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Enterprise Mobility Solutions
Market Update & 2010 Outlook



Mobile & Wireless Practice
David Krebs, Director
Recording Available

These slides are from a webcast presented on 01/06/10
                                             01/06/10.

   A full audio recording is available for download at:

  http://www.vdcresearch.com/market_research/mobile_wirele
                     ss/freeresearch.aspx
VDC Research




  Complimentary insights & marketing data on the
      enterprise mobility market available at:

              www.vdcresearch.com
Today’s Speaker


• David Krebs, Director – Mobile & Wireless Solutions Practice
      10 + years covering the markets for enterprise and government mobility solutions, wireless data
        communication technologies and automatic data-capture research and consulting.
      Focus on identifying the key drivers and enablers in the adoption of mobile and wireless solutions among
        mobile workers in the extended enterprise.
      Consulting and advisory experience including: technology and market opportunity assessments, technology
        penetration and adoption enablers, partner profiling and development, new product development and M&A due
        diligence support.
      Extensive primary market research management and execution experience to support market sizing and
        forecasting, total cost of ownership (TCO), comparative product performance evaluation, competitive
        benchmarking and end user requirements analysis.
      Boston University (BSBA).




3–     2009 VDC Research Group, Inc.
Enterprise Mobility Solutions
Market Update & 2010 Outlook




Mobile & Wireless Practice
David Krebs, Director
Enterprise Mobility Market Overview
Improvement in market conditions



• Market conditions to improve in 2010:
       Following a immensely challenging 2009 campaign the market for enterprise mobility solutions is poised for
         growth in 2010
       However, the first half of 2010 will likely remain challenging and performance will sputter in some sectors
• Aging installed base driving failure and TCO concerns
     Postponement of planned upgrades over past 18 months resulted in spike in average age of installed base
     Drove increase in average failures rates of mobile devices which increased TCO
• Increasing complexity of mobile applications and changes to end user demographics driving
  next generation mobile device requirements
     Intense price pressures in market – best evidenced by increased adoption of smartphones for a broader
        spectrum of enterprise mobility applications
       Next generation of mobile users driving ‘consumerization’ of enterprise class devices and acceptance of new
        form factors, I/O functionality
• Management of mobile solutions a top of mind concern…still
       With an expanding installed base of mobile devices by device type, user type and application end users hungry
         for more seamless approach to device and application management
       Managed service and hosted business models will be increasingly relevant – questions remain around who is
         best positioned to deliver




 5–    2009 VDC Research Group, Inc.
      Mobile & Wireless Practice
Global Rugged Mobile Market
Substantial contraction in H1 2009 across all form factors, regional markets



                                         Large Form Factor Shipments                                                                                        Small Form Factor Shipments


                                    $1,500                                       600                                                               $1,400     1421.3                          1600
                                                                                                                                                                         1482.0

                                    $1,400                                                                                                                                                    1500
Hardware Shipments (USD Millions)




                                                                                                               Hardware Shipments (USD Millions)
                                                                                                                                                   $1,300
                                                           494.6
                                    $1,300                                       500                                                                                                          1400




                                                                                                                                                                           $1,359
                                                                                                                                                   $1,200




                                                                                       Unit Shipments ('000)




                                                                                                                                                                                                     Unit Shipments ('000)
                                                                                                                                                                $1,385
                                               412.4
                                                             $1,300




                                    $1,200                             423.8                                                                                                                  1300
                                                                                                                                                   $1,100
                                    $1,100                                       400                                                                                                          1200
                                                                                                                                                                                    1,088.8
                                                 $1,175




                                                                                                                                                   $1,000
                                    $1,000                                                                                                                                                    1100
                                                                        $1,016




                                                                                                                                                    $900




                                                                                                                                                                                      $947
                                     $900                                        300                                                                                                          1000

                                     $800                                                                                                           $800                                      900

                                     $700                                        200                                                                $700                                      800
                                              1H 2007     1H 2008     1H 2009                                                                                1H 2007     1H 2008    1H 2009


The global rugged mobile computer market – comprising both large and small form factor mobile computers was down substantially
    during H1 2008. Large form factor shipments declined by 22% while small form factor shipments declined by just over 30%.




