OYO - Marketing Management - 7P Mix Marketing Strategy Create by Mayank Panchal Under guidance Twinkle Ma'am

1. 20B3M053 - Mayank Panchal
20B3M046 - Devarsh modi
20B3M004 - Dhyey Baxi
20B3M051 - Twinkle Nishad
Subject - Marketing Management
( 7P Mix Marketing Strategy )

2. On Your Own Room
#AurKyaChahiye

3. About OYO
● Founded by Ritesh Agarwal in 2013
● India’s largest hospitality company with presence in over 230 Indian cities
● The company’s vision is to become the most preferred and trusted hotel brand in the world
● Revolutionized the fragmented and legacy-driven budget hospitality space in India by enabling
standardization of services, amenities and in-room experience.
● OYO launched Townhouse - a managed hotel-brand designed to function as social hotspot to cater
to city dwellers and a new generation of guests.
Design cool, in spaces whenever
you need them, at fantastic prices

5. Product
● Oyo Townhouse
● Oyo Home
● Capital O
● Collection O
● Oyo Life
● Hotel Budget Rooms
● Holiday Packages
● Oyo Women Travellers
● Oyo Flagship

6. Price
● Oyo Rooms is associated with
budget hotels and its range varies
from Rs. 499 to Rs. 4,000
● Primary objective of setting up this company is to offer standard
experience at an unmatched price
● Tries to meet the budget of an individual and set up his accommodation
accordingly.
● Oyo Rooms refer clients to hotels and get a percentage as cut for this
transaction.

8. Place
● Started from a single property in Gurgaon (in 2013)
● Extended its empire and become the world’s 3rd largest hotel .
● chain by room count (as of Jan 2021).
● Today, Oyo rooms are in more than 800 cities, with over 23,000
hotels, 850,000 rooms, and 46,000 vacation homes, worldwide.
● Massively expanding and has become the largest single hotel brand in China.
● The distribution strategy of Oyo rooms is completely online.
● Oyo’s total delivery system is online whether it is booking, complaint or feedback and
its online system is totally user friendly

9. Promotion
● Uses mass marketing as well as digital marketing for further customer
acquisition.
● Strong presence in social
● Has organised campaigns on social media platforms like
#AurKyaChahiye and #RahoMast videos which can be viewed on
YouTube featuring actors .
● Its latest campaign has targeted holidayers with slogan
OneForEveryone, it includes eight short films where customers express
their satisfaction with brand OYO

11. People
● OYO also offers a unique concierge-like assistance service through
OYO Captains - the company’s local representatives at hotels who
ensure on- ground support for hassle-free travelling and on-stay
experience.
● Guest can avail their services by booking via call centre, app or website

12. Physical Evidence
● Oyo provides a confirmation mail to the users registered email id on
booking any room and also send them a confirmation message on their
mobile number which ensures their payment and booking of hotel
● They also put-up photos, services available, etc. to showcase the
competency of the hotel

13. Process
● Oyo helps the users to search the hotels according to the
location and price
● It acts as an intermediate between the hotels and the users and
on booking collect their commission fees as their income.
● The services provided by the hotel is not in the hands of Oyo but
they help users in picking hotels according to their convenience.

14. The OYO Way’
OYO’s secret Sauce ?
We offer Tasteful spaces,
Whenever you need them
at unbeatable prices.
Thank You…..