This is market research project based on hypothetical situation

2. Introduction
AYO company has launched a new concept to
provide very affordable rooms for the business
travelers across India.
Price range of RS1000-3000 per
night

3. Objectives
• Does the business traveler like this concept ?
• Should this concept be only for business travelers
or also otherwise ?
• What are the possibilities of success of this business
model ?
• Will this concept be successful in all categories of
cities ?

4. Research Process

5. Secondary research- competitors
analysis
OYO
OYO has more than 16000 thousand corporate clients. It’s
cover big corporates & Start-up
Total booking per month= 400000
Corporates booking per month= 6000

6. Fab Hotel
Fab Hotel also has more than 500 corporates
SMEs: - More than 3000 Small & mid-size enterprises are client of fab hotel

7. Primary research
Target Population - Out of the total population we are targeting the
Corporate sector and Business travellers
Sample plan
We selected our sample using Simple Random Sampling. We executed the
sampling plan; we conduct survey in google forms.
Sample Size
We targeted sample of 102. But we receive we are taking the received responded
i.e.100. And as the situation is hypothetical, so the analysis is done on the basis of
the received.

8. FINDINGS
Large no. of respondent travel to Indore
so AYO rooms should contact more no.
of hotels in Indore.
1%
1%
2%
2%
2%
3%
4%
15%
20%
0 5 10 15 20 25
Hyderabad
Dewas
Rajasthan
Shirdi
Ahmedabad
Bhopal
Goa
Mumbai
Indore
In which cities do you mostly travel?
Series1
As many respondent travel monthly so company
should provide them with some offers and
discounts to attract them to book their rooms from
Ayo.

9. we found that 34% and 15% of target population book
hotel for business tour or meeting/conferences
People choose hotels on the basis of their rating. So
Ayo will contact with nice rated hotels.

10. Here there is not many difference between to pay extra for
additional servics.
It may be depend what type of additional service hotel provide.
1800-2200 1200-1800 Less than 1200 More than 3000 2200-3000
Series1 13 28 29 9 10
13
28
29
9
10
0
5
10
15
20
25
30
35
What cost do you prefer to pay for 1 night stay?
Series1
only 1% difference between less than RS1200
& RS 1200-1800

11. Conclusion
Firstly, the business traveler will like this concept, 34% & 15% hotel are book for meeting/conferencing
or business tour
49% population book hotels for family get together. It means Ayo must be provide this services to non-
business travellers.
Unbranded hotel get free marketing and AYO provide rooms at ₹ 1000 -3000 or only 1% difference
between less than RS1200 & RS 1200-1800, with extra services, therefore there is possibility of success this
concept

12. Thankyou