The document discusses how companies can access global markets through the U.S. Commercial Service (USCS). The USCS provides expertise, guidance, and connections to help companies export and expand internationally. They can help companies develop international strategies, research markets, identify partners, and establish ecommerce sales channels. The USCS has offices around the world and works with companies of all sizes. Case studies describe how they have helped increase global sales for some companies.

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M
ore than 90% of the world’s consumers live
outside the United States. With only 12% of the
U.S. gross domestic product (GDP) generated by
exports, it’s safe to say there is a lot of room for growth.
Companies that export grow faster (and 8.5% are less
likely to go out of business). U.S exports and foreign
direct investment supported 1.6 million jobs and more
than $350 billion in exports from 2018-2020.
If accessing a global market is a consideration for your
strategic growth plan, your first steps will be connecting
with the U.S. Commercial Service (USCS). This will
immediately give you access to unparalleled guidance in
market selection and sales channels for your product(s).
The USCS – part of the U.S. Department of Commerce’s
International Trade Administration – offers companies a
full range of expertise in international trade. Setting up
shop internationally could not be easier with the USCS’
help. You have the U.S. Government opening doors that
no one else in the world can open. Their unmatched
global network with trade experts in more than 80
countries can provide you with on-the-ground knowledge
and connections.
Getting Started
It’s always best to start with your USCS local international
trade specialist to discuss what makes sense for your
products and connect you with the right government
resources. With over 100 local offices throughout the
U.S. and offices in the U.S. Embassies and Consulates
in over 80 countries all over the world, the USCS is
ready to help your company succeed. (U.S. locations)
(International locations)
Local office USCS staff will help you develop your
international business strategy, choose the best market
for your product or service and evaluate potential
overseas business partners. You will have access to the
latest market intelligence by industry – the extraction,
manufacturing, service and knowledge-based
industries, sectors and sub-sectors that drive the global
economy. (Industry Teams)
ReadytoGoGlobal?TheU.S.
CommercialServiceIsReadytoHelp
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CBIZ Manufacturing
& Distribution

2. (Continued from page 1)
And talk about full
service, your USCS
specialist can conduct
a virtual international
partner search, run
background checks
on potential partner
companies and make
strategic introductions.
Check out USCS’s
webpage for a short
video and links to
introductory information
for U.S. exporters.
Access the World of
eCommerce
Whether you are currently exporting or newly entering the
global scene, a sound digital strategy will be crucial to
establishing an ecommerce sales channel and increasing
your brand awareness in countries around the world.
USCS walks you through a 5-step international digital
strategy: (1) define your digital objectives and strategy,
(2) search engine and mobile optimization, (3) internal
needs review (your existing infrastructure), (4) choose the
right channel mix and (5) establish KPIs to maximize ROI
and conversion rate.
The USCS “website globalization review” gap analysis
will take a quick snapshot of your website to see what
you are doing well, what needs improvement in terms of
keywords and metadata, and what’s appealing to foreign
buyers. It will identify areas for technical and “business
process” improvement and can connect you with service
providers that can fix those areas identified as needing
improvement.
The review of your digital infrastructure captures insights
informed by the leading challenges for manufacturer
B2B ecommerce (e.g., limited product data, inaccurate
inventory information, check-out processes too
complicated, inability to order from previously orders or
track orders, among others).
Their seasoned professionals will help identify and
evaluate opportunities offered by various sales channels
– your website, social media, online marketplaces and
selling to third-party, in-country distributors. And of
course, they will help you develop dashboards to monitor
your KPIs.
Learn more about global ecommerce digital strategy here
and explore the USCS
full range of ecommerce
support and resources
online, including virtual
trade shows, grant
funding, and digital
policy and regulatory
issues.
Success Stories Tell
the Tale Best
The U.S. Commercial
Service is but one
department of the U.S.
International Trade
Administration that
stands ready to help you
make that jump to global
markets. If you have
even just briefly checked
out the various links provided in this article you’ve begun
to grasp the incredible range of service and support
available to manufacturers by this government agency.
But nothing tells a story like an actual success story.
Learn how USCS helped Cincinnati Crane & Hoist raise its
global sales and boosted Johnny Rockets’ sales to more
than 12 countries.
Real People, Ready to Help
As financial and business advisors to over 5,000 small
and mid-sized manufacturers, CBIZ is committed to
contributing to the strength, vitality and overall success
of our clients by providing access to resources, as well
as through direct service. With that as our goal we
maintain membership in the National Association of
Manufacturers (NAM) so we can participate in industry-
focused conversations and better understand sector
challenges and best practices.
This article shares a bit of the content presented in
NAM’s recent “Global Sales for Manufacturers in a
Virtual Environment” webinar. Should it interest you,
we and NAM invite you to sit in on the entire recording,
accessible here. Additionally, if you are interested in
receiving more information or need near-term assistance
with global commerce initiatives and would like your
contact information shared with the relevant federal
partner, feel free to complete the survey (provided here)
to indicate your interest in various federal resources.
And finally, as always, CBIZ business advisors are ready
to talk with you about your plans for growth, whether
global or domestic, and management of your financial,
employee and risk challenges. Connect with your CBIZ
advisor or locate a local professional here.
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