Riddhima Chopra has over 5 years of experience in fashion merchandising and category management. She is currently a Product Merchandiser at Arvind Lifestyle Brands, where she is responsible for product development, costing, and building vendor relationships for menswear brands. Previously, she conducted a needs gap analysis and competitive analysis for Arrow Woman's topwear category. Riddhima holds a Master's degree in Fashion Management from NIFT and a Bachelor's degree in Commerce.
This document discusses a project to develop new denim fits for the Lee brand. It aims to analyze current denim fit trends in the market and identify gaps in Lee's offerings compared to competitors. The objectives are to understand fit and price options from Lee and other brands, develop new fits/products as per market requirements, and find price brackets of competitors. Secondary data on the Indian denim market size and trends will be analyzed. New denim fits like regular straight, slim straight, skinny straight, joggers and dungarees will be developed and costed. Consumer research will also be conducted to help guide the product development.
Hannah Park is seeking the position of Head of Vendor Compliance & Sustainability. She has over 20 years of experience in vendor compliance, social and technical auditing, supply chain management, and sustainability across various roles in Korea and Vietnam. Her experience includes managing compliance programs and factory auditing for major brands such as Nike, adidas, Target, H&M, and Li & Fung. She holds a B.A. in Food and Nutrition and has extensive training in social compliance, C-TPAT, quality management, and health and safety standards.
This document provides a marketing plan for an Android application called Prep2Score that aims to help students prepare for the JEE exam. The app will provide video lectures, mock tests, and content from top coaching institutes. It aims to attract students who cannot afford expensive coaching by offering premium features for $7.9/month. The plan outlines target customers, competitors, features, pricing, promotion through social media and partnerships with institutes, and an implementation process over several months.
Neetu Tiwari has over 13 years of experience in marketing operations for LG Electronics in India. She has held roles managing marketing activities in various LG regional offices across India, and currently serves as Assistant Manager of Home Appliances Marketing at LG's corporate office in Greater Noida. Her experience includes retail marketing, brand promotions, product launches, budget planning, vendor management, and in-store branding. She holds a post-graduate diploma in hotel management and a bachelor's degree in science.
The document discusses a project conducted at Pantaloons' men's formal section in Gariahat, Kolkata. The objectives were to identify customer satisfaction levels, preferred brands, and acceptance of loyalty programs. A survey was conducted with 100 respondents using convenience sampling. The findings were that 44% of customers visit during offers and 27% during festivals. Bare Leisure was the most preferred brand. Quality, availability and variety of brands were found to be good, while staff service was average. Pantaloons loyalty programs were found to moderately increase customer loyalty. The majority of customers earned between 20k-50k monthly and were male.
This document discusses a project to develop new denim fits for the Lee brand. It aims to analyze current denim fit trends in the market and identify gaps in Lee's offerings compared to competitors. The objectives are to understand fit and price options from Lee and other brands, develop new fits/products as per market requirements, and find price brackets of competitors. Secondary data on the Indian denim market size and trends will be analyzed. New denim fits like regular straight, slim straight, skinny straight, joggers and dungarees will be developed and costed. Consumer research will also be conducted to help guide the product development.
Hannah Park is seeking the position of Head of Vendor Compliance & Sustainability. She has over 20 years of experience in vendor compliance, social and technical auditing, supply chain management, and sustainability across various roles in Korea and Vietnam. Her experience includes managing compliance programs and factory auditing for major brands such as Nike, adidas, Target, H&M, and Li & Fung. She holds a B.A. in Food and Nutrition and has extensive training in social compliance, C-TPAT, quality management, and health and safety standards.
This document provides a marketing plan for an Android application called Prep2Score that aims to help students prepare for the JEE exam. The app will provide video lectures, mock tests, and content from top coaching institutes. It aims to attract students who cannot afford expensive coaching by offering premium features for $7.9/month. The plan outlines target customers, competitors, features, pricing, promotion through social media and partnerships with institutes, and an implementation process over several months.
Neetu Tiwari has over 13 years of experience in marketing operations for LG Electronics in India. She has held roles managing marketing activities in various LG regional offices across India, and currently serves as Assistant Manager of Home Appliances Marketing at LG's corporate office in Greater Noida. Her experience includes retail marketing, brand promotions, product launches, budget planning, vendor management, and in-store branding. She holds a post-graduate diploma in hotel management and a bachelor's degree in science.
