This document discusses a PhD research project studying travel behavior and modal choice of employees at MediaCityUK in Salford, UK. The research aims to identify factors influencing travel choices and barriers to sustainable transport usage. An initial travel survey of BBC employees found 55.4% used non-car modes of transportation, meeting the target of 45% set in the site's travel plan. Next steps involve qualitative research methods to further investigate themes like work hours, home location, and accessibility that impact transportation decisions. The research also seeks to evaluate the effectiveness of infrastructure improvements and policies in encouraging sustainable transportation.