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VDC Research Webcast:
Enterprise & Government Mobility
Solutions in 2011 & Beyond
Mobile & Wireless Practice
David Krebs, Director
Frequently Asked Questions


              These slides are from a webcast presented on 12/15/10.


                              A full audio recording is available at:


                          http://vdcresearch.com/Landing/webcast121510.aspx




1 –  2010 VDC Research Group, Inc.
    Mobile & Wireless Practice
VDC Research


               Complimentary insights and marketing data on the
             enterprise & government mobility markets available at:
                                      www.vdcresearch.com




2 –  2010 VDC Research Group, Inc.
    Mobile & Wireless Practice
Today’s Speaker


David Krebs, Practice Director
David has more than ten years experience covering the markets for enterprise and government
mobility solutions, wireless data communication technologies and automatic data-capture research
and consulting. David focuses on identifying the key drivers and enablers in the adoption of mobile
and wireless solutions among mobile workers in the extended enterprise. David’s consulting and
strategic advisory experience is far reaching and includes technology and market opportunity
assessments, technology penetration and adoption enablers, partner profiling and development, new
product development and M&A due diligence support. David has extensive primary market research
management and execution experience to support market sizing and forecasting, total cost of
ownership (TCO), comparative product performance evaluation, competitive benchmarking and end
user requirements analysis. David is a graduate of Boston University (BSBA).




3 –  2010 VDC Research Group, Inc.
    Mobile & Wireless Practice
Today’s Speaker


2010 Market Trends & 2011 Growth Expectations
Leading 2011 Enterprise & Government Mobility Investment Themes
VDC’s 2011 Enterprise & Government Mobility Research Service
Question & Answers




4 –  2010 VDC Research Group, Inc.
    Mobile & Wireless Practice
Enterprise Mobility: Mobile Device Outlook


                                           Mobile Device Shipments Supporting Enterprise Mobility Applications
                                                 (only includes devices deployed to support enterprise mobility applications)

                                                                                                                                          Slowdown in
                 $12,000                                                                                                                notebook market
                                                          Faster than                                                                  in part b/c of slate
                                                           expected                                                                          tablets
                 $10,000
                                                           rebound
                                                                                                                                           Continued
                  $8,000                                                                                                                  smartphone
(USD Millions)




                                                                                                                                            strength

                  $6,000                                                                                                               Strong rebound in
                                                                                                                                       rugged market in
                                                                                                                                        2010 – return to
                  $4,000                                                                                                                more consistent
                                                                                                                                            growth

                  $2,000                                                                                                                Dynamic Interest
                                                                                                                                        in Slate Tablets/
                                                                                                                                         Media Tablets
                      $0
                              2007        2008           2009        2010          2011          2012          2013             2014

                           Rugged Large FF        Rugged Small FF            Smartphones           Notebooks           Slate Tablets/ Media Tablets



                   5 –  2010 VDC Research Group, Inc.
                       Mobile & Wireless Practice
Emergence of Cloud-optimized Mobile Solutions
Level of investment in SaaS-based enterprise mobility solutions reaching scale



      Enterprise Mobility Application Design /      •   The emerging class of tablets / media-pads –
              Deployment Approach                       with their more smartphone-like OS profiles,
                                                        processing capabilities and interface options –
                                                        are leading a trend towards ‘cloud-optimized’
                      Other                             solutions.
                      5.7%
                                                    •   Cloud computing will in part be enabled by
                                                        virtualization, including: hardware virtualization,
                                                        platform virtualization, and application
                                                        virtualization.

