Cost is often the conversation starter when customers think about moving to the cloud. AWS helps lower costs for customers through its “pay only for what you use” pricing model, frequent price drops, and pricing model choice to support variable & stable workloads. In this session, you will learn about the financial considerations of owning and operating a traditional data center or managed hosting provider versus utilizing AWS. We will detail our TCO methodology and showcase cost comparisons for some common customer use-cases. We’ll also cover a few AWS cost optimization areas, including Spot and Reserved Instances, EC2 Auto Scaling, and consolidated billing.
With cloud, you have the flexibility to acquire and use IT resources and services on-demand, which represents a major shift from traditional approaches managing cost. A key first step on your organization’s cloud journey is to establish best practices for cost management in the cloud. AWS' cost optimization techniques help our customers understand cost drivers and effectively manage the cost of running existing application workloads or new ones in the cloud.
By understanding the costs associated with existing application workloads or new ones, AWS' Cloud Economics team helps our large customers around the world develop a sound business case for the cloud. Once the foundations are in place, our customers pay for what they need on AWS, versus paying for what they use. AWS' cost-optimization techniques enhance customers' capabilities to effectively manage their cost and increase ROI.
Moving from an on-premises environment into AWS is just the start of the journey towards cost optimisation. In this session we’ll look at a range of ways in which our customers can understand their costs and increase their return-on-investment: building the business case; selecting the right models for the right workloads; benefiting from tiered pricing aggregation; using data to drive the choice of AWS services; implementation of intelligent auto-scaling; and, where appropriate, re-platforming to make use of new architectural patterns such as Serverless.
Learn the best practices and considerations for cost optimising your AWS environment. We will cover best practices for right sizing, scheduling instances to reduce costs, and finally, how you can save up to 75% on OnDemand costs using reserved instances.
Moving from an on-premises environment to AWS is just the start of the journey toward cost optimization. In this session, we explore how customers can understand their costs and increase their return-on-investment. This includes building a business case; demonstrating how to select the right models for the right workloads; discussing how to take advantage of tiered pricing aggregation; and highlighting how to implement intelligent auto-scaling. It’s all about using data to drive a cost-conscious design approach in architecting for the cloud.
David Lurie, Business Development, Amazon Web Services
With cloud, you have the flexibility to acquire and use IT resources and services on-demand, which represents a major shift from traditional approaches managing cost. A key first step on your organization’s cloud journey is to establish best practices for cost management in the cloud. AWS' cost optimization techniques help our customers understand cost drivers and effectively manage the cost of running existing application workloads or new ones in the cloud.
By understanding the costs associated with existing application workloads or new ones, AWS' Cloud Economics team helps our large customers around the world develop a sound business case for the cloud. Once the foundations are in place, our customers pay for what they need on AWS, versus paying for what they use. AWS' cost-optimization techniques enhance customers' capabilities to effectively manage their cost and increase ROI.
Moving from an on-premises environment into AWS is just the start of the journey towards cost optimisation. In this session we’ll look at a range of ways in which our customers can understand their costs and increase their return-on-investment: building the business case; selecting the right models for the right workloads; benefiting from tiered pricing aggregation; using data to drive the choice of AWS services; implementation of intelligent auto-scaling; and, where appropriate, re-platforming to make use of new architectural patterns such as Serverless.
Learn the best practices and considerations for cost optimising your AWS environment. We will cover best practices for right sizing, scheduling instances to reduce costs, and finally, how you can save up to 75% on OnDemand costs using reserved instances.
Moving from an on-premises environment to AWS is just the start of the journey toward cost optimization. In this session, we explore how customers can understand their costs and increase their return-on-investment. This includes building a business case; demonstrating how to select the right models for the right workloads; discussing how to take advantage of tiered pricing aggregation; and highlighting how to implement intelligent auto-scaling. It’s all about using data to drive a cost-conscious design approach in architecting for the cloud.
David Lurie, Business Development, Amazon Web Services
How to Set Up a Cloud Cost Optimization Process for your EnterpriseRightScale
As cloud spend grows, enterprises need to set up internal processes to manage and optimize their cloud costs. This process will help organizations to accurately allocate and report on costs while minimizing wasted spend. In this webinar, experts from RightScale’s Cloud Cost Optimization team will share best practices in how to set up your own internal processes.
12 Ways to Manage Cloud Costs and Optimize Cloud SpendRightScale
It can be difficult to manage cloud costs. As a result, you are likely wasting 30-45 percent or more of your cloud spend. Cloud governance, IT, and finance teams need to understand where costs are coming from, allocate those costs to the appropriate departments, and find ways to reduce waste and save money. In this webinar, we will show you how to manage cloud costs and optimize spend.
An Introduction to the AWS Well Architected Framework - WebinarAmazon Web Services
The AWS Well-Architected Framework enables customers to understand best practices around security, reliability, performance, cost optimization and operational excellence when building systems on AWS. This approach helps customers make informed decisions and weigh the pros and cons of application design patterns for the cloud.
In this one hour webinar, you'll learn how to use the AWS Well-Architected Framework to follow guidelines and best practices for your architecture on AWS.
FinOps - AWS Cost and Operational Efficiency - Pop-up Loft Tel AvivAmazon Web Services
Saving thousands on AWS by implementing 4 simple steps: identify and terminate unused resources, leverage the cloud to reduce costs, design for cost optimization and implement governance policies and rules.
Introduction to the Well-Architected Framework and Tool - SVC208 - Anaheim AW...Amazon Web Services
Most modern businesses depend on a portfolio of technology solutions to operate and be successful every day. How do you know whether your team is following best practices or what the risks are in your architectures? This session shows how the AWS Well-Architected Framework provides prescriptive advice on best practices and how the AWS Well-Architected Tool enables you to measure and improve your technology portfolio. We explain how other customers are using AWS Well-Architected in their businesses, and we share what we learned from reviewing tens of thousands of architectures across operational excellence, security, reliability, performance efficiency, and cost optimization.
AWS Cloud Adoption Framework and WorkshopsTom Laszewski
The presentation covers the AWS Cloud Adoption Framework (CAF). AWS CAF helps organization accelerate their cloud adoption journey. The framework includes six perspectives - business, people, governance, security, operations, and platform. These six perspectives are used during CAF Envision, Alignment, and Cloud Capability Assessment workshops to enable the art of the possible, identify and mitigate organizational and technology impediments, and score the cloud capabilities of an organization.
In this session we will explore the world’s first cloud-scale file system and its targeted use cases. Session attendees will learn about EFS’s benefits, how to identify applications that are appropriate for use with EFS, and details about its performance and security models. The target audience is file system administrators, application developers, and application owners that operate or build file-based applications.
