Voici la présentation de notre événement NETOUR Nice qui se déroulera au Splendid Nice le vendredi 24 avril 2015. Cette présentation inclut nos sponsors, et notre stratégie de communication.

1. Dissemination event
NETOUR
Splendid Nice
24th of April, 2015

2. NETOUR
What is NETOUR?
In short
Date of creation 2012
Budget 1 million €
Partners 15 universities
Why a NETOUR event in Nice ?
• To disseminate information toward
NETOUR and the Russian market
• To develop networking opportunities
between universities and tourism
companies on the French Riviera
• To promote other events of NETOUR
TEMPUS project : Network for Excellence in Tourism through Organizations &
Universities in Russia
3 main goals:
- To enhance dialogue between organizations and universities
- To increase the level of commitment of Russian governing bodies
- To build up stable education and academic networks between EU leading
Institutions in the fields of tourism management and Russian institutions
that have potential influence on their geographic area.

3. Nice–FrenchRiviera
Your Destination
In short
Population 343,629
Climate Mediterranean
Average temperature
during your event 20°C
The main benefits of the location
• Capital of the French Riviera: greater
attraction pole of the area.
• Nice gathers most of the companies
and the universities of the French
Riviera.
• Nice is a twinned with Saint
Petersburg.

4. SplendidHotelNice
Your Hotel
In short
Dates 24th of April,2015
Total number of
Meeting rooms 5
The 4 plus:
• High standard hotel that belongs
to the Warwick group
• Located in the city center
• Panoramic rooftop
• 6 free parking spots for speakers
 Location: Located on the city center of
Nice on the Boulevard Victor Hugo.
 Guest rooms: 128 rooms from the
standard to the suite.

5. Your Hotel
In short
Dates 24th of April,2015
Total number of
Meeting rooms 5
 Meeting rooms: Five meeting rooms from 20m² to 120m², all located
on the ground floor.
 Restaurant: Panoramic restaurant and bar on the last floor of the hotel.
 Leisure: A luxurious spa and an outdoor swimming pool on the rooftop.
SplendidHotelNice
The 4 plus:
• High standard hotel that belongs
to the Warwick group
• Located in the city center
• Panoramic rooftop
• 6 free parking spots for speakers

6. SplendidHotelNice
Your Hotel – Floor Plan
Conferences
Coffee Break

7. SplendidHotelNice
Your Hotel – Conferences
In short
Room Massena
Set up Classroom
Estimated time 9h00-10h15
AV / technics included:
• Screen
• Video projector
• Lectern
• 3 mikes
• Sound system
• Paperboard
• Welcome desk
SPEAKER POSITION TOPIC
Mrs Blas
Project manager for international
department, SKEMA BS
Presentation of
Erasmus +
Mrs Jacquelin
Head of international office, SKEMA
BS
Presentation of the
partnerships with Russia
Miss Grin
MSc Strategic Event Management &
Tourism Management student,
SKEMA BS
Testimony of academic
exchanges and internship
in Russia
Dr Dimanche
NETOUR
Professor, SKEMA BS, Center for
Tourism Management
Presentation of the
NETOUR project and
results to date
L’Union Européenne et NETOUR des opportunités d’ouverture et de
développement :

8. SplendidHotelNice
Your Hotel – Conferences
In short
Room Massena
Set up Classroom
Estimated time 10h45-12h30
AV / technics included:
• Screen
• Video projector
• Lectern
• 3 mikes
• Sound system
• Paperboard
• Welcome desk
Le marché touristique Russe: comment l’appréhender ?
SPEAKER POSITION TOPIC
Mrs. Chernyshova Ph.D. student, SKEMA BS
Cultural, social and political
Russian-French relationships
Mr. Ward-Perkins
Lecturer SKEMA BS, NETOUR
consultant
Profile of Russian visitors
Mrs. Tournoux
French Riviera area manager,
Expedia
Booking trends of the
Russian visitors on the
French Riviera
Mr. Tschann
Director of the Nice hotelier trade
union and of the Splendid Nice
Tourism Russian market on
the French Riviera

9. SplendidHotelNice
Your Hotel – Catering
In short
Set up Finger buffet
Rooms allocated:
• Coffee break: room Musiciens
• Cocktail: panoramic restaurant or
panoramic terrace depending on
the weather.
Coffee break:
Regular French coffee break including pastries and beverages.
Lunch cocktail:
Russian specialties including a food show, soft and alcoholic beverages
20 pieces per pax.

10. Sponsorship
Your Sponsors
Splendid Hotel Nice CRT Côte d’Azur
 Discounted venue rental
 Free F&B
 Free printed & updated report on Russian
tourists on the French Riviera
 Help to reach press coverage of the event

11. Communication
Our Communication Strategy - Online
Facebook
Interacting with the
community in a
playful way
link to Facebook
Twitter
Informing the
community
link to Twitter
Website
Sharing details
regarding the event
link to the website
To attract, to engage, to bond, to educate

12. Communication
Our Communication Strategy - Offline
Invitations,
program
RSVP
Informative
Tangible contacts on
the working place of
our target
Linked with social
media
Posters, flyers
Phone
contact
Arousing the interest
of indecisive persons
Informing about the
event
To attract, to engage, to bond, to educate

13. Communication
Our Communication Strategy – Poster & Flyer

14. Communication
Our Communication Strategy - Offline
Invitations,
program
RSVP
Informative
Tangible contacts on
the working place of
our target
Linked with social
media
Posters, flyers
Phone
contact
Arousing the interest
of indecisive persons
Informing about the
event
To attract, to engage, to bond, to educate

15. Communication
Our Communication
Strategy – Invitations
In short
Invitations sent to 300+ potential
attendees
Invitations sent from our e-mail
address:
netournice2015@gmail.com

16. Communication
Our Communication Strategy - Offline
Invitations,
program
RSVP
Informative
Tangible contacts on
the working place of
our target
Linked with social
media
Posters, flyers
Phone
contact
Arousing the interest
of indecisive persons
Informing about the
event
To attract, to engage, to bond, to educate

17. Communication
Contact us!
SIMON-VILLET Anne-Sophie
Leader, head of sponsorship and logistic department
annesophie.simonvillet@skema.edu
PICARLE Fanny
Logistic department
fanny.picarle@skema.edu
LONG Qiuyu
Logistic department
qiuyu.long@skema.edu
PELLETIER Marine
Sponsorship department
marine.pelletier@skema.edu
WANG Bao
Sponsorship department
bao.wang@skema.edu
CASANOVA Margaux
Head of communication department
margaux.casanova@skema.edu
SHIKHOVTSEVA Anastassiya
Communication department
anastassiya.shikhovtseva@skema.edu
LARCHE Clothilde
Communication department
clothilde.larche@skema.edu
PETIT Louise
Communication department
louise.petit@skema.edu
ZHANG Hongyin
Sponsorship department
hongyin.zhang@skema.edu