!
• .&*A(+&+0!*&,%/&+0,!!
• H#AA&*!0%A&!*&,%/&+0,!
• 14AC&0%+?!.#8$%9!:&$(0%4+,!5%*A,!
• E&/%(!
• _(A%$%&,!
• `(A8$&*,!
• H0#/&+0,!4-&*!Q!<=4!(00&+/!+&(*8D!94$$&?&,!
!
!
!

15. pvi index
!
! /!J.40&+0%($!04! 0!JI#$+&*(8%$%0D!45! 1!JGAC4*0(+9&!45!
,)-'*+.*! *&(9=!(#/%&+9&K! 650&*!74#*,!.:!04! (#/%&+9&K!
! 8&!(55&90&/!8D!
(#/%&+9&K!
60$(+0%9!1%0D!I%,%04*,! T! R! T!
• _*&a#&+0!
• X&<!
E&/%(! T! T! e!
• G+0&*+&0!
• NI!
• X&<,C(C&*!
• :(/%4!
!
14AC&0%+?!.:!5%*A,! e! R! e!
• 1(,=A(+!Z!
6,,49%(0&,!
• '*&,$4<!
.(*0+&*,!
• 8($0)!Z!
94AC(+D!
HA($$!,9($&! T! T! e!
*&,0(#*(+0,!(+/!8(*,!
P(*?&!,9($&! T! e! g!
*&,0(#*(+0,!(+/!8(*,!
!

16. budget
B 2&#+-!3#4*&'#5(!6!789:;:!
!
!!(B!!!]&8,%0&!/&-&$4CA&+0!!j!kfRR!
!!8B!!!'#,%+&,,!9(*/,!j!!kRR!JQ;RRR!l#(+0%0DK!
!!9B!!!P&00&*=&(/,!J;fRR!,0(0%4+(*D!(+/!;fRR!&+-&$4C&,K!j!kdfR!
!!/B!!!`&+&*($!8*(+/!(/-&*0%,%+?!j!kS;RRR!
!
!!!!!QB!!!<=*>?2#&4*+-*&!@=%A.#(*!6!7BC9:::!
!!!!!!!!!!!!!!!(B!!!P49(0%4+!(+/!,&0V#C!j!kc;RRR!J60$(+0%9!1%0D!14+-&+0%4+!1&+0&*!V!7($$!6K!!
!!!!!!!!!!!!!!!8B!!!_44/!(+/!8&-&*(?&!j!kR;RRR!
!!!!!!!!!!!!!!!9B!!!G+-%0(0%4+,!j!k;RRR!JQRR!%+-%0&,K!
!!!!!!!!!!!!!!!/B!!!.*&,,!*&$&(,&,!j!kfRR!
!!!!!!!!!!!!!!!&B!!!E&/%(!>%0,!j!k;fRR!
!!!!!!!!!!!!!!!5B!!!!G+54*A(0%4+($!C(9>&0,!54*!C40&+0%($!9$%&+0,!j!k;RRR!
!!!!!!!!!!!!!!!?B!!!N=(+>!D4#F,!j!k;RRR!JQRR!%+-%0&,K!
!!!!!!!!!!!!!!!=B!!!'*(-4F,!N4C!1=&5!6CC&(*(+9&!j!kf;RRR!
!
!!!!!SB!!!;D!EF*+4!6!7G98::!
!!!!!!!!!!!!!!!(B!!!!G+-%0(0%4+,!j!kQ;fRR!Jf;RRRK!

17. !!!!!!!!!!!!!!!8B!!!!.*&,,!*&$&(,&,!!j!kfRR!
!!!!!!!!!!!!!!!9B!!!!:#++%+?!C(9>&0,!j!kQ;dRR!
!!!!!!!!!!!!!!!/B!!!!'&-&*(?&,!(+/!.4<&*!'(*,!j!kS;RRR!
!!!!!!!!&B!!!!_(9&844>!(/-&*0%,%+?!9(AC(%?+!j!k;RRR!
!
!!!!!dB!!!H%'+!I*J!K&#-*!L&M#+'N#4'%+(!!6!7O9PP;!
!!!!!!!!!!!!!!!(B!!!!.=%$(/&$C=%(!.:H6!j!kQQf!
!!!!!!!!!!!!!!!8B!!!!X"!.:H6!j!kSgf!
!!!!!!!!!!!!!!!9B!!!!..:6!j!kcQf!!
!!!!!!!!!!!!!!!/B!!!!.=%$$D!6/!1$#8!j!kffR!
!
!!!!!fB!!!Q*.&)'4"*+4!#+-!'+4*&+#5!.%"")+'4J!R)'5-'+M!6!7S9PP;!
!!!!!!!!!!!!!!!(B!!!!.4,0%+?,!4+!$49($!@48!84(*/,!j!k;RRR!
!!!!!!!!!!!!!!!8B!!!!Q!H#AA&*!G+0&*+,!j!kg;QRR!
! 9B!!G+0&*+($!94AA#+%0D!8#%$/%+?!j!kfgf!
!
N3N6Pm!kfR;RRR!
!
!
!
!

18. key messages
!
!
! 650&*!74#*,!.#8$%9!:&$(0%4+,!(%A,!04!C*4-%/&!,0*(0&?%9!C*4A40%4+($!,&*-%9&,!54*!
&,0(8$%,=A&+0,!%+!0=&!=4,C%0($%0D!8#,%+&,,B!!N=*4#?=!4#*!,&*-%9&,;!<&!=4C&!04!&AC=(,%)&!
4#*!94AA%0A&+0!04!%AC*4-%+?!0=&!/%+%+?!&OC&*%&+9&,!45!*&,0(#*(+0!9#,04A&*,!(+/!4<+&*,!
($%>&B!!_4*!#C!(+/!94A%+?!&,0(8$%,=A&+0,!0=(0!(*&!+&<!04!0=&!60$(+0%9!1%0D!,9&+&;!<&!=&$C!
0=&A!04!*&94?+%)&!0=&%*!5#$$!C40&+0%($!(+/!(9=%&-&!,#99&,,B!!6,!D4#+?!&+0*&C*&+&#*,!
4#*,&$-&,;!<&!>+4<!5%*,0=(+/!0=&!/%55%9#$0%&,!0=(0!4+&!5(9&,!<=&+!-&+0#*%+?!04!$(#+9=!(!
94AC(+DB!!6$,4;!?%-&+!0=&!9#**&+0!,0(0&!45!0=&!&94+4AD!%+!60$(+0%9!1%0D;!,#9=!(+!&+/&(-4*!%,!
&,C&9%($$D!/%55%9#$0B!!]&!<%,=!04!%+,C%*&!(+/!&+94#*(?&!/*%-&+!+&<!8#,%+&,,!4<+&*,!8D!
&O(AC$&!<=%$&!,0*&+?0=&+%+?!0=&!A(*>&0!%+!U6A&*%9(F,!C$(D?*4#+/BW!!N4#?=!0%A&,!9($$!54*!
&-&+!04#?=&*!<4*>&*,!(+/!0=(0F,!&O(90$D!0=&!0DC&!45!C&4C$&!0=(0!D4#!<%$$!5%+/!(0!650&*!74#*,!
.#8$%9!:&$(0%4+,B!!!
!
!
!
!