Moving from an on-premises environment into AWS is just the start of the journey towards cost optimization. In this session we’ll look at a range of ways in which our customers can understand their costs and increase their return-on-investment: building the business case; selecting the right models for the right workloads; benefiting from tiered pricing aggregation; using data to drive the choice of AWS services; implementation of intelligent auto-scaling; and, where appropriate, re-platforming to make use of new architectural patterns such as Serverless.
Reducing the Total Cost of IT Infrastructure with AWS Cloud EconomicsAmazon Web Services
AWS offers you a pay-as-you-go approach for pricing for over 70 cloud services. With AWS you pay only for the individual services you need, for as long as you use them, and without requiring long-term contracts or complex licensing.
This webinar will cover a deep-dive into the above stated AWS Pricing Principles and how you can estimate your AWS bill by using the AWS Simple Monthly Calculator. Furthermore, it will highlight the best practices that are at your disposal to help you lower your AWS costs.
We will cover:
Understand how the TCO calculator matches your current infrastructure to the most cost-effective AWS offering.
Learn how volume based discounts and realize important savings as your usage increases.
Discover how services such as S3 and data transfer OUT from EC2, pricing is tiered, meaning the more you use, the less you pay per GB. In addition, data transfer IN is always free of charge. As a result, as your AWS usage needs increase, you benefit from the economies of scale that allow you to increase adoption and keep costs under control.
REA have taken an innovative approach to building strong financial management across their infrastructure team. The visibility and ownership of costs has been improved through modifying team structure, interactive finance processes, budgeting operations and improved cost management behaviours. Hear from both an operational and finance perspective the value delivered and lessons learnt by REA on this FinOps journey.
Speakers:
Katerina Martianova, Commercial Manager - IT, REA Group
Javier Turegano, Global Infrastructure and Architecture Manager, REA Group
This webinar is to discuss how AWS Database Migration Service helps you migrate local database to the AWS Cloud environment, quickly and securely, and make sure the source database remains fully operational during the migration, minimizing downtime to applications that reply on the database. You will also learn how to lay down the plan for database migration for your company.
This is a level 200 webinar that covers introduction to AWS Database Migration Service (DMS) and AWS Schema Conversion Tool (SCT), tips to swiftly migrate existing databases to cloud, best practices of database management on cloud plus a number of successful use cases.
Introduction to AWS Cloud Computing | AWS Public Sector Summit 2016Amazon Web Services
Amazon Web Services (AWS) provides on-demand computing resources and services in the cloud, with pay-as-you-go pricing. This session provides an overview and describes how using AWS resources instead of your own is like purchasing electricity from a power company instead of running your own generator. Using AWS resources provides many of the same benefits as a public utility: Capacity exactly matches your need, you pay only for what you use, economies of scale result in lower costs, and the service is provided by a vendor experienced in running large-scale networks. A high-level overview of AWS’s infrastructure (such as AWS Regions and Availability Zones) and AWS services is provided as part of this session.
Cost is often the conversation starter when customers think about moving to the cloud. AWS helps lower costs for customers through its “pay only for what you use” pricing model, frequent price drops, and pricing model choice to support variable & stable workloads. In this session, you will learn about the financial considerations of owning and operating a traditional data center or managed hosting provider versus utilizing AWS. We will detail our TCO methodology and showcase cost comparisons for some common customer use-cases. We’ll also cover a few AWS cost optimization areas, including Spot and Reserved Instances, EC2 Auto Scaling, and consolidated billing.
This session is for anyone interested in understanding the financial costs associated with migrating workloads to AWS. By presenting real cases from AWS Professional Services and directly from a customer, we explore how to measure value, improve the economics of a migration project, and manage migration costs and expectations through large-scale IT transformations. We’ll also look at automation tooling that can further assist and accelerate the migration process.
How to Set Up a Cloud Cost Optimization Process for your EnterpriseRightScale
As cloud spend grows, enterprises need to set up internal processes to manage and optimize their cloud costs. This process will help organizations to accurately allocate and report on costs while minimizing wasted spend. In this webinar, experts from RightScale’s Cloud Cost Optimization team will share best practices in how to set up your own internal processes.
12 Ways to Manage Cloud Costs and Optimize Cloud SpendRightScale
It can be difficult to manage cloud costs. As a result, you are likely wasting 30-45 percent or more of your cloud spend. Cloud governance, IT, and finance teams need to understand where costs are coming from, allocate those costs to the appropriate departments, and find ways to reduce waste and save money. In this webinar, we will show you how to manage cloud costs and optimize spend.
An Introduction to the AWS Well Architected Framework - WebinarAmazon Web Services
The AWS Well-Architected Framework enables customers to understand best practices around security, reliability, performance, cost optimization and operational excellence when building systems on AWS. This approach helps customers make informed decisions and weigh the pros and cons of application design patterns for the cloud.
In this one hour webinar, you'll learn how to use the AWS Well-Architected Framework to follow guidelines and best practices for your architecture on AWS.
FinOps - AWS Cost and Operational Efficiency - Pop-up Loft Tel AvivAmazon Web Services
Saving thousands on AWS by implementing 4 simple steps: identify and terminate unused resources, leverage the cloud to reduce costs, design for cost optimization and implement governance policies and rules.
Introduction to the Well-Architected Framework and Tool - SVC208 - Anaheim AW...Amazon Web Services
Most modern businesses depend on a portfolio of technology solutions to operate and be successful every day. How do you know whether your team is following best practices or what the risks are in your architectures? This session shows how the AWS Well-Architected Framework provides prescriptive advice on best practices and how the AWS Well-Architected Tool enables you to measure and improve your technology portfolio. We explain how other customers are using AWS Well-Architected in their businesses, and we share what we learned from reviewing tens of thousands of architectures across operational excellence, security, reliability, performance efficiency, and cost optimization.
AWS Cloud Adoption Framework and WorkshopsTom Laszewski
The presentation covers the AWS Cloud Adoption Framework (CAF). AWS CAF helps organization accelerate their cloud adoption journey. The framework includes six perspectives - business, people, governance, security, operations, and platform. These six perspectives are used during CAF Envision, Alignment, and Cloud Capability Assessment workshops to enable the art of the possible, identify and mitigate organizational and technology impediments, and score the cloud capabilities of an organization.
In this session we will explore the world’s first cloud-scale file system and its targeted use cases. Session attendees will learn about EFS’s benefits, how to identify applications that are appropriate for use with EFS, and details about its performance and security models. The target audience is file system administrators, application developers, and application owners that operate or build file-based applications.
Moving from an on-premises environment into AWS is just the start of the journey towards cost optimization. In this session we’ll look at a range of ways in which our customers can understand their costs and increase their return-on-investment: building the business case; selecting the right models for the right workloads; benefiting from tiered pricing aggregation; using data to drive the choice of AWS services; implementation of intelligent auto-scaling; and, where appropriate, re-platforming to make use of new architectural patterns such as Serverless.