   6–                                2009 VDC Research Group, Inc.
                                    Mobile & Wireless Practice
Global Technology Revenue
         Strong similarities with 2001 Recession… so far



                          600                                                           Global Technology Sector Revenue & Y/Y Growth                                                                                                                                                         40%
                                                                                                   (source: Morgan Stanley)

                                                                                                                                                                                                                                                                                              30%
                          500


                                                                                                                                                                                                                                                                                              20%
                          400
Quarterly Revenues ($B)




                                                                                                                                                                                                                                                                                              10%
                          300
                                                                                                                                                                                                                                                                                              0%

                          200
                                                                                                                                                                                                                                                                                              -10%
                                                                                                                                                                                         Strong Similarities
                                                                                                                                                                                                      (so far)
                          100
                                                                                                                                                                                                                                                                                              -20%


                           0                                                                                                                                                                                                                                                                  -30%




                                                                                                                                                                                                                                                                                    Q3: 09E
                                                                                                                                                                                                                                                                                    Q4: 09E
                                                                                                                                   Q3: 01




                                                                                                                                                                                                                                                         Q1: 08
                                Q1: 96
                                         Q3: 96
                                                  Q1: 97
                                                           Q3: 97
                                                                    Q1: 98
                                                                             Q3: 98
                                                                                      Q1: 99
                                                                                               Q3: 99
                                                                                                        Q1: 00
                                                                                                                 Q3: 00
                                                                                                                          Q1: 01


                                                                                                                                            Q1: 02
                                                                                                                                                     Q3: 02
                                                                                                                                                              Q1: 03
                                                                                                                                                                       Q3: 03
                                                                                                                                                                                Q1: 04
                                                                                                                                                                                          Q3: 04
                                                                                                                                                                                                   Q1: 05
                                                                                                                                                                                                            Q3: 05
                                                                                                                                                                                                                     Q1: 06
                                                                                                                                                                                                                              Q3: 06
                                                                                                                                                                                                                                       Q1: 07
                                                                                                                                                                                                                                                Q3: 07


                                                                                                                                                                                                                                                                  Q3: 08
                                                                                                                                                                                                                                                                           Q1: 09
                                                                                                            Revenue ($B)                                                                                              Y/Y Growth

                     7–      2009 VDC Research Group, Inc.
                            Mobile & Wireless Practice
Global Rugged Mobile Market Forecast
Growth to resume in 2010 following substantial contraction in 2009



                                                                    Global Rugged Hardware Forecasts
Hardware Revenues (USD millions)




                                   3,500.0                 • Tier one account contribution
                                                           • Renewed retail investments
                                   3,000.0                 • Field mobility solutions

                                   2,500.0

                                   2,000.0

                                   1,500.0

                                   1,000.0

                                     500.0

                                        -
                                                   2008             2009E         2010E      2011E     2012E   2013E

                                                                       Large Form Factor
                                                                       Small Form Factor
        8–                          2009 VDC Research Group, Inc.
                                   Mobile & Wireless Practice
Growth Expectation by Industry Varies Considerably
  According to channel organizations most sectors poised to rebound substantially in 2010



                               Annual Revenue Growth Expectation by Sector                2010
                                                                        12%               2009
                                  -11%                                                           Wholesale
                                                      4%
                                                           6%                                    Utilities/ Telco
                                                                      10%
                 -17%                                                                            Transportation
                                                                      10%
         -21%                                                                                    Retail
                                                                            13%
                                                      4%                                         Prof. Service
                                                                             13%
                               -13%                                                              Manufacturing
                                                                       11%
                        -15%                                                                     Industrial/ WH
                                                                                          21%
                                                                 9%                              Health Care
                                                                      11%                        State/ Local
                                          -6%
                                                                            13%
                                           -6%                                                   Public Safety
                                                                7%
                                                                 8%                              Military
                                                                                    17%          Federal Non-Military
                                                           6%

-25%    -20%      -15%          -10%     -5%     0%        5%          10%         15%     20%    25%


   9–            2009 VDC Research Group, Inc.
                Mobile and Wireless Practice
Margin Pressures Across All Offerings Continue
Hardware margins worsened considerably over second half of 2009 for channel organizations



                                    Minimum and Target Margins by Core Hardware Offerings

                                               4.9%
                                                                          11.0%
          Rugged Handheld/ PDAs
                                                      6.5%
                                                                                                    19.8%

                                               4.8%
                                                            7.5%
 Smartphones/ Handheld Computers
                                                 5.6%
                                                                                      14.6%