                                      SaaS/Hosted
                                        solution
                                         40.6%


      Application
        resides
        behind
       corporate
        firewall
         53.7%




6 –  2010 VDC Research Group, Inc.
    Mobile & Wireless Practice
Tick-tock, Tick-tock: The Individual Liable Device
as a Security Time Bomb

                       Smartphone Deployment Approach by Industry                                            Growing proportion of
    100%
                                                                                                               IL devices within
                                                                                                                   enterprise
     90%

     80%

     70%

     60%

     50%

     40%

     30%

     20%

     10%

      0%




       Company purchased only                           Both company and employee purchased: Approved list

       Both company and employee purchased: Any phone   Employee purchased only: Approved list

       Employee purchased only: Any phone


7 –  2010 VDC Research Group, Inc.
    Mobile & Wireless Practice
Security Management Requirements
Improved mobile security discipline required within enterprises



                                              Rate the following security management functions in
                                                 terms of their level of importance to your firm
                                                        (1=Extremely unimportant; 6=Extremely important)

                  Lockdown device interface to reduce end-user tampering                                                       4.9

                                   Remotely deliver security patch updates                                                   4.7

       Enforce device hardware feature contol policies (e.g. block camera)                                             4.4

        Enforce security policies even when the device is in an offline state                                          4.4

     Remotely enable device kill and data deletion for lost or stolen devices                                          4.4

                                                 Enforce password policies                                            4.3

                           Enforce on device applications whitelist/blacklist                                        4.2

                                         Enforce on device data encryption                                       4.1

                      Encrypt over the air (OTA)/ Internet communications                                        4.1

          Distribute security/policy changes even without a data connection                                     4.0

                              Integrate on device login with active directory                                  3.9

                                                                                0    1           2         3          4              5   6


  Security policy development – and enforcement – especially for individual liable devices will be a KEY requirement again in 2011.




 8 –  2010 VDC Research Group, Inc.
     Mobile & Wireless Practice
Enterprises Embrace Application Development
Liberties of Next Generation Mobile Platforms

• The democratization of mobile application development – enabled by emerging mobile
  platforms, such as Android, and today’s micro-app mentality – is taking the enterprise by
  storm. Organizations have become enamored by the low-cost / low-risk approach of
  internally developing mobile applications to support specific workflows or use cases.
• This has been especially apparent in the military where Android and iOS development is
  actively encouraged and invested in. Dozens of vendors focused on mobility have emerged
  with robust tools and platforms that enable “click and build” capability for creating mobile
  applications.
• Considering the level of customization required for currently deployed “traditional”
  enterprise applications (i.e. desktop applications), we see a significant opportunity for
  businesses to take advantage of these tools and build their own customized applications
  that will extend their often significant enterprise application investments.
• While this trend is unlikely to significantly impact development of more mission critical
  applications – and nor are we suggesting that enterprises are taking control of all mobile
  development – the expectation is these developments will result in the enablement of
  entirely new mobile workflows and evolve into incremental opportunities for mobile solution
  providers.




9 –  2010 VDC Research Group, Inc.
    Mobile & Wireless Practice
Mobile Ecosystem Shakeup Impacting Points of
Decision Making Influence

            Primary / Initial External Enterprise              •   A broader sphere of influence on enterprise
                   Mobility Resources                              mobility key decision makers.
                                                               •   One of the more interesting developments to
Mobile HardwareVvendors/Solution
                                                       22.1%       follow will be the activity among wireless carriers.
            Provider
                                                                      Carriers are acquiring professional service organizations
                                                                        which will potentially put them in direct competition with
System Integrator (SI)/ Value Added                                     some of their partners.
                                                       21.7%
          Reseller (VAR)                                               Carriers are eager to control a larger share of the
                                                                        enterprise mobility market and are furiously trying to shed
                                                                        their image of “dumb pipe” vendors.
Independent Software Vendor (ISV)                18.6%
                                                               •   A greater proportion of ‘green field’ accounts turn
                                                                   initially to ISVs to determine key requirements.
    Consultant/Professional Service
                                               15.8%
               Provider



                   Wireless carrier      12.0%



                   Distributor/VAD    7.1%



                            Others      2.7%




10 –  2010 VDC Research Group, Inc.
    Mobile & Wireless Practice
Mobile Channels Offer Varied Opportunities
& Challenges

