This document is a resume for Amrita Singh. It summarizes her objective of pursuing a rewarding career where her skills can be utilized for organizational and personal growth. It then details her work experience including positions as a trainee and designer for NGOs and fashion companies in Jaipur and Ahmedabad from 2013 to 2014. Most recently, she has worked as a fashion merchandiser for designer Krishna Mehta in Mumbai since 2014, handling operations, production, and client relationships. The resume concludes with her education background, including a Bachelor's degree in fashion design, and lists her skills in areas like merchandising, costing, quality control, and design software.

1. AMRITA SINGH
C-602,Madhav Mukund bldng,
Canara bank officer’s quarter,
Mahakali caves road, Andheri east, Mumbai.
[singh.amrita777@gmail.com] | [9636688211]
OBJECTIVE To pursue a highly rewarding career, with a job in a challenging and healthy work environment,
where my skills and knowledge can be utilized efficiently for organizational as well as personal
growth.
EXPERIENCE [Designer][Muskaan n.g.o]
15th may 2013 to 15th June 2013 ,Trainee in MUSKAAN NGO in Jaipur
- Developing & designing handicraft material like Lampshade, belt, toys, folders etc.
- Providing training to poor and underprivileged children for their livelihood enablement
- Sourcing of raw materials for handicrafts and also for ready goods.
- Conducting exhibition and sales program for sales of handicraft goods prepared by us.
[Designer][Harra]
From 16th Jan 2014 to 15th May 2014,Designer for Brand HARRA of K. Mahesh Kumar Industries
Pvt Ltd in Ahmedabad.
- Research on design of company’s product vis-a-vis other products in market
- Sample development for 50 plus new designs and enhanced products
- Market survey for different raw materials and support functions for production
- Analysis on vendor dependencies and exploring feasibility of in sourcing some of the
production functions
- Merchandising and marketing for samples developed till convincing them for deal.
- Booking order from wholesale traders and coordinating for reediness and delivery as per
sample under given time schedule.
[Fashion merchandiser][krishna mehta]
Till date From July-2014, Fashion merchandiser with designer KRISHNA MEHTA in Mumbai.
- Assisting and supporting manager and sr merchandisers in daily operations and
production functions
- Handling Men’s wear merchandising, production and end to end business operations
- Participating in various Fashion shows, exhibitions and seminars to understand nitty-
gritty of Fashion merchandising and overall business
- Understanding buyer requirement in detail , recording them and ensuring seamless
delivery after quality production
- Planning, scheduling and synchronizing various functions of business to meet monthly
target of production and delivery
- Driving in house reediness for various materials to reduce cost and quality improvement
As Senior merchandiser with designer KRISHNA MEHTA in Mumbai.
- Handling Krishna Mehta store’s personal clients for their order, readiness of material and
timely delivery
- Personal engagement with clients from Bollywood, film industry, television industry and
corporate houses for their requirement analysis, advising them in proper selection
- Working on all Men’s Wear and Women’s wear requirement coming from all sources,
including online stores, www.exclusively.com, www.stylearrest.com, etc.
- Managing choices, order, and delivery for celebrities like Sonkashi Sinha, Kareena
Kapoor Khan, Neha Dhupia, Tiger Sharraf, Rashmi Thakre, Bajaj’s Family etc.
- Participating sales and marketing function of the Brand, establishing and managing
outlets in Lakme Fashion week, Amazon Fashion week,
- Working on cost derivations of garments, commercial engineering, for different prices.
- Managing different vendors, issuing purchase orders, control on deliverables

2. PAGE 2
EDUCATION [Bansthali vidyapeeth][Jaipur]
 [B.des] Bachelor in design (B.des) in fashion & lifestyle design, specialization in apparel
design, from Banasthali vidyapeeth in year 2010 - 2014.
 [SENIOR SECONDARY SCHOOL (12TH
) ] from Banasthali vidyapeeth in year 2009
 [SECONDARY SCHOOL (12TH
) ] from Banasthali vidyapeeth in year 2007
SKILLS &
ABILITIES
Software Hands-on
 Basics in TEX-CAD, Adobe Photoshop cs5, Rhinoceros, Autocad and Microsoft office Suite
Professional competency
 Fashion merchandising
 Textile calculation & costing for different components of garment
 Awareness of our cultural and traditional Craft and how it can be used for textiles
 Textile testing & quality assurance,principles & working of different kinds of loom, basic and
advance weaves their variations including the tapestry method and weft pile method
 Importance of quality control, textile testing & analysis by using different equipment, which
improved my experience of fabric analysis.
 Construction technique of stitches, seams, plackets, zip attachment, pleats & construction of
different products like variety of garments, cushions, bags, etc.
 Material study,Fabric structure,pre- processing in textile and various kinds of dyes with
dyeing, printing techniques, their advantages & disadvantages
 Color and form studies, elements and principal of design, the color psychology, color scheme
& its application to fabric, textile and garment.
 Visual merchandising,Knowledge about the display of merchandise; awareness about how
to attract the customer & increase the sale.
 Surface designing -Printing and dyeing, Embroidery and metal work
DECLARATION I hereby declare that the above written particulars are true to the best of my knowledge and belief.
AMRITA