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World IA Day, London: IA at GOV.UK
- 2. Gaynor Burns andVicky Buser Information Architects at GOV.UK Government Digital Service @gaynorburns @vickybuser
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- 4. “Information architecture (IA)is a design discipline that is focused on making information findable and understandable” GDSPeter Morville, Louis Rosenfeld & Jorge Arango
- 5. … based onuser needs GDS
- 6. GDS “The user should nothave to navigate the departmental structure of Government before finding the service or content they need” GDSDirectgov 2010 and beyond: Revolution not evolution
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- 11. 190,000+ content items Publishedby 300+ organisations GDS
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- 14. Content of differentlevels of complexity, granularity, tone, target audience GDS
- 15. Different taxonomies haveevolved They’re not complete Not all content is tagged to them GDS
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- 18. Who are ourusers? 10m visitors per week All of us - either directly or indirectly will have needs of government GDS
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- 25. GDS We can’t justfocus on the most popular needs
- 26. GDS Some users havenowhere else to go
- 27. Journeys start fromthe content What else is there? Where can I go from here? Is this everything? GDS
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- 31. Do the hardwork to make it simple GDSwww.gov.uk/design-principles
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- 33. “I didn’t knowwhat to google as I didn’t know what was available” GDShttps://insidegovuk.blog.gov.uk
- 34. Only 6% usersuse site search* *That’s still 5m searches a month though! GDS
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- 36. Principle 1 =one taxonomy GDS
- 37. Start with needs* *userneeds not government needs GDSwww.gov.uk/design-principles
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- 39. Principle 2 =simple tagging interface GDS
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- 41. Principle 3 =simple display rules GDS
- 42. Consistent design patternsfor browse at every level GDS
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- 44. And consistent page-levelorientation GDS
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- 46. Solution = taxonomy+ tagging + display GDS
- 47. Simple enough toscale Flexible enough to adapt GDS
- 48. Be consistent, notuniform GDS
- 49. We’re learning aboutour approach by starting to trial it with something small Our first theme is Education GDS
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- 52. Importance of contentstrategy GDS
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- 54. Automation and toolscan really help… GDS
- 55. Automation and toolscan really help… ...but you still need people to do the thinking GDS
- 56. Analytics are hugelyhelpful… GDS
- 57. Analytics are hugelyhelpful… ...as long as you know the question you’re asking AND have time to analyse the data GDS
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- 60. Working in anorganisation that values user research is vital GDS
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- 62. GDSGDS We’re still workingthrough education
- 63. That’s about 4%of the total content GDS
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- 65. We still havelots of open questions about governance GDS
- 66. “The need forlogical user-centric structures and taxonomies has never gone away” GDShttps://fiveminuteswithergonjon.wordpress.com
- 67. GDS “The user should nothave to navigate the departmental structure of Government before finding the service or content they need” GDSDirectgov 2010 and beyond: Revolution not evolution
- 68. Thanks! Gaynor Burns andVicky Buser @gaynorburns @vickybuser