Something I presented in college during my Post Graduate Diploma. Kindly leave your comment/feedback for the scope of improvement

1. OYO
MARKETING
STRATEGIES
2013-.....

2. BUDGET ACCOMODATIONS
There are far more Indians travelling
around their own country at any one
time – whether for holidays, on
pilgrimages or for business – than
there are foreign tourists, and a vast
infrastructure of hotels and
guesthouses caters for their needs.
While there are luxury
establishments that charge
international prices for providing
Western-style comforts and service.
There is still a lot of scope for budget
accomodations.

3. OYO & ITS SERVICES
FACILITIES
PROVIDED IN OYO
ROOMS
Free wi-fi Round the clock
room service
Trained Staff
Customer service
team
Comfortable
beds
Conferencing
facility
ToiletriesClean bathrooms Complimentary
breakfast

4. OYO UNDERSTANDS
Data - Driven Marketing
Innovation is the key
Tie-ups/Partnerships

5. OYO INNOVATION
THE OTA
CHAMPION
Oyo Townhouse - Your friendly neighbourhood
Oyo We - A woman exclusive
Oyo for Couples
Oyo B - Corporate

6. OYO ON SOCIAL MEDIA
#Dadsmash Contest
#FoolProof
#OyoNauts

7. OYO has been using a full 360-degree view of guest-interactions to drive sales in
both online and offline channels. For this, OYO has deployed Blueshift, with its
advanced ability to ingest and process many data sources from online and offline
activity, quickly segment specific audiences and operate in real-time across
multiple channels
OYO ON SOCIAL MEDIA

8. OYO TIE-UPS
TIE-UPS DONE RIGHT

9. FINDINGS
2013 - 2018
Received various awards and
recognition in various categories from
social media to entrepreneurship.
Ranked no.9 on the list of top places
where India wants to work (LinkedIn).
A great amount of followers on
Facebook, Twitter and Instagram.
Raised Series D funding and started
operations in China & Nepal

10. THANK YOU
HOPE YOU ENJOYED
THE OYO KISS!K E E P I N G . I T . S H O R T & S W E E T
Presented by :
Francis Das
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