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ENTERPRISE-WIDE CLOUD COST STRATEGY & PLANNING
•Rishi Vaish 
VP of Product, RightScale 
•Hassan Khajeh-Hosseini 
Product Lead, RightScale Cloud Analytics 
Q&A 
•David Campos 
Sales Development Representative, RightScale 
Please use the “Questions” window to ask questions at any time 
Your Panel Today
•Enterprise Cloud Cost Concerns 
•5 Keys To Managing Cloud Spend 
•Live Demo 
•Live Q&A 
Agenda
Enterprise Cloud Maturity 
3 
6% 
18% 
29% 
25% 
22% 
Cloud Maturity Model 
Cloud 
Watchers 
Cloud 
Beginners 
Cloud 
Explorers 
Cloud Focused 
No 
Plans 
Planning 
First project 
Apps running 
Heavy use 
Source: RightScale 2014 State of the Cloud Report
Enterprise Cloud Maturity and Cost Concerns 
CLOUD WATCHERS 
CLOUD EXPLORERS 
CLOUD FOCUSED 
Inventory Apps & Clouds of Interest 
OPEX vs CAPEX 
Migration 
Costs 
CLOUD BEGINNERS 
Prioritize Application Portfolio 
Understand Your Alternatives 
Know Your Strategy 
Expand App Portfolio 
HA/DR & Sophisticated Options 
Optimize Cloud Costs 
Intimately Understand Your Spend 
Costs Across The Application Lifecycle 
Automate Reports To Keep a Pulse
Five Keys to Managing Cloud Spend 
Visibility 
What am I spending? 
Planning & Forecasting 
What will I spend in the future? 
Governance 
How can I control who spends what? 
Optimization 
How can I reduce my spend? 
Allocation 
How can I allocate costs or chargeback?
Cloud Pricing is Complex 
Google Instance Type 
CPU Cores 
RAM 
AWS 
Instance Type 
CPU Cores 
RAM 
Google New 
On-Demand 
(per hour) 
AWS NEW 
On-Demand 
(per hour) 
New Google Price vs. New AWS 
n1-standard-1 
1 
3.75 
m3.medium 
1 
3.75 
$ 0.070 
$ 0.070 
0.00% 
n1-standard-2 
2 
7.5 
m3.large 
2 
7.5 
$ 0.140 
$ 0.140 
0.00% 
n1-standard-4 
4 
15 
m3.xlarge 
4 
15 
$ 0.280 
$ 0.280 
0.00% 
n1-standard-8 
8 
30 
m3.2xlarge 
8 
30 
$ 0.560 
$ 0.560 
0.00% 
n1-highmem-2 
2 
13 
r3.xlarge 
2 
15 
$ 0.164 
$ 0.175 
-6.29% 
n1-highmem-4 
4 
26 
r3.2xlarge 
4 
30.5 
$ 0.328 
$ 0.350 
-6.29% 
n1-highmem-8 
8 
52 
r3.4xlarge 
8 
61 
$ 0.656 
$ 0.700 
-6.29% 
n1-highcpu-2 
2 
1.8 
c3.large 
2 
3.75 
$ 0.088 
$ 0.105 
-16.19% 
n1-highcpu-4 
4 
3.6 
c3.xlarge 
4 
7.5 
$ 0.176 
$ 0.210 
-16.19% 
n1-highcpu-8 
8 
7.2 
c3.2xlarge 
8 
15 
$ 0.352 
$ 0.420 
-16.19% 
n1-highcpu-16 
16 
14.4 
c3.4xlarge 
16 
30 
$ 0.704 
$ 0.840 
-16.19% 
Google vs. AWS On-Demand Pricing
Google Instance Type 
CPU Cores 
RAM 
AWS 
Instance Type 
CPU Cores 
RAM 
Google 
100% Usage ( per year) 
AWS 1-year 
Heavy RI New 
(per year) 
New Google Price vs. New AWS 
n1-standard-1 
1 
3.75 
m3.medium 
1 
3.75 
$430 
$380 
13.10% 
n1-standard-2 
2 
7.5 
m3.large 
2 
7.5 
$859 
$767 
11.95% 
n1-standard-4 
4 
15 
m3.xlarge 
4 
15 
$1,718 
$1,535 
11.95% 
n1-standard-8 
8 
30 
m3.2xlarge 
8 
30 
$3,436 
$3,052 