                                            4.7%
                                                                   8.8%
               Rugged Notebooks
                                                      6.3%
                                                                                      14.6%

                                          4.1%
                                                                                                            Minimum 2H
                                                           7.1%
                                                                                                            Minimum 1H
                      Notebooks
                                                                                                            Target 2H
                                                5.3%                                                        Target 1H
                                                                                  13.3%

                                   0%                 5%                   10%                15%       20%              25%


10 –           2009 VDC Research Group, Inc.
              Mobile and Wireless Practice
Mobile Investment Barriers
Prioritization of mobile and wireless solutions over other investments remains a challenge


                                    Leading Mobile Solution Investment Barriers
                                               (% of Respondents)

                      Other capital projects with higher priority                                                 46%


                                  Unclear return on investment                                            29%


         Desire to wait for proven applications & technology in
                                                                                        17%
                               this industry


                                                  Security issues        4%


                         Lack of people with appropriate skills          4%


                                                                      0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%



                 Mix of IT and operational issues represent primary investment barriers

                                      Source: Enterprise Mobility End-User Survey; Conducted June, 2009 (n=687)


11 –    2009 VDC Research Group, Inc.
       Mobile & Wireless Practice
Tangible Mobile Investment Benefits Realized
     Mobile solution ROI and technology investment drivers are consistently strong


                               Considering your organization's most recent mobile deployment, what level of
                                                benefits has your organization achieved?

               Improved real time decision making

              Increased mobile worker productivity

 Improved customer loyalty and repeat business

                            Increased first time fix

                           Reduced asset failures

                       Increased SLA compliance

                         Reduced operating costs

                        Increased sales/revenues

                                                   0.0%   5.0%      10.0%       15.0%      20.0%       25.0%   30.0%


End users reporting substantial improvements in a variety of workflows, processes, customer service and
                          revenues as a result of mobile solution investments.



       12 –              2009 VDC Research Group, Inc.
                        Mobile and Wireless Practice
Mobile Device Requirements
    TCO emerging as a key requirement



                                                           Mobile Device Selection Criteria
                                                                        (% of Respondents)

            Broadband wireless functionality                                                                         51%

                                   Battery life                                                                49%

                     Total cost of ownership                                                             45%

             Device weight and ergonomics                                              29%

                           Operating system                                            29%

                     Level of ruggedisation                                      25%

                Integrated bar code scanner                               21%

     Integrated voice AND data capability                               20%

                   Ability to print in the field                  17%

                       Touchscreen display                       16%

    Integrated GPS/ Location awareness                          15%

                                                   0%     10%              20%               30%   40%               50%   60%



Although organizations are increasingly deploying non-rugged devices to support traditional rugged applications, total
                                     cost of ownership remains a critical device evaluation criteria.


     13 –    2009 VDC Research Group, Inc.
            Mobile & Wireless Practice
Leading Mobility Investment Concerns
   Minimizing device downtime is a top of mind issue for organizations


                               Rate the following mobility issues or concerns in terms of their level of
                                                      importance to your firm
                                         (1=Extremely unimportant; 6=Extremely important)
      Minimizing device downtime user productivity loss
           Ensuring user friendliness of mobility solutions
                                Preventing data breaches
                                  Reducing support costs
   Security policies for handling lost/stolen devices/data
                                        Remote helpdesk
                          Remote provisioning of devices
Clear mobile asset and software inventory management
           Provide real time remote training to field users
                      Managing SW license conformance
                                     Locate/track devices
 Supporting dual mode devices (work and personal use)

                                                              0.0   1.0      2.0        3.0        4.0     5.0   6.0

Managing the TCO of mobile device deployments is a consistent ‘top of mind’ issue for organizations
                                  deploying mobile solutions.



    14 –             2009 VDC Research Group, Inc.
                    Mobile and Wireless Practice
Average Mobile Device Failure Rates
  After trending down, failure rates are again increasing


            For your most recent mobile device deployment, what
             percent of your installed base failed at least once?
                                                                                          • Average Productivity Lost per Failure
                                                                                            •   Large Form Factor: 85-90 minutes
18.0%                                                                                       •   Small Form Factor: 50-75 minutes

16.0%
                                                                                          • Average Internal Support per Failure
                                                                                            •   Large Form Factor: 95-110 minutes
14.0%                                                                                       •   Small Form Factor: 65-70 minutes

