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Why 2011 will be another big year for RFID  The RFID End-User in 2011 February 2011 webcast Drew Nathanson–Director
Market Intelligence for Technology Vendors & Investors Direct-Contact Primary Market Research Deeply Segmented Data Expert Insights Validated Results Consulting Services for Your Most Critical Business Decisions Research-Based Consulting Transparent Tools & Methodology Highly Customized Survey Guides & Output Templates  Sophisticated Market Estimate & Forecast Models  Detailed, Flexible Stakeholder Maps & Profiles  Industry Development Scenarios  Market Opportunity Fit Screening, Rating & Ranking About Us
Our Core Coverage Areas Embedded Hardware& Systems Mobile & Wireless AutoID & TransactionAutomation Industrial Automation& Control Embedded Software & Tools Emerging Technologies
MarketStrategyConsulting CustomResearch Whitepapers Syndicated Research ExecutiveBriefings Webcasts StrategySessions Speeches AnalystInquires Our syndicated research is the basis for the many ways VDC can help you grow your business. We offer a wide variety of services designed to meet specific tactical and strategic decision support needs. All of our services are built on a foundation of highly skilled professionals applying robust methodologies to VDC’s large and continuously refreshed datasets.  
Today’s Speaker Drew Nathanson Director – Research Operations Drew has more than 15 years experience in industrial enterprise program management, general management, strategy consulting, and business development. At VDC, Drew is responsible for the firm’s Research Operations, working closely with VDC clients, analysts, consultants, and senior management to design, execute, manage, and deliver proprietary research and syndicated programs. Previously, Drew managed the AutoID and Transaction Automation Practice, delivering syndicated and proprietary research covering major AIDC, RFID, NFC, and Retail Automation markets. Prior to joining VDC, Drew launched and served as Principal of Blue Flame, a management consulting firm focusing on the advanced materials and sciences industry and their related tech markets. Drew began his career with Integrated Separation Systems as a production manager for high volume automated PAGE Gel manufacturing and analysis. At Boston Optical Fiber, Drew managed all product design, development, production, PR and marketing activities for Plastic Optical Fiber and associated product lines. Drew is a graduate of Clark University (BS, biology and chemistry) and Northeastern University (MBA, concentration in high-tech). –
The End-User Community has Changed End-Users are Rapidly Achieving Benefits RFID is Positioned as a Core Technology Budget Increases are  Expected
Not the Same End-User Community from a Few Years Ago THEN NOW ,[object Object]
Piloting, integrating, deploying, scaling, expanding
A driving force for development & innovation
Rapidly proving concept & ROI
Extending the value proposition

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The RFID End-User in 2011: Why 2011 Will be Another Big Year for RFID

  • 1. Why 2011 will be another big year for RFID The RFID End-User in 2011 February 2011 webcast Drew Nathanson–Director
  • 2. Market Intelligence for Technology Vendors & Investors Direct-Contact Primary Market Research Deeply Segmented Data Expert Insights Validated Results Consulting Services for Your Most Critical Business Decisions Research-Based Consulting Transparent Tools & Methodology Highly Customized Survey Guides & Output Templates Sophisticated Market Estimate & Forecast Models Detailed, Flexible Stakeholder Maps & Profiles Industry Development Scenarios Market Opportunity Fit Screening, Rating & Ranking About Us
  • 3. Our Core Coverage Areas Embedded Hardware& Systems Mobile & Wireless AutoID & TransactionAutomation Industrial Automation& Control Embedded Software & Tools Emerging Technologies
  • 4. MarketStrategyConsulting CustomResearch Whitepapers Syndicated Research ExecutiveBriefings Webcasts StrategySessions Speeches AnalystInquires Our syndicated research is the basis for the many ways VDC can help you grow your business. We offer a wide variety of services designed to meet specific tactical and strategic decision support needs. All of our services are built on a foundation of highly skilled professionals applying robust methodologies to VDC’s large and continuously refreshed datasets.  
  • 5. Today’s Speaker Drew Nathanson Director – Research Operations Drew has more than 15 years experience in industrial enterprise program management, general management, strategy consulting, and business development. At VDC, Drew is responsible for the firm’s Research Operations, working closely with VDC clients, analysts, consultants, and senior management to design, execute, manage, and deliver proprietary research and syndicated programs. Previously, Drew managed the AutoID and Transaction Automation Practice, delivering syndicated and proprietary research covering major AIDC, RFID, NFC, and Retail Automation markets. Prior to joining VDC, Drew launched and served as Principal of Blue Flame, a management consulting firm focusing on the advanced materials and sciences industry and their related tech markets. Drew began his career with Integrated Separation Systems as a production manager for high volume automated PAGE Gel manufacturing and analysis. At Boston Optical Fiber, Drew managed all product design, development, production, PR and marketing activities for Plastic Optical Fiber and associated product lines. Drew is a graduate of Clark University (BS, biology and chemistry) and Northeastern University (MBA, concentration in high-tech). –
  • 6. The End-User Community has Changed End-Users are Rapidly Achieving Benefits RFID is Positioned as a Core Technology Budget Increases are Expected
  • 7.
  • 9. A driving force for development & innovation
  • 11. Extending the value proposition
  • 13. From a Tier 1 company
  • 18.
  • 19. They are positioning RFID as a Core technology
  • 20. Budget increases expected from installed base AND new accounts 4x average growth in RFID budgets expected from end- users since 2009, 64% increase expected in 2011 over 2010 Pilots are converting to deployments and deployments are scaling / expanding – about 20% faster than the previous year Respondents that invested more than $250,000 in RFID in 2010 anticipate spending up to 3-5x more over the next two years in support of scaling their deployments and further integrating their solutions Revenue from new accounts to increase by more than 20% over 2010, with average budgets for these companies increasing nearly 2.5x They are Spending More
  • 21. Thank You for Attending this VDC Webcast For more information please contact: Drew Nathanson – Director andrewn@vdcresearch.com| 508.653.9000x148 Christopher Rezendes – Executive Vice Presidentcjr@vdcresearch.com|508.653.9000x120

Editor's Notes

  1. VDC Research Group (VDC) provides exceptionally detailed direct-contact primary market research and consulting services to many of the world's largest technology suppliers, innovative start-ups and leading investors.
  2. The firm is organized around six practices, each with its own focused area of coverage, but all committed to the firm’s core philosophy.
  3. This philosophy is applied in our syndicated research and in the wide variety of other services we provide to meet our clients specific tactical and strategic decision support needs. All of our services are built on a foundation of highly skilled professionals applying robust methodologies to VDC’s large and continuously refreshed datasets.