Reducing the Total Cost of IT Infrastructure with AWS Cloud EconomicsAmazon Web Services
AWS offers you a pay-as-you-go approach for pricing for over 70 cloud services. With AWS you pay only for the individual services you need, for as long as you use them, and without requiring long-term contracts or complex licensing.
This webinar will cover a deep-dive into the above stated AWS Pricing Principles and how you can estimate your AWS bill by using the AWS Simple Monthly Calculator. Furthermore, it will highlight the best practices that are at your disposal to help you lower your AWS costs.
We will cover:
Understand how the TCO calculator matches your current infrastructure to the most cost-effective AWS offering.
Learn how volume based discounts and realize important savings as your usage increases.
Discover how services such as S3 and data transfer OUT from EC2, pricing is tiered, meaning the more you use, the less you pay per GB. In addition, data transfer IN is always free of charge. As a result, as your AWS usage needs increase, you benefit from the economies of scale that allow you to increase adoption and keep costs under control.
REA have taken an innovative approach to building strong financial management across their infrastructure team. The visibility and ownership of costs has been improved through modifying team structure, interactive finance processes, budgeting operations and improved cost management behaviours. Hear from both an operational and finance perspective the value delivered and lessons learnt by REA on this FinOps journey.
Speakers:
Katerina Martianova, Commercial Manager - IT, REA Group
Javier Turegano, Global Infrastructure and Architecture Manager, REA Group
This webinar is to discuss how AWS Database Migration Service helps you migrate local database to the AWS Cloud environment, quickly and securely, and make sure the source database remains fully operational during the migration, minimizing downtime to applications that reply on the database. You will also learn how to lay down the plan for database migration for your company.
This is a level 200 webinar that covers introduction to AWS Database Migration Service (DMS) and AWS Schema Conversion Tool (SCT), tips to swiftly migrate existing databases to cloud, best practices of database management on cloud plus a number of successful use cases.
Introduction to AWS Cloud Computing | AWS Public Sector Summit 2016Amazon Web Services
Amazon Web Services (AWS) provides on-demand computing resources and services in the cloud, with pay-as-you-go pricing. This session provides an overview and describes how using AWS resources instead of your own is like purchasing electricity from a power company instead of running your own generator. Using AWS resources provides many of the same benefits as a public utility: Capacity exactly matches your need, you pay only for what you use, economies of scale result in lower costs, and the service is provided by a vendor experienced in running large-scale networks. A high-level overview of AWS’s infrastructure (such as AWS Regions and Availability Zones) and AWS services is provided as part of this session.
Cost is often the conversation starter when customers think about moving to the cloud. AWS helps lower costs for customers through its “pay only for what you use” pricing model, frequent price drops, and pricing model choice to support variable & stable workloads. In this session, you will learn about the financial considerations of owning and operating a traditional data center or managed hosting provider versus utilizing AWS. We will detail our TCO methodology and showcase cost comparisons for some common customer use-cases. We’ll also cover a few AWS cost optimization areas, including Spot and Reserved Instances, EC2 Auto Scaling, and consolidated billing.
This session is for anyone interested in understanding the financial costs associated with migrating workloads to AWS. By presenting real cases from AWS Professional Services and directly from a customer, we explore how to measure value, improve the economics of a migration project, and manage migration costs and expectations through large-scale IT transformations. We’ll also look at automation tooling that can further assist and accelerate the migration process.
AWS Summit 2013 | Singapore - Understanding the Total Cost of (Non) Ownership...Amazon Web Services
Explore the financial considerations of owning and operating a traditional data center versus utilizing cloud infrastructure. The session will consider many cost factors which can be overlooked when comparing models, such as provisioning, procurement, training, support contracts and software licensing. Learn how to further reduce your current costs on AWS and improve your spend predictability.
Cloud IT Economics: What you don't know about TCO can hurt youAl Brodie
An e-book that explores factors beyond basic price that impact the true cost of ownership for cloud implementations by comparing and contrasting prevalent approaches, using common enterprise workloads, from three prominent cloud service providers.
OMG 2015 Business Architecture Innovation Summit - Customer Experience Archit...Mike Clark
Digital customers are ahead of most businesses. This presentation will present opportunities for businesses to develop and evolve digital abilities. Using a customer architecture strategy will enable business architects to identify the core elements of the digital strategy and help the organization focus on the digital capabilities that create value for the business and its customers.
AWS June Webinar Series - Getting Started: Lowering Total Cost of Ownership w...Amazon Web Services
The objective of this webinar is to help customers understand how AWS can help them save money and resources by reducing Total Cost to Ownership (TCO). Comparing cloud costs and economics to on premises and colocation solutions is not always easy and there are multiple factors to take into consideration. In this webinar we will focus on the components of cloud economics, what to measure and we will cover the fundamentals of cost optimization.
Learning Objectives: • Understand the components of TCO analysis • AWS Pricing Fundamentals • Comparing TCO for cloud services vs. on premises/colocation
Who Should Attend: • IT professionals, CIO, Financial Analysts, Consultants
Applying an outcome driven design approach to strategy and protect delivery ensures the right things are delivered at the right place and time. This presentation shows how you can change your mindset to deliver the things that bring maximum value to the business and its customers, no matter the industry.
OMG 2014 Business Architecture Innovation Summit - Aligning design with Busin...Mike Clark
Aligning design with Business Architecture, enabling the creation of a 360 model of the business. The core focus of any business should be customers, and outcomes. These are key components of any business model. This presentation demonstrates how this is possible by combining design and business architecture. These combination of disciplines helps to create the elusive 360 model, and almost leads to a co-evolution of the customer, and the business.
Accelerate Your Digital Transformation Journey with PimcoreOSSCube
A key priority for businesses today is to successfully transform their enterprise into a digital business. Digital transformation offers enormous opportunities to enterprises to refine their business models and to win in this digital era. How is your organization placed in this digital world?
In the video, we have discussed, how Pimcore delivered the promise, consolidating PIM, CMS, DAM & Commerce within one framework platform with faster time-to-market.
We will also go through some recent digital transformation experiences driven through Pimcore that helped clients achieve market differentiation and customer value.
Key Points:
* Understanding Digital Transformation need and strategies
* Transformation of digital strategies through Pimcore
* Helps gain insights into Pimcore and its features
* Identification/Co-relation of end customer needs based on our digital transformation experiences
Migrating Legacy Applications to AWS Cloud: Strategies and ChallengesOSSCube
To reduce the TCO of application infrastructure and to make them more scalable and resilient it is advisable to migrate on-premise legacy applications to AWS cloud. In this webinar, you will learn the benefits, key challenges and strategies to mitigate them. It will also talk about leveraging the cloud infrastructure to further modernize the application.