The document discusses a project conducted at Pantaloons' men's formal section in Gariahat, Kolkata. The objectives were to identify customer satisfaction levels, preferred brands, and acceptance of loyalty programs. A survey was conducted with 100 respondents using convenience sampling. The findings were that 44% of customers visit during offers and 27% during festivals. Bare Leisure was the most preferred brand. Quality, availability and variety of brands were found to be good, while staff service was average. Pantaloons loyalty programs were found to moderately increase customer loyalty. The majority of customers earned between 20k-50k monthly and were male.
H&M is a Swedish fast fashion retailer that entered the Indian market in 2015. It has over 3,700 stores globally and employs 132,000 people across 61 countries. H&M is known for hot-off-the-runway fashions at affordable prices. The brand aims to provide "fashion and quality at the best price for everyone in a sustainable way." On its first day in India, H&M earned sales of 1.75 crores, double that of competitor Zara's first day earnings, showing strong consumer interest in the brand.
Amrita Singh Rai has over 9 years of experience in the apparel industry. She holds an Executive PGDM from IIM-Kozhikode with specializations in strategy and marketing. Her experience includes roles in product management, buying, strategy, market research, and customer relationship management with companies like Jockey, H&M, and Laguna Clothing. Currently she is a Product Manager at Jockey responsible for portfolio management, demand planning, and sales forecasting for innerwear, leisurewear, and kids categories.
Nikita Sahni is seeking a position in fashion and retail with expertise in retail merchandise planning, category management, and e-commerce. She has over 7 years of experience in roles like key account manager, account manager, assistant buyer, and merchandiser for companies like Snapdeal, Bagskart, Yebhi, Imprints Retail, and Diamond Products. Her strengths include online retail category development, range planning, private brand development, negotiations, and promotional planning. She holds a Diploma in Footwear Technology from FDDI College Noida.
This document is a project report submitted by Tanuja Sahu, a student of 2nd Year Diploma in Fashion Design, towards the partial fulfillment of her diploma. The report covers various topics related to fashion marketing such as types of fashion marketing, views of fashion marketing, marketing concepts, environment, mix, triangle, cycle, segmentation, 4Ps and 7Ps of marketing. It also discusses selling to consumers, products, consumer segments and the supply chain of a cotton t-shirt. The project was checked and graded by the principal of Dezyne E' Cole College.
This document discusses concepts related to fashion marketing, including:
- Defining fashion marketing and different types like haute couture and mass production.
- Two views of fashion marketing - design centered vs. marketing centered.
- Components of the marketing environment and marketing mix.
- Relationships between companies, customers, and competitors in the marketing triangle.
- Strategies for selling fashion products directly to consumers or through retailers.
A Study on Brand Loyality towards Bata India Ltd.RAVI SINGH
THIS IS THE PROJECT REPORT IS MADE UP BY COLLECTING ALL INFORMATION ABOUT COMPANY IN THIS MANY PEOPLE REVIEW IS PUT UP PIE CHART DIGRAM IS GIVEN AND ALSO INFORMATION ABOUT BATA THAT WHICH PRODUCT THAT THEY ARE SERVING TO THER POTENTIAL CUSTOMER THIS PROJECTS TALK ABOUT WHY CUSTOMERS CHOSING BRAN BATA AND IF NOT THAN WHY...
a study on brand loyality towards bata india ltdRAVI SINGH
this is the project rort on bata india ltd about brand loyality this projects have information about bata and also the product and services which they are selling it covers review of many people
Branding plays an important role in consumer purchasing decisions. Strong brands help simplify consumer choice by allowing them to select brands they have trusted in the past. Branding can also provide competitive advantages by differentiating products. Brand equity refers to the financial value and assets associated with a brand name, including consumer goodwill and loyalty. It is created when consumers are willing to pay more for a branded product due to the brand's reputation and perceived quality. Managing brand equity well is important for companies as it can positively impact sales volumes and consumer perceptions.
The Student Ankur Mishra is a Final Year Student of Dezyne E' cole college doing his BBA. This Project has been undertaken by the Student during his Summer Internship at Future Group,Home Town. The Topic of his Internship is Market Strategy & Customer Satisfaction.
