The World is Open for Your Business
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Overview of services offered by the U.S. Department of Commerce, Export Assistance Centers. Opportunities for exporting U.S. products. By Rick de Lambert - U.S. Commercial Service
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The World is Open for Your Business
- 1. The World is Open for Your Business. Let the U.S. Commercial Service connect you to a world of opportunity. Rick de Lambert, Commercial Officer U.S. Commercial Service – San Diego International Opportunities and Trade Resources for San Diego Exporters November 13, 2013
- 2. Let Us Help You Export. Our office here in San Diego works together with our agency offices throughout the United States and in U.S. Embassies and consulates in nearly 80 countries to provide export assistance to your company. The U.S. Commercial Service of the U.S. Department of Commerce’s International Trade Administration utilizes its global network of trade professionals to connect U.S. companies with international buyers worldwide.
- 3. Our Global Network of Trade Professionals Opens Doors that No One Else Can. The U.S. Commercial Service provides U.S. companies unparalleled access to business opportunities around the world. As a U.S. Government agency, we have relationships with foreign government and business leaders in every key global market. Our trade professionals provide expertise across most major industry sectors. Our San Diego staff focuses on key sectors. Every year, we help thousands of U.S. companies export goods and services worth billions of dollars. We’re measured on results.
- 4. We Work with You to Connect Your Company with the Right Opportunities Abroad. Our experienced trade professionals help you enter international markets in the most efficient, targeted way. We assess your export potential, understand your needs, and provide the right mix of U.S. Commercial Service capabilities to achieve your exporting goals. U.S. Commercial Service Business Approach Access Export Readiness Identify Key Markets Determine Sales Potential Overcome Challenges Implement Export Plan
- 5. Our Proven Expertise Makes Doing Business Internationally Easier. Whether you are looking to make your first export sale or expand to additional international markets, we have the expertise you need to tap into lucrative opportunities and increase your bottom line. Trade Counseling. Get the information and advice you need to succeed. Market Intelligence. Target the best trade opportunities. Business Matchmaking. Connect with overseas partners. Commercial Diplomacy. Ensure your products & services have international market access and opportunities.
- 6. Other programs and services Select USA launched to promote Foreign Direct Investment Global Team Structure – environment; healthcare; information technology; education; aerospace; energy; marine tech; and automotive. Teams work together to provide briefings, trade leads and trade show support. The California/Mexico Border Export Initiative – Working with U.S. Consulate Tijuana, Tijuana and other Mega Region EDCs, local partners like Center for International Trade & Development and Chambers of Commerce
- 7. Contact us today to connect with a world of opportunity San Diego Export Assistance Center Phone: (858) 467-7052 Direct line Rick de Lambert: (858) 467-7041 Email: rick.delambert@trade.gov www.export.gov Photo source: National Geographic,
Editor's Notes
- The U.S. Commercial Service of the U.S. Department of Commerce is the federal government’s trade assistance agency dedicated to helping small-to-medium sized companies with their exporting strategies. We promote economic prosperity, enhance job creation, and strengthen national security through a global network of the best international trade professionals in the world. We promote and protect U.S. commercial interests abroad and deliver customized solutions to ensure that U.S. businesses compete and win in the global marketplace.
- San Diego’s U.S. Export Assistance Center, which includes the US Export-Import Bank and primarily serves San Diego and Imperial Counties, is part of an international network with offices in 80 countries (typically located in American Embassies and Consulates). And now we run the California/Mexico Border Trade Office from San Diego, in official partnership in Baja with the Tijuana Economic Development Corporation. Our domestic and international offices are directly linked through a worldwide communications and information network which offers a valuable service to U.S. exporters. We work very effectively for US companies in international trade when our trade specialists in domestic office such as in San Diego, Chicago, or New York – collaborate and team with our commercial specialists stationed around the world in dynamic markets such as China, Brazil, and India – all to create new sales and distribution channels for US companies and boost global trade.
- The U.S. Commercial Service provides U.S. companies unparalleled access to business opportunities around the world. -- The World is your Business. According to the proportions of world population -- 95% of your potential customers live outside the U.S. The Commercial sections of US embassies & consulates is the USDOC Commercial Service worldwide – and we’ve proven that we can help support and increase your exports and international trade.The U.S. Commercial Service delivers value to our client companies and the American public through counseling, advocacy, market research, company matchmaking, trade education, and more. We tailor our assistance particularly to small & medium size companies. We provide consulting on developing an export strategy, international distribution options, and export logistics. Also in its core business of international marketing and sales – helping you find international buyers and succeed in closing an export transaction. Last year, the U.S. Commercial Service supported over 12,000 U.S. businesses with about $70 billion worth in export transactions in nearly 200 markets around the world.As a U.S. Government agency, we have relationships with foreign government and business leaders in every key global market. Based on your international trade goals and objectives, we will directly advocate to foreign government officials and to foreign business leaders to help expand the exports of US goods and services.Our trade professionals provide expertise across most major industry sectors. Our domestic staff focuses on key industry sectors.
- Access Export Readiness: If your product or service sells well domestically, there’s a good chance an overseas market can be found for it. In some markets, you may have to make some modifications because of cultural and regulatory differences. Key questions: What does a company want to gain from exporting? Are the expected benefits worth the costs? So a cost-benefit analysis is an important exercise.Identify Key Markets This entails some risk management on business expansion. But exporting to some markets, such as Canada, is no more risky than selling in the U.S. Different international markets have different risks. While conditional on a company’s service or product – a market like China poses more of a challenge and risk that does a market such as the United Kingdom. It’s important to first target the best and most promising market opportunities that come with minimal risks.Determine Sales Potential: How will a company grow its bottom line through exporting and international trade? How will you optimize your production capabilities through trade? How will your product or service’s export sales price be determined?Implement an Export Plan: Once you’ve decided to sell your products abroad, you’ll need to develop an export plan. An important step in planning is to develop broad consensus among key management personnel on the company’s goals, objectives, capabilities, and constraints. A clear marketing strategy is crucial for success. Of course, building an international business takes time & commitment. A well documented export plan gives management a clear understanding of what will be required of them and will help ensure a solid commitment to exporting.
- Expertise from US Commercial Service Makes International Business Easier: Providing direct Trade Counseling and World Market Intelligence to our client companies are among our top value-added services. Our trade experts around the world put some great work into their market & industry reports. It’s critical to know your competition – study their websites. Review export statistics from export.gov to consider products and markets with the best prospects. Study websites for world market research – from U.S. government agencies, foreign governments, trade associations, and private sites. Different factors in Foreign markets include: climate & environmental; social & cultural; local availability of materials & products; wage levels; purchasing power; foreign currency & exchange; and government regulations.Regarding Business Matchmaking, our agency is very active in international shows and conferences. We conduct highly successfully International Buyer Programs and Showtime matchmaking a major trade events all over the world. Las Vegas – we run one of these programs about 10 times a year – to support US trade in key sector such as telecom, autos, aerospace, environmental technologies, and healthcare technology. Strategic business activity with major trade shows and events is a great way to find and meet the right buyers and distributors for your products & services. An important point, it’s a legal requirement to abide and adhere to the relevant U.S. export & trade regulations, administered and enforced primarily by the US Dept of Commerce, Dept. of State and the US Dept of Treasury – and the legal reach is well beyond US borders. Also - Protecting your Intellectual Property Rights is critical -- these rights encourage the innovation & creativity that is fundamental to commercial success and economic growth.