This document is an resume for Anam Amer, who is seeking to refine her skills in Adobe Photoshop and gain experience in design and visual merchandising departments. She has a Bachelor's degree in Fashion Marketing and Merchandising from Pakistan Institute of Fashion & Design, with a focus on areas like brand management, consumer behavior, and merchandising. Her experience includes internships at Nishat Apparel and Muse Fashion and she currently works as a Fashion Merchandiser at Outfitters Mens, where her responsibilities include fashion forecasting, range planning, and sales analysis reporting.

1. Anam Amer (Ms.)
House no. 252 Block D2 Johar town, Lahore, Pakistan.
E-mail: anu.amer6@gmail.com
Mobile: +92324-4567439
Objective
To refine my skills of Adobe Photoshop. I am Interested in Design department and visual merchandising
department. I also love to experience in other departments as well. I am an energetic and disciplined student
with a good academic background. I am looking for a job where I can develop my skills more.
Training
Fashion Institute of Technology (F.I.T), New York. June 2013.
30 hours of intensive training in “Branding and Retail Management”.
Developed an international outlook on Branding and Retail Management, In-Store Brand Experience, Fashion
Forecasting and Consumer Behavior.
Design development related projects undertaken:
1. Forecasting Project (2nd October 2012 – 3rdJanuary 2013)
 Term project on kid’s collection for summer/ spring 2013.
2. Term Project based on Republic Pakistan; (January 2013 – May 2013)
(Design Development+ Retail Buying)
 Constructed Technical Drawings & Stitching Details for Casual shoes( Women’s Wear)
 Created a Customer Lifestyle Boards, Trend Boards along with 4 Mood Boards with their corresponding
silhouettes, details, fabric swatches and color ways.
 Developed a Budget Plan and a Range Plan for the casual shoes (Women’s Wear).
3. Term Project based on Five Star, Pakistan; (October 2012 – December 2012)
(Introduction to Fashion Industry)
 Studied the Buying Department and analyzed the retail merchandising process of Five Star in order to
identify the strengths and weaknesses of their system.
4. Term Based Project on Charcoal, Pakistan; (February 2014)
(Retail Merchandizing)
 Studied the sales of the company for product category: Trousers, and developed sales plans and allocation
matrixes for the brand, sold at HKB Liberty and HKB DHA.
5. Term Project based on Organizational Culture of Net Sol Technologies, Pakistan- (November
2012- December 2012)
(Principles of Management)
 Analyzed the Culture of Net Sol Technologies using various theories.
6. Term project based on organizational culture of Leisure club, Pakistan
(1st march 2013 – 9th may 2013
(Organizational behavior)
 Analyzed the culture of leisure club using various theories.
7. Term project on Camay Soap, (October 2013 will resume till 12th December 2013)
(Brand Management)
 Re launch a product in a Market or launch a new product in a market,

2. Study about their 4ps, reasons for failure, marketing strategy etc
8. Term Project on Pepsi Co , (February 2014 will resume till 20th April 2014)
(Strategic Marketing)
 Study their marketing strategies
Education:
Pakistan Institute of Fashion & Design (PIFD); 2011 – May 2015
4thrd Year, Bachelors in Fashion Marketing & Merchandising
Concentration on Brand Management, Consumer Behavior, Strategic Marketing, Business Research Methods,
Retail Buying and Merchandizing, Costing and Advertising and Sales Promotion, Design development, Fashion
forecasting, Retail and buying department, merchandising, Visual Merchandising
The Educator 2006 – 2008
Lahore Board
Punjab Group of College 2008 – 2010
Lahore Board Intermediate (ICOM)
Computer skills:
 Fluent in MS Word and PowerPoint.
 User of MS Excel, Adobe Photoshop, Corel draw
Other skills:
 learning new skills
 Interested in performing arts, photography
 Adobe Photoshop
 Communication skills
Work Experience:
 Done 4 weeks internship in design or in marketing department in Nishat Apparel Pakistan. Pakistan
leading textile company
 Done 2 weeks internship in design department of Muse Fashion brand Pakistan Lahore
Done Final thesis with HKB PAKISTAN, LAHORE – June 2015
‘ADDING VALUE TO HKB BED LINEN’
 WORKING AS A FASHION MERCHANDISER IN “ OUTFITTERS MENS”
(1ST September 2015- PRESENT)
JOB RESPONSIBILITIES:
. RESEARCH A NEW COLLECTION AND SUGGEST THEM DESIGNS (FASHION Forecast)
- Study trends and international brands
. MASTER RANGE PLAN, BUYING PLAN, COLLECTION PLAN
. SALES ANALYSIS REPORT
. FABRIC SUMMARY
REFERENCE
FARHAN (SHAHNAMEH DESIGNER)