TIDE is a 3-year EU project that aims to enhance the adoption of innovative urban transport solutions across Europe. It works with 15 cities to demonstrate new measures and provides tools to analyze measures' impacts and assess their potential for transfer. TIDE developed methodologies for impact assessment and transferability analysis to help cities understand measures' effects and readiness for implementation. It shares knowledge on measures like multimodal pricing, traveler information apps, bus priority, and integrated transit authorities to encourage more widespread adoption of innovation in public transport.