Ready to increase direct bookings through TripAdvisor? Learn about the TripConnect Cost Per Click program to encourage TripAdvisor members to book direct and learn best practices.
The architecture of search engines in Booking.comKang-min Liu
This document summarizes the architecture of the search engine used by booking.com. It discusses some of the challenges of handling large volumes of data including locations, reservations, reviews and availability. Early solutions involved MySQL and Elasticsearch, but these did not scale well. The current solution uses MapReduce to parallelize searches across multiple workers with local availability indices to retrieve results very quickly even for large cities. The system is statically sharded by hotel ID and availability data is continuously updated in real-time. This distributed architecture allows searches to be performed in under 30 milliseconds for large regions.
1) Last moment booking apps like Very Last Room allow customers to book hotel rooms for the same day at discounted prices based on real-time availability and demand.
2) Channel management software like Availpro captures customer information from all points of contact and analyzes it to automatically update rates and availability across all distribution channels in real time.
3) Hotels can increase direct bookings through strategies like developing their own mobile booking engines, increasing search visibility, using OTAs for additional reach, and encouraging customer reviews and website visits.
RezStream Webinar: Measuring Internet marketing performanceRezStream
See what metrics and reports matter to your business in Google Analytics and how to interpret the data presented to improve your Internet marketing efforts.
RezStream Webinar: The mobile revolution - recap & trendsRezStream
More travelers are booking with mobile devices and smartphones and your website and marketing efforts need to be tailored for this specific audience. See how the trend grew and how you can prepare for the future.
Giract has been researching the global savory ingredients and value added intermediates markets since 1990 and has produced many ground breaking studies in Europe, North and South America and Asia. Giract has published its latest study covering these key ingredients.
Trendy clothing’s tight dresses are sensuous & sensationalSaeed129
This document displays a catalog of dresses for sale on the website Trendy, including bodycon dresses in various styles, prints, and materials ranging in price from £4.99 to £24. It shows dresses with details like floral prints, sequins, mesh inserts, and belted or peplum silhouettes. Users can add the dresses to their basket and checkout. Basic site information is also provided at the bottom.
The architecture of search engines in Booking.comKang-min Liu
This document summarizes the architecture of the search engine used by booking.com. It discusses some of the challenges of handling large volumes of data including locations, reservations, reviews and availability. Early solutions involved MySQL and Elasticsearch, but these did not scale well. The current solution uses MapReduce to parallelize searches across multiple workers with local availability indices to retrieve results very quickly even for large cities. The system is statically sharded by hotel ID and availability data is continuously updated in real-time. This distributed architecture allows searches to be performed in under 30 milliseconds for large regions.
1) Last moment booking apps like Very Last Room allow customers to book hotel rooms for the same day at discounted prices based on real-time availability and demand.
2) Channel management software like Availpro captures customer information from all points of contact and analyzes it to automatically update rates and availability across all distribution channels in real time.
3) Hotels can increase direct bookings through strategies like developing their own mobile booking engines, increasing search visibility, using OTAs for additional reach, and encouraging customer reviews and website visits.
RezStream Webinar: Measuring Internet marketing performanceRezStream
See what metrics and reports matter to your business in Google Analytics and how to interpret the data presented to improve your Internet marketing efforts.
RezStream Webinar: The mobile revolution - recap & trendsRezStream
More travelers are booking with mobile devices and smartphones and your website and marketing efforts need to be tailored for this specific audience. See how the trend grew and how you can prepare for the future.
Giract has been researching the global savory ingredients and value added intermediates markets since 1990 and has produced many ground breaking studies in Europe, North and South America and Asia. Giract has published its latest study covering these key ingredients.
Trendy clothing’s tight dresses are sensuous & sensationalSaeed129
This document displays a catalog of dresses for sale on the website Trendy, including bodycon dresses in various styles, prints, and materials ranging in price from £4.99 to £24. It shows dresses with details like floral prints, sequins, mesh inserts, and belted or peplum silhouettes. Users can add the dresses to their basket and checkout. Basic site information is also provided at the bottom.
The document describes a multiclient study by GIRACT on added-value savory intermediates. The study will analyze the global supply, demand, and trends for process flavors, meat/soup seasonings, and snack seasonings between 2013-2017. It will examine these savory ingredients markets in the USA, EU28, Brazil, Russia, China, India, and several Southeast Asian countries. The comprehensive study will include interviews with key industry players and provide forecasts by product, end-user sector, and region.
