Image optimization is an important part of SEO that can boost rankings in image search and on websites. This involves using unique, high-quality images tailored to each page or post and including descriptive captions and alt text. Tools like JPEG Optimizer and ImageOptim can help reduce file sizes while maintaining image quality. Proper image optimization is part of an effective overall SEO strategy.

1. Image optimizationisan importantpart of Search engine optimization to boostthe rankinginimages
search.Image optimizationnotonlyhelpustorankin image searchitwill alsohelpusto boostthe
rankingof our