Key Take Away:
Opportunities and challenges while migrating premise application to cloud.
Identifying the applications
Assessing cloud architecture and costs
Data migrations strategies and options
Strategies for migration applications
Leveraging the cloud and optimization
Here is a very basic Inside Sales Playbook I wrote a couple of years ago for a client which uses the C.H.A.M.P. sales qualification framework instead of the outdated B.A.N.T framework.
The 2014 AWS Enterprise Summit - TCO and Cost Optimization Amazon Web Services
Cost is often the conversation starter when customers think about moving to the cloud. AWS helps lower costs for customers through its “pay only for what you use” pricing model, frequent price drops, and pricing model choice to support variable & stable workloads. In this session, you will learn about the financial considerations of owning and operating a traditional data center or managed hosting provider versus utilizing AWS. We will detail our TCO methodology and showcase cost comparisons for some common customer use-cases. We’ll also cover a few AWS cost optimization areas, including Spot and Reserved Instances, EC2 Auto Scaling, and consolidated billing. He can only do so from his corporate desktop on the corporate network, from Monday-Friday 9-5 and when he uses MFA?" That's the level of granularity you can choose to implement if you wish. In this session, we'll cover these topics to provide a practical understanding of the security programs, procedures, and best practices you can use to enhance your current security posture.
Cost optimization is a frequently cited reason for adopting cloud computing. However, some organizations are finding that during the migration process, replicating what is in your data centers isn’t yielding ideal results and expending numerous resources. Cloud Technology Partners Principal Architect Kacy Clarke and Global Alliance Manager Stuart Robertson discuss the realistic results you should keep in mind during your initial TCO/ROI analysis and suggest best practices to realize those goals.
The Total Cost of Ownership of Cloud Storage (TCO) - AWS Cloud Storage for th...Amazon Web Services
AWS Technology Evangelist Jinesh Varia discusses how to think about TCO of Storage and typical mistakes prospects make when trying to apples to apples comparison between cloud infrastructure service and on-premises storage
AWS Summit Stockholm 2014 – B5 – The TCO of cloud applicationsAmazon Web Services
Weighing the financial considerations of owning and operating a data center facility versus employing a cloud infrastructure requires detailed and careful analysis. In practice, it is not as simple as just measuring potential hardware expense alongside utility pricing for compute and storage resources. The Total Cost of Ownership (TCO) is often the financial metric used to estimate and compare direct and indirect costs of a product or a service. Given the large differences between the two models, it is challenging to perform accurate apples-to-apples cost comparisons between on-premises data centers and cloud infrastructure that is offered as a service. In this session, we explain the economic benefits of deploying applications in AWS over deploying equivalent applications hosted in an on-premises environment.
Weighing the financial considerations of owning and operating a data center facility versus employing a cloud infrastructure requires detailed and careful analysis. In practice, it is not as simple as just measuring potential hardware expense alongside utility pricing for compute and storage resources. The Total Cost of Ownership (TCO) is often the financial metric used to estimate and compare direct and indirect costs of a product or a service. Given the large differences between the two models, it is challenging to perform accurate apples-to-apples cost comparisons between on-premises data centers and cloud infrastructure that is offered as a service. In this session, we explain the economic benefits of deploying applications in AWS over deploying equivalent applications hosted in an on-premises environment.
AWS Summit London 2014 | Optimising TCO for the AWS Cloud (100)Amazon Web Services
This introductory level business focused session will help you to understand how to calculate, track and optimise the costs of using AWS to deliver your applications and run other IT workloads.
AWS provides a range of Compute Services – Amazon EC2, Amazon ECS and AWS Lambda. We will provide an intro level overview of these services and highlight suitable use cases. Amazon Elastic Compute Cloud (Amazon EC2) itself provides a broad selection of instance types to accommodate a diverse mix of workloads. Going a bit deeper on EC2 we will provide background on the Amazon EC2 instance platform, key platform features, and the concept of instance generations. We dive into the current-generation design choices of the different instance families, including the General Purpose, Compute Optimized, Storage Optimized, Memory Optimized, and GPU instance families. We also detail best practices and share performance tips for getting the most out of your Amazon EC2 instances, both from a performance and cost perspective.
Intended for customers who have (or will have) thousands of instances on AWS, this session is about reducing the complexity of managing costs for these large fleets so they run efficiently. Attendees will learn about common roadblocks that prevent large customers from cost optimizing, tools they can use to efficiently remove those roadblocks, and techniques to monitor their rate of cost optimization. The session will include a case study that will talk in detail about the millions of dollars saved using these techniques. Customers will learn about a range of templates they can use to quickly implement these techniques, and also partners who can help them implement these templates.
Presented by: Guy Kfir, Senior Account Manager, Amazon Web Services
Customer Guest: David Costa, CTO, Fredhopper
Traditional data warehouses become expensive and slow down as the volume of your data grows. Amazon Redshift is a fast, petabyte-scale data warehouse that makes it easy to analyze all of your data using existing business intelligence tools for 1/10th the traditional cost. This session will provide an introduction to Amazon Redshift and cover the essentials you need to deploy your data warehouse in the cloud so that you can achieve faster analytics and save costs.
AWS has different pricing models to match your needs. One example is the different instance types available such as On-Demand, Reserved and Spot Instances. Customers can develop cost-saving strategies based upon their usage patterns, models and growth expectations. In some cases, a set of larger instances can be cheaper than multiple small instances. Learn how to size your AWS applications to maximize your use and minimize your spend. Companies such as Pinterest take very active roles to constantly reduce their spend; learn how they do it and develop your own cost-saving approaches.
Amazon Redshift in Action: Enterprise, Big Data, and SaaS Use Cases (DAT205) ...Amazon Web Services
Since Amazon Redshift launched last year, it has been adopted by a wide variety of companies for data warehousing. In this session, learn how customers NASDAQ, HauteLook, and Roundarch Isobar are taking advantage of Amazon Redshift for three unique use cases: enterprise, big data, and SaaS. Learn about their implementations and how they made data analysis faster, cheaper, and easier with Amazon Redshift.
Building an Amazon Datawarehouse and Using Business Intelligence Analytics ToolsAmazon Web Services
Using AWS has never been easier or more affordable to solve business problems and uncover new opportunities using data. Now, businesses of all sizes and across all industries can take advantage of big data technologies and easily collect, store, process, analyze, and share their data. Gain a thorough understanding of what AWS offers across the big data lifecycle and learn architectural best practices for applying these technologies to your projects. We will also deep dive into how to use AWS services such as Kinesis, DynamoDB, Redshift, and Quicksight to optimize logging, build real-time applications, and analyze and visualize data at any scale.
