The document discusses cloud computing management and the benefits of using cloud services. It provides three use cases where companies were able to reduce costs and improve efficiency by using cloud computing and automation tools. Specifically, it allows reducing infrastructure costs and time spent on management, providing on-demand resources, and accelerating deployment times.

1. Cloud Camp Milan Stories from the Trenches September, 2009 Josh Fraser, VP Business Development RightScale, Inc. [email_address]

2. Automation, portability, control. The leader in cloud computing management Managing cloud deployments for more than 2 years Nearly 600,000 servers launched

4. Hi Marcello!

5. Why Cloud?

6. Classic IT problem Infrastructure Cost $ time Large Capital Expenditure You just lost customers Predicted Demand Traditional Hardware Actual Demand

7. Solution: managed cloud Infrastructure Cost $ time On Demand Provisioning Predicted Demand Actual Demand Automated Scaling

8. Why Cloud Management?   Manage complexity   Automate systems  Fast onramp  Deployment expertise  Cloud portability

9. A “BluePrint” for Systems Management Human Capital time Initial Dev & Configuration Updates RightScale Traditional Approach

10. Use Cases

11. CENTER FOR BIOMEDICAL INFORMATICS Situation Overview Exploring novel methods to promote individualized healthcare Dealing with a diverse set of projects and very large datasets Major challenge Reduce the amount of time spent managing computing technology Result Harvard cloud computing administration less than 20% of full-time administrator

12. Situation Overview Selected to be featured on the TV show “60 Minutes” Had less than 30 days notice before segment would air Major challenge Cost-effectively handling the expected surge in traffic to capitalize on the one-time exposure Get up and running quickly Result Each page request was satisfied during airing Paid less than $1,000 for server time

13. Situation Overview Provides API management and government to large enterprises Major challenge Needed a repeatable process to deploy customers on the cloud Has strict QOS guidelines around provisioning Result Customer deployment time savings of 85%

14. Business analytics for APIs and policy enforcement for SOA solutions Need: accelerated time-to-market & enterprise-level QOS Sonoa Systems

16. in 3.5 days 50 to 3500 servers Animoto on Facebook

17. Auto Scaling – a two-part equation “ Auto Launching” + Launch or terminate based on pre-set metric “ Auto Configuration” Server becomes productive member of deployment cluster

18. "Unfortunately, cloud has become a technical sell rather than a business and operational discussion, which is where the value really lies," - Rob Steggles, European marketing director at NTT Europe Online Cloud Economics

19. Cost of a basic server = 10¢ per hour Cost of 1 server for 1 day = $2.40 Cost of a simple 8 server deployment for a day of QA testing = $19.20 Cloud Economics: Infrastructure and associated costs

20. Cloud Economics: Business Process -‘agile deployment’ Disposable computers … always roll forward Impact: design for failure ... Automate Deploy faster, better, and cheaper than your competitors single server performance num servers START HERE! when it matters

21. Business Process In-house Grid Cost = $$$$ Time = 12 weeks AWS + RightScale Cost = $6.40 Time = 20 minutes Bioinformatics sequence information 64-machine cluster

22. Thank You cloud@ rightscale .com Free Developer Accounts at: www.rightscale.com