12.60% 
n1-highmem-2 
2 
13 
r3.xlarge 
2 
15 
$1,006 
$830 
21.20% 
n1-highmem-4 
4 
26 
r3.2xlarge 
4 
30.5 
$2,013 
$1,661 
21.20% 
n1-highmem-8 
8 
52 
r3.4xlarge 
8 
61 
$4,025 
$3,321 
21.20% 
n1-highcpu-2 
2 
1.8 
c3.large 
2 
3.75 
$540 
$554 
-2.52% 
n1-highcpu-4 
4 
3.6 
c3.xlarge 
4 
7.5 
$1,080 
$1,117 
-3.28% 
n1-highcpu-8 
8 
7.2 
c3.2xlarge 
8 
15 
$2,160 
$2,217 
-2.56% 
n1-highcpu-16 
16 
14.4 
c3.4xlarge 
16 
30 
$4,320 
$4,440 
-2.71% 
Cloud Pricing is Complex 
Google Sustained-Use vs. AWS 1-year Heavy Reserved Instance Pricing 
Source: RightScale
8 
Cloud Pricing is Constantly Changing
DEMO
10 
Built on RightScale Multi-Cloud Platform 
• Public and private clouds 
• Instance-level data 
• Enterprise access 
controls
11 
RightScale Cloud Portfolio Management
UTILIZATION 
AGILITY 
CONTROL 
OPTIMIZATION 
CENTRALIZATION 
RightScale Enables the Enterprise IT Journey 
Data Centers 
Virtualize 
Servers 
Public 
Cloud 
Broker 
Services 
Automate Outcomes 
Present 
Future 
Past 
Automation 
Economics 
Ecosystem 
Governance
13 
Thank You and Q&A 
Sign-up for the Cloud Analytics Trial 
https://www.rightscale.com/cloud-analytics-free-trial 
Get the Cloud Pricing Trends Report 
http://www.rightscale.com/lp/cloud-pricing-trends-white-paper 
Read coverage of Google and Amazon price wars 
www.rightscale.com/blog
Thank You 
14

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RightScale Webinar: Enterprise-Wide Cloud Cost Planning

  • 1. ENTERPRISE-WIDE CLOUD COST STRATEGY & PLANNING
  • 2. •Rishi Vaish VP of Product, RightScale •Hassan Khajeh-Hosseini Product Lead, RightScale Cloud Analytics Q&A •David Campos Sales Development Representative, RightScale Please use the “Questions” window to ask questions at any time Your Panel Today
  • 3. •Enterprise Cloud Cost Concerns •5 Keys To Managing Cloud Spend •Live Demo •Live Q&A Agenda
  • 4. Enterprise Cloud Maturity 3 6% 18% 29% 25% 22% Cloud Maturity Model Cloud Watchers Cloud Beginners Cloud Explorers Cloud Focused No Plans Planning First project Apps running Heavy use Source: RightScale 2014 State of the Cloud Report
  • 5. Enterprise Cloud Maturity and Cost Concerns CLOUD WATCHERS CLOUD EXPLORERS CLOUD FOCUSED Inventory Apps & Clouds of Interest OPEX vs CAPEX Migration Costs CLOUD BEGINNERS Prioritize Application Portfolio Understand Your Alternatives Know Your Strategy Expand App Portfolio HA/DR & Sophisticated Options Optimize Cloud Costs Intimately Understand Your Spend Costs Across The Application Lifecycle Automate Reports To Keep a Pulse
  • 6. Five Keys to Managing Cloud Spend Visibility What am I spending? Planning & Forecasting What will I spend in the future? Governance How can I control who spends what? Optimization How can I reduce my spend? Allocation How can I allocate costs or chargeback?
