VDC believes that there are several trends to watch out for in the RFID market in 2012. RFID will find its way into more, harsher, user environments which will drive innovative vertical and application solutions. NFC will go beyond payments and there will be now-term opportunities for NFC-enabled mobile advertising, infotainment, loyalty and access platforms for mobile devices. During this QuickCast, VDC's Mike Liard discusses these and other key trends for 2012 and takes a look back at few of the hottest trends and topics for RFID in 2011.

1. AutoID & Transaction Automation Practice
Michael Liard – Director, RFID
QUICKCAST
RFID Heat Index 2011/RFID Watch List for 2012
November 2011
© 2011 VDC Research Webcast
AutoID & Transaction Automation
vdcresearch.com

2. Recording Available
A full audio recording is available for download at:
http://vdcresearch.com/market_research/autoid/freeresearch.aspx
© 2011 VDC Research Webcast
AutoID & Transaction Automation
vdcresearch.com

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AutoID & Transaction Automation Embedded Hardware & Systems Mobile & Wireless
Industrial Automation & Control Embedded Software & Tools Emerging Technologies
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6. Today’s Speaker
Michael Liard
Director, RFID
Michael is VDC’s Director of RFID in the firm’s AutoID research practice. Michael serves as VDC's lead
analyst and consultant on all proprietary research and consulting engagements involving RFID
product, market or channel development. Michael has covered the RFID and broader automatic
identification industry, including research and analysis for barcode, contactless, NFC and RTLS
technologies and solutions for more than a decade.
Prior to VDC, Michael was employed by ABI Research as Practice Director, RFID. He also worked for
Accenture (formerly Andersen Consulting) in their Organization and Human Performance practice. Michael
has contributed to and has been cited in various industry trade press and national publications, including
national TV appearances. Michael has also been a speaker at a number of industry-related conferences.
Michael was presented the “Excellence in Journalism Award” by AIM Global in 2011. He was the first
industry analyst to receive the award since its inception.
Michael graduated Summa Cum Laude from Providence College (Rhode Island, USA) where he studied
Political Science (major), Business, Marketing, Finance, and Economics (minors).
For complimentary insights and marketing data:
http://blog.vdcresearch.com/autoid
© 2011 VDC Research Webcast
AutoID & Transaction Automation
vdcresearch.com

7. Today’s Agenda
RFID Market Size Snapshot
RFID Heat Index 2011
RFID Watch List 2012
Emerging Trends
© 2011 VDC Research Webcast
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8. RFID Market Size Snapshot
Horizontal use within verticals; Installation environments drive technology selection
Global RFID Revenues by Product Product Category Key Developments/Drivers
Category
(Billions of Dollars)  EPC UHF expected to outpace
HF volume in 2012
 HF volume remains driven by
$14 contactless, e-ID and library
Transponders
applications
$12  LF tags core for animal ID, auto
immobilization, access control and
$10 industrial
$8  EPC UHF reader innovation
Readers
 New form factors on the rise
$6  Consumer devices as “readers”
(e.g., NFC)
$4
 Supply chain driven
$2
Printer/Encoders
 CPG tagging (e.g. apparel,
pharmaceuticals)
$0  Bulk encoding
2010 2011 2012 2013  Key RFID growth segments
2014 2015  LOB Application Software
Software & Services
Transponders Readers Printers Software Services  Cloud Computing
 Managed Services
© 2011 VDC Research Webcast
AutoID & Transaction Automation
vdcresearch.com

9. RFID Heat Index 2011
What are a few of the hottest trends and topics for RFID in 2011?
Economy Tested, Economy Tough
 Patience trumps frustration in 2011 RFID market
 Market did not contract
 Passive UHF segments remained stable, not explosive like 2009 to 2010
The RFID Emperor Has Clothes
 Many live projects and several full-scale deployments; Billions of units on the horizon
 Wal-Mart a bit behind its original plan but remains committed to additional tagging in 2012
 US and international retailers are making significant moves on RFID
Time to Care About Health Care
 RFID and RTLS-enabled asset, personnel and patient tracking
 Pharmaceuticals item level tagging, notably in South Korea
 e-ID and National Healthcare ID Card Programs such as current effort in Germany
© 2011 VDC Research Webcast
AutoID & Transaction Automation
vdcresearch.com

10. RFID Watch List 2012
What are the key things to watch out for in 2012?
RFID Taking on Harsh Environments
 RFID finding its way into more user environments, driving innovative vertical and application solutions
NFC Outside of Payment
 Payment is not the only play in NFC
Focus on Food Safety and Security
 Regulations, recalls and reducing losses leveraging RFID
Authentication, Anti-counterfeiting and Brand Protection
 Alcohol, pharmaceuticals, consumer electronics, consumables and more
Hospitality Proving Hospitable to RFID
 “Likes,” linens, locks, loyalty and limitless
© 2011 VDC Research Webcast
AutoID & Transaction Automation
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11. Emerging Trends
More Hybridization and Multi-modal AIDC Solutions (“RFID Plus”)
 Business Process Change Driving Selection of Multiple Technologies
 One Technology Seldom Fits All
 RFID Plus Barcode, RFID Plus RTLS, etc.
Integration of Sensing/Monitoring Solutions (“RF+”)
 Cold Chain Management an Early Focus
 Traceability from Blood Bags to Blood Oranges
 HF (passive) and UHF (passive, active, battery assisted passive)
Software and Service
 More Managed Services Offerings, including RFID-as-a-Service (RaaS)
 Cloud-based Solutions
 Line-of-Business Application Software
© 2011 VDC Research Webcast
AutoID & Transaction Automation
vdcresearch.com

12. Strategic Insights 2012: RFID Market
Capitalize on growth opportunities in the RFID market with VDC’s detailed market coverage, actionable
multi-layered data segmentation and expert analysis.
Final Deliverables:
Track 1: FastForward: Insight for Leaders
Volume 1: Authentication & Anti-Counterfeiting: The Next Wave of Adoption
Volume 2: RFID Exposed: The Naked Truth on the Benefits of RFID
Volume 3: TBA
Volume 4: TBA
Track 2: RFID Supply & Demand Analysis
Volume 1: Americas
Volume 2: EMEA
Volume 3: Asia-Pacific
Volume 4: Global
Volume 5: EPC UHF Solutions
Custom Datasets
VDC Research maintains the most extensive databases of vendor, channel and end-user data in the
RFID industry. The information contained within this database is updated continuously and is the
most comprehensive of its kind, offering highly granular and reliable market intelligence on nearly all
leading and emerging RFID markets and opportunities on virtually any dimension.
Founding Sponsorship Deadline: December 30, 2011
© 2011 VDC Research Webcast
AutoID & Transaction Automation
vdcresearch.com

13. Thank You for Attending this VDC Webcast
For more information please contact:
Michael Liard – Director, RFID
mliard@vdcresearch.com | 508.653.9000 x145
Sherrie Nankin – Account Director
snankin@vdcresearch.com | 508.653.9000 x119
Drew Nathanson – Vice President, AutoID
andrewn@vdcresearch.com | 508.653.9000 x148
For complimentary insights and marketing data:
http://blog.vdcresearch.com/autoid
© 2011 VDC Research Webcast
AutoID & Transaction Automation
vdcresearch.com