Various distribution channels are emerging for mobile applications, each with their own benefits
and challenges. Key capabilities, issues and consideration for each channel are summarized below:
                                               Device Vendor Mobile App
Category             Carrier Distribution                                                  Mobile Web                ISV/ Systems Integrator
                                                        Stores
                  • Permission required by     • Open to any who sign
Openness                                                                          • Completely open                • Partner development
                    carrier                      agreement

                  • Substantial (including
                                               • Limited cost (~$100-$200) to
Entry cost and      resources to manage
                                                 introduce applications           • None                           • NA
Revenue Split       relationship)
                                               • 70/30 revenue split
                  • 60/40 revenue split

                  • No consistent options      • Strong micropayment options
Payment                                                                           • Lack of strong or consistent   • Professional service contracts
                  • Carriers beginning to      • Limited options for enterprise
Options                                                                             solution                         with partners
                    integrate with billing       wide deployments

Enterprise
                  • Improving capabilities     • Poor                             • Improving                      • Strong
Integration
                                               • Improving - however, need                                         • Limited to uneven. Large
                  • Uneven – support by
Discoverability                                  separation between               • Uneven                           volume of small specialized
                    different business units
                                                 consumer and enterprise                                             solution providers.

Value Chain
                  • Low, but moving up         • High / Broad                     • Low / Variable                 • Moderate
Impact
                                                                                  • Long term viability.
                  • Improving strength of      • Strong for less sophisticated                                     • Primary model for more
                                                                                    However, serious limitations
Considerations      carrier professional         point solutions with limited                                        sophisticated native
                                                                                    for current enterprise
                    service teams                integration requirements                                            applications
                                                                                    requirements.

Source: VDC Research

 11 –  2010 VDC Research Group, Inc.
     Mobile & Wireless Practice
Rugged Becomes Relevant…Again


                Average Annual Failure Rates by                                  •   After trending down for the last several years,
                         Device Type                                                 failure rates of mobile devices have again
                                                                                     increased.
18%
                                                                                 •   This is largely in response to the recent
16%
                                                                                     economic pressures, end users have extended
14%                                                                                  the life cycle of mobile devices and adopted less
                                                                                     expensive solutions (such as netbooks) resulting
12%                                                                                  in an increase in failure rates.
10%
                                                       16.8%
                 16.6%




8%
                                              13.3%
        12.1%




6%                                                                        7.9%


4%
                                                                   5.9%
                                     4.6%
                              4.4%




2%

0%
      Large Form            Large Form      Small Form           Small Form
        Factor -          Factor - Rugged    Factor -          Factor - Rugged
      Commercial                            Commercial
         Grade                                Grade

                         2007/2008                    2009/2010




12 –  2010 VDC Research Group, Inc.
    Mobile & Wireless Practice
Leading Mobility Investment Concerns
Minimizing device downtime is a top of mind issue for organizations



                                       Rate the following mobility issues or concerns in terms
                                               of their level of importance to your firm
                                                   (1=Extremely unimportant; 6=Extremely important)

         Minimizing device downtime user productivity loss

            Ensuring user friendliness of mobility solutions

                                  Preventing data breaches

                                    Reducing support costs

      Security policies for handling lost/stolen devices/data

                                          Remote helpdesk

                            Remote provisioning of devices

   Clear mobile asset and software inventory management

             Provide real time remote training to field users

                       Managing SW license conformance

                                       Locate/track devices

    Supporting dual mode devices (work and personal use)

                                                                0        1             2              3   4        5               6


 Managing the TCO of mobile device deployments is a consistent ‘top of mind’ issue for organizations deploying mobile solutions.