12.0%                                                                                     • Over the course of the past
                                                                                            2-3 years average failure rates –
10.0%
                                                                                            especially for non-rugged devices –
8.0%          16.6%                                                                         have trended down.
                                                     13.7%                                  •   This was largely in response to the in-
6.0%                                                                                            creased focus on designing more durable
                                                                                                devices (integration of flash memory was
4.0%                                                                      7.9%                  a key contributor).
                                  4.6%                                                      •   However, in response to the recent
2.0%
                                                                                                economic pressures, end-users have
                                                                                                extended the life cycle of mobile devices
0.0%
                                                                                                and adopted less expensive solutions
        Large Form Factor - Large Form Factor - Small Form Factor - Small Form Factor -
        Commercial Grade          Rugged        Commercial Grade          Rugged                (such as netbooks) resulting in an
                                                                                                increase in failure rates.



    15–   2009 VDC Research Group, Inc.
                  Mobile & Wireless Practice
TCO Cost Breakdown
Productivity loss represents a significant proportion of TCO – especially for non-rugged units


                                      Five Year TCO by Form Factor and Key Contributor



                                                                  Productivity Loss as a
            Small Form Factor - Rugged
                                                            27.3% Percent of TCO



Small Form Factor - Commercial Grade                                 40.8%
                                                                                                         Hard Costs

                                                                                                         IT Support
            Large Form Factor - Rugged                         29.2%
                                                                                                         Productivity
                                                                                                         Loss


       Large Form Factor - Commercial
                   Grade                                                                     49.8%


                                            $0.00   $10,000.00 $20,000.00 $30,000.00 $40,000.00 $50,000.00
                                                           Total Cost of Ownership (Five Years)

 16–   2009 VDC Research Group, Inc.
               Mobile & Wireless Practice
Factors Driving Shift Towards Managed Services
    Seamless mobile support and simplification of mobile solutions key drivers



                          Which of the following are the most important factors driving the shift
                                 towards a service-based mobility deployment model?

                                    Simplifying end user mobility

   Integrating the full set of technologies required for enterprise…

            Simplifying day to day IT and compliance operations

                               Ensure endpoint and data security

              Ensuring universal connectivity and access control

 Eliminating need to invest capital to continually grow a mobility…

                    Providing support for any mobile application

                                            Multi-device support

                          Consolidated operations and reporting

                                                                    0%   5%     10%          15%    20%   25%

Managed services opportunity driven by demand for an easier and more convenient approach to mobile
                                            solutions


     17 –              2009 VDC Research Group, Inc.
                      Mobile and Wireless Practice
Benefits and Challenges of Mobility Solutions
Many mobility investment challenges can by addressed by managed service model


OUT OF BOX EXPERIENCE                                      EFFICIENT APP DEPLOYMENT



 • OTA device                                                    • OTA push of applications
   provisioning                  Deployment Application            and updates
 • Software configuration        Complexity Management           • Seamless version control
                                          Customer
                                           Issues
                                                                  • Security
 • Device diagnostics            Remote        Security           • Remote lock and wipe
 • OTA fixes                     Management Management
 • Validate settings



           LOWER TCO                                                 DATA SECURITY

 18 – VDC Research Group, Inc.
How VDC coverage will help clients stay on top of
the market in 2010?

The 2010 Enterprise Mobility Solutions Intelligence Service

• Track 1: Enterprise Mobility Hardware
• Track 2: Enterprise Mobility Software
• Track 3: Enterprise Mobility Professional Services
• Track 4: Vertical Market Reports with Demand Curves
• Track 5: Enterprise Mobility Solutions Channel Tracker


       STUDY PUBLICATION DATE          ACTUAL MARKET SIZE/SUPPLIER SHARE   FORECAST MARKET SIZE



         Service Year 2010                           2009                       2010-2013




19 –   2009 VDC Research Group, Inc.
Q&A Session


                      Thank You for Attending this VDC Webinar

  For more information about VDC Research coverage of the global markets
  for embedded software and tools – including the Enterprise Mobility
  Solutions: 2010 Market Intelligence Service – please contact:

  David Krebs
  Director, Mobile & Wireless Solutions Practice
  davidk@vdcresearch.com | 508-653-9000 ext.136

  Gerrald Smith
  Account Executive
  gsmith@vdcresearch.com | 508-653-9000 ext.113




20 –   2009 VDC Research Group, Inc.