Should You Move Between AWS, Azure, or Google Clouds? Considerations, Pros an...RightScale
The media is highlighting scores of stories about companies that have moved from one public cloud to another for business or technical reasons. Regardless of whether you are running on AWS, Azure, or Google, there will likely come a time that you’ll want to consider switching cloud providers. Whether you are contemplating a move now or just want to keep your options open in the future, you will need to consider a variety of cost, service, and technical factors. In this webinar, we’ll walk you through the evaluation process of migrating to another cloud provider and highlight the pros and cons.
Get the Most Out of Amazon EC2: A Deep Dive on Reserved, On-Demand, and Spot ...Amazon Web Services
With Amazon EC2, you have the flexibility to mix-and-match purchasing models to suit your business needs. By combining pay-as-you-go (On-Demand), reserve ahead of time for discounts (Reserved), and high-discount spare capacity (Spot) purchasing models, you can optimize cost, grow your compute capacity and throughput, and enable new types of cloud computing applications. This presentation will guide you on how to achieve high performance and availability at the lowest TCO. We will explore how to best combine EC2's purchasing models across several common applications with immediately actionable takeaways.
APN Partner Webinar - Having Effective and Critical TCO ConversationsAmazon Web Services
Customers always want to understand how AWS cost models compare to other alternatives. Using the new AWS TCO Calculator, we will outline how AWS breaks down cost drivers when it educates customers who are evaluating cloud vs. looking at other models of computing: on-prem, virtualized, and co-lo. Discussion will also center on best practices to capture the true costs of these alternative computing approaches, and how to have meaningful customer conversations with respect to TCO.
• Learn: What is TCO and why it matters
• Understand: TCO evaluation Methodology used by AWS
• Hear: Best practices around TCO, demonstration of online TCO calculator
You can find the recording of this webinar here: http://youtu.be/BaPEf_f0N5U
Similar to Optimizing Total Cost of Ownership for the AWS Cloud (20)
Come costruire servizi di Forecasting sfruttando algoritmi di ML e deep learn...Amazon Web Services
Il Forecasting è un processo importante per tantissime aziende e viene utilizzato in vari ambiti per cercare di prevedere in modo accurato la crescita e distribuzione di un prodotto, l’utilizzo delle risorse necessarie nelle linee produttive, presentazioni finanziarie e tanto altro. Amazon utilizza delle tecniche avanzate di forecasting, in parte questi servizi sono stati messi a disposizione di tutti i clienti AWS.
In questa sessione illustreremo come pre-processare i dati che contengono una componente temporale e successivamente utilizzare un algoritmo che a partire dal tipo di dato analizzato produce un forecasting accurato.
Big Data per le Startup: come creare applicazioni Big Data in modalità Server...Amazon Web Services
La varietà e la quantità di dati che si crea ogni giorno accelera sempre più velocemente e rappresenta una opportunità irripetibile per innovare e creare nuove startup.
Tuttavia gestire grandi quantità di dati può apparire complesso: creare cluster Big Data su larga scala sembra essere un investimento accessibile solo ad aziende consolidate. Ma l’elasticità del Cloud e, in particolare, i servizi Serverless ci permettono di rompere questi limiti.
Vediamo quindi come è possibile sviluppare applicazioni Big Data rapidamente, senza preoccuparci dell’infrastruttura, ma dedicando tutte le risorse allo sviluppo delle nostre le nostre idee per creare prodotti innovativi.
Ora puoi utilizzare Amazon Elastic Kubernetes Service (EKS) per eseguire pod Kubernetes su AWS Fargate, il motore di elaborazione serverless creato per container su AWS. Questo rende più semplice che mai costruire ed eseguire le tue applicazioni Kubernetes nel cloud AWS.In questa sessione presenteremo le caratteristiche principali del servizio e come distribuire la tua applicazione in pochi passaggi
Vent'anni fa Amazon ha attraversato una trasformazione radicale con l'obiettivo di aumentare il ritmo dell'innovazione. In questo periodo abbiamo imparato come cambiare il nostro approccio allo sviluppo delle applicazioni ci ha permesso di aumentare notevolmente l'agilità, la velocità di rilascio e, in definitiva, ci ha consentito di creare applicazioni più affidabili e scalabili. In questa sessione illustreremo come definiamo le applicazioni moderne e come la creazione di app moderne influisce non solo sull'architettura dell'applicazione, ma sulla struttura organizzativa, sulle pipeline di rilascio dello sviluppo e persino sul modello operativo. Descriveremo anche approcci comuni alla modernizzazione, compreso l'approccio utilizzato dalla stessa Amazon.com.
Come spendere fino al 90% in meno con i container e le istanze spot Amazon Web Services
L’utilizzo dei container è in continua crescita.
Se correttamente disegnate, le applicazioni basate su Container sono molto spesso stateless e flessibili.
I servizi AWS ECS, EKS e Kubernetes su EC2 possono sfruttare le istanze Spot, portando ad un risparmio medio del 70% rispetto alle istanze On Demand. In questa sessione scopriremo insieme quali sono le caratteristiche delle istanze Spot e come possono essere utilizzate facilmente su AWS. Impareremo inoltre come Spreaker sfrutta le istanze spot per eseguire applicazioni di diverso tipo, in produzione, ad una frazione del costo on-demand!
In recent months, many customers have been asking us the question – how to monetise Open APIs, simplify Fintech integrations and accelerate adoption of various Open Banking business models. Therefore, AWS and FinConecta would like to invite you to Open Finance marketplace presentation on October 20th.
Event Agenda :
Open banking so far (short recap)
• PSD2, OB UK, OB Australia, OB LATAM, OB Israel
Intro to Open Finance marketplace
• Scope
• Features
• Tech overview and Demo
The role of the Cloud
The Future of APIs
• Complying with regulation
• Monetizing data / APIs
• Business models
• Time to market
One platform for all: a Strategic approach
Q&A
Rendi unica l’offerta della tua startup sul mercato con i servizi Machine Lea...Amazon Web Services
Per creare valore e costruire una propria offerta differenziante e riconoscibile, le startup di successo sanno come combinare tecnologie consolidate con componenti innovativi creati ad hoc.
AWS fornisce servizi pronti all'utilizzo e, allo stesso tempo, permette di personalizzare e creare gli elementi differenzianti della propria offerta.
Concentrandoci sulle tecnologie di Machine Learning, vedremo come selezionare i servizi di intelligenza artificiale offerti da AWS e, anche attraverso una demo, come costruire modelli di Machine Learning personalizzati utilizzando SageMaker Studio.
OpsWorks Configuration Management: automatizza la gestione e i deployment del...Amazon Web Services
Con l'approccio tradizionale al mondo IT per molti anni è stato difficile implementare tecniche di DevOps, che finora spesso hanno previsto attività manuali portando di tanto in tanto a dei downtime degli applicativi interrompendo l'operatività dell'utente. Con l'avvento del cloud, le tecniche di DevOps sono ormai a portata di tutti a basso costo per qualsiasi genere di workload, garantendo maggiore affidabilità del sistema e risultando in dei significativi miglioramenti della business continuity.