19. competition!
!
!
!
!
<#(="#+!T!,((%.'#4*(!%,!(!C#8$%9!*&$(0%4+,!5%*A!$49(0&/!%+!
.=%$(/&$C=%(!(+/!X&<!Y4*>!1%0DB!!]%0=!(!+&0<4*>!0=(0!,C(+,!
+(0%4+<%/&!(+/!%+0&*+(0%4+($$D;!1(,=A(+!Z!6,,49%(0&,!=(,!(!
$4+?!$%,0!45!#C,9($&!9$%&+0,B!6//%0%4+($$D;!0=&!5%*A!%,!/&&C$D!*440&/!%+!0=&!=40&$;!9(,%+4;!(+/!
/%+%+?!%+/#,0*D!(+/!=(,!&OC&*%&+9&!<%0=!(!-(*%&0D!45!&-&+0,!*(+?%+?!5*4A!A4-%&!C*&A%&*&,!
04!9=(*%0D!8&+&5%0,B!!
!
650&*!74#*,!.#8$%9!:&$(0%4+,!<%$$!8&!(8$&!04!94AC&0&!<%0=!1(,=A(+!Z!6,,49%(0&,!8&9(#,&!
<&!#+/&*,0(+/!0=&!+&&/,!45!60$(+0%9!1%0D!(+/!%0,!,#55&*%+?!&94+4ADB!1(,=A(+!(+/!
6,,49%(0&,!549#,!4+!#C,9($&!9$%&+0,!A(D!C*&-&+0!0=&A!5*4A!C*4C&*$D!C*4A40%+?!0=&!/%+%+?!
(+/!+%?=0$%5&!-&+#&,!%+!60$(+0%9!1%0DB!!
!
!
2&*(5%A!/#&4+*&(!=(,!($*&(/D!&,0(8$%,=&/!%0,&$5!(,!(!
C*4A%+&+0!C#8$%9!*&$(0%4+,!5%*A!%+!60$(+0%9!1%0DB!'*&,$4<!.(*0+&*,!<4*>&/!9$4,&$D!<%0=!0=&!
4C&+%+?!45!0=&!'4*?(0(!740&$!1(,%+4!(+/!HC(!%+!QRRS!(+/!<(,!(8$&!04!(00*(90!dfR!A&/%(!
A&A8&*,!04!0=&!4C&+%+?!&-&+0B!6$,4;!0=&!5%*A!#,&/!(!,0*(0&?%9!C#8$%9!*&$(0%4+,!9(AC(%?+!04!
*&V&,0(8$%,=!0=&!%A(?&!45!0=&!.%&*!H=4C,!(0!1(&,(*F,;!<=%9=!(*&!,0%$$!(!C4C#$(*!,%0&!04/(DB!
'*&,$4<!.(*0+&*,!%,!/%*&90!94AC&0%0%4+!04!650&*!74#*,!.#8$%9!:&$(0%4+,B!74<&-&*;!650&*!
74#*,!.#8$%9!:&$(0%4+,!%,!(8$&!04!?4!(84-&!(+/!8&D4+/!0=&!0DC%9($!$(#+9=!C(*0%&,!0=*4<+!8D!
'*&,$4<!.(*0+&*,!(+/!%,!94+,0(+0$D!0=%+>%+?!45!+&<!(+/!9*&(0%-&!<(D,!04!C*4A40&!(!9$%&+0!
04!0=&!C#8$%9!0=(0!8&,0!5%0,!0=&%*!+&&/,!

20. !
!
R#54N!T!.%"U#+J!%,!(!C#8$%9!*&$(0%4+,!5%*A!$49(0&/!%+!X&<!
Y4*>!1%0D!(+/!=(,!(+!%+0&*+(0%4+($$D!8(,&/!9$%&+0!$%,0B!:(+?%+?!
5*4A!&+0*&C*&+&#*,!04!&,0(8$%,=&/!8*(+/,;!0=&!5%*A!=(,!(!
A(@4*!C*&,&+9&!%+!0=&!*&,0(#*(+0;!8&-&*(?&;!(+/!0*(-&$!%+/#,0*DB!!
8($0)!Z!94AC(+D!%,!(!$&(/%+?!C$(D&*!%+!0=&!,(A&!0(*?&0!%+/#,0*D!(,!650&*!74#*,!.#8$%9!
:&$(0%4+,;!8#0!650&*!74#*,!.#8$%9!:&$(0%4+,!%,!(!8&00&*!9=4%9&!54*!60$(+0%9!1%0D!9$%&+0,!
8&9(#,&!0=&%*!9$%&+0!$%,0!549#,&,!,4$&$D!4+!-&+#&,!%+!60$(+0%9!1%0DB!!6,!(!*&,#$0;!650&*!74#*,!
.#8$%9!:&$(0%4+,!<%$$!8&!(8$&!04!/&/%9(0&!0=&%*!0%A&!(+/!&554*0,!04!8&,0!A&&0!0=&!+&&/,!45!
0=&%*!,A($$&*!(+/!A4*&!,C&9%5%9!9$%&+0!$%,0B!!
2)55>&%M!T!2#)"!%,!(!8%V94(,0($!
C#8$%9!*&$(0%4+,!5%*A!94+,%,0%+?!45!0<4!8*(+9=&,!<%0=!,%0&,!%+!X&<!Y4*>!1%0D!(+/!P4,!
6+?&$&,B!N=&!5%*A!=(,!(+!%AC*&,,%-&!$%,0!45!9$%&+0,!*(+?%+?!5*4A!=4,C%0($%0D!04!<%+&!(+/!
,C%*%0,!(+/!=(,!(!,0*4+?!?*(,C!4+!A(+D!&,0(8$%,=A&+0,!%+!60$(+0%9!1%0DB!N=4#?=!'#$$5*4?!Z!
'(#A!%,!(!C*4-&+!5%*A;!<&!8&$%&-&!4#*!C*4O%A%0D!04!4#*!0(*?&0!9$%&+0,!%+!60$(+0%9!1%0D!<%$$!
C&*A%0!#,!04!54*A!9$4,&*!*&$(0%4+,=%C,!<%0=!4#*!9$%&+0,B!6,!<&!$(#+9=!4#*!5%*A;!<&!,0(+/!
C*&C(*&/!04!=&$C!+&<!8#,%+&,,&,!?&0!0=&%*!5&&0!<&0!+&(*!0=&!8&(9=&,!45!6A&*%9(F,!
C$(D?*4#+/B!!
!
!
!
!
!
!
!