13 –  2010 VDC Research Group, Inc.
    Mobile & Wireless Practice
Enterprise Applications Optimized For Touch Interface


          Primary (non Keyboard) Mobile Input             •   More and more mobile devices are shipping
              Functionality Requirements                      with touch as the primary interface technology.
                                                          •   Consumer influenced UI and interfaces – such
 Touchscreen/Multi-touch                          26.8%       as touch and multi-touch – are becoming more
                                                              the norm for mobile military applications.
Bar Code Scanner/Imager                   20.5%               Moreover, demand for open / standards-based
                                                              platforms that enable seamless integration with
                                                              new I / O solutions increasingly critical.
  Smartcard Reader/NFC            10.2%
                                                          •   However, while most are great for content
             Pen/Stylus           9.4%                        consumption, few can be used to support
                                                              more data-intensive input applications.
                   VoIP     6.3%                          •   Finally, another major hurdle – which will
                                                              increasingly be addressed – is enterprise
       RFID Interrogator   5.5%                               software platforms leveraging touch as an
                                                              interface option.
      Mag Stripe Reader    5.5%


     Speech Recognition    4.7%


                  Other     6.3%




14 –  2010 VDC Research Group, Inc.
    Mobile & Wireless Practice
VDC Research Profile: 2011 Service
Key offerings: technical tracks



TRACK 1: Enterprise and Government Mobility Hardware
This track spans four volumes that provide detailed market sizing (including quarterly size and share
tracking), forecasting and competitive analysis of mobile devices deployed for enterprise and
government mobility applications across a variety of form factors.


TRACK 2: Enterprise Mobility Software
This track spans three volumes that provide detailed market definitions and segmentations, estimates,
forecasts, competitive share, and mobile developer analyses across several mobile software
segments. This track addresses the enterprises approach to mobile application development, key
technical requirements, enterprise application extension and integration and other leading mobile
software trends.



TRACK 3: Enterprise Mobility Professional Services
This track spans two volumes that provide market estimates, forecasts, competitive share, end user
requirements, and channel trends for enterprise mobility professional services including traditional
break-fix, integration and deployment services to more advanced managed services.



 15 –  2010 VDC Research Group, Inc.
     Mobile & Wireless Practice
VDC Research Profile: 2011 Service
Key offerings: market and channel tracks



TRACK 4: Enterprise Mobility Vertical and Application Markets
This track provides detailed market definition and segmentation, estimates and forecasts, and end
user requirements for enterprise mobility platforms, software, and professional services across six
vertical and application markets.



TRACK 5: Government Vertical and Application Markets
This track provides detailed market definition and segmentation, estimates and forecasts, and end
user requirements for government mobility platforms, software, and professional services across four
vertical and application markets.



TRACK 6: Enterprise Mobility Channel Tracker
This track spans two volumes and provides a tracking service that measures vendor partner program
quality and effectiveness, channel organization growth expectations by vertical market, application and
key technology and identifies and profiles key channel organizations. Each regional volume provides
a full-year report and a half-year update.




16 –  2010 VDC Research Group, Inc.
    Mobile & Wireless Practice
Q&A Session


Thank You for Attending this VDC Webcast.
For more information about VDC Research coverage of the global markets for the
enterprise & government mobility markets – please contact:
David Krebs
Director
davidk@vdcresearch.com | 508.653.9000 x136

Gerrald Smith
Senior Account Executive
gsmith@vdcresearch.com | 508.653.9000 x113




17 –  2010 VDC Research Group, Inc.
    Mobile & Wireless Practice

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Enterprise & Government Mobility Solutions in 2011 and Beyond