Giract's Fibre Ingredients Study DescriptionGiract
This document provides a summary of a multi-client study on global supply and demand patterns for soluble and insoluble fibre ingredients in food, feed, and supplements from 2012 to 2017. The study analyzes markets in the USA/Canada, Europe, China, Australasia, Latin America, and Japan. It provides an in-depth examination of the chemistry, technology, production, producers, trade, pricing, demand and end-users of both soluble and insoluble fibre ingredients. The report aims to help industry players understand market trends and opportunities to help guide business strategies.
Kevin Guill, the Director of Digital Services at RezStream, gave a presentation on content marketing and social media strategies. He discussed developing quality, useful content according to a defined strategy and schedule. He also covered the five stages of travel and how content can assist travelers at each stage. Finally, he reviewed best practices for social media and common metrics to track engagement.
The document discusses how to improve a website and booking engine experience to increase guest bookings. It notes that 44% of guests will abandon a website if it is not usable within 15 seconds. It provides tips on optimizing the website navigation, room detail pages, and booking engine checkout process. Specific recommendations include using a custom booking engine theme, intuitive unit calendars, and streamlining add-on packages. The goal is to create visually appealing and easy-to-use online experiences that drive bookings.
When you look out into your lobby, we bet a lot of people are looking down at their smartphones or tablets. We live in a world where internet access is at our fingertips wherever we go and making sure that your website performs well on all different types of devices is becoming standard. Don’t fall behind the times with a website that isn’t responsive! Lyles shares the benefits and importance of a responsive website design and how it helps with your conversions compared to other mobile options.
81% of travelers abandon their online booking but there is an opportunity to influence them to complete their reservation. In this webinar, learn what remarketing is and how it can be successful in driving visitors back into your booking engine.
Trendy clothings – unique clothing options at bargain pricesSaeed129
The document displays a catalog of clothing items for sale on the website Trendy, including bodycon dresses in various styles and materials ranging in price from £4.99 to £25. It shows dresses with prints, sequins, mesh inserts, and other details. The catalog encourages browsing the items and adding them to a shopping basket for checkout.
This document specifies standards for transport protocols and signaling protocols used to establish transport bearers over the UTRAN Iu interface. It defines the protocol stacks for both the circuit switched and packet switched domains, including the use of ATM, AAL2, IP, UDP, GTP and various signaling protocols. The document also covers areas like addressing, quality of service, and congestion control.
Giract is a market research and consulting firm based in Geneva, Switzerland that has been operating since 1970. It focuses on additives and ingredients for the food and drink industry, fine chemicals and pharmaceuticals, and associated technologies. Giract conducts research, consultancy, and strategic planning with a focus on nutrition and health. It offers multi-client studies, confidential customized studies, conferences, publications, and scenario planning to clients in industries such as food and agriculture. Giract works with global clients and aims to expand into developing markets in Asia, Europe, Latin America, the Middle East, and Africa.
In the age of responsive websites and savvy web users, RezStream shares the advantages and benefits of using a Content Management System (CMS) to publish and edit your website. Be in control of your website's content even if you don't understand website design and coding.
When marketing becomes digital in tourism. The etourism-forum presents excellent opportunity to link marketing in tourism in digital scape by N.Christodoulidou
Tripea enhances current industry processes to imporve the passenger experience and make travel more responsive and focused around traveler needs, preferences and budget.
Skyscanner is an online travel booking aggregator that allows customers to search for and compare prices on flights, hotels, car rentals, and other travel services across numerous websites simultaneously. It displays search results and links directly to the provider sites so customers can complete bookings within a few clicks. Examples of other popular travel booking aggregators mentioned include Kayak, Sidestep, and Mobissimo.
The document discusses several topics related to online hospitality business:
1. It describes location-based services and how they provide localized information and deals to customers based on their location using mobile phones. It provides examples like Foursquare.
2. It explains how booking aggregator sites like Kayak allow users to search across multiple airline, hotel, and travel sites simultaneously to find the best deals.
3. It discusses online travel agencies (OTAs) like Expedia that allow customers to plan and book travel online, and how they have replaced traditional travel agencies for many customers.
The document discusses several topics related to online hospitality business:
1. It describes location-based services and how they provide localized information and deals to customers based on their location using mobile phones. It provides examples like Foursquare.
2. It explains how booking aggregator sites like Kayak allow users to search across multiple airline, hotel, and travel sites simultaneously to find the best deals.
3. It discusses online travel agencies (OTAs) like Expedia that allow customers to plan and book travel online, and how they have replaced traditional travel agencies for many customers.
This document discusses search marketing strategies for airlines. It outlines the customer engagement model for airlines as low interest purchases that are savagely competitive. The marketing activities model of acquire, convert, retain is described using tactics like SEM, email, video, and analytics. Touchpoints like confirmation emails and flight reminders are mentioned. Challenges include getting results from spending and that "the consumer is NOT a moron". Learnings include testing ad timing and frequency, personalizing emails, and segmenting geographically. Building an email database is emphasized as the new real estate.
This document discusses how travel agents can convert contacts into sales faster. It emphasizes that clients are impatient and need agents, but lack of time holds them back from using agents. It recommends using tools like instant messaging, phone calls, and automated itinerary builders to quickly make contact, iterate proposals, and facilitate booking. These tools allow agents to capitalize on clients' need for service while respecting their lack of time. The document promotes the Tripwing itinerary builder and tour operator portal as ways for agents to streamline the contact to booking process.
The document describes a multiclient study by GIRACT on added-value savory intermediates. The study will analyze the global supply, demand, and trends for process flavors, meat/soup seasonings, and snack seasonings between 2013-2017. It will examine these savory ingredients markets in the USA, EU28, Brazil, Russia, China, India, and several Southeast Asian countries. The comprehensive study will include interviews with key industry players and provide forecasts by product, end-user sector, and region.
Giract's Fibre Ingredients Study DescriptionGiract
This document provides a summary of a multi-client study on global supply and demand patterns for soluble and insoluble fibre ingredients in food, feed, and supplements from 2012 to 2017. The study analyzes markets in the USA/Canada, Europe, China, Australasia, Latin America, and Japan. It provides an in-depth examination of the chemistry, technology, production, producers, trade, pricing, demand and end-users of both soluble and insoluble fibre ingredients. The report aims to help industry players understand market trends and opportunities to help guide business strategies.
Kevin Guill, the Director of Digital Services at RezStream, gave a presentation on content marketing and social media strategies. He discussed developing quality, useful content according to a defined strategy and schedule. He also covered the five stages of travel and how content can assist travelers at each stage. Finally, he reviewed best practices for social media and common metrics to track engagement.
The document discusses how to improve a website and booking engine experience to increase guest bookings. It notes that 44% of guests will abandon a website if it is not usable within 15 seconds. It provides tips on optimizing the website navigation, room detail pages, and booking engine checkout process. Specific recommendations include using a custom booking engine theme, intuitive unit calendars, and streamlining add-on packages. The goal is to create visually appealing and easy-to-use online experiences that drive bookings.
When you look out into your lobby, we bet a lot of people are looking down at their smartphones or tablets. We live in a world where internet access is at our fingertips wherever we go and making sure that your website performs well on all different types of devices is becoming standard. Don’t fall behind the times with a website that isn’t responsive! Lyles shares the benefits and importance of a responsive website design and how it helps with your conversions compared to other mobile options.
81% of travelers abandon their online booking but there is an opportunity to influence them to complete their reservation. In this webinar, learn what remarketing is and how it can be successful in driving visitors back into your booking engine.
Trendy clothings – unique clothing options at bargain pricesSaeed129
The document displays a catalog of clothing items for sale on the website Trendy, including bodycon dresses in various styles and materials ranging in price from £4.99 to £25. It shows dresses with prints, sequins, mesh inserts, and other details. The catalog encourages browsing the items and adding them to a shopping basket for checkout.
This document specifies standards for transport protocols and signaling protocols used to establish transport bearers over the UTRAN Iu interface. It defines the protocol stacks for both the circuit switched and packet switched domains, including the use of ATM, AAL2, IP, UDP, GTP and various signaling protocols. The document also covers areas like addressing, quality of service, and congestion control.
Giract is a market research and consulting firm based in Geneva, Switzerland that has been operating since 1970. It focuses on additives and ingredients for the food and drink industry, fine chemicals and pharmaceuticals, and associated technologies. Giract conducts research, consultancy, and strategic planning with a focus on nutrition and health. It offers multi-client studies, confidential customized studies, conferences, publications, and scenario planning to clients in industries such as food and agriculture. Giract works with global clients and aims to expand into developing markets in Asia, Europe, Latin America, the Middle East, and Africa.
In the age of responsive websites and savvy web users, RezStream shares the advantages and benefits of using a Content Management System (CMS) to publish and edit your website. Be in control of your website's content even if you don't understand website design and coding.
When marketing becomes digital in tourism. The etourism-forum presents excellent opportunity to link marketing in tourism in digital scape by N.Christodoulidou
Tripea enhances current industry processes to imporve the passenger experience and make travel more responsive and focused around traveler needs, preferences and budget.
Skyscanner is an online travel booking aggregator that allows customers to search for and compare prices on flights, hotels, car rentals, and other travel services across numerous websites simultaneously. It displays search results and links directly to the provider sites so customers can complete bookings within a few clicks. Examples of other popular travel booking aggregators mentioned include Kayak, Sidestep, and Mobissimo.
The document discusses several topics related to online hospitality business:
1. It describes location-based services and how they provide localized information and deals to customers based on their location using mobile phones. It provides examples like Foursquare.
2. It explains how booking aggregator sites like Kayak allow users to search across multiple airline, hotel, and travel sites simultaneously to find the best deals.
3. It discusses online travel agencies (OTAs) like Expedia that allow customers to plan and book travel online, and how they have replaced traditional travel agencies for many customers.
The document discusses several topics related to online hospitality business:
1. It describes location-based services and how they provide localized information and deals to customers based on their location using mobile phones. It provides examples like Foursquare.
2. It explains how booking aggregator sites like Kayak allow users to search across multiple airline, hotel, and travel sites simultaneously to find the best deals.
3. It discusses online travel agencies (OTAs) like Expedia that allow customers to plan and book travel online, and how they have replaced traditional travel agencies for many customers.
This document discusses search marketing strategies for airlines. It outlines the customer engagement model for airlines as low interest purchases that are savagely competitive. The marketing activities model of acquire, convert, retain is described using tactics like SEM, email, video, and analytics. Touchpoints like confirmation emails and flight reminders are mentioned. Challenges include getting results from spending and that "the consumer is NOT a moron". Learnings include testing ad timing and frequency, personalizing emails, and segmenting geographically. Building an email database is emphasized as the new real estate.
This document discusses how travel agents can convert contacts into sales faster. It emphasizes that clients are impatient and need agents, but lack of time holds them back from using agents. It recommends using tools like instant messaging, phone calls, and automated itinerary builders to quickly make contact, iterate proposals, and facilitate booking. These tools allow agents to capitalize on clients' need for service while respecting their lack of time. The document promotes the Tripwing itinerary builder and tour operator portal as ways for agents to streamline the contact to booking process.
This document discusses how travel agents can convert contacts into sales faster. It emphasizes that clients are impatient and need agents, but lack of time holds them back from using agents. It recommends using tools like instant messaging, phone calls, and automated itinerary builders to quickly make contact, iterate proposals, and facilitate booking. This allows agents to capitalize on clients' need for service while respecting their lack of time. Tools like Tripwing's itinerary builder and payment integrations help streamline the process. The key is using technology to make components of the business fast so time is not the enemy of travel agents.
The document summarizes the market opportunity for a new travel website called WanderWe focused on short getaway trips. It notes that people are taking more frequent shorter trips, and the rise of tablets is driving more travel searches. Current travel search is dissatisfying for short trips as options are buried behind longer trips. There is a clear unmet need for a product catering fully to short trip travelers. WanderWe aims to be tablet-first and cater to flexible destination travelers searching by budget and interests. It will leverage other companies' traffic and subscribers to drive demand. The fragmented market and clear pain point for travelers in short trip planning makes WanderWe well positioned for success.
Understanding the various stages in the customer journey of a travel booker and how you can tap into it via creative marketing and innovative product ideas
WebsiteDataScraping.com #1 Web Scraping Company across the WorldWide.
We specialize in online directory scraping, email searching, data cleaning, data harvesting and web scraping services. Basic principal of this company is to deliver what the our customer required in best way. We believe in transparent and long term business relationship. Over a decade we worked for over 500 customers from across the globe. For any Data Scraping requirements feel free to email us on info@websitedatascraping.com.
The Evolving Travel Shopping Journey: Travel Research, Planning & ValidationLeonardo
In part 2 of our Digital Marketing Summit for Hoteliers, Charlie Osmond, Chief Tease of Triptease, and Ellis Connolly, Chief Revenue Officer of TrustYou discuss the travel research, planning & validation phase of the travel shopping journey and its impact on direct bookings.
Presentation by TripAdvisor to the Connecticut Lodging Association on how to maintain your online reputation through actively following and responding to online comments.
This document provides six steps for planning the perfect vacation:
1. Decide on a destination based on interests and research unique options.
2. Book flights on discount travel sites 6 weeks in advance on Wednesdays for lowest prices.
3. Book hotels on discount sites and sign up for loyalty programs. Consider Airbnb or hostels to save money.
4. Plan intercity and local transportation like buses, trains, rental cars, or rideshares.
5. Use maps to familiarize yourself with locations of hotels, attractions, and transportation.
6. Research top attractions, restaurants, and nightlife through online reviews and social media to plan an itinerary.
Stephen Taylor's (Sojern) presentation at Mumbrella's Travel Marketing SummitRuperta Daher
Stephen Taylor, SVP Enterprise Solutions at Sojern, presented on Connecting The Dots: Using Data to Create a Seamless Travel Marketing Strategy at Travel Marketing Summit 2017
Stephen Taylor's (Sojern) presentation at Mumbrella Travel Marketing SummitRuperta Daher
Stephen Taylor, SVP Enterprise Solutions at Sojern, presented on Connecting The Dots: Using Data to Create a Seamless Travel Marketing Strategy at Mumbrella Travel Marketing Summit.
The document provides an overview of digital marketing and advertising. It discusses goal identification, performance measurement, common digital marketing formats like search, display, mobile and email. It also covers digital marketing tactics such as intent-based marketing, location-based marketing, retargeting and native ads. The document concludes with sections on execution, which involves choosing the right formats and tactics to meet goals, and optimization to improve campaign performance.
Similar to RezStream Webinar: Maximize Direct Bookings with TripAdvisor TripConnect (20)
The Power of a Glamping Go-To-Market Accelerator Plan.pptxRezStream
Unlock the secrets to success with our comprehensive 8-Step Glamping Accelerator Go-To-Market Plan! Watch our FREE webinar, where you'll receive expert guidance and invaluable insights on every aspect of launching and growing your glamping business.
Elevate Your Busy Season Email Marketing, Holly May Webinar.pptxRezStream
Explore the synergy between a robust lodging website and impactful email marketing for heightened brand affinity and increased bookings. Learn strategies for a high ROI, capturing audience attention, and boosting brand loyalty. Uncover the power of a well-crafted website and email campaigns for maximizing bookings during busy seasons!
Busy Season Mastery Simple Strategies to Optimize Your Lodging Business!.pptxRezStream
Discover the power of rezStream Cloud PMS in our webinar, 'Busy Season Mastery: Strategies to Optimize Your Lodging Business!' Uncover the secrets to maximizing your PMS and booking engine for peak performance. Gain expert insights, learn innovative strategies, and witness firsthand the capabilities of a modern reservation software and online booking engine.
Strategic Dive Advanced Digital Marketing EffortsRezStream
Explore the secrets of a successful digital strategy driving direct bookings. Learn to optimize your hotel website, convert visitors into bookings, and elevate revenue. Gain insights into crafting a winning digital strategy for enhanced conversions and revenue growth.
Masterclass Unlocking Booking & Revenue Surge with Proven StrategiesRezStream
In this game-changing booking engine webinar Jeff shares a masterclass on various strategies you should use to boost bookings, drive revenue, and combat booking abandonment.
1. Optimizing your booking engine entry points.
2. Managing unit photos and descriptions.
3. When and how to leverage promo codes.
4. Best practices for using filters.
5. Upsell opportunities for increasing revenue.
6. Strategies to recover lost bookings revenue.
Ready to outperform your competition? Watch our webinar and witness how rezStream Cloud is revolutionizing lodging management. Learn how our comprehensive suite of lodging solutions can drive exceptional results while simplifying your workload. Experience this industry-changing event on demand!
Why Your Direct Booking Strategy is Broken and 5 Ways to Fix It-Lyles1-Deskto...RezStream
Gain valuable insights and strategies for improving your direct booking approach with our webinar “Why Your Direct Booking Strategy is Broken and 5 Ways to Fix It.”
Making Your Email Marketing Efforts Generate Revenue for Your Property.pptxRezStream
Discover the secrets of a successful email marketing program! Join our webinar on Making Your Email Marketing Efforts Generate Revenue for Your Property and unlock the true revenue-generating potential of your email campaigns.
Unlocking the Booking Power of Your Lodging Website.pptxRezStream
5 Ways the website assists in bookings
Our Search Engine Marketing Holly Hufford, at rezStream breaks down the specific steps for Unlocking the Booking Power of Your Lodging Website in our latest webinar session. Looking to generate more direct bookings, improve your lodging website, and increase revenue all at the same time? Then watch this webinar on-deman today!
Watch-on demand to better understand how to build a website that converts!
1. Include a CTA on Room Pages
2. Have a Testimonials Page
3. Promote specials early on
4. Include helpful information
5. Optimize your website
Building a Social Media Game Plan with a Digital Marketing AgencyRezStream
Whether you pay attention to it or not, chances are your next guest is making a purchase decision based on your social media presence. So, to help you maintain your brand reputation we invite you to watch our webinar recording “Building a Social Media Game Plan with a Digital Marketing Agency” hosted by Cass Tooke, Social Media Specialist at rezStream.
Watch-on demand to for a better understanding of the benefits of a well-defined social media strategy:
- Enhance Brand Consistency: A social media game plan ensures consistent brand messaging across all platforms, creating a unified and recognizable brand identity.
- Drive Engagement: By strategically planning content, businesses can foster meaningful interactions, drive conversations, and encourage user participation, leading to higher engagement rates.
- Increase Reach and Brand Awareness: A thoughtfully crafted strategy helps businesses expand their reach by identifying target demographics, selecting appropriate platforms, and implementing effective tactics to boost brand visibility.
- Generate Leads and Conversion: A strategic approach allows businesses to optimize their social media efforts to generate leads, nurture prospects, and drive conversions through targeted campaigns and compelling content.
Getting Your Hotel Ready for the Shift to Google Analytics 4.pptxRezStream
Are you ready for the transition to Google Analytics 4? This new tracking system affects all hotel businesses, so it's important that your hotel is prepared before the July 2023 deadline. In this video, we will show you how to get your hotel ready with Google Analytics 4 and how it will impact your direct bookings and reporting. We'll provide tips and advice on steps you can take now to ensure a successful transition. Learn how to get your hotel ready for Google Analytics 4 today!
Learn how the new GA4 tracking will impact your hotel's direct bookings and reporting, and what steps you can take to ensure a smooth transition before the July 2023 deadline.
Growing Your Hotel Operations with rezStream Cloud PMS (Product Demo)RezStream
See firsthand how our solution can streamline operations, reduce workload, and increase direct bookings. Our Cloud-based reservation software and online booking engine are designed for all sizes of properties and is easy to use and implement.
A Step-by-Step Guide to Running Your Hotel on Google.pptxRezStream
You’ve probably heard about Google Business, Google’s Free Booking Links and Google Hotel Ads, but what does it all mean? And where do you even start? In this webinar recording, Liz Brown, VP of Customer Delivery, so she can walk you through how all these opportunities can help your business get reach more guests on Google!
2022 End-of-Year Independent Hotel Checklist.pdfRezStream
At this current time, you probably fall into one of two buckets. You’re a few weeks into building your marketing plan for 2023 OR you haven’t started and you’re telling yourself that you’ll mix it in during the end-of-year holiday shuffle.
Either way, we are here to help, and we want to ensure that you have a clear path to map your 2023 digital marketing strategy. Watch a Liz Brown webinar to review rezStream’s digital marketing hotel checklist items for the new year!
During this session, the following will be covered:
• 2023 traveler trends
• 2023 digital marketing industry changes to plan for
• 2023 digital marketing must-haves
8 Ways to Increase Revenue at Your Independent Hotel.pdfRezStream
In this webinar recording, we walk through eight ways rezStream has successfully helped independent hotels, B&B, resorts, and vacation rental owners make it easier for them to find guest online, manage guest interactions, and increase revenue.
Join rezStream for a journey and learn:
• What we optimize for Google
• How we improve search engine visibility
• The results we’ve driven with Facebook
• Why we focus on direct bookings first
• Tips that help with guest communication
• Key ways to streamline guests’ operations
How Hotels can Survive Another Economic Downturn with Digital MarketingRezStream
The recession has stimulated many hoteliers to use some creative ways to drive sales. Their focal point is to create ways to capture sales in the most cost-effective means possible, with the quickest results possible.
In this webinar, we’ll share proven strategies used by top companies to successfully navigate through a downturn and thrive after it.
• Why hotels should focus on marketing rather than price cuts
• How value-added packages can add to your profits
• Why customer service matters even more in hard times
This webinar will help you discover great ideas on why to focus more on marketing than price cuts, and why value-added packages boost profits, and how giving attention to customer service can help you survive the recession.
6 Steps to Getting Through the Slow Season.pptxRezStream
Watch as Holly Hufford, search engine marketer at rezStream for a webinar walks you through 6 Steps to Getting Through the Low Season.
You’ll walk away knowing:
• Proven ways to increase reservations with specials and partnerships
• How to take advantage of less occupied property using your guests and photos
• Secrets to driving income through multiple streams and more!
With some planning and foresight, you can find success with the steps we outline in this webinar!
Utilizing FacebookMeta & Instagram to capture new hotel bookings.pptxRezStream
With over 2.9 billion users, Facebook, now known as Meta is not going away any time soon. The same can be said for Instagram which Facebook acquired in 2012 for $1 billion in cash and stock. Your next guest is most likely on one of those platforms as you read this email. They are either using the platforms to research their next travel destination and/or share their plans for their summer vacation.
In this presentation rezStream and Cass Tooke will walk you through the topic "Utilizing Facebook/Meta & Instagram to capture new hotel bookings." By the end, you'll better understand how your social media strategy can be one of the best ways to ensure that your business has a robust online presence while also optimizing your time.
Must-Have PMS Reports For Health Checks Webinar.pptxRezStream
For many, the power of analyzing reports can be overlooked by the hustle and bustle of managing the daily operations. From room management to guest communication and all the way to managing inventory, pricing, and housekeeping efforts.
In this webinar recording Liz Brown walks through the Must have PMS reports that are health checks to your bottom line. She shows you what reports to utilize and empower on how to evaluate your property health and revenue growth.
Look at some of the reports she’ll be reviewing:
• Sales by Channel
• Sales by Channel (Excluding Changes)
• Booking Pace by Unit
Using Google Analytics to improve your digital marketing and websiteRezStream
The keys to a healthy booking strategy
As the busy season picks up, it’s important that you strongly look at your booking strategy. The combination of your digital marketing and website is crucial to understanding the keys to success in increasing your revenue. In the webinar recording is a topic on sing Google Analytics to improve your digital marketing and website.
We’ll independent hoteliers use Google Analytics and
Share the reports to run to evaluate performance
Show you what certain data metrics mean
Help you outline a strategy to optimize your booking process
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
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I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
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Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
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Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
How to Generate Add to Calendar Link using Cal.etYared Ayalew
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
12. Negotiate commissions
Promote inventory during low season
Promote inventory during various
need periods
Utilize minimum night stay
requirements
Promote higher priced rooms
16. Have an active TripAdvisor listing *Free or
paid
Work with a certified Internet booking
engine
Be a registered and verified owner on
TripAdvisor
Get started with TripConnect
https://www.tripadvisor.com/CostPerClick
Metasearch platforms (e.g. TripAdvisor’s TripConnect): These platforms compare prices offered across different OTAs and properties.
Metasearch firms make money through selling advertising on their searches like search engines. But rather than commissions, they charge a cost per click as well as for standard advertising.
Maximize bookings: TripConnect sends travelers, who are ready to book directly from TripAdvisor, to your website’s booking page.
Increase revenue: By sending travelers directly to your website’s booking engine, it’s easier to upsell guests to higher-priced rooms and add-ons.
Reduce costs: By generating more direct bookings you’ll spend less money in commission fees from OTAs.
Recently, TripAdvisor signed a deal with Booking.com to allow customers to book rooms directly on the TripAdvisor’s site.
If your hotel distributes through the big OTAs—Expedia, Priceline, etc.—expect to compete with their rather large advertising budgets when it comes to bidding for CPC.
Utilize daily cap
Target performing countries
Bid for the first position
Depending on where you want to position, the bids will vary
Also, the competitiveness of your area will also determine how aggressive/high you’ll need to set your bids at, i.e. $0.20-$2.50
Manage OTAs to ensure your direct rate is most attractive
No additional costs for existing RezStream Pro and RezStream Cloud users excluding the budget needed to kick off via TripAdvisor
If you’re used TripConnect through RezPro, you need to deactivate and re-activate using the Cloud PMS *This can take up to 48 hours to 72 hours *This applies if you switch booking engines providers assuming they’re certified partners with TripAdvisor