21. goal
N4!,#99&,,5#$$D!$(#+9=!(+/!?(%+!5#+/%+?!54*!(!.#8$%9!
:&$(0%4+,!(?&+9D!0=(0!,C&9%($%)&,!%+!0=&!C*4A40%4+!45!
*&,0(#*(+0,!(+/!8(*,B!
!
!
!
!
!
!
!
!
!

22. objectives
!
LR$*.4'F*!OV:m!N4!/&-&$4C!(!8*(+/!0=(0!,&0,!0=&!5%*A!(C(*0!%+!(!94AC&0%0%-&!A(*>&0B!
! !@4&#4*MJ!OVOm!M&5%+&!4#*!#+%a#&!C4,%0%4+!%+!0=&!A(*>&0C$(9&!
! ! K#.4'.!OVOVOm!:&,&(*9=!94AC&0%0%4+!
! ! K#.4'.!OVOVBm!1*&(0&!>&D!A&,,(?&,!04!/%55&*&+0%(0&!4#*,&$-&,!
! @4&#4*MJ!OVBm!1*&(0&!(!-%,%8$&!(+/!A&A4*(8$&!8*(+/!%/&+0%0D!
! ! K#.4'.!OVBVOm!1*&(0&!(!$4?4!
! ! K#.4'.!OVBVBm!1*&(0&!$&00&*=&(/!(+/!8#,%+&,,!9(*/,!
!!!!!!!!! ! K#.4'.!OVBVWm!M&-&$4C!(!A%,,%4+!,0(0&A&+0!04!%+54*A!C40&+0%($!9$%&+0,!45!4#*!!!!!
!!!!!!!!!!!!!!!!!!!!!!!!!! %/&+0%0D!
!!!!!!!! ! !K#.4'.!OVBV8m!1*&(0&!(!C*&,&+9&!4+$%+&!8D!8#%$/%+?!(+/!#C/(0%+?!,49%($!A&/%(!
!!!!!!!!!!!!!!!!!!!!!!!!!! <&8,%0&,!
! ! K#.4'.!OVBV;m!1*&(0&!(+/!$(#+9=!(!94AC(+D!<&8,%0&!
!
LR$*.4'F*!BV:m!N4!/&-&$4C!*&$(0%4+,=%C,!<%0=!0=&!A&/%(!8&54*&!4#*!$(#+9=!&-&+0,!%+!4*/&*!!
! ! 04!&+,#*&!5#0#*&!94-&*(?&!
! @4&#4*MJ!BVOm!'#%$/!*&$(0%4+,=%C,!<%0=!544/!(+/!+%?=0$%5&!<*%0&*,!(+/!8$4??&*,!!
! ! K#.4'.!BVOVOm!L0%$%)&!4+$%+&!*&,&(*9=!04!/&-&$4C!(!94AC*&=&+,%-&!A&/%(!$%,0!
! ! K#.4'.!BVOVBm!L0%$%)&!A&/%(!94+0(90,!5*4A!C*&-%4#,!C4,%0%4+,!
! ! K#.4'.!BVOVWX!'&94A&!5(A%$%(*!<%0=!0=&!0DC&!45!*&,0(#*(+0!(+/!+%?=0$%5&!&-&+0,!
! ! (+/!,04*%&,!0=(0!(*&!94-&*&/!%+!C(*0%9#$(*!8$4?,;!A(?()%+&,;!(+/!+&<,C(C&*,;!!
! ! (+/!8D!<=%9=!@4#*+($%,0,!
!
! ! !
LR$*.4'F*!WV:m!!N4!$(#+9=!650&*!74#*,!.#8$%9!:&$(0%4+,!04!0=&!C#8$%9!(+/!C40&+0%($!9$%&+0,!
@4&#4*MJ!WVOm!74,0!(!1=&5!(+/!'(*0&+/&*!H=4<9(,&!54*!$49($!*&,0(#*(+0!(+/!8(*!!!!!!!!!
!!!!!!!!!!!!!!!!! 4<+&*,!%+!4*/&*!04!$(#+9=!0=&!650&*!74#*,!8*(+/;!,=4<9(,&!4#*!! !
! ! 9(C(8%$%0%&,B!
!!!!!!!!!!!!! ! K#.4'.!WVOVOm!H&9#*&!-&+#&!54*!0=&!&-&+0!
!!!!!!!!!!!! ! K#.4'.!WVOVBm!H&9#*&!fVg!*&9&+0$D!?*(/#(0&/!9#$%+(*D!,0#/&+0,!(+/!SVf!!!
! ! 0*(%+&/!8(*0&+/&*,!04!C(*0%9%C(0&!!
! ! K#.4'.!WVOVWX!L0%$%)&!6$$%F,!*&$(0%4+,=%C!<%0=!'*(-4!NI!04!,&9#*&!94AA%0A&+0!!
! ! 04!QRQ!UN4C!1=&5W!<%++&*!(CC&(*%+?!(0!&-&+0!
! ! K#.4'.!WVOV8!H&9#*&!544/!(+/!($94=4$!54*!9=&5,!(+/!8(*0&+/&*,!
!!!!!!!!!!!! ! K#.4'.!WVO;m!1*&(0&!%+-%0(0%4+,!(+/!%+-%0&!$49($!*&,0(#*(+0!(+/!8(*!4<+&*,!
!!!!!!!!!!!!! ! K#.4'.!WVOVCm!G+-%0&!%+5$#&+0%($!A&A8&*,!45!0=&!60$(+0%9!1%0D!94AA#+%0D!