  • 7. Cloud Pricing is Complex Google Instance Type CPU Cores RAM AWS Instance Type CPU Cores RAM Google New On-Demand (per hour) AWS NEW On-Demand (per hour) New Google Price vs. New AWS n1-standard-1 1 3.75 m3.medium 1 3.75 $ 0.070 $ 0.070 0.00% n1-standard-2 2 7.5 m3.large 2 7.5 $ 0.140 $ 0.140 0.00% n1-standard-4 4 15 m3.xlarge 4 15 $ 0.280 $ 0.280 0.00% n1-standard-8 8 30 m3.2xlarge 8 30 $ 0.560 $ 0.560 0.00% n1-highmem-2 2 13 r3.xlarge 2 15 $ 0.164 $ 0.175 -6.29% n1-highmem-4 4 26 r3.2xlarge 4 30.5 $ 0.328 $ 0.350 -6.29% n1-highmem-8 8 52 r3.4xlarge 8 61 $ 0.656 $ 0.700 -6.29% n1-highcpu-2 2 1.8 c3.large 2 3.75 $ 0.088 $ 0.105 -16.19% n1-highcpu-4 4 3.6 c3.xlarge 4 7.5 $ 0.176 $ 0.210 -16.19% n1-highcpu-8 8 7.2 c3.2xlarge 8 15 $ 0.352 $ 0.420 -16.19% n1-highcpu-16 16 14.4 c3.4xlarge 16 30 $ 0.704 $ 0.840 -16.19% Google vs. AWS On-Demand Pricing
  • 8. Google Instance Type CPU Cores RAM AWS Instance Type CPU Cores RAM Google 100% Usage ( per year) AWS 1-year Heavy RI New (per year) New Google Price vs. New AWS n1-standard-1 1 3.75 m3.medium 1 3.75 $430 $380 13.10% n1-standard-2 2 7.5 m3.large 2 7.5 $859 $767 11.95% n1-standard-4 4 15 m3.xlarge 4 15 $1,718 $1,535 11.95% n1-standard-8 8 30 m3.2xlarge 8 30 $3,436 $3,052 12.60% n1-highmem-2 2 13 r3.xlarge 2 15 $1,006 $830 21.20% n1-highmem-4 4 26 r3.2xlarge 4 30.5 $2,013 $1,661 21.20% n1-highmem-8 8 52 r3.4xlarge 8 61 $4,025 $3,321 21.20% n1-highcpu-2 2 1.8 c3.large 2 3.75 $540 $554 -2.52% n1-highcpu-4 4 3.6 c3.xlarge 4 7.5 $1,080 $1,117 -3.28% n1-highcpu-8 8 7.2 c3.2xlarge 8 15 $2,160 $2,217 -2.56% n1-highcpu-16 16 14.4 c3.4xlarge 16 30 $4,320 $4,440 -2.71% Cloud Pricing is Complex Google Sustained-Use vs. AWS 1-year Heavy Reserved Instance Pricing Source: RightScale
  • 9. 8 Cloud Pricing is Constantly Changing
  • 10. DEMO
  • 11. 10 Built on RightScale Multi-Cloud Platform • Public and private clouds • Instance-level data • Enterprise access controls
  • 12. 11 RightScale Cloud Portfolio Management
  • 13. UTILIZATION AGILITY CONTROL OPTIMIZATION CENTRALIZATION RightScale Enables the Enterprise IT Journey Data Centers Virtualize Servers Public Cloud Broker Services Automate Outcomes Present Future Past Automation Economics Ecosystem Governance
  • 14. 13 Thank You and Q&A Sign-up for the Cloud Analytics Trial https://www.rightscale.com/cloud-analytics-free-trial Get the Cloud Pricing Trends Report http://www.rightscale.com/lp/cloud-pricing-trends-white-paper Read coverage of Google and Amazon price wars www.rightscale.com/blog