The document provides an overview of planning for the promotion of products and services. It discusses identifying marketing goals and objectives, using various promotional channels, conducting a gap analysis between the current and desired future states, and applying effective planning methods. Planning involves following a process, using tools for planning, launch, and review, identifying required resources, and completing a contingency plan to manage risks. Effective planning is presented as essential for successful promotional activities.
This document outlines the stages of new product development for checkered fashion shirts. The stages include idea screening of checkered shirts, concept development and testing through surveys, focus groups and interviews, formulating a marketing strategy targeting young adults and professionals in Mumbai and Pune, developing the product with better quality and design, market testing prototypes, and commercialization through a launch event and media coverage. The goal is to increase market share for checkered shirts by positioning them as a premium, stylish product for modern consumers seeking quality and style.
1) The document analyzes brand awareness and perception of Red Chief leather footwear products in Kanpur City, India. It assesses brand image, attitudes, and value drivers when purchasing shoes.
2) A sample of 88 consumers were surveyed using a structured questionnaire. Most respondents were male students with a monthly income under Rs. 10,000.
3) The findings show high brand awareness of Red Chief but also perceptions that it is costly. Advertising and quality were major brand influences.
This document is a project report submitted by Simran Nanikwani, a second year student of fashion design, towards the partial fulfillment of her diploma. The report covers various topics related to fashion marketing including the types of fashion marketing, views of fashion marketing, marketing concepts, marketing environment, marketing mix, fashion cycle, market segmentation, and the supply chain of a cotton t-shirt. The principal of Dezyne E'cole College has checked and graded the project.
The Student Divya Agarwal is a Final Year Student of Dezyne E' cole college doing her BBA. This Project has been undertaken by the Student during her Summer Internship at Amul India. The Topic of her Internship is Retail Gap of Amul Lassi & Ice-Cream.
This document outlines Kaitlin Moorhead's coursework in Fashion Merchandising and Product Development at Missouri State University. It includes a table of contents listing the various courses taken and brief descriptions of assignments completed for each course, such as creating mood boards, clothing items, catalogs, and business plans. The coursework covered topics including history of fashion, product development, merchandising math, visual merchandising, and entrepreneurship.
The document discusses a study on brand awareness and preferences towards shampoo products in rural areas, specifically referring to Sivagiri, Erode City. It is a project report submitted by J. Boopathi to Anna University, Chennai in partial fulfillment of an MBA degree. The report includes an introduction, literature review, research methodology, data analysis and interpretation, findings, suggestions and conclusions. The literature review discusses several past studies related to concepts of brand awareness, advertising, consumer preferences and factors that influence purchasing decisions.
This document is a project report submitted by Divya Vijayvargiya toward the partial fulfillment of a two-year diploma in fashion design. The report covers topics related to fashion marketing including different types of fashion marketing, the marketing concept, marketing environment, marketing mix, fashion cycle, market segmentation, and the supply chain of a cotton t-shirt. The report provides an overview and introduction to key concepts in fashion marketing.
This document is a project report submitted by Divya Vijayvargiya toward the partial fulfillment of a two-year diploma in fashion design. The report covers topics related to fashion marketing including different types of fashion marketing, the marketing concept, marketing environment, marketing mix, fashion cycle, market segmentation, and the supply chain of a cotton t-shirt. The report provides information on these topics through definitions, descriptions, and diagrams. It was checked and graded by the principal of Dezyne E'cole College.
This document provides a summary of the individual's work experience and qualifications. It lists roles in marketing and public relations from 2016 to the present at a university and fashion organization, including planning events, rebranding efforts, and overseeing large committees. Previous experience includes internships focused on media planning and analytics. Additional experience includes photography, customer service at Nordstrom, and Spanish language skills. The individual holds a degree in International Studies with minors in Fashion Design and Spanish from Miami University of Ohio.
H&M is a Swedish fast fashion retailer that entered the Indian market in 2015. It has over 3,700 stores globally and employs 132,000 people across 61 countries. H&M is known for hot-off-the-runway fashions at affordable prices. The brand aims to provide "fashion and quality at the best price for everyone in a sustainable way." On its first day in India, H&M earned sales of 1.75 crores, double that of competitor Zara's first day earnings, showing strong consumer interest in the brand.