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Enterprise and Government Mobility Solutions - Market Update & Outlook 2010

  • 1. Enterprise Mobility Solutions Market Update & 2010 Outlook Mobile & Wireless Practice David Krebs, Director
  • 2. Recording Available These slides are from a webcast presented on 01/06/10 01/06/10. A full audio recording is available for download at: http://www.vdcresearch.com/market_research/mobile_wirele ss/freeresearch.aspx
  • 3. VDC Research Complimentary insights & marketing data on the enterprise mobility market available at: www.vdcresearch.com
  • 4. Today’s Speaker • David Krebs, Director – Mobile & Wireless Solutions Practice  10 + years covering the markets for enterprise and government mobility solutions, wireless data communication technologies and automatic data-capture research and consulting.  Focus on identifying the key drivers and enablers in the adoption of mobile and wireless solutions among mobile workers in the extended enterprise.  Consulting and advisory experience including: technology and market opportunity assessments, technology penetration and adoption enablers, partner profiling and development, new product development and M&A due diligence support.  Extensive primary market research management and execution experience to support market sizing and forecasting, total cost of ownership (TCO), comparative product performance evaluation, competitive benchmarking and end user requirements analysis.  Boston University (BSBA). 3– 2009 VDC Research Group, Inc.
  • 5. Enterprise Mobility Solutions Market Update & 2010 Outlook Mobile & Wireless Practice David Krebs, Director
  • 6. Enterprise Mobility Market Overview Improvement in market conditions • Market conditions to improve in 2010:  Following a immensely challenging 2009 campaign the market for enterprise mobility solutions is poised for growth in 2010  However, the first half of 2010 will likely remain challenging and performance will sputter in some sectors • Aging installed base driving failure and TCO concerns  Postponement of planned upgrades over past 18 months resulted in spike in average age of installed base  Drove increase in average failures rates of mobile devices which increased TCO • Increasing complexity of mobile applications and changes to end user demographics driving next generation mobile device requirements  Intense price pressures in market – best evidenced by increased adoption of smartphones for a broader spectrum of enterprise mobility applications  Next generation of mobile users driving ‘consumerization’ of enterprise class devices and acceptance of new form factors, I/O functionality • Management of mobile solutions a top of mind concern…still  With an expanding installed base of mobile devices by device type, user type and application end users hungry for more seamless approach to device and application management  Managed service and hosted business models will be increasingly relevant – questions remain around who is best positioned to deliver 5– 2009 VDC Research Group, Inc. Mobile & Wireless Practice
  • 7. Global Rugged Mobile Market Substantial contraction in H1 2009 across all form factors, regional markets Large Form Factor Shipments Small Form Factor Shipments $1,500 600 $1,400 1421.3 1600 1482.0 $1,400 1500 Hardware Shipments (USD Millions) Hardware Shipments (USD Millions) $1,300 494.6 $1,300 500 1400 $1,359 $1,200 Unit Shipments ('000) Unit Shipments ('000) $1,385 412.4 $1,300 $1,200 423.8 1300 $1,100 $1,100 400 1200 1,088.8 $1,175 $1,000 $1,000 1100 $1,016 $900 $947 $900 300 1000 $800 $800 900 $700 200 $700 800 1H 2007 1H 2008 1H 2009 1H 2007 1H 2008 1H 2009 The global rugged mobile computer market – comprising both large and small form factor mobile computers was down substantially during H1 2008. Large form factor shipments declined by 22% while small form factor shipments declined by just over 30%. 6– 2009 VDC Research Group, Inc. Mobile & Wireless Practice
  • 8. Global Technology Revenue Strong similarities with 2001 Recession… so far 600 Global Technology Sector Revenue & Y/Y Growth 40% (source: Morgan Stanley) 30% 500 20% 400 Quarterly Revenues ($B) 10% 300 0% 200 -10% Strong Similarities (so far) 100 -20% 0 -30% Q3: 09E Q4: 09E Q3: 01 Q1: 08 Q1: 96 Q3: 96 Q1: 97 Q3: 97 Q1: 98 Q3: 98 Q1: 99 Q3: 99 Q1: 00 Q3: 00 Q1: 01 Q1: 02 Q3: 02 Q1: 03 Q3: 03 Q1: 04 Q3: 04 Q1: 05 Q3: 05 Q1: 06 Q3: 06 Q1: 07 Q3: 07 Q3: 08 Q1: 09 Revenue ($B) Y/Y Growth 7– 2009 VDC Research Group, Inc. Mobile & Wireless Practice