AWS mette a disposizione AWS OpsWork come strumento di Configuration Management che mira ad automatizzare e semplificare la gestione e i deployment delle istanze EC2 per mezzo di workload Chef e Puppet.
Scopri come sfruttare AWS OpsWork a garanzia e affidabilità del tuo applicativo installato su Instanze EC2.
Microsoft Active Directory su AWS per supportare i tuoi Windows WorkloadsAmazon Web Services
Vuoi conoscere le opzioni per eseguire Microsoft Active Directory su AWS? Quando si spostano carichi di lavoro Microsoft in AWS, è importante considerare come distribuire Microsoft Active Directory per supportare la gestione, l'autenticazione e l'autorizzazione dei criteri di gruppo. In questa sessione, discuteremo le opzioni per la distribuzione di Microsoft Active Directory su AWS, incluso AWS Directory Service per Microsoft Active Directory e la distribuzione di Active Directory su Windows su Amazon Elastic Compute Cloud (Amazon EC2). Trattiamo argomenti quali l'integrazione del tuo ambiente Microsoft Active Directory locale nel cloud e l'utilizzo di applicazioni SaaS, come Office 365, con AWS Single Sign-On.
Dal riconoscimento facciale al riconoscimento di frodi o difetti di fabbricazione, l'analisi di immagini e video che sfruttano tecniche di intelligenza artificiale, si stanno evolvendo e raffinando a ritmi elevati. In questo webinar esploreremo le possibilità messe a disposizione dai servizi AWS per applicare lo stato dell'arte delle tecniche di computer vision a scenari reali.
Amazon Web Services e VMware organizzano un evento virtuale gratuito il prossimo mercoledì 14 Ottobre dalle 12:00 alle 13:00 dedicato a VMware Cloud ™ on AWS, il servizio on demand che consente di eseguire applicazioni in ambienti cloud basati su VMware vSphere® e di accedere ad una vasta gamma di servizi AWS, sfruttando a pieno le potenzialità del cloud AWS e tutelando gli investimenti VMware esistenti.
Molte organizzazioni sfruttano i vantaggi del cloud migrando i propri carichi di lavoro Oracle e assicurandosi notevoli vantaggi in termini di agilità ed efficienza dei costi.
La migrazione di questi carichi di lavoro, può creare complessità durante la modernizzazione e il refactoring delle applicazioni e a questo si possono aggiungere rischi di prestazione che possono essere introdotti quando si spostano le applicazioni dai data center locali.
Crea la tua prima serverless ledger-based app con QLDB e NodeJSAmazon Web Services
Molte aziende oggi, costruiscono applicazioni con funzionalità di tipo ledger ad esempio per verificare lo storico di accrediti o addebiti nelle transazioni bancarie o ancora per tenere traccia del flusso supply chain dei propri prodotti.
Alla base di queste soluzioni ci sono i database ledger che permettono di avere un log delle transazioni trasparente, immutabile e crittograficamente verificabile, ma sono strumenti complessi e onerosi da gestire.
Amazon QLDB elimina la necessità di costruire sistemi personalizzati e complessi fornendo un database ledger serverless completamente gestito.
In questa sessione scopriremo come realizzare un'applicazione serverless completa che utilizzi le funzionalità di QLDB.
Con l’ascesa delle architetture di microservizi e delle ricche applicazioni mobili e Web, le API sono più importanti che mai per offrire agli utenti finali una user experience eccezionale. In questa sessione impareremo come affrontare le moderne sfide di progettazione delle API con GraphQL, un linguaggio di query API open source utilizzato da Facebook, Amazon e altro e come utilizzare AWS AppSync, un servizio GraphQL serverless gestito su AWS. Approfondiremo diversi scenari, comprendendo come AppSync può aiutare a risolvere questi casi d’uso creando API moderne con funzionalità di aggiornamento dati in tempo reale e offline.
Inoltre, impareremo come Sky Italia utilizza AWS AppSync per fornire aggiornamenti sportivi in tempo reale agli utenti del proprio portale web.
Database Oracle e VMware Cloud™ on AWS: i miti da sfatareAmazon Web Services
Molte organizzazioni sfruttano i vantaggi del cloud migrando i propri carichi di lavoro Oracle e assicurandosi notevoli vantaggi in termini di agilità ed efficienza dei costi.
La migrazione di questi carichi di lavoro, può creare complessità durante la modernizzazione e il refactoring delle applicazioni e a questo si possono aggiungere rischi di prestazione che possono essere introdotti quando si spostano le applicazioni dai data center locali.
In queste slide, gli esperti AWS e VMware presentano semplici e pratici accorgimenti per facilitare e semplificare la migrazione dei carichi di lavoro Oracle accelerando la trasformazione verso il cloud, approfondiranno l’architettura e dimostreranno come sfruttare a pieno le potenzialità di VMware Cloud ™ on AWS.
Amazon Elastic Container Service (Amazon ECS) è un servizio di gestione dei container altamente scalabile, che semplifica la gestione dei contenitori Docker attraverso un layer di orchestrazione per il controllo del deployment e del relativo lifecycle. In questa sessione presenteremo le principali caratteristiche del servizio, le architetture di riferimento per i differenti carichi di lavoro e i semplici passi necessari per poter velocemente migrare uno o più dei tuo container.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
3. Lower costs with AWS
1
“Average of 400 servers
replaced per customer”
Replace up-front
capital expense with
low variable cost
2
42 Price
Reductions
Economies of scale
allow AWS to continually
lower costs
3
Pricing model choice
to support variable &
stable workloads
4
Save more money as
you grow bigger
Tiered Pricing
Volume Discounts
Custom Pricing
On-Demand
Reserved
Spot
Dedicated
Source: IDC Whitepaper, sponsored by
Amazon, “The Business Value of Amazon
Web Services Accelerates Over Time.”
December 2013
4. Lower costs than on-premises
On-Premises
Traditional
Data Center
On-Premises
Virtualized
Data Center
CAPEX
OPEX
OPEX
AWS
CAPEX
OPEX*
Cost savings from running
internal IT more efficiently AWS Scale
• Multiple new data centers built each year
• Volume purchasing, highly automated, supply
chain optimization
Utilization fundamentally higher in
AWS cloud
• Aggregating non-correlated workloads, scale,
spot market
Amazon specific hardware designs
• OEM acquisition of custom servers & net gear
• Direct purchasing of disk, memory, & CPU
• AWS controlled hypervisor & net protocol
layers
Diagram is not to scale
*For AWS, OPEX costs includes Reserved Instances one-time low, upfront payment, if Reserved Instances are used.