Amrita Singh Rai has over 9 years of experience in the apparel industry. She holds an Executive PGDM from IIM-Kozhikode with specializations in strategy and marketing. Her experience includes roles in product management, buying, strategy, market research, and customer relationship management with companies like Jockey, H&M, and Laguna Clothing. Currently she is a Product Manager at Jockey responsible for portfolio management, demand planning, and sales forecasting for innerwear, leisurewear, and kids categories.
Nikita Sahni is seeking a position in fashion and retail with expertise in retail merchandise planning, category management, and e-commerce. She has over 7 years of experience in roles like key account manager, account manager, assistant buyer, and merchandiser for companies like Snapdeal, Bagskart, Yebhi, Imprints Retail, and Diamond Products. Her strengths include online retail category development, range planning, private brand development, negotiations, and promotional planning. She holds a Diploma in Footwear Technology from FDDI College Noida.
This document is a project report submitted by Tanuja Sahu, a student of 2nd Year Diploma in Fashion Design, towards the partial fulfillment of her diploma. The report covers various topics related to fashion marketing such as types of fashion marketing, views of fashion marketing, marketing concepts, environment, mix, triangle, cycle, segmentation, 4Ps and 7Ps of marketing. It also discusses selling to consumers, products, consumer segments and the supply chain of a cotton t-shirt. The project was checked and graded by the principal of Dezyne E' Cole College.
This document discusses concepts related to fashion marketing, including:
- Defining fashion marketing and different types like haute couture and mass production.
- Two views of fashion marketing - design centered vs. marketing centered.
- Components of the marketing environment and marketing mix.
- Relationships between companies, customers, and competitors in the marketing triangle.
- Strategies for selling fashion products directly to consumers or through retailers.
A Study on Brand Loyality towards Bata India Ltd.RAVI SINGH
THIS IS THE PROJECT REPORT IS MADE UP BY COLLECTING ALL INFORMATION ABOUT COMPANY IN THIS MANY PEOPLE REVIEW IS PUT UP PIE CHART DIGRAM IS GIVEN AND ALSO INFORMATION ABOUT BATA THAT WHICH PRODUCT THAT THEY ARE SERVING TO THER POTENTIAL CUSTOMER THIS PROJECTS TALK ABOUT WHY CUSTOMERS CHOSING BRAN BATA AND IF NOT THAN WHY...
a study on brand loyality towards bata india ltdRAVI SINGH
this is the project rort on bata india ltd about brand loyality this projects have information about bata and also the product and services which they are selling it covers review of many people
Branding plays an important role in consumer purchasing decisions. Strong brands help simplify consumer choice by allowing them to select brands they have trusted in the past. Branding can also provide competitive advantages by differentiating products. Brand equity refers to the financial value and assets associated with a brand name, including consumer goodwill and loyalty. It is created when consumers are willing to pay more for a branded product due to the brand's reputation and perceived quality. Managing brand equity well is important for companies as it can positively impact sales volumes and consumer perceptions.
The Student Ankur Mishra is a Final Year Student of Dezyne E' cole college doing his BBA. This Project has been undertaken by the Student during his Summer Internship at Future Group,Home Town. The Topic of his Internship is Market Strategy & Customer Satisfaction.
The document provides an overview of planning for the promotion of products and services. It discusses identifying marketing goals and objectives, using various promotional channels, conducting a gap analysis between the current and desired future states, and applying effective planning methods. Planning involves following a process, using tools for planning, launch, and review, identifying required resources, and completing a contingency plan to manage risks. Effective planning is presented as essential for successful promotional activities.
This document outlines the stages of new product development for checkered fashion shirts. The stages include idea screening of checkered shirts, concept development and testing through surveys, focus groups and interviews, formulating a marketing strategy targeting young adults and professionals in Mumbai and Pune, developing the product with better quality and design, market testing prototypes, and commercialization through a launch event and media coverage. The goal is to increase market share for checkered shirts by positioning them as a premium, stylish product for modern consumers seeking quality and style.
1) The document analyzes brand awareness and perception of Red Chief leather footwear products in Kanpur City, India. It assesses brand image, attitudes, and value drivers when purchasing shoes.
2) A sample of 88 consumers were surveyed using a structured questionnaire. Most respondents were male students with a monthly income under Rs. 10,000.