  • 9. Global Rugged Mobile Market Forecast Growth to resume in 2010 following substantial contraction in 2009 Global Rugged Hardware Forecasts Hardware Revenues (USD millions) 3,500.0 • Tier one account contribution • Renewed retail investments 3,000.0 • Field mobility solutions 2,500.0 2,000.0 1,500.0 1,000.0 500.0 - 2008 2009E 2010E 2011E 2012E 2013E Large Form Factor Small Form Factor 8– 2009 VDC Research Group, Inc. Mobile & Wireless Practice
  • 10. Growth Expectation by Industry Varies Considerably According to channel organizations most sectors poised to rebound substantially in 2010 Annual Revenue Growth Expectation by Sector 2010 12% 2009 -11% Wholesale 4% 6% Utilities/ Telco 10% -17% Transportation 10% -21% Retail 13% 4% Prof. Service 13% -13% Manufacturing 11% -15% Industrial/ WH 21% 9% Health Care 11% State/ Local -6% 13% -6% Public Safety 7% 8% Military 17% Federal Non-Military 6% -25% -20% -15% -10% -5% 0% 5% 10% 15% 20% 25% 9– 2009 VDC Research Group, Inc. Mobile and Wireless Practice
  • 11. Margin Pressures Across All Offerings Continue Hardware margins worsened considerably over second half of 2009 for channel organizations Minimum and Target Margins by Core Hardware Offerings 4.9% 11.0% Rugged Handheld/ PDAs 6.5% 19.8% 4.8% 7.5% Smartphones/ Handheld Computers 5.6% 14.6% 4.7% 8.8% Rugged Notebooks 6.3% 14.6% 4.1% Minimum 2H 7.1% Minimum 1H Notebooks Target 2H 5.3% Target 1H 13.3% 0% 5% 10% 15% 20% 25% 10 – 2009 VDC Research Group, Inc. Mobile and Wireless Practice
  • 12. Mobile Investment Barriers Prioritization of mobile and wireless solutions over other investments remains a challenge Leading Mobile Solution Investment Barriers (% of Respondents) Other capital projects with higher priority 46% Unclear return on investment 29% Desire to wait for proven applications & technology in 17% this industry Security issues 4% Lack of people with appropriate skills 4% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Mix of IT and operational issues represent primary investment barriers Source: Enterprise Mobility End-User Survey; Conducted June, 2009 (n=687) 11 – 2009 VDC Research Group, Inc. Mobile & Wireless Practice
  • 13. Tangible Mobile Investment Benefits Realized Mobile solution ROI and technology investment drivers are consistently strong Considering your organization's most recent mobile deployment, what level of benefits has your organization achieved? Improved real time decision making Increased mobile worker productivity Improved customer loyalty and repeat business Increased first time fix Reduced asset failures Increased SLA compliance Reduced operating costs Increased sales/revenues 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% End users reporting substantial improvements in a variety of workflows, processes, customer service and revenues as a result of mobile solution investments. 12 – 2009 VDC Research Group, Inc. Mobile and Wireless Practice
  • 14. Mobile Device Requirements TCO emerging as a key requirement Mobile Device Selection Criteria (% of Respondents) Broadband wireless functionality 51% Battery life 49% Total cost of ownership 45% Device weight and ergonomics 29% Operating system 29% Level of ruggedisation 25% Integrated bar code scanner 21% Integrated voice AND data capability 20% Ability to print in the field 17% Touchscreen display 16% Integrated GPS/ Location awareness 15% 0% 10% 20% 30% 40% 50% 60% Although organizations are increasingly deploying non-rugged devices to support traditional rugged applications, total cost of ownership remains a critical device evaluation criteria. 13 – 2009 VDC Research Group, Inc. Mobile & Wireless Practice
  • 15. Leading Mobility Investment Concerns Minimizing device downtime is a top of mind issue for organizations Rate the following mobility issues or concerns in terms of their level of importance to your firm (1=Extremely unimportant; 6=Extremely important) Minimizing device downtime user productivity loss Ensuring user friendliness of mobility solutions Preventing data breaches Reducing support costs Security policies for handling lost/stolen devices/data Remote helpdesk Remote provisioning of devices Clear mobile asset and software inventory management Provide real time remote training to field users Managing SW license conformance Locate/track devices Supporting dual mode devices (work and personal use) 0.0 1.0 2.0 3.0 4.0 5.0 6.0 Managing the TCO of mobile device deployments is a consistent ‘top of mind’ issue for organizations deploying mobile solutions. 14 – 2009 VDC Research Group, Inc. Mobile and Wireless Practice