23. !!!!!!!!!!!!! ! K#.4'.!WVOVPm!H&+/!A&/%(!>%0!<%0=!%+-%0(0%4+;!A&/%(!($&*0!(+/!+&<,!*&$&(,&!!
! ! 94-&*%+?!/&0(%$,!45!0=&!&-&+0!04!$49($!A&/%(!
!!!!!!!!! ! K#.4'.!WVOVSm!HC*&(/!<4*/!-%(!,49%($!A&/%(!(994#+0,!(+/!9*&(0&!(!_(9&844>!!
! ! &-&+0!
!!!!!
!
LR$*.4'F*!8V:m!N4!&,0(8$%,=!0=&!5%*A!(,!(!?44/!94*C4*(0&!(+/!94AA#+%0D!9%0%)&+!%+!60$(+0%9!!
! ! 1%0D!
!!!!! @4&#4*MJ!8VOm!M&-&$4C!(!f>!&-&+0!04!8&+&5%0!H=4&,!N=(0!_%0B!N=%,!&-&+0!<%$$!($,4!!
! ! 8&+&5%0!0=&!60$(+0%9!9%0D!94AA#+%0D;!54,0&*!?44/!94AA#+%0D!*&$(0%4+,;!8*%+?!!
! ! 94+,#A&*,!04!! 49($!8#,%+&,,&,;!A&&0!C*4,C&90%-&!9$%&+0,!(+/!?&+&*(0&!!!
$
! ! (<(*&+&,,!45!!0=&!5%*AB!
! ! K#.4'.!8VOVOm!E(>&!&-&+0!%+-%0(0%4+!(+/!%+-%0&!,#**4#+/%+?!94AA#+%0D!
!!!!! K#.4'.!8VOVBm!1*&(0&!,C&9%5%9!A&/%(!$%,0!!
!!!!! K#.4'.!8VOVWm!'#%$/!A&/%(!>%0!%+9$#/%+?!+&<,!*&$&(,&;!A&/%(!($&*0;!(+/!!!
! ! /&0(%$&/!%+54*A(0%4+!(84#0!H=4&,!0=(0!_%0!(+/!,&+/!04!A&/%(!94+0(90,!
! K#.4'.!8VOV8m!1*&(0&!_(9&844>!&-&+0!
! K#.4'.!8VOV;m!.#8$%9%)&!&-&+0!#,%+?!650&*!74#*,!N<%00&*!(994#+0!
! K#.4'.!8VOVCm!1*&(0&!C*4A40%4+($!0V,=%*0,!(+/!<(0&*!8400$&,!04!?%-&!f>!!!
! ! C(*0%9%C(+0,!
@4&#4*MJ!8VBm!I4$#+0&&*!04!(,,%,0!0=&!60$(+0%9!1%0D!14+-&+0%4+!(+/!I%,%04*,!6#0=4*%0D!
! <%0=!C*4A40%+?!QRQ!60$(+0%9!1%0D!:&,0(#*(+0!]&&>!JE(*9=!dVR;!QRQK!
!!!!!!!!! ! K#.4'.!8VBVOm!]*%0&!C*&,,!*&$&(,&,!54*!*&,0(#*(+0,!%+-4$-&/!(,!+&&/&/!
K#.4'.!8VBVBm!6,,%,0!<%0=!&-&+0!C$(++%+?!(+/!&O&9#0%4+!(,!+&&/&/!
K#.4'.!8VBVWm!.#8$%9%)&!:&,0(#*(+0!]&&>!4+!5%*AF,!_(9&844>!(+/!N<%00&*!
! (994#+0,!
@4&#4*MJ!8VWX!"4%+!>&D!0*(/&!4*?(+%)(0%4+,!04!&,0(8$%,=!%/&+0%0D;!,0(D!9#**&+0!<%0=!
%+/#,0*D!0*&+/,!(+/!A(>&!-($#(8$&!94+0(90,!
!!!!! K#.4'.!8VWVOm!"4%+!.=%$(/&$C=%(!.:H6!
!!!! !K#.4'.!8VWVBm!"4%+!X&<!"&*,&D!.:H6!
!!!! !K#.4'.!8VWVWm!"4%+!..:6!
!!!! !K#.4'.!8VWV8m!"4%+!.=%$$D!6/!1$#8!
!
LR$*.4'F*!;V:!!1*&(0&!(!C*4/#90%-&!0&(A!&+-%*4+A&+0!<%0=%+!0=&!5%*A!04!54,0&*!! !
! ! 9(A(*(/&*%&!0=*4#?=4#0!0=&!$(#+9=!
!!!!! @4&#4*MJ!;VOm!7%*&!0<4!,#AA&*!%+0&*+,!04!(,,%,0!<%0=!0(,>,!0=*4#?=4#0!0=&!$(#+9=!
! ! 1*&(0&!@48!/&,9*%C0%4+!54*!0<4!C40&+0%($!,#AA&*!%+0&*+,B!!
! ! K#.4'.!;VOVOX!3#0$%+&!0=&!@48!/&,9*%C0%4+;!,>%$$,;!*&a#%*&A&+0,;!(+/!! !
! ! *&,C4+,%8%$%0%&,!54*!(!Q!<&&>!%+0&*+,=%C!C*4?*(AB!
! ! K#.4'.!;VOVOm!.4,0!@48!/&,9*%C0%4+!4+!$49($!@48!84(*/,!
! ! K#.4'.!;VOVBX!G+0&*-%&<!C40&+0%($!9(+/%/(0&,!
! ! K#.4'.!;VOVWX!1=44,&!0<4!%+0&*+,!
! @4&#4*MJ!;VOX!7(-&!(!,A($$!5%*A!/%++&*!04!9&$&8*(0&!0=&!$(#+9=!45!0=&!94AC(+D;!
! (+/!9*&(0&!(!5#+!(+/!<&$94A%+?!0&(A!&+-%*4+A&+0!
! ! K#.4'.!;VOVO!H&9#*&!(!/(0&;!0%A&!(+/!$49(0%4+!
!!!!
!
!

24. proposed timeline
Y*.*"R*&!B:OO!Z3#J!B:OB!
!
Y*.*"R*&!B:OO!
! 38@&90%-&!BR!
!!!!!!!!!!!!!!!!!!!!!!V'&?%+!'*(+/%+?!.*49&,,!
!!!!!!!!!!!!!!!!!!!!!!V.*%+0!6?&+9D!P&00&*=&(/;!8#,%+&,,!9(*/,;!(99&,,4*%&,;!&09n!
!!!!!!!!!!!!!!!!!!!!!!V1*&(0&!N(*?&0!H4$%9%0(0%4+!.$(+!
!!!!!!!!!!!!!!!!!!!!!!V1*&(0&!(!C*&,&+9&!4+$%+&!8D!8#%$/%+?!(+/!#C/(0%+?!,49%($!A&/%(!<&8,%0&,!
!!!!!!!!!!!!!!!!!!!!!!V14AC(+D!'*49=#*&!
!!!!!!!!!!!!!!!!!!!!!!V'&?%+!04!H94#0!60$(+0%9!1%0D!54*!.40&+0%($!1$%&+0,!
!!!!!!!!!!!!!!!!!!!!!!VM&-&$4C!(!A%,,%4+!,0(0&A&+0!04!%+54*A!C40&+0%($!9$%&+0,!45!4#*!%/&+0%0D!
! 38@&90%-&!SBRm!!
! V'&?%+!04!&,0(8$%,=!0=&!5%*A!(,!(!?44/!94*C4*(0&[94AA#+%0D!9%0%)&+!%+!!!!!!!!!!!!!
!!!!! ! 60$(+0%9!1%0D!
V14+5%*A!C(*0+&*,=%C!<%0=!UH=4&,!N=(0!_%0W!9=(*%0D!54*!6C*%$!&-&+0!
!!!!!!!!!!!
!!!!! 38@&90%-&!dBRm!!
! ! V'&?%+!(99&C0%+?!(CC$%9(0%4+,!54*!C40&+0%($!,#AA&*!%+0&*+,!
!!!!!!!!!!!!!!!!!!!!!!!
H#+)#&J!B:OB!
!!!!!
! 38@&90%-&!QBRm!H&9#*&!$49(0%4+,!54*!1=&5!(+/!'(*0&+/&*!H=4<9(,&!(+/!0=&!Uf>!54*!!!!!!!!!
!!!!!!!!! ^%9>,W!:#+!
38@&90%-&!SBRm!E(>&!&-&+0!%+-%0(0%4+!54*!1=&5!(+/!'(*0&+/&*!H=4<9(,&!(+/!0=&!Uf>!
! 54*!^%9>,W!:#+!
!!!!V!1*&(0&!+&<,!*&$&(,&!(+/!,&+/!04!A&/%(!94+0(90,!
!!!!V!1*&(0&!,C&9%5%9!A&/%(!$%,0!
!
38@&90%-&!dBRm!'&?%+!0=&!%+0&*-%&<!C*49&,,!54*!C40&+0%($!,#AA&*!%+0&*+,=%C!
! 9(+/%/(0&,!

