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Richard Smith
Assisted Digital Team
Government Digital Service
@RichSmiths
GDS
What is
assisted digital?
GDS
Some people won’t
be able to use
digital services
independently
GDS
GDS
Someone will either
guide the user
through the service,
or...
GDS
… take over and
enter information
into the service on
the user’s behalf
GDS
Digital take-up
Assisted digital
Digital inclusion
GDS
Digital take-up
Assisted digital
Digital inclusion
GDS
Assisted digital is
part of digital
transformation
GDS
Case studies
GDS
How you deliver
assisted digital
support depends on
your users’ needs
GDS
Basic Online Skills:
Able to search and
communicate, safely
GDS
GDS
User personas
GDS
Understanding the
assisted digital user
journey
GDS
“Where do I go for help?”
Needs assessment
Assisted transaction
Feedback
GDS
Work with user
experts
GDS
Pilot your assisted
digital support
GDS
Pilot, launch and iterate
GDS
https://dvladigital.blog.gov.uk
GDS
Assisted digital is
part of digital
transformation
GDS
GDS
“...this round of user testing reminded me that
I am lucky to be doing this job and to be
working with a team who are solving problems
to change public services for the better.
I’m excited to think that building a simpler and
clearer redundancy payments service might
even encourage users who may otherwise
need assisted digital support to take that leap
of faith and get online.”
https://digitaltransformation.blog.gov.uk/
GDS
Design support to meet user needs
Understand the assisted digital user
journey
Work with experts
Pilot, launch and iterate
GDS
Help available
GDS
www.gov.uk/service-manual/assisted-digital
GDS
www.gov.uk/service-manual/assisted-
digital/action-plan.html
GDS
www.gov.uk/service-manual/assisted-
digital/assisted-digital-user-research
GDS
https://assisteddigital.blog.gov.uk/
Richard Smith
Assisted Digital Team
Government Digital Service
@RichSmiths

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