  • 16. Average Mobile Device Failure Rates After trending down, failure rates are again increasing For your most recent mobile device deployment, what percent of your installed base failed at least once? • Average Productivity Lost per Failure • Large Form Factor: 85-90 minutes 18.0% • Small Form Factor: 50-75 minutes 16.0% • Average Internal Support per Failure • Large Form Factor: 95-110 minutes 14.0% • Small Form Factor: 65-70 minutes 12.0% • Over the course of the past 2-3 years average failure rates – 10.0% especially for non-rugged devices – 8.0% 16.6% have trended down. 13.7% • This was largely in response to the in- 6.0% creased focus on designing more durable devices (integration of flash memory was 4.0% 7.9% a key contributor). 4.6% • However, in response to the recent 2.0% economic pressures, end-users have extended the life cycle of mobile devices 0.0% and adopted less expensive solutions Large Form Factor - Large Form Factor - Small Form Factor - Small Form Factor - Commercial Grade Rugged Commercial Grade Rugged (such as netbooks) resulting in an increase in failure rates. 15– 2009 VDC Research Group, Inc. Mobile & Wireless Practice
  • 17. TCO Cost Breakdown Productivity loss represents a significant proportion of TCO – especially for non-rugged units Five Year TCO by Form Factor and Key Contributor Productivity Loss as a Small Form Factor - Rugged 27.3% Percent of TCO Small Form Factor - Commercial Grade 40.8% Hard Costs IT Support Large Form Factor - Rugged 29.2% Productivity Loss Large Form Factor - Commercial Grade 49.8% $0.00 $10,000.00 $20,000.00 $30,000.00 $40,000.00 $50,000.00 Total Cost of Ownership (Five Years) 16– 2009 VDC Research Group, Inc. Mobile & Wireless Practice
  • 18. Factors Driving Shift Towards Managed Services Seamless mobile support and simplification of mobile solutions key drivers Which of the following are the most important factors driving the shift towards a service-based mobility deployment model? Simplifying end user mobility Integrating the full set of technologies required for enterprise… Simplifying day to day IT and compliance operations Ensure endpoint and data security Ensuring universal connectivity and access control Eliminating need to invest capital to continually grow a mobility… Providing support for any mobile application Multi-device support Consolidated operations and reporting 0% 5% 10% 15% 20% 25% Managed services opportunity driven by demand for an easier and more convenient approach to mobile solutions 17 – 2009 VDC Research Group, Inc. Mobile and Wireless Practice
  • 19. Benefits and Challenges of Mobility Solutions Many mobility investment challenges can by addressed by managed service model OUT OF BOX EXPERIENCE EFFICIENT APP DEPLOYMENT • OTA device • OTA push of applications provisioning Deployment Application and updates • Software configuration Complexity Management • Seamless version control Customer Issues • Security • Device diagnostics Remote Security • Remote lock and wipe • OTA fixes Management Management • Validate settings LOWER TCO DATA SECURITY 18 – VDC Research Group, Inc.
  • 20. How VDC coverage will help clients stay on top of the market in 2010? The 2010 Enterprise Mobility Solutions Intelligence Service • Track 1: Enterprise Mobility Hardware • Track 2: Enterprise Mobility Software • Track 3: Enterprise Mobility Professional Services • Track 4: Vertical Market Reports with Demand Curves • Track 5: Enterprise Mobility Solutions Channel Tracker STUDY PUBLICATION DATE ACTUAL MARKET SIZE/SUPPLIER SHARE FORECAST MARKET SIZE Service Year 2010 2009 2010-2013 19 – 2009 VDC Research Group, Inc.
  • 21. Q&A Session Thank You for Attending this VDC Webinar For more information about VDC Research coverage of the global markets for embedded software and tools – including the Enterprise Mobility Solutions: 2010 Market Intelligence Service – please contact: David Krebs Director, Mobile & Wireless Solutions Practice davidk@vdcresearch.com | 508-653-9000 ext.136 Gerrald Smith Account Executive gsmith@vdcresearch.com | 508-653-9000 ext.113 20 – 2009 VDC Research Group, Inc.