  • 1. VDC Research Webcast: Enterprise & Government Mobility Solutions in 2011 & Beyond Mobile & Wireless Practice David Krebs, Director
  • 2. Frequently Asked Questions These slides are from a webcast presented on 12/15/10. A full audio recording is available at: http://vdcresearch.com/Landing/webcast121510.aspx 1 –  2010 VDC Research Group, Inc. Mobile & Wireless Practice
  • 3. VDC Research Complimentary insights and marketing data on the enterprise & government mobility markets available at: www.vdcresearch.com 2 –  2010 VDC Research Group, Inc. Mobile & Wireless Practice
  • 4. Today’s Speaker David Krebs, Practice Director David has more than ten years experience covering the markets for enterprise and government mobility solutions, wireless data communication technologies and automatic data-capture research and consulting. David focuses on identifying the key drivers and enablers in the adoption of mobile and wireless solutions among mobile workers in the extended enterprise. David’s consulting and strategic advisory experience is far reaching and includes technology and market opportunity assessments, technology penetration and adoption enablers, partner profiling and development, new product development and M&A due diligence support. David has extensive primary market research management and execution experience to support market sizing and forecasting, total cost of ownership (TCO), comparative product performance evaluation, competitive benchmarking and end user requirements analysis. David is a graduate of Boston University (BSBA). 3 –  2010 VDC Research Group, Inc. Mobile & Wireless Practice
  • 5. Today’s Speaker 2010 Market Trends & 2011 Growth Expectations Leading 2011 Enterprise & Government Mobility Investment Themes VDC’s 2011 Enterprise & Government Mobility Research Service Question & Answers 4 –  2010 VDC Research Group, Inc. Mobile & Wireless Practice
  • 6. Enterprise Mobility: Mobile Device Outlook Mobile Device Shipments Supporting Enterprise Mobility Applications (only includes devices deployed to support enterprise mobility applications) Slowdown in $12,000 notebook market Faster than in part b/c of slate expected tablets $10,000 rebound Continued $8,000 smartphone (USD Millions) strength $6,000 Strong rebound in rugged market in 2010 – return to $4,000 more consistent growth $2,000 Dynamic Interest in Slate Tablets/ Media Tablets $0 2007 2008 2009 2010 2011 2012 2013 2014 Rugged Large FF Rugged Small FF Smartphones Notebooks Slate Tablets/ Media Tablets 5 –  2010 VDC Research Group, Inc. Mobile & Wireless Practice
  • 7. Emergence of Cloud-optimized Mobile Solutions Level of investment in SaaS-based enterprise mobility solutions reaching scale Enterprise Mobility Application Design / • The emerging class of tablets / media-pads – Deployment Approach with their more smartphone-like OS profiles, processing capabilities and interface options – are leading a trend towards ‘cloud-optimized’ Other solutions. 5.7% • Cloud computing will in part be enabled by virtualization, including: hardware virtualization, platform virtualization, and application virtualization. SaaS/Hosted solution 40.6% Application resides behind corporate firewall 53.7% 6 –  2010 VDC Research Group, Inc. Mobile & Wireless Practice
  • 8. Tick-tock, Tick-tock: The Individual Liable Device as a Security Time Bomb Smartphone Deployment Approach by Industry Growing proportion of 100% IL devices within enterprise 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Company purchased only Both company and employee purchased: Approved list Both company and employee purchased: Any phone Employee purchased only: Approved list Employee purchased only: Any phone 7 –  2010 VDC Research Group, Inc. Mobile & Wireless Practice
  • 9. Security Management Requirements Improved mobile security discipline required within enterprises Rate the following security management functions in terms of their level of importance to your firm (1=Extremely unimportant; 6=Extremely important) Lockdown device interface to reduce end-user tampering 4.9 Remotely deliver security patch updates 4.7 Enforce device hardware feature contol policies (e.g. block camera) 4.4 Enforce security policies even when the device is in an offline state 4.4 Remotely enable device kill and data deletion for lost or stolen devices 4.4 Enforce password policies 4.3 Enforce on device applications whitelist/blacklist 4.2 Enforce on device data encryption 4.1 Encrypt over the air (OTA)/ Internet communications 4.1 Distribute security/policy changes even without a data connection 4.0 Integrate on device login with active directory 3.9 0 1 2 3 4 5 6 Security policy development – and enforcement – especially for individual liable devices will be a KEY requirement again in 2011. 8 –  2010 VDC Research Group, Inc. Mobile & Wireless Practice