25. !
[*R&)#&J!B:OB!
!!!!!
! 38@&90%-&!dBRm!M&(/$%+&!54*!%+0&*+,!04!(99&C0!,#AA&*!C4,%0%4+!<%0=!650&*!74#*,!.:!
!
3#&.=!B:OB!
!
38@&90%-&!QBRm!P(#+9=!650&*!74#*,!.#8$%9!:&$(0%4+,!04!0=&!C#8$%9!(+/!C40&+0%($!9$%&+0,!
!!!!V!1=&5!(+/!'(*0&+/&*!H=4<9(,&!JE(*9=!S*/K!
!
38@&90%-&!SBRm!6,,%,0!0=&!60$(+0%9!1%0D!14+-&+0%4+!(+/!I%,%04*,!6#0=4*%0D!<%0=!!!!!!!!!!!!!
!!!!C*4A40%+?!QRQ!:&,0(#*(+0!]&&>!JE(*9=!dVRK!
!
!
,U&'5!B:OB!
! 38@&90%-&!SBRm!Uf>!54*!^%9>,W!2-&+0!J6C*%$!Q,0K!
!!!!!!!!!
3#J!B:OB!
! 38@&90%-&!dBRm!G+0&*+,!8&?%+!<4*>!
! 38@&90%-&!fBRm!E&(,#*&!(+/!&-($#(0&!,#99&,,!
!
!
!
!
!
!
!
!
!
!
!
!

26. evaluation
!
60!650&*!74#*,!.#8$%9!:&$(0%4+,;!<&!=%?=$D!-($#&!9*%0%a#&!(+/!5&&/8(9>!04!%AC*4-&!
4#*!9#,04A&*!,&*-%9&!(+/!(?&+9D!(,!(!<=4$&B!G+!4*/&*!04!&-($#(0&!4#*!C&*54*A(+9&,;!<&!<%$$!
#0%$%)&!-(*%4#,!.4,0VN&,0%+?!0&9=+%a#&,!04!(+($D)&!(+/!&-($#(0&!0=4*4#?=$D!4#*!94AC(+DF,!
C*4?*&,,!0=*4*4#?=$DB!!]&!(*&!A4,0!%+0&*&,0&/!%+!&-($#(0%+?!!0=&!&55&90%-&+&,,!45!4#*!>&D!
A&,,(?&,;!(+/!<=&0=&*!4#*!(?&+9D!<(,!(8$&!04!*&(9=!%0,!%+0&+/&/!?4($,B!]&!C$(+!4+!/4%+?!
0=%,!0=*4#?=!0=&!54$$4<%+?!<(D,m!!
/%(4!"**4'+M!A'4=!.5'*+4(!#>4*&!*F*+4(Z!>**-R#.D!>&%"!.5'*+4!
N=%,!<%$$!94+,%,0!45!,&00%+?!#C!$#+9=!A&&0%+?,!<%0=!&(9=!45!4#*!9$%&+0,!(50&*!4#*!
C$(++&/!&-&+0,!%+!4*/&*!04!*&9&%-&!/%*&90!5&&/8(9>!5*4A!0=&AB!N=*4#?=!0=%,!C&*,4+($;!5(9&V
04V5(9&!A&0=4/!<&!<%$$!=%?=$%?=0!0=&!%AC4*0(+9&!45!4#*!9$%&+0!(+/!,0*&,,!0=&!%AC4*0(+9&!45!
0=&%*!54*!4#*!(?&+9DF,!%AC*4-&A&+0B!N=%,!<%$$!($,4!($$4<!#,!04!/&-&$4C!(!A4*&!C*454#+/!
*&$(0%4+,=%C!<%0=!0=&!9$%&+0;!<=%9=!<%$$!8&+&5%0!#,!%+!0=&!5#0#*&B!!2-&+!0=4#?=!0=&,&!$#+9=!
A&&0%+?,!(*&!+40!A(+/(04*D!54*!4#*!9$%&+0,!04!(00&+/;!<&!<%$$!=4C&!0=&D!(*&!%+0&*&,0&/!%+!
*&$(D%+?!%/&(,!(+/!,=(*%+?!0=&%*!0=4#?=0,!54*!%AC*4-&A&+0B!!
EF*+4!#+#5J('(X!>**-R#.D!>&%"!#44*+-**(?!U%4*+4'#5!.5'*+4(!!
! !H=4*0!l#(+0%0(0%-&!H#*-&D,!
! N=&!#,(?&!45!a#(+0%0(0%-&!,#*-&D,!<%$$!A&(,#*&!C&4C$&F,!4#0$44>!(+/!(00%0#/&!(84#0!
4#*!(?&+9DB!!!]&!<%$$!(,>!&-&+0!(00&+/&&,[C40&+0%($!9$%&+0,!04!5%$$!4#0!4#*!,=4*0!,#*-&D,!(0!
4#*!<&8,%0&!J<<<B(50&*=4#*,C*B94A[,#*-&DKB!G+!4*/&*!04!(9=%&-&!(!$(*?&!a#(+0%0D!*&,C4+,&!