Cost savings from moving
to a public cloud provider
5. AWS Pricing Philosophy
More AWS
Usage
More
Infrastructure
Economies
of Scale
Lower
Infrastructure
Costs
Reduced
Prices
More
Customers Ecosystem
Global Footprint
New Features
New Services
Infrastructure
Innovation
We pass the savings along to our
customers in the form of low
prices and continuous reductions
42
6. Analysts have shown AWS reduces costs
In early 2012, AWS commissioned IDC to interview 11 organizations that deployed applications on AWS. Since this study was conducted in early
2012, AWS has introduced price reductions nearly 20 times across Amazon EC2 and Amazon S3. IDC estimated what the impact of AWS's fee
restructuring would be on the organizations that participated in the 2012 study and determined that the overall fees would drop by 21% lowering the
five year TCO from $909,000 to $846,000. Source: IDC Business Value of AWS Accelerates over time
IT
PRODUCTIVITY
INCREASE:
52%
5 YEAR TCO
SAVINGS:
72%
7. AWS TCO benefits increase over time…
$3.50 in benefits
$1 Investment in AWS $1 Investment in AWS
$8.40 in benefits
At 36 Months of using AWS… At 60 Months of using AWS…
~3X ~8X
Source: IDC Business Value of AWS Accelerates over time
According to IDC, this relationship between length of time using AWS and return is due to customers leveraging the more optimized
environment to generate more applications along a learning curve.
9. Typical cost drivers for on-premises deployments,
including overhead costs
Network
Costs
Storage
Costs
Server
Costs
Hardware – Server, Rack
Chassis PDUs, ToR
Switches
(+Maintenance)
Software - OS,
Virtualization Licenses
(+Maintenance)
Overhead Cost
Space Power Cooling
Hardware – Storage
Disks, SAN/FC Switches
Overhead Cost
Storage Admin costs
Network Hardware – LAN
Switches, Load Balancer
Bandwidth costs
Network Admin costs
Overhead Cost
IT Labor
Costs
Server Admin
Virtualization Admin
1
2
3
4
Space Power Cooling
Space Power Cooling
illustrative
Diagram doesn’t include every cost item. E.g. software costs can include database, management, middle tier software costs.
Facilities cost can include costs associated with upgrades, maintenance, building security, taxes etc. IT labor costs can include
security admin and application admin costs.
10. AWS services pricing includes overhead costs
Hardware
Vendor
Offering
✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
✔
Server
Network
Hardware
Software
OS +
VMs
DC/Co-lo
Floor
Space
Powering
Cooling
Software
Defined
Networking
Data Center
Personnel
Storage
Redundancy
Resource
Mgmt. /SW
Automation
× × × ××× ×
11. TCO Example : 100 VMs On-Premises vs. AWS
# of VMs Avg.
vCPU
Avg.
vRAM
Optimize by? Usage
25 1 2 RAM 5%
35 4 14 RAM 80%
30 8 32 RAM 60%
5 8 68 RAM 40%
5 16 128 Disk I/O 8%
# of
Instances
Instance vCPU RAM Instance Type
25 m1.small 1 1.7 On Demand
35 m3.xlarge 4 15 3 Yr. Heavy RI
30 m3.2xlarge 8 30 3 Yr. Med. RI
5 m2.4xlarge 8 68.4 3 Yr. Light RI
5 i2.4xlarge 16 122 3 Yr. Light RI
Avg.
vCPU
Avg.
vRAM
Optimize by?
1 2 CPU
4 14 CPU
8 32 CPU
8 68 CPU
16 128 Disk I/O
Instance vCPU RAM
m1.small 1 1.7
c3.xlarge 4 7
c3.2xlarge 8 15
c3.2xlarge 8 15
i2.4xlarge 16 122
14. • From over 40 data centers down to 6
• Planning to migrate 3000 apps by Jan
2015
• Saving $100M over 3 Years
VS
1. Evaluate infrastructure
costs & architecture
2. Make business case 3. Enable decision to move to the
cloud
Customer Spotlight: Dow Jones Intl.
15. In Your TCO Analysis
Power/Cooling (compute, storage, shared network)
Data Center Administration (procurement, design, build, operate, network,
security personnel)
Rent/Real Estate (co-lo charges, building deprecation, taxes)
Software Licensing/Maintenance (OS, Virtualization, DCIM, Automation..)
RAW vs. USABLE storage capacity (Usable = ~50% Raw)
Storage Redundancy (RAID penalty, OS penalty)
Storage Backup costs (Tape, backup software)
Bandwidth, Network Gear & Redundancy (Routers, VPN, WAN..)
DON’T
FORGET
THINK
BENEFITS
Additional investment into new initiatives
Reduced Procurement Time, Resource sitting on shelf
Cost of lost customers
Lower down time, increased productivity
22. What do we do then?
• Store 1.5+ PB of compressed data in S3
• Be available worldwide, and replicate all our data in every major
area
• ~50B requests/day with 100ms latency caps
• As close as possible to 100% uptime
• 35 engineers
23. AdRoll S3 Usage by the numbers
• 1.5+ PB of compressed data stored
• 5-10TB of compressed new data each day
• ~5B monthly requests in February
• 500+ TB of transfer
• No engineers spend time on storage
24. AdRoll S3 buckets would be one of the most
visited properties on the web, we don’t even
think about it.
25. BackBlaze Storage Pod 4.0
• 180TB cost $9,305 to build, only 1 PSU per box.
• X 3 for local redundancy
• X 3 for geographic redundancy
• X 2 because we need to have room for growth
• +50% because we need to have quickly available spare parts in
each area
• TOTAL: $251,235 <- this is the real cost of 180TB
26. And it’s not even all of it…
• Now let’s develop the software that manages about 5B monthly
requests and transparently fails over…
• Let’s add bandwidth cost, electricity and data center costs…
• Our AWS total cost is equivalent to about 6 engineers.
28. We happen to have a similar amount of
data that a storage company has. But
we don’t have engineering dedicated
to storage.
29. Our RTB infrastructure
• ~500 c3.4xlarge in 4 regions
• Close to 100% uptime since launch
• <100ms max latency, 0.15% timeouts YTD at 50B requests/day
• 500K+ requests/second globally on DynamoDB
• Fully replace the global infrastructure in less than 1 hour
31. We have more people installing,
configuring and managing our office
network and windows laptops
32. Alternative?
• Setup 4 data centers locations
• 2 on-call staff in each location
• Provision ~1000 machines for growth and deployment flexibility.
• Implement Auto Scaling and a common API
• Provision 10-20% cold capacity in each location
• What if a big customer signs up for AdRoll?
• What if we improve our algorithms and we can do with half the
machines? What if we want to upgrade our hardware?
34. Time is a far more scarce resource and
you can’t save it.
