Cheryl Squires is an Assistant Designer with over two years of experience in design, garment construction, product development, and customer service. She has a B.S. in Apparel Design and Merchandising from San Francisco State University and A.A. degrees from FIDM and De Anza College. Her experience includes developing tech packs, prototypes, and displays for various fashion shows and companies. Currently she works as a Pricing Specialist at Old Navy, where she maintains signage, completes markdowns, and creates concept displays.

1. Cheryl Squires
408-679-8281 * Cherylsquires@ymail.com
Qualification Summary
Assistant Designer with over two years of experience as a design assistant: completing flat sketches, garment construction, product
development, and excellent customer service. Creative, optimistic, and efficient individual contributor with the ability to problem
solve, complete projects in a timely manner, and work well with a team.
Skills
CAD
Sourcing Strategies
Adobe Suite CS6 and Web PDM
Trend Analysis
Microsoft Office Suite
Garment Construction
Marketing and Brand Development
Production
Social Media Skills
Fit Analysis
Pre-Production
Textile Science
Flat Sketching
Education
B.S., Apparel Design & Merchandising, Marketing Minor, San Francisco State University 2013
A.A., Product Development, Fashion Institute of Design and Merchandising (FIDM) 2011
A.A., Art, De Anza College, 2009
Product Development Experience
Saint Vincent De Paul & The De Young Museum- Discarded to Divine Fashion Show
• Developed a complete Tech-Pack and prototype for my entry, a Couture Dog Vest that was shown at the Discarded to Divine
Fashion Show and sold at the auction.
• Worked as a project manager to create the design for the broachers, prepared the garments for the show, took photos for the
event’s webpage, co-created the pre-auction ballot, and set up and disassembled the event.
• Merchandised the auction room that housed the one of kind pieces to be showcased at the De Young Museum.
Goodwill
• Created a storyboard and execution plan to utilize the store’s donations and attributes of the location to create a captivating
window display-showcasing the spring season trends.
• Toured the Goodwill distribution headquarters to see how they organize, distribute and market their products based on each
location’s customer base and price point.
Mountain Meadow Wool
• Developed a Tech-Pack: Technical Flats, Construction Detail, Competitor Cost Analysis, Bill of Materials, and the POM
Specification for The Jacket which I designed specifically to keep farmers in Wyoming warm while they complete their daily
duties.
• Worked closely with the owners of the Company in order to completely understand their expectations and specs for design of The
Jacket.

2. Internships
Merchandising Intern Anthropologie San Jose, CA
• Constructed an artistic window display with basic art materials to achieve the corporate design story.
• Worked directly with the Apparel Merchandiser to create the best placement options for new merchandise.
• Initiated contact and engaged with customers and co-hosted a bimonthly art project for customer appreciation.
Assistant Designer Ricochet San Mateo, CA
• Assembled one-of-a-kind garments including sewing and adding details and hardware.
• Marketed the Ricochet brand by finding new opportunities to showcase merchandise and attract new customers.
• Scheduled appointments, ran the storefront, and coordinated event planning.
Work Experience
Pricing Specialist Old Navy San Jose, CA 2014 - CURRENT
• Maintain and update all daily Marketing throughout the store.
• Efficiently use time to complete the store’s signage and markdowns with two employees before the store opens at 9am.
• Work hand-in-hand with all the Merchandisers to create concept displays that grab the customer’s attention.
Lead Teller Wells Fargo San Jose, CA 2009 - 2014
• Demonstrated excellent communication skills, initiative, and follow through with vendors, customers and the entire staff
while ensuring compliance of audit operations and regulatory issues.
• Achieved and tracked both team and personal goals in the area of customer service surveys and sales on a daily and quarterly
basis.
• Multitasked and performed daily management duties such as provided compliance and teller training, monthly control tasks,
created workflow schedules, handled inquiries, solving problems, supervised 12 team members, and approved transactions.
Marketing Ricochet San Mateo, CA 2012-2013
• Planned, organized, and researched possible fashion-show events and trunk shows to showcase the product.
• Ran the company website, scheduled appointments, ran the storefront, and coordinated event planning.
• Created a runway show; selected models, took measurements, selected the models apparel, and supervised the beak-down.
Specialist, Impulse Clothing Department Macy’s San Jose, CA 2008-2009
• Personal shopper; responsible for maintaining personal sales and client lists.
• Creatively displayed merchandise and maintained store standards by keeping the sales floor organized, stocked and
appealing.
• Greeted and approached customers promptly, shared knowledge and recommended garments.