27. <&!(*&!94+,%/&*%+?!*(55$%+?!455!(!?%50!9&*0%5%9(0&!(0!(!C(*0%9%C(0%+?!*&,0(#*(+0!<%0=!0=&!
94AC$&0%4+!45!4#*!,#*-&DB!
@%.'#5!3*-'#!Y'(.)(('%+!@*.4'%+X!>**-R#.D!>&%"!>%55%A*&(?()UU%&4*&(!
! ]&!<%$$!0(>&!!5#$$!(/-(+0(?&!45!4#*!_(9&844>!C(?&!(+/!A(>&!%0!(,!%+0&*(90%-&!(,!
C4,,%8$&B!3+!0=&!U<($$W!45!4#*!_(9&844>!C(?&!<&!<%$$!(,>!(+/!&+94#*(?&!4#*!
54$$4<&*,[,#CC4*0&*,!04!,=(*&!0=&%*!,04*%&,!45!4#*!&-&+0,!(+/!C40&+0%($!9$%&+0!*&,0(#*(+0,!
(+/!8(*,!%+!0=&!60$(+0%9!1%0D!*&?%4+B!N=%,!<%$$!94AC$%A&+0!4#*!,=4*0!a#(+0%0(0%-&!,#*-&D,!8D!
?%-%+?!A4*&!/&0(%$&/!5&&/8(9>!(84#0!4#*!&-&+0,!(,!<&$$;!(+/!(!A4*&!C&*,4+($!%+,%?=0!45!0=&!
*&,0(#*(+0!(+/!8(*,!%A(?&B!!
L>>'.'#5!*R('4*!"%+'4%&'+MX!>**-R#.D!%>!R&#+-!&*.%M+'4'%+!!
! N=%,!<%$$!A&(,#*&!=4<!A(+D!C&4C$&!-%,%0!(+/!%+0&*(90!<%0=%+!4#*!<&8,%0&B!G0!<%$$!($,4!
($$4<!#,!04!A&(,#*&!4#*!C*4A40%4+($!A&0=4/,!(+/!(+($D)&!<=(0!<&!,=4#$/!9=(+?&!(+/![4*!
%+9*&(,&B!G5!0*(55%9!%,!$4<!<&!<%$$!A(>&!,#*&!04!%+-&,0!A4*&!A4+&D!(+/!0%A&!4+!0=&!C(D!C&*!
9$%9>!9(AC(%?+!4+!`44?$&!(+/!Y(=44B!N=%,!%+&OC&+,%-&!044$!9(+!8&!&(,%$D!(/@#,0&/!(+/!
&+=(+9&/;!<=%9=;!%+!0=&!&+/;!<%$$!(%/!4#*!(?&+9DF,!&OC4,#*&;!<=%9=!<%$$!$&(/!04!&+=(+9&/!
8*(+/!*&94?+%0%4+B!!
!
650&*!74#*,!.#8$%9!:&$(0%4+,!<%$$!#$0%A(0&$D!8&!A&(,#*&/!8D!4#*!*&$(0%4+,=%C,!<%0=!0=&!
A&/%(!!%+!0&*A,!45!=4<!450&+!0=&D!94-&*!4#*!&-&+0,;!(+/!=4<!4#*!(#/%&+9&,!*&,C4+/!04!4#*!
(?&+9D!(+/!C*&,&+0(0%4+!(,!(!<=4$&B!N=&!8&00&*!4#*!%AC*&,,%4+;!0=&!A4*&!9$%&+0,!<&!,%?+;!
(+/!0=&!A4*&!,#99&,,5#$!4#*!C#8$%9!*&$(0%4+,!(?&+9D!<%$$!8&B!!!
!

28. !
!
!!!!!!!!!!!!!!!!!!!!! press contact:
Julie balzarini _4*!GAA&/%(0&!:&$&(,&
balzarini@afterhourspr.com
(908) 512-6822
!
!
!
,[KEQ!]L^Q@!/Q!I1<I@!L[[!B:OB!,<!QE@K,^Q,_K!EEI!1K]!<]E[!,_Y!
2,QKE_YEQ!@]L<,@E![E,K^Q1_`!2Q,0La@!bKL/!<]E[c!1__EQ!
!
6NP6XNG1!1GNY!J"(+#(*D!S;!QRQK!o!650&*!74#*,!.#8$%9!:&$(0%4+,;!(!*&,0(#*(+0!(+/!+%?=0$%5&!
.:!5%*A!$49(0&/!%+!60$(+0%9!9%0D!<%$$!8&!>%9>%+?!455!0=&!QRQ!60$(+0%9!1%0D!:&,0(#*(+0!<&&>!
<%0=!(!1=&5!(+/!'(*0&+/&*!H=4<9(,&;!5&(0#*%+?!*%,%+?!,0(*,!%+!0=&!9#$%+(*D!(+/!8(*0&+/%+?!
<4*$/;!(+/!+&O0!D&(*F,!'*(-4F,!UN4C!1=&5!U]%++&*B!
! N=&!&-&+0!<%$$!8&!=&$/!4+!E(*9=!S;!QRQ!(0!0=&!60$(+0%9!1%0D!14+-&+0%4+!1&+0&*!5*4A!
gVTCAB!
! N=&!944>%+?!(+/!8(*0&+/%+?!/&A4+,0*(0%4+!<%$$!C*4-%/&!&-&+0!(00&+/&&,!(+!
%+0&*(90%-&!,&00%+?!04!,4(>!#C!0=&!C(,,%4+;!%++4-(0%4+!(+/!%+,C%*(0%4+!,=(*&/!8D!9#$%+(*D!
(+/!8&-&*(?&!A(,0&*,B!!N=&!1=&5!(+/!'(*0&+/&*!H=4<9(,&!<%$$!455&*!(!*(*&!?$%AC,&!%+04!0=&!
9*&(0%-&!C*49&,,!45!(!UN4C!1=&5W!(+/!$49($!*%,%+?!,0(*,!%+!0=&!%+/#,0*DB!
! 600&+/&&,!<%$$!=(-&!0=&!4CC4*0#+%0D!04!A&&0!(+/!<(09=!0=&!9=&5,!(+/!8(*0&+/&*,!(0!
<4*>;!(+/!04!,(AC$&!(CC&0%)&*,;!/&,,&*0,;!(+/!8&-&*(?&,B!!`4!04!<<<B(50&*=4#*,C*B94A!%+!
4*/&*!04!:HI.!54*!0=%,!5*&&!&-&+0B!
!
!
VA4*&V!
!
!