3) The findings show high brand awareness of Red Chief but also perceptions that it is costly. Advertising and quality were major brand influences.
This document is a project report submitted by Simran Nanikwani, a second year student of fashion design, towards the partial fulfillment of her diploma. The report covers various topics related to fashion marketing including the types of fashion marketing, views of fashion marketing, marketing concepts, marketing environment, marketing mix, fashion cycle, market segmentation, and the supply chain of a cotton t-shirt. The principal of Dezyne E'cole College has checked and graded the project.
The Student Divya Agarwal is a Final Year Student of Dezyne E' cole college doing her BBA. This Project has been undertaken by the Student during her Summer Internship at Amul India. The Topic of her Internship is Retail Gap of Amul Lassi & Ice-Cream.
This document outlines Kaitlin Moorhead's coursework in Fashion Merchandising and Product Development at Missouri State University. It includes a table of contents listing the various courses taken and brief descriptions of assignments completed for each course, such as creating mood boards, clothing items, catalogs, and business plans. The coursework covered topics including history of fashion, product development, merchandising math, visual merchandising, and entrepreneurship.
The document discusses a study on brand awareness and preferences towards shampoo products in rural areas, specifically referring to Sivagiri, Erode City. It is a project report submitted by J. Boopathi to Anna University, Chennai in partial fulfillment of an MBA degree. The report includes an introduction, literature review, research methodology, data analysis and interpretation, findings, suggestions and conclusions. The literature review discusses several past studies related to concepts of brand awareness, advertising, consumer preferences and factors that influence purchasing decisions.
This document is a project report submitted by Divya Vijayvargiya toward the partial fulfillment of a two-year diploma in fashion design. The report covers topics related to fashion marketing including different types of fashion marketing, the marketing concept, marketing environment, marketing mix, fashion cycle, market segmentation, and the supply chain of a cotton t-shirt. The report provides an overview and introduction to key concepts in fashion marketing.
This document is a project report submitted by Divya Vijayvargiya toward the partial fulfillment of a two-year diploma in fashion design. The report covers topics related to fashion marketing including different types of fashion marketing, the marketing concept, marketing environment, marketing mix, fashion cycle, market segmentation, and the supply chain of a cotton t-shirt. The report provides information on these topics through definitions, descriptions, and diagrams. It was checked and graded by the principal of Dezyne E'cole College.
This document provides a summary of the individual's work experience and qualifications. It lists roles in marketing and public relations from 2016 to the present at a university and fashion organization, including planning events, rebranding efforts, and overseeing large committees. Previous experience includes internships focused on media planning and analytics. Additional experience includes photography, customer service at Nordstrom, and Spanish language skills. The individual holds a degree in International Studies with minors in Fashion Design and Spanish from Miami University of Ohio.
1. RIDDHIMA CHOPRA
| C: +91 7829957640| email: riddhimachopra89@gmail.com
Eye for Fashion
Category Management
Market Trend Analysis
Competitive Analysis
Product Development
Costing & Price Negotiation
Building Customer Relations
Fashion Forecasting
Effective Communication Skills
Proficient in MS Excel, Word and
PowerPoint
SAP Software
A Team Player
PERIOD ORGANIZATION PROFILE
June ‘14 –Present
( 23 Months)
Arvind Lifestyle Brands Private Limited Product Merchandiser
Brands: United States Polo Assn.
Bay Island
Category : (Menswear-Shirts)
DEGREE INSTITUTE MARKS SCORED YEAR OF PASSING
Master Of Fashion
Management
National Institute Of Fashion Technology-
Bangalore
CGPA- 7.9/10
2012-2014
Bachelor of Commerce
(Program)
Gargi College, Delhi University –New Delhi 63.57%
2008-2011
Higher Secondary Seth M.R.Jaipuria - Lucknow 87%
2008
EMPLOYER ARVIND LIFESTYLE BRANDS PRIVATE LIMITED , BANGALORE ( JUNE’14- PRESENT)
Profile Currently working as a Product Merchandiser (Category: Shirts) for two menswear brands: UNITED STATES POLO
ASSN. & BAY ISLAND.
The key responsibilities undertaken are as follows:
Perform the role of a coordinator between the designer and sourcing team
Coordinate and execute all merchandising activities right from the inception of design techpacks till the
product is developed and inwarded.
Responsible for closing the product’s landed costs and MRP’s for SS’16-AW’16 such that the brand’s target
multiple was successfully achieved
Single handedly took responsibility of sampling over 600 options each across two brands for the bi annual
roadshow for 3 consecutive seasons
Took lead in assisting the brand’s buyers at the roadshows to make sure the right product was booked by
them according to their specific market demands. This helped the brand in supplying the right product at
the right time to the right market, thus increasing the probability of higher sales
Took the buyer’s post AW’16 roadshow feedback and thus implemented two major changes: Reduction in
the number of Button down shirts by 5% and inclusion of half sleeve variants in 100% Linen shirts to
PRESENT EMPLOYER
COMPETENCIES
EXPERIENCE SNAPSHOT
EDUCATION
2. OTHER PRO
capture the preferences of the customer base in Kerala
Conducted local as well as ex Bangalore vendor visits across seasons to develop vendor relations as well
as to keep myself updated about any new product offerings that the brand could work upon
Survey the market twice in a season in order to assess the performance of the product category as well as
understand the competitor’s offerings
Analyze sell through reports every season to track product performance through mapping past season’s
data and primary feedback from store personnel so that time corrective actions could be initiated
Single handedly took charge of organizing and executing a project named “A Shirt with No Tails”. This is
a store manual which is going to be used across US Polo Assn. Stores as a guide for stores personnel to
understand better the product category and convey the same to the customer
EMPLOYER ARVIND LIFESTYLE BRANDS PRIVATE LIMITED ( JANUARY ’14- MAY’14)
ARROW WOMAN
Conducted and executed the project under the Product Development/ Category Management Department of Arrow
Woman, for the entire womenswear category for a period of four months.
The key areas under focus were :
NEED GAP ANALYSIS FOR ARROW WOMAN( CATEGORY : TOPWEAR)
Worked on the above project by conducting a comprehensive study aimed at identifying and analyzing
the gaps which existed in Arrow Woman’s Topwear category. It involved finding out optimum solutions to
cater to existing issues. Suggested product differentiation in terms of silhouettes and colours.
Conducted a competitive analysis for the brand for the season of AW’13 & SS’14. This involved a
comprehensive market study about the customer preferences and behavior towards the category and its
competitors.
Assisted the Arrow Woman’s team in conducting a wardrobe audit across Bangalore, New Delhi and
Mumbai. This was done in order to study the target market’s buying behavior and their preferences and
perceptions towards the brand and its competitors.
Assisted the Arrow Woman’s team for the AW’14 Roadshow in Bangalore.
Worked as a freelance content writer for Blue Tie Outsourcing Limited, New Delhi ( Duration 1.5 Years)
Participated in the annual seminar organized by Apparel Export Promotion Council on Fashion Forecasting for SS’14 by WGSN in
Bangalore
Volunteered for the Madura Peter England Trade Show for SS”14 held in Bangalore
HUES member - the fine art society of Gargi College, Delhi University
rd
Summer Internship (2 Months) – PUMA SPORTS INDIA PVT. LTD, Bangalore ( Ecommerce, Marketing Division)
The key areas worked under are:
a. Handled the launch of AW’13 collection on digital medium
b. Prepared a report on “Sizing for Puma E-Shop” as a part of process improvement
c. SS’14 Annual Road Show, Bangalore: Handled the organization and execution of a fashion show & participated in selling the
PUMA merchandise to customers (E-Shop and Retail Kiosk)
d. Handled the Photo Shoot of SS ’ 14 collection
e. Assisted the website’s customer care department
Minor project on ROLE OF MEDIA IN FASHION INDUSTRY which highlighted the evolution of media between the 16th and the 19th
centuries, NIFT (Duration – 5 months)
Project on COMPARATIVE ANALYSIS OF CONSUMER PREFERENCES AND PERCEPTION TOWARDS LIFESTYLE, PANTALOONS
AND SHOPPERS STOP, NIFT (Duration – 5 months)
Prepared a market research on an ecommerce startup called ANALYSIS OF WWW. INTUCE .COM NIFT (Duration – 5
months)
EXTRA CURRICULAR
NIFT GRADUATION PROJECT
INTERNSHIPS AND PROJECTS