OTT PLATFORMS ARE THE NEXT GO TO ENTERTAINMENT OPTION

1. OTT PLATFORMS
ARE THE NEXT GO
TO
ENTERTAINMENT
OPTION

2. ENTERTAINMENT OPTIONS
ARE CHANGING
A number of major film studios have bypassed the theatrical space and
released films directly on OTT platforms. This was a given at the time as
something that was enforced due to the pandemic and the closure of
theatres, But with the success of some of these films there is a chance
to l see more and more producers choose this route if the deal offered
is interesting enough.
Source : (https://yourstory.com/2020/08/future-media-communications-industry-ott-covid-19)

3. Example :
Netflix, which was started in 1997 as a library of nearly 900 rental titles.
By 2013, it had begun producing original programs, and the year
marked a massive growth in subscribers. Four years after, Netflix’s
subscriber count had surpassed the total number of cable TV
subscribers in the United States, reflecting a spectacular trajectory in its
growth. The example provides a template for how many other OTT
platforms have charted their own growth trajectories and seen
meteoric rises in their subscriber counts.
Source: (https://www.consultavalon.com/our-blog/the-rise-rise-of-ott-services-in-the-post-covid-era/)

4. OTT REVENUE STATISTICS
Sources: (Digital TV Research https://www.nexttv.com/news/global-ott-revenue-reaches-68-billion-dollars,
http://www.digitaltvnews.net/?p=34987, https://www.digitaltvnews.net/?p=34602)

5. OTT PLATFORMS REVENUE
MODEL
OTT platforms create a strong competition to the primacy of theatres. More and
more producers will be looking at the OTT platforms and alternative exhibition
as a viable way to release their films without having to deal with the distribution
and exhibition business which can be expensive and, at times, rigid.OTT
platforms uses two major ways of garnering revenue from viewers. First is the
conventional way of using ads in between videos. The other and more popular
one is the subscription model.The user is asked to pay some amount upfront and
then can enjoy as much content as they want that too ad-free. OTT spends
money on producing its own content or buying from others. Later, they receive
the money from subscribers that pay the fees, which translates into profits.
Source: (https://blog.finology.in/investing/ott-platform-revenue-model?fb_comment_id=2625603934226571_2644572638996367)

6. OTT PLATFORM FUTURE
Rising smartphones, cheaper smart TVs, cheaper data, fresh
content, and liberty of convenience, there seems no reason that
one may doubt the future of the OTTs.,Tech advances such as the
shift to 5G and immersive technology would further reinforce public
interest in online streaming. Other avenues, such as eGaming and
online education, can also provide opportunities for OTT services to
expand their base.OTT services have exhibited one of the most
impressive growth curves in recent times and the pandemic has
only accelerated this growth. All trends point towards a brighter
future for the on-demand video streaming industry.
Source: (https://www.consultavalon.com/our-blog/the-rise-rise-of-ott-services-in-the-post-covid-era/)