29. 650&*!74#*,!.:!Q[Q!
,R%)4!,>4*&!]%)&(!/)R5'.!Q*5#4'%+(!
650&*!74#*,!.#8$%9!:&$(0%4+,!%,!(!C#8$%9!*&$(0%4+,!5%*A!0=(0!C*4A40&,!*&,0(#*(+0,!(+/!8(*,!
%+!0=&!60$(+0%9!1%0D!(*&(;!C*4-%/%+?!8*(+/%+?;!,49%($!A&/%(;!A&/%(!*&$(0%4+,!(+/!&-&+0!
C$(++%+?!,&*-%9&,B!!P(#+9=%+?!%+!E(*9=!QRQ;!%0,!5%-&!94V54#+/&*,!(*&!94AA%00&/!04!0=&%*!
9$%&+0,;!(+/!<(+0!04!,&&!0=&A!0=*%-&!%+!0=&!94AC&0%0%-&!60$(+0%9!1%0D!*&,0(#*(+0!(+/!+%?=0$%5&!
A(*>&0B!!G0,!455%9&!%,!$49(0&/!(0!dSQT!P&O%+?04+!6-&+#&;!H#%0&!QRR;!60$(+0%9!1%0D;!X"B!
!
ppp!

30. !
!
!
!!!!!!!!!!!!!!!!!!!!! press contact:
julie balzarini _4*!GAA&/%(0&!:&$&(,&
balzarini@afterhourspr.com
(412) 215-1465
!
!
"#$%!&'(!)&*+$'($*!,#-./&0$!1$(2&!34$*+!
,[KEQ!]L^Q@!/Q!I1<I@!L[[!B:OB!,<!QE@K,^Q,_K!EEI!1K]!<]E[!,_Y!
2,QKE_YEQ!@]L<,@E![E,K^Q1_`!2Q,0La@!bKL/!<]E[c!1__EQ!
!
]LX!!650&*!74#*,!.#8$%9!:&$(0%4+,!
!
!
],KX! ^%9>%+?!455!61!:&,0(#*(+0!]&&>!<%0=!1=&5!(+/!'(*0&+/&*!H=4<9(,&!!
!
!
]E_X! H(0#*/(D;!E(*9=!S;!QRQ!
! ! gVT!CA!
!
!
]EQEX! 60$(+0%9!1%0D!14+-&+0%4+!1&+0&*!
!
!
]dX! !600&+/&&,!9(+!A&&0!(+/!<(09=!'*(-4F,!UN4C!1=&5W!<%++&*!*%,%+?!9#$%+(*D!(+/!
8(*0&+/%+?!,0(*,!(0!<4*>!(+/!,(AC$&!0=&%*!9*&(0%4+,B!!

31. !
!!!!!!!!!!!!!!!!!!!!!
!
!
!!!!!!!!!!!!!!!!!!!!! press contact:
alli o’donnell _4*!GAA&/%(0&!:&$&(,&
odonnell@afterhourspr.com
(908) 512-6822
!
,[KEQ!]L^Q@!/Q!]L@K@!!b;I![LQ!I1<I@c!1K]!!
<]1eYQE_a@!<],Q1Kd!1_!,Ke,_K1<!<1Kd!
!
6NP6XNG1!1GNY!JM&9&A8&*!g;!QRK!o!650&*!74#*,!.#8$%9!:&$(0%4+,;!(!*&,0(#*(+0!(+/!
+%?=0$%5&!.:!5%*A!$49(0&/!%+!60$(+0%9!1%0D;!%,!C(*0+&*%+?!<%0=!0=&!9=%$/*&+F,!9=(*%0D!H=4&,!
N=(0!_%0!04!=4,0!(!8(*&5440!f^!*(9&!4+!6C*B!Q;!QRQ!%+!60$(+0%9!1%0D!0=(0!<%$$!8&+&5%0!+&&/D!
9=%$/*&+!%+!,9=44$B!
! U60$(+0%9!1%0D!%,!>+4<+!54*!8&%+?!i6A&*%9(F,!C$(D?*4#+/;FW!,(D,!"#$%&!'($)(*%+%;!
C*&,%/&+0!45!650&*!74#*,!.#8$%9!:&$(0%4+,;!U6+/!<&!0=4#?=0;!i<=D!+40!/4!,4A&0=%+?!54*!>%/,!
<=4!9(+F0!C$(D!4+!(!C$(D?*4#+/!45!0=&%*!4<+qF!!N=&!%/&(!%,!0=(0!(!*#+!<%0=!+4!,=4&,!<%$$!
*&($$D!=(-&!(+!%AC(90!4+!($$!45!0=&!C(*0%9%C(+0,!(+/!&+94#*(?&!C&4C$&!04!,#CC4*0!0=&!9(#,&B!!
6,!0=&!,(D%+?!?4&,;!D4#F$$!+&-&*!#+/&*,0(+/!,4A&4+&!#+0%$!D4#F-&!<($>&/!(!A%$&!%+!r4*!+40!
%+s!0=&%*!,=4&,BW!
! N=&!*(9&!<%$$!0(>&!C$(9&!(0!TmSR!(BAB!4+!H(0#*/(D!A4*+%+?B!!.(*0%9%C(+0,!<%$$!*&9&%-&!
(!*#++&*F,!C(9>&0!(+/!0=&!5%*,0!RR!*#++&*,!04!*&?%,0&*!<%$$!*&9&%-&!(!5*&&!0V,=%*0B!!:#++&*,!
(*&!($,4!&+94#*(?&/!04!8*%+?!4$/!C(%*,!45!,+&(>&*,!04!/4+(0&!04!H=4&,!N=(0!_%0B!!!
! _4*!A4*&!%+54*A(0%4+!(84#0!Uf>!_4*!^%9>,;W!-%,%0!<<<B5(9&844>B94A[(50&*V=4#*,V
C#8$%9V*&$(0%4+,[&-&+0,!4*!9($$!JcRTK!QScVTQTRB!
!
Z"%&*Z!

32. 650&*!74#*,!.:!Q[Q!
,R%)4!,>4*&!]%)&(!/)R5'.!Q*5#4'%+(!
650&*!74#*,!.#8$%9!:&$(0%4+,!%,!(!C#8$%9!*&$(0%4+,!5%*A!0=(0!C*4A40&,!*&,0(#*(+0,!(+/!8(*,!
%+!0=&!60$(+0%9!1%0D!(*&(;!C*4-%/%+?!8*(+/%+?;!,49%($!A&/%(;!A&/%(!*&$(0%4+,!(+/!&-&+0!
C$(++%+?!,&*-%9&,B!!P(#+9=%+?!%+!E(*9=!QRQ;!%0,!5%-&!94V54#+/&*,!(*&!94AA%00&/!04!0=&%*!
9$%&+0,;!(+/!<(+0!04!,&&!0=&A!0=*%-&!%+!0=&!94AC&0%0%-&!60$(+0%9!1%0D!*&,0(#*(+0!(+/!+%?=0$%5&!
A(*>&0B!!G0,!455%9&!%,!$49(0&/!(0!dSQT!P&O%+?04+!6-&+#&;!H#%0&!QRR;!60$(+0%9!1%0D;!X"B!
,R%)4!@=%*(!K=#4!['4!
Beginning in Claremont, California in 1992, Shoes That Fit is the largest national organization of
its kind, and it assists children in need in thousands of schools across America. Shoes that Fit
does not accept government funding and has 100% of community donations going directly to
schoolchildren through a network of volunteer-run local grassroots chapters. Shoes That Fit
helps kids improve their self-esteem and fit in at school by lessening the hardships of poverty.
!
p!p!p!
!
!
!
!
!
!
!

