The document discusses a project conducted at Pantaloons' men's formal section in Gariahat, Kolkata. The objectives were to identify customer satisfaction levels, preferred brands, and acceptance of loyalty programs. A survey was conducted with 100 respondents using convenience sampling. The findings were that 44% of customers visit during offers and 27% during festivals. Bare Leisure was the most preferred brand. Quality, availability and variety of brands were found to be good, while staff service was average. Pantaloons loyalty programs were found to moderately increase customer loyalty. The majority of customers earned between 20k-50k monthly and were male.

1. PRESENTED BY:
NAME – SIBAJI BASU
VU ROLL NO. – VU-MBA-IIS/155
REGISTRATION NO. – 00568

2.  Pantaloons Fashion & Retail, one of the top clothing brands in the world, is the fastest growing premium
lifestyle company. With innovative designs, concepts and products, the company brings the latest trends in
fashion and clothing styles to the apparel market.
 Pantaloons, previously controlled by the Future Group, has been recently taken over by Aditya Birla Nuvo
Limited in 2012.
 The first Pantaloons store was launched in Gariahat, Kolkata in 1997.
 Pantaloons offers multiple accessories and clothing brands across a spectrum of categories for men , women
and kids .

3.  The first objective of my project is customer satisfaction level identification in men’s formal section of Pantaloons-Gariahat.
 The second objective of my project is understanding of the most preferred brands in men’s formal section of Pantaloons -Gariahat.
 The third objective of my project is finding out the acceptance of the loyalty programmed within Pantaloons -Gariahat.
 The fourth objective is to find out the performance level of the staffs available within Men’s formal Section within Pantaloons – Gariahar.

4.  TARGET POPULATION – The sample size of 100 respondents was taken by me for completion of my project.
 SAMPLING FRAME CRITERIA – In this project Men’s formal section of Pantaloons - Gariahat was chosen as a sampling frame comprises
all elements of a population with proper identification that is available to us for selection of any stage of sampling.
 SAMPLING TECHNIQUE –I chose convenience sampling for completion of my project Men’s formal section of Pantaloons -Gariahat was
selected as the study area and people of this area where selected for collecting response for my questionnaire.
 SURVEY INSTRUMENTS - Questionnaire

5. 2.Category of brand preferred?
6%
12%
44%
27%
11% weekly
monthly
during offers time
during festival time
occasionally
56%
44%
IN HOUSE
NPB(NON
PANTALOONS
BRANDS)

6. 6%
5%
9%
27%
11%
15%
11%
8%
8%
LOUIS PHILLIPEE
VAN HAUSEN
ALLEN SOLLY
BARE LESURE
BYFORD
LOMBARD
PETER ENGLAND
TURTLE
JOHN MILLER
0% 5% 10% 15% 20% 25% 30%
Series1

7. 5. OPINION ABOUT THE AVAILABILITY AND VARIETY AND QUALITY OF MEN’S FORMAL SECTION?
18%
36%
42%
4%
0%
EXCELLENT
GOOD
AVERAGE
POOR
VERY POOR
18%
33%
43%
6%
0%
EXCELLENT
GOOD
AVERAGE
POOR
VERY POOR

8. 7. Status of green card holder?
16%
46%
34%
4%
0%
EXCELLENT
GOOD
AVERAGE
POOR
VERY POOR
36%
15%
36%
13%
1 STAR CARD
3 STAR CARD
5 STAR CARD
7 STAR CARD

9. 9. YOUR OPINION ABOUT PROMOTION SCHEMES?
16%
34%
42%
6% 2%
STRONGLY AGREE
AGREE
NEUTRAL
DISAGREE
STRONGLY DISAGREE
14%
31%
47%
8%
0%
EXCELLENT
GOOD
AVERAGE
POOR
VERY POOR

10. 11. GENDER
19%
34%
41%
6%
0%
EXCELLENT
GOOD
AVERAGE
POOR
VERY POOR
53%
47%
MALE
FEMALE

11. 13. MONTHLY INCOME
18%
28%
32%
22%
STUDENT
SERVICE HOLDER
BUSINESS
SELF EMPLOYED
36%
41%
23%
10-20K
20-50K
50000 ABOVE

12.  44% of the consumers visit the store during offer
time and 27% during festival time
 Bare leisure is the most preferable brands in
Men’s Formal Section
 I consider that quality ,availability, variety of
Brands are good.
 Ambience in the section is good.
 Staff Service 42% in the section is average.
 Pantaloons green card plays a very good role to
make customers loyal to Pantaloons.
 The promotional schemes of Pantaloons are
moderately acceptable within customer.
 According to the survey 41% of the customers
earns between 20k to 50k, monthly.
 According to the survey 53% of the customers are
male.
 According to the survey 32% of the customers
having business and 28% of are service holder.

13.  Men’s Formal section should focus those brands which are showing poor result in
terms of sales of revenue generation.

14.  survey is limited to only one store of Pantaloons at Gariahat and sample size is of 100 respondents so
errors may crop in while generalizing the results.

15.  Giving vouchers related to jamai sashthi festival offer.
 Selling the products to the customers.
 Helping them to make Green cards.
 Tagging of the merchandise to save them from theft.
 Folding the Garments
 I redeemed the points of the customers, accumulated in their Privilege Card.
 I was assigned to call the customers by Telephone to inform them about several ongoing offers.

16. DATE BRAND QUANTITY (PIECES) AMOUNT(RUPEES)
1ST MAY-31STMAY VAN HAUSEN 3 6099
ALLEN SOLLY 7 13194
BARE LESURE 9 9291
JOHN MILLER 4 4196
LOUIS PHILLIPPE 2 4349
BYFORD 1 1299
TURTLE 3 3397
PETER ENGLAND 2 2398
1ST JUNE-30TH JUNE ALLEN SOLLY 4 7196
LOMBARD 2 1598
LOUIS PHILLIPPE 1 1899
VAN HAUSEN 5 9696
JOHN MILLER 2 1998
BYFORD 1 899
PETER ENGLAND 9 9391
BARE LESURE 7 8493
MEN’S FORMAL SECTION-SALES REPORT