Uri Budnik discussed cloud computing and RightScale's multi-cloud management platform. RightScale allows users to automate scaling across multiple cloud providers, providing transparency and reducing costs. Customer stories showed how Animoto automatically scaled from 40 to 4700 servers in 3 days to handle a spike in traffic, while Starcut used the cloud's flexibility to meet global, reliable hosting needs for mobile stock quotes and the Beijing Olympics.

1. Stories from the Trenches Uri Budnik ISV Partner Program Evangelist CloudCamp Boston, July 2009

2. What is Cloud Computing? Virtually infinite computing resources Scalable on-demand Pay per use Surpasses traditional hosting Multiple server sizes Reassign IPs, Virtual IPs Multiple failure zones and geographies Virtual disk volumes Cloud interoperability

3. 15,000+ users, hundreds of customers Almost 550,000 servers launched! 30,000,000+ server hours Scaling events: from 40 to 4700 servers in 3 days

4. Multi-Cloud Management Platform RightScale Grid MySQL MGR AUTOMATION ARCHITECTURE CLOUD-READY SOLUTIONS EXPERTISE & SUPPORT RightScripts Web Site Cloud Applications Amazon US & EU Sun Rackspace GoGrid Other Clouds FlexiScale Eucalyptus

5. Automation with Control & Transparency

6. $$

7. Predictions Cost Money Infrastructure Cost $ Time Large Capital Expenditure Opportunity Cost Predicted Demand Traditional Hardware Actual Demand Automated Virtualization You just lost customers

8. Customer Stories Who is using the cloud, and how...

10. Animoto, EC2 and RightScale Number of servers 4/12/2008 Launch of Facebook modification Peak of 4700 instances 4/14/2008 4/15/2008 4/16/2008 4/18/2008 4/19/2008 4/20/2008 4/17/2008 4/13/2008 Using RightScale, Animoto automatically scaled to handle a dramatic load to their application

11. Starcut (Academy Awards - Oscars) 9 Low cost of entry High variability in demand for capacity Demand is usually unknown –but we have to be able to scale up– fast!

12. Starcut - Mobile Stock Quotes 10 Global reach for services is needed (Europe, USA, Asia) Big name clients demand carrier-grade reliability Full 24/7, 365 support expectations to us and us to our vendors

13. Starcut - Beijing Olympics 10 Technical flexibility Repeatable, “clean-room” design promotes stability and process Great sandbox for testing and benchmarking

14. What are you waiting for? twitter.com/rightscale cloud@ rightscale .com Ask me for a RightScale T-Shirt: twitter.com/uribudnik Cloud Computing. Delivered.