33. !
!
!!!!!!!!!!!!!!!!!!!!! press contact:
alli o’donnell
odonnell@afterhourspr.com!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!_4*!GAA&/%(0&!:&$&(,&
(908) 512-6822
!
!
!
!
!
,#-$0!5#&+!62+!1$(2&!34$*+!
@=%*(!K=#4!['4!#+-!,>4*&!]%)&(!/)R5'.!Q*5#4'%+(!]%(4!2#&*>%%4!;D!2*#.=!Q)+!4%!
2*+*>'4!<='5-&*+!'+!_**-!
]LX!!H=4&,!N=(0!_%0!(+/!650&*!74#*,!.#8$%9!:&$(0%4+,!
!
!
],KX! 74,0%+?!Uf>!_4*!^%9>,W!
!
!
]E_X! H(0#*/(D;!6C*%$!Q;!QRQ!
! ! TmSR!04!QmRR!CA!
!
!
]EQEX! 60$(+0%9!1%0D;!U6A&*%9(F,!C$(D?*4#+/W!
H0(*0%+?!(0!6$0A(+!.$(D?*4#+/!
N=&!14*+&*!45!.(9%5%9!6-&+#&!(+/!HB!X&<!7(AC,=%*&!6-&+#&!
60$(+0%9!1%0D;!X"!RedR!
!
!
]dX! !7#+/*&/,!45!0=4#,(+/,!45!9=%$/*&+!(*&!%+!+&&/!45!,=4&,!(+/!9$40=&,!54*!,9=44$B!!
H=4&,!N=(0!_%0!(+/!650&*!74#*,!.#8$%9!:&$(0%4+,!(*&!C(*0+&*%+?!04!*(%,&!A4+&D!(+/!94$$&90!
/4+(0%4+,!04!>&&C!9=%$/*&+!549#,&/!4+!,9=44$!%+,0&(/!45!0=&%*!9%*9#A,0(+9&,B!
!
!
!
!
!
!

34. 5K for kicks facebook ad
!
!
!
!
!
!
!

35. 5K for kicks tshirt
!
!
!
!
!

36. 5K for kicks water bottles
!
!
!
!
!
!!!!!!!!!
!

37. 5k for kicks invitation
!

38. chef showcase invitation

39. after hours facebook ad
!
!
!
!
!
!
!
!
!
!

40. !
after hours facebook page
!
!
!
!
!
!
!
!

41. after hours facebook page

42. intern job alert
@**D'+Mm!650&*!74#*,!.#8$%9!:&$(0%4+,!G+0&*+!54*!"#+&!V!6#?#,0!QRQ!0&*A!
!
e%.#4'%+m!dSQT!P&O%+?04+!6-&+#&;!H#%0&!QRR;!60$(+0%9!1%0D;!X"!RedRQ!
!
1+-)(4&Jm!.#8$%9!:&$(0%4+,!%+!0=&!60$(+0%9!1%0D!6*&(!
!
H%R!Y*(.&'U4'%+m!
V!.*4-%/&!<*%0%+?;!&/%0%+?;!*&,&(*9=;!C*4@&90!A(+(?&A&+0;!94AA#+%9(0%4+,!0*(9>%+?;!A&&0%+?!!!!!!!!
!!C$(++%+?!(+/!*&$(0&/!C*4@&90!,#CC4*0!
V!6,,%,0!<%0=!/(%$D!A&/%(!A4+%04*%+?;!0*(9>%+?!(+/!(+($D,%,!
V!6,,%,0!<%0=!/&,%?+%+?!,#*-&D,!(+/!#0%$%)&!40=&*!A&(,#*&A&+0!044$,!04!(99&,,!0=&!%AC(90!45!!!!
!!94AA#+%9(0%4+,!C$(+,!(+/!C*4?*(A,!
!
@D'55(!#+-!Q*f)'&*"*+4(m!
V!.1!,>%$$,!*&a#%*&/;!%+9$#/%+?!C*45%9%&+9D!%+!EH!]4*/!(+/!EH!.4<&*.4%+0t!]%$$%+?+&,,!04!$&(*+!(+/!
#0%$%)&!+&<!,450<(*&!C*4?*(A,!(+/!C*49&,,&,!
!
V!!68%$%0D!04!+(-%?(0&!/%?%0($!A&/%(!9=(++&$,!J_(9&844>;!N<%00&*;!&09BK!
V!!E#,0!8&!(8$&!04!A&&0!/&(/$%+&,[8($(+9&!A#$0%C$&!0(,>,!(0!4+&!0%A&!
V!!.*&,&+0(0%4+!,>%$$,[C*45&,,%4+($%,A!
V!!E(D!8&!(,>&/!04!<4*>!(0!+%?=0!(+/!4+!<&&>&+/,!
!
<%"U*+(#4'%+X!N=%,!%,!(!C(%/!%+0&*+,=%C!(+/!0=&!0<4!%+0&*+,!<%$$!&(9=!*&9&%-&!kRBRR[=4#*!(+/!(*&!
&OC&90&/!04!<4*>!(!A%+%A#A!45!SR!=4#*,[<&&>B!!Jkg;QRR!040($!54*!0=&!,#AA&*K!
!
,UU5'.#4'%+!g)#5'>'.#4'%+(m!
Y*('&*-!,44&'R)4*(m!N=&!54$$4<%+?!(00*%8#0&,!(*&!/&,%*&/!54*!0=%,!C4,%0%4+!
V!!M&,%*&/!E(@4*[14+9&+0*(0%4+m!14AA#+%9(0%4+;!E(*>&0%+?;!.#8$%9!:&$(0%4+,;!E(+(?&A&+0!
V!!M&,%*&/!H0#/&+0!H0(0#,m!6$#A+#,[(;!H&+%4*!
!
<%+4#.4!1+>%&"#4'%+X!
M4+($/!E%$$&*!
dSQT!P&O%+?04+!6-&+#&!
H#%0&!QRR!
60$(+0%9!1%0D;!X&<!"&*,&D!RedRQ!
2A(%$m!A%$$&*b650&*=4#*,C*B94A!
.=4+&m!JcRTK!QfVcdSd!