35. What does it mean in numbers?
• Minimum team size is about 20:
– 8 on-call
– 1 product manager for Auto Scaling and API
– 5 engineers to develop and maintain Auto Scaling
– 5 engineers to maintain Cassandra installation instead of DDB
– 1 engineering manager
• 20 people at an average $130K/year…
$2.6M/year
36. We spent less than that to run our entire
infrastructure in EC2 last year.
All of these very skilled engineers would
not be adding value to our product.
37.
38. If we didn’t use EC2 a competitor
would…
And then we’d be in trouble
40. 1. Choose the right instance types
Start
Choose an instance
that best meets your
basic requirements
Start with memory & then
choose closest virtual
cores
Look for peak IOPS
storage requirements
Tune
Change instance size up
or down based upon
monitoring
Use CloudWatch &
Trusted Advisor to assess
Roll-Out
Run multiple instances
in multiple Availability
Zones
41. 2. Use Auto Scaling
Describes what Auto Scaling will
create when adding Instances
Only one active launch configuration
at a time
Launch
Configuration
as-create-launch-config
--image-id ami-54cf5c3d
--instance-type m1.small
--key mykey
--group webservers
--launch-config 101-launch-config
Auto Scaling managed grouping of EC2
instances
Automatically scale the number of
instances by policy – Min, Max, Desired
Auto Scaling
Group
as-create-auto-scaling-group 101-as-group
--availability-zones us-east-1a us-east-1b
--launch-configuration 101-launch-config
--load-balancers myELB
--max-size 5
--min-size 1
Parameters for performing an Auto
Scaling action
Scale Up/Down and by how much
Auto Scaling
Policy
as-put-scaling-policy 101ScaleUpPolicy
--auto-scaling-group 101-as-group
--adjustment=1
--type ChangeInCapacity
--cooldown 300
42. Utilization and Auto Scaling: Granularity
more small instances vs. less large instances
29 m1.large @ $0.240/hr.
= $6.96
59 m1.small @ $0.06/hr.
= $3.54
43. 3. Turn off un-used instances
• Dev./test instances
• Simple instance start/stop
• Tear down/build up altogether
• Instances are disposable
44. 0
2
4
6
8
10
12
14
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
On Demand
Light Utilization RI
Medium Utilization RI
Heavy utilization RI
/Spot Instances
4. Use Reserved Instances
Reserved Instances enable you to maximize savings by paying a low, one-time fee for a
capacity reservation of 1-3 years in exchange for a significant discount on the hourly rate.
Amazon EC2
up to 65% savings
Amazon RDS
up to 76% savings
Amazon DynamoDB
up to 76% savings
Amazon Redshift
up to 73% savings
Amazon ElastiCache
up to 70% savings
AWS services offering reservations
45. Customer Spotlight: Pinterest
AWS
Set-up
• 8 billion objects and 400 terabytes of data (May 2012), 10x growth from August 2011; EC2 instances
have grown by 3x in the same time period
• 150 EC2 instances ( web tier), 90 instances (in-memory caching), 70 master databases
• Reserved instances used for standard traffic; On-demand and spot instances used to handle daily elastic
load. Most services targeted to run at about 50% on-demand and 50% spot
Source: Pinterest AWS Case study, Pinterest Architecture update, 410TB of data, 10X Growth, 12 employees
Source: Return on Agility, Werner Vogels
“Imagine we were running our data center, and we had to go through a process of capacity
planning and ordering and racking hardware. It wouldn't have been possible to scale fast
enough,"– Ryan Park, Pinterest Operations Engineer
Costs have gone from $54 per hour to $20
per hour
Only 2 weeks of engineering effort was
required to achieve this cost savings
46. 5. Use Spot Instances
• Pricing
• Up to 92% discount
• Elastic
• Capacity not otherwise
available
• Tradeoff
• Potential for interruption
Picking the right Bid Price - Tolerance for interruptions, % likelihood of
termination
47. 1.21 PFLOPS
264 years of compute in < 18 hours
16,788 instances in 8 regions
Customer Spotlight: Cycle Computing
On-Premises Spot
$68 Million
$33K
48. 6. Leverage Storage Classes
AWS Cloud
Amazon
Glacier
Gateway Appliance/
AWS Storage Gateway
Amazon
S3
Block File
On-premises Data Center
Archive Backup Disaster
Recovery
Amazon
EBS
Amazon S3 Reduced Redundancy
• 99.99% durability vs.
99.999999999%
• Up to 20% savings
• Great for everything that is easy to
reproduce
Amazon Glacier
• Same durability as S3
• 3 to 5 hours restore time
• Up to 89% savings
• Great for archiving, long-term
backups and old data
49. 7. Offload your architecture
The more you can offload, the less infrastructure you need to maintain, scale, and pay for
• Offload popular traffic to Amazon CloudFront and S3
• Introduce Caching
ResponseTime
ServerLoad
ResponseTime
Server
Load
ResponseTime
Server
Load
No CDN CDN for
Static
Content
CDN for
Static &
Dynamic
Content
50. 8. Use Application Services
Elastic
Load
Balancing
Amazon
Relational
Database
Service (RDS)
Amazon Simple
Queue Service
(SQS)
Amazon Simple
Email Service
(SES)
Amazon
Elastic
MapReduce
Amazon
ElastiCache
Amazon Simple
Notification
Service (SNS)
51. Web Servers
Availability Zone
$0.025 per Elastic Load Balancer-
hour (or partial hour)
$0.008 per GB of data processed
by an Elastic Load Balancer
100 GB Data processed, 1 ELB
$18 (.025*24*30) + $.008*100
$18.80
Web Servers
Availability Zone
EC2 instance
+ software LB
Elastic Load
Balancer
DNS
DNS
VS
Leverage Application Services
$0.060 per hour, m1.small
Separate for Software Load
Balancer
$.060*24*30 = $43.2 (m1.small)
+ Software LB Cost
On Demand Prices shown (N.Virginia region)
52. 9. Use Consolidated Billing
• Receive a single bill for all charges incurred across all linked accounts
• Share RI discounts
• Combine tiering benefits
• View & manage linked accounts
• Add additional accounts
54. Recap
Choose the right Instance type
Use Auto Scaling
Turn off un-used Instances
Use Reserved Instances
Use Spot Instances
Leverage Storage Classes
Offload your architecture
Use Application Services
Use Consolidated Billing
Leverage AWS Tools – Trusted Advisor, EC2 Usage Reports
Others…
55. Summary
TCO
• Make reasonable assumptions and leverage industry benchmarks
• Know the on-premises hidden costs
Cost Optimization
• Create cost-aware architectures and leverage best practices
• Re-evaluate and revisit your architecture often
• Leverage Application Services, CloudWatch
• Stay up to date – RI modifications, Trusted Advisor