Sales & Marketing Alignment: How to Synergize for Success
US Commercial Service Overview
1. Letthe
U.S. Commercial Service
work forYou
An overview of services and resources for U.S. exporters offered by the
U.S. Commercial Service, the trade promotion arm of the U.S. Department
of Commerce’s International Trade Administration.
An overview of services and resources for U.S. exporters
offered by the U.S. Commercial Service, the trade promotion
arm of the U.S. Department of Commerce’s International
Trade Administration.
2. We’re Here. For You.
Connecting you to business opportunities in markets around the world as quickly and
efficiently as possible is a priority for the U.S. Commercial Service (CS) – especially during
challenging times. Take advantage of virtual export promotion services, identified in this
brochure, and learn more about our refund policy to help you export with peace of mind.
I N D I C AT E S V I R T U A L S E R V IC E
Cancellation/Refund Policy
If CS or a client cancels a fee-based service or event before any deliverables are provided,
a full refund, minus any unavoidable direct costs (i.e., non-refundable deposits, down
payments or bills for equipment, venue rental, travel expenses, Alternative Service
Provider costs, etc.) will be provided to the client.
.
Note:Any CS staff timespent producing any deliverables provided to a clientas partofaservice
(i.e. amid-termreport,final report,etc.)may not berefunded.
U .S. CO M ME R C IA L S E R V IC E 1
3. 100+
20+
15+
35+
Where We Work
More than 15offices
throughout Africa
More than 20offices
throughout South &
Central America
More than 100 offices
throughout North America
Click here to view the status of our offices worldwide on our interactive map.
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More than 35offices
throughout Europe
5
40+
More than 40offices
throughout Asia
5 offices in Australia
& NewZealand
4. The world is open for your business.
Our global network of experienced trade professionals is located throughout the United States and in
U.S.Embassies and Consulates worldwide. Whether you’re looking to make your first export sale or
expand to additional markets, we offer the expertise you need to connect with lucrative opportunities
and increase your bottom line.
Our Services
Export Counseling
• Develop effective market entry and salesstrategies.
• Understand export documentation requirements and import regulations of foreign markets.
• Navigate U.S.government export controls, compliance and trade financingoptions.
Market Intelligence
• Analyze market potential and foreign competitors.
• Obtain useful information onbest prospects, financing, laws, and cultural issues.
• Conduct background checks on potential buyers and distributors.
Business Matchmaking
• Connect with pre-screened potential partners.
• Promote your product or service to prospective buyers at trade events worldwide.
• Meet with international industry and government decision makers in your target markets.
Commercial Diplomacy
• Overcome trade obstacles to successfully enter international markets.
• Benefit from coordinated U.S.government engagement with foreign governmentsto
protect U.S. business interests.
Let our globalnetwork
work for you.
Worldwide Recognition
As the U.S. government, we can open doors that no one else
can in markets around the world.
Global Network
Our unmatched global network with trade experts in more
than 80 countries can provide you with on-the-ground
knowledge and connections.
Results Driven
Our expert, customized counseling is unparalleled and
designed to help you succeed in global markets.
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5. Export Counseling
International Business Development
The U.S. Commercial Service provides you with reliable information and
personalized counseling at every step of your export journey — from strategy
and planning, financing and logistics, market entry and expansion, to
advocacy and dispute resolutions, and even eCommerce counseling. Our
trade experts are here to address your concerns and guide you to success in
the global marketplace.
eCommerce Innovation Lab
The eCommerce Innovation Lab helps U.S. business by identifying export
opportunities across the eCommerce sales channels, through concentration
on client digital strategy development, use of Website Globalization Review
gap analysis tools, and the online eCommerce Export Resource Center
business library to help companies adapt and grow in the digital economy.
Learn more
U .S. CO M ME R C IA L S E R V IC E
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6. We were very pleased with the results of the International Company Profile. It
gave us confidence to do business in a part of the world we had never sold to. We
will definitely use the U.S. Commercial Service again to help in our ongoing
international expansion.’’
L I F E F L O O R
The International CompanyProfile provided by the U.S.Commercial Service was
very helpful...We look forward to working with the Commercial Service again in
the future.
C U D D E N E R G Y S E R V I C E S
IN T E R N AT IO N AL C O M PAN Y P R O FIL E
7. Market Intelligence
Country
information
CommercialGuides on
market
provide
conditions,
opportunities, regulations and business
customs for over 125 countries. Country
Commercial Guides detail important factors to
help you decide if a market is right for your
product or service.
Learn more
Country Commercial Guides Initial Market Check
Prepared by trade and industry experts, The Initial Market Check is an initial
Customized Market Research
Customized Market Research answers
questions about an overseas market including
market trends & size, customary distribution
and promotion
requirements,
practices,
product
market entry
standards and
registration, regulations, key competitors and
distributors, and strategic
potential agents,
Partners.
Learn more
assessment of the market potential of your
product or service in the targeted market. The
service gauges the potential of a specific
product or service in a market by gathering
feedback from up to five industry participants
and provides recommendations on whether to
pursue the target market.
Learn more
International Company Profile
The International Company Profile provides
U.S. companies with a comprehensive
background report and full analysis on a
specific foreign company. Reports provide
general business information, background and
product information, key officials, references
contacted by ITA, financial data/credit
worthiness, reputation, results of site visits and
interviews with principals; information sources
consulted in preparing the report; and analysis
of information collected.