  • 10. Enterprises Embrace Application Development Liberties of Next Generation Mobile Platforms • The democratization of mobile application development – enabled by emerging mobile platforms, such as Android, and today’s micro-app mentality – is taking the enterprise by storm. Organizations have become enamored by the low-cost / low-risk approach of internally developing mobile applications to support specific workflows or use cases. • This has been especially apparent in the military where Android and iOS development is actively encouraged and invested in. Dozens of vendors focused on mobility have emerged with robust tools and platforms that enable “click and build” capability for creating mobile applications. • Considering the level of customization required for currently deployed “traditional” enterprise applications (i.e. desktop applications), we see a significant opportunity for businesses to take advantage of these tools and build their own customized applications that will extend their often significant enterprise application investments. • While this trend is unlikely to significantly impact development of more mission critical applications – and nor are we suggesting that enterprises are taking control of all mobile development – the expectation is these developments will result in the enablement of entirely new mobile workflows and evolve into incremental opportunities for mobile solution providers. 9 –  2010 VDC Research Group, Inc. Mobile & Wireless Practice
  • 11. Mobile Ecosystem Shakeup Impacting Points of Decision Making Influence Primary / Initial External Enterprise • A broader sphere of influence on enterprise Mobility Resources mobility key decision makers. • One of the more interesting developments to Mobile HardwareVvendors/Solution 22.1% follow will be the activity among wireless carriers. Provider  Carriers are acquiring professional service organizations which will potentially put them in direct competition with System Integrator (SI)/ Value Added some of their partners. 21.7% Reseller (VAR)  Carriers are eager to control a larger share of the enterprise mobility market and are furiously trying to shed their image of “dumb pipe” vendors. Independent Software Vendor (ISV) 18.6% • A greater proportion of ‘green field’ accounts turn initially to ISVs to determine key requirements. Consultant/Professional Service 15.8% Provider Wireless carrier 12.0% Distributor/VAD 7.1% Others 2.7% 10 –  2010 VDC Research Group, Inc. Mobile & Wireless Practice
  • 12. Mobile Channels Offer Varied Opportunities & Challenges Various distribution channels are emerging for mobile applications, each with their own benefits and challenges. Key capabilities, issues and consideration for each channel are summarized below: Device Vendor Mobile App Category Carrier Distribution Mobile Web ISV/ Systems Integrator Stores • Permission required by • Open to any who sign Openness • Completely open • Partner development carrier agreement • Substantial (including • Limited cost (~$100-$200) to Entry cost and resources to manage introduce applications • None • NA Revenue Split relationship) • 70/30 revenue split • 60/40 revenue split • No consistent options • Strong micropayment options Payment • Lack of strong or consistent • Professional service contracts • Carriers beginning to • Limited options for enterprise Options solution with partners integrate with billing wide deployments Enterprise • Improving capabilities • Poor • Improving • Strong Integration • Improving - however, need • Limited to uneven. Large • Uneven – support by Discoverability separation between • Uneven volume of small specialized different business units consumer and enterprise solution providers. Value Chain • Low, but moving up • High / Broad • Low / Variable • Moderate Impact • Long term viability. • Improving strength of • Strong for less sophisticated • Primary model for more However, serious limitations Considerations carrier professional point solutions with limited sophisticated native for current enterprise service teams integration requirements applications requirements. Source: VDC Research 11 –  2010 VDC Research Group, Inc. Mobile & Wireless Practice
  • 13. Rugged Becomes Relevant…Again Average Annual Failure Rates by • After trending down for the last several years, Device Type failure rates of mobile devices have again increased. 18% • This is largely in response to the recent 16% economic pressures, end users have extended 14% the life cycle of mobile devices and adopted less expensive solutions (such as netbooks) resulting 12% in an increase in failure rates. 10% 16.8% 16.6% 8% 13.3% 12.1% 6% 7.9% 4% 5.9% 4.6% 4.4% 2% 0% Large Form Large Form Small Form Small Form Factor - Factor - Rugged Factor - Factor - Rugged Commercial Commercial Grade Grade 2007/2008 2009/2010 12 –  2010 VDC Research Group, Inc. Mobile & Wireless Practice
  • 14. Leading Mobility Investment Concerns Minimizing device downtime is a top of mind issue for organizations Rate the following mobility issues or concerns in terms of their level of importance to your firm (1=Extremely unimportant; 6=Extremely important) Minimizing device downtime user productivity loss Ensuring user friendliness of mobility solutions Preventing data breaches Reducing support costs Security policies for handling lost/stolen devices/data Remote helpdesk Remote provisioning of devices Clear mobile asset and software inventory management Provide real time remote training to field users Managing SW license conformance Locate/track devices Supporting dual mode devices (work and personal use) 0 1 2 3 4 5 6 Managing the TCO of mobile device deployments is a consistent ‘top of mind’ issue for organizations deploying mobile solutions. 13 –  2010 VDC Research Group, Inc. Mobile & Wireless Practice
  • 15. Enterprise Applications Optimized For Touch Interface Primary (non Keyboard) Mobile Input • More and more mobile devices are shipping Functionality Requirements with touch as the primary interface technology. • Consumer influenced UI and interfaces – such Touchscreen/Multi-touch 26.8% as touch and multi-touch – are becoming more the norm for mobile military applications. Bar Code Scanner/Imager 20.5% Moreover, demand for open / standards-based platforms that enable seamless integration with new I / O solutions increasingly critical. Smartcard Reader/NFC 10.2% • However, while most are great for content Pen/Stylus 9.4% consumption, few can be used to support more data-intensive input applications. VoIP 6.3% • Finally, another major hurdle – which will increasingly be addressed – is enterprise RFID Interrogator 5.5% software platforms leveraging touch as an interface option. Mag Stripe Reader 5.5% Speech Recognition 4.7% Other 6.3% 14 –  2010 VDC Research Group, Inc. Mobile & Wireless Practice
  • 16. VDC Research Profile: 2011 Service Key offerings: technical tracks TRACK 1: Enterprise and Government Mobility Hardware This track spans four volumes that provide detailed market sizing (including quarterly size and share tracking), forecasting and competitive analysis of mobile devices deployed for enterprise and government mobility applications across a variety of form factors. TRACK 2: Enterprise Mobility Software This track spans three volumes that provide detailed market definitions and segmentations, estimates, forecasts, competitive share, and mobile developer analyses across several mobile software segments. This track addresses the enterprises approach to mobile application development, key technical requirements, enterprise application extension and integration and other leading mobile software trends. TRACK 3: Enterprise Mobility Professional Services This track spans two volumes that provide market estimates, forecasts, competitive share, end user requirements, and channel trends for enterprise mobility professional services including traditional break-fix, integration and deployment services to more advanced managed services. 15 –  2010 VDC Research Group, Inc. Mobile & Wireless Practice
  • 17. VDC Research Profile: 2011 Service Key offerings: market and channel tracks TRACK 4: Enterprise Mobility Vertical and Application Markets This track provides detailed market definition and segmentation, estimates and forecasts, and end user requirements for enterprise mobility platforms, software, and professional services across six vertical and application markets. TRACK 5: Government Vertical and Application Markets This track provides detailed market definition and segmentation, estimates and forecasts, and end user requirements for government mobility platforms, software, and professional services across four vertical and application markets. TRACK 6: Enterprise Mobility Channel Tracker This track spans two volumes and provides a tracking service that measures vendor partner program quality and effectiveness, channel organization growth expectations by vertical market, application and key technology and identifies and profiles key channel organizations. Each regional volume provides a full-year report and a half-year update. 16 –  2010 VDC Research Group, Inc. Mobile & Wireless Practice
  • 18. Q&A Session Thank You for Attending this VDC Webcast. For more information about VDC Research coverage of the global markets for the enterprise & government mobility markets – please contact: David Krebs Director davidk@vdcresearch.com | 508.653.9000 x136 Gerrald Smith Senior Account Executive gsmith@vdcresearch.com | 508.653.9000 x113 17 –  2010 VDC Research Group, Inc. Mobile & Wireless Practice