Riddhima Chopra has over 5 years of experience in fashion merchandising and category management. She is currently a Product Merchandiser at Arvind Lifestyle Brands, where she is responsible for product development, costing, and building vendor relationships for menswear brands. Previously, she conducted a needs gap analysis and competitive analysis for Arrow Woman's topwear category. Riddhima holds a Master's degree in Fashion Management from NIFT and a Bachelor's degree in Commerce.

1. RIDDHIMA CHOPRA
| C: +91 7829957640| email: riddhimachopra89@gmail.com
 Eye for Fashion
 Category Management
 Market Trend Analysis
 Competitive Analysis
 Product Development
 Costing & Price Negotiation
 Building Customer Relations
 Fashion Forecasting
 Effective Communication Skills
 Proficient in MS Excel, Word and
PowerPoint
 SAP Software
 A Team Player
PERIOD ORGANIZATION PROFILE
June ‘14 –Present
( 23 Months)
Arvind Lifestyle Brands Private Limited Product Merchandiser
Brands: United States Polo Assn.
Bay Island
Category : (Menswear-Shirts)
DEGREE INSTITUTE MARKS SCORED YEAR OF PASSING
Master Of Fashion
Management
National Institute Of Fashion Technology-
Bangalore
CGPA- 7.9/10
2012-2014
Bachelor of Commerce
(Program)
Gargi College, Delhi University –New Delhi 63.57%
2008-2011
Higher Secondary Seth M.R.Jaipuria - Lucknow 87%
2008
EMPLOYER ARVIND LIFESTYLE BRANDS PRIVATE LIMITED , BANGALORE ( JUNE’14- PRESENT)
Profile Currently working as a Product Merchandiser (Category: Shirts) for two menswear brands: UNITED STATES POLO
ASSN. & BAY ISLAND.
The key responsibilities undertaken are as follows:
 Perform the role of a coordinator between the designer and sourcing team
 Coordinate and execute all merchandising activities right from the inception of design techpacks till the
product is developed and inwarded.
 Responsible for closing the product’s landed costs and MRP’s for SS’16-AW’16 such that the brand’s target
multiple was successfully achieved
 Single handedly took responsibility of sampling over 600 options each across two brands for the bi annual
roadshow for 3 consecutive seasons
 Took lead in assisting the brand’s buyers at the roadshows to make sure the right product was booked by
them according to their specific market demands. This helped the brand in supplying the right product at
the right time to the right market, thus increasing the probability of higher sales
 Took the buyer’s post AW’16 roadshow feedback and thus implemented two major changes: Reduction in
the number of Button down shirts by 5% and inclusion of half sleeve variants in 100% Linen shirts to
PRESENT EMPLOYER
COMPETENCIES
EXPERIENCE SNAPSHOT
EDUCATION

2. OTHER PRO
capture the preferences of the customer base in Kerala
 Conducted local as well as ex Bangalore vendor visits across seasons to develop vendor relations as well
as to keep myself updated about any new product offerings that the brand could work upon
 Survey the market twice in a season in order to assess the performance of the product category as well as
understand the competitor’s offerings
 Analyze sell through reports every season to track product performance through mapping past season’s
data and primary feedback from store personnel so that time corrective actions could be initiated
 Single handedly took charge of organizing and executing a project named “A Shirt with No Tails”. This is
a store manual which is going to be used across US Polo Assn. Stores as a guide for stores personnel to
understand better the product category and convey the same to the customer
EMPLOYER ARVIND LIFESTYLE BRANDS PRIVATE LIMITED ( JANUARY ’14- MAY’14)
ARROW WOMAN
Conducted and executed the project under the Product Development/ Category Management Department of Arrow
Woman, for the entire womenswear category for a period of four months.
The key areas under focus were :
NEED GAP ANALYSIS FOR ARROW WOMAN( CATEGORY : TOPWEAR)
 Worked on the above project by conducting a comprehensive study aimed at identifying and analyzing
the gaps which existed in Arrow Woman’s Topwear category. It involved finding out optimum solutions to
cater to existing issues. Suggested product differentiation in terms of silhouettes and colours.
 Conducted a competitive analysis for the brand for the season of AW’13 & SS’14. This involved a
comprehensive market study about the customer preferences and behavior towards the category and its
competitors.
 Assisted the Arrow Woman’s team in conducting a wardrobe audit across Bangalore, New Delhi and
Mumbai. This was done in order to study the target market’s buying behavior and their preferences and
perceptions towards the brand and its competitors.
 Assisted the Arrow Woman’s team for the AW’14 Roadshow in Bangalore.
 Worked as a freelance content writer for Blue Tie Outsourcing Limited, New Delhi ( Duration 1.5 Years)
 Participated in the annual seminar organized by Apparel Export Promotion Council on Fashion Forecasting for SS’14 by WGSN in
Bangalore
 Volunteered for the Madura Peter England Trade Show for SS”14 held in Bangalore
 HUES member - the fine art society of Gargi College, Delhi University
rd
 Summer Internship (2 Months) – PUMA SPORTS INDIA PVT. LTD, Bangalore ( Ecommerce, Marketing Division)
The key areas worked under are:
a. Handled the launch of AW’13 collection on digital medium
b. Prepared a report on “Sizing for Puma E-Shop” as a part of process improvement
c. SS’14 Annual Road Show, Bangalore: Handled the organization and execution of a fashion show & participated in selling the
PUMA merchandise to customers (E-Shop and Retail Kiosk)
d. Handled the Photo Shoot of SS ’ 14 collection
e. Assisted the website’s customer care department
 Minor project on ROLE OF MEDIA IN FASHION INDUSTRY which highlighted the evolution of media between the 16th and the 19th
centuries, NIFT (Duration – 5 months)
 Project on COMPARATIVE ANALYSIS OF CONSUMER PREFERENCES AND PERCEPTION TOWARDS LIFESTYLE, PANTALOONS
AND SHOPPERS STOP, NIFT (Duration – 5 months)
 Prepared a market research on an ecommerce startup called ANALYSIS OF WWW. INTUCE .COM NIFT (Duration – 5
months)
EXTRA CURRICULAR
NIFT GRADUATION PROJECT
INTERNSHIPS AND PROJECTS