Learn more
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8. The U.S. Commercial Service helped us find the right
distribution partners for our eye tracking technology. The
International Partner Search maximized our time. Thank you,
USCS, for your support to help us grow our exports.
E Y E T E C H D I G I T A L S Y S T E M S , I N C
IN T E R N AT IO N AL
PAR T N E R SE AR C H
9. Business Matchmaking
Single Company Promotion
Provides U.S. companies with promotional
services to help increase the awareness of
their product or service in a specific market.
The promotional event may consist of a
technical seminar, press conference, luncheon,
dinner, or reception with targeted direct mail
or email campaigns.
Learn more
Business Service Provider Listing
An online program to help U.S. exporters identify
a professional export service provider to support
them in the assessment, financing, or completion
of an export transaction.
Learn more
International Partner Search
Provides U.S. firms with a list of up to five
agents, distributors and partners that have
expressed an interest in your product or
service. Virtual introduction via
teleconference to the identified contacts also
available.
Learn more
Featured U.S. Exporter Listing
A listing in the directory of an overseas U.S.
website gives U.S.
exposure to more
Commercial Service’s
exporters targeted
effectively help them find foreign business
partners in specific local markets. It allows
local importers to find U.S. exporters
interested in exporting to a specific local
foreign market.
Learn more
Gold Key Service
Provides U.S. firms traveling to a foreign market with up to five pre-
screened appointments to establish relationships with potential overseas
agents, distributors, sales representatives, business partners and other
local, in-country entities. Learn more
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10. Trade Events
On-Site Services at Domestic &
International Trade Shows
At major industry trade shows, services are
available including on-site matchmaking with
Trade Missions
Organized with trade organizations, industry
associations and similar partners, Trade
Missions can be customized to meet the needs
of the participating U.S. Companies. Missions
may include activities such as market briefings,
matchmaking with international buyers (Gold
Key Service), hosted receptions, site visits, and
technical seminars.
Learn more
international buyers; one-on-one export
counseling; networking; market analysis, and
more.
Learn more
Discover Global Markets
Organized by the U.S. Commercial Service, these
annual business development forums focus on an
industry and/or world region. The conferences
feature one-on-one meetings with U.S. Commercial
Service diplomats visiting from abroad; panel
discussions on the latest industry trends; export
education; matchmaking with foreign buyers; and
extensive networking with U.S. trade officials and
leading private sector experts.
Learn more
Trade Winds
Organized by the U.S. Commercial Service, Trade
Winds is the largest, annual, U.S. Government-led
trade mission. Each mission includes a business
development forum in its host city, consisting of
regional and industry specific conference sessions as
well as pre-arranged consultations with U.S.
Diplomats representing commercial markets
throughout the region. Participating companies can
customize a business matchmaking schedule with
multiple stops, based on input from our in-country
Commercial Specialists, and grow their international
sales through meetings with pre-screened potential
buyers, agents, distributors and joint-venture
partners during the mission.
Commercial Service
Presented Events
Webinars
Join live briefings with global trade
professionals and industry experts without
ever leaving your office, including the
opportunity to raise your own questions and to
hear what is on the minds of other businesses.
Webinar participants learn how to start or
increase international sales and get valuable
on countries and industries of
information
interest.
Learn more
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11. Commercial Diplomacy
Report a Trade Barrier
File a complaint with the International Trade
Administration’s Trade Agreements
Negotiations and Compliance Office. This
office works with U.S. businesses to remove
government-imposed trade
unfair foreign
barriers.
Learn more
Trade Dispute Resolution
We can help you resolve common trade
disputes like customs issues. We engage
directly with foreign governments to advance
and protect your business interests and help
your company overcome barriers to trade.
Learn more
Advocacy Center
The Advocacy Center coordinates U.S. Government advocacy efforts for U.S. companies bidding on public-
sector contracts with overseas governments and government agencies. The Center helps to ensure that
sales of U.S. products and services have the best possible chance competing abroad. U.S. Government
advocacy assistance can help U.S. companies overcome trade barriers, bureaucratic problems, and unfair
trading practices; level the playing field to ensure that your company has the best possible chance to win
foreign government contracts; and settle payment disputes with foreign companies.
Learn more
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12. The U.S. Commercial Service’s Gold Key Service gives small
businesses the power of their global network.
G R E E N M O U N T A I N I N T E R N A T I O N A L , L L C
Our export sales have steadily grown and constitute about
20% of our overall volume. Having participated in several Gold
Key Service missions has contributed to this growth.
I M L C O R P O R A T I O N
G OL D K EY S ER V I C E
13. Let’s Chat
USCommercialSvc
U .S. CO M ME R C IA L S E R V IC E
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USCommercialService USCommercialService
We are here to help
Interested in one of our services? Not sure where tobegin? Please get in touch!
Connect with us on social media
Follow us for even more exporting resources, updates on events, webinars and more!
Jan Bruckner
www.trade.gov/contact
14. U.S. CommercialService
1401 ConstitutionAve,NW USCommercialSvc USCommercialService USCommercialService
Washington, DC20230
U.S. Commercial Service
1401 Constitution Ave, NW
Washington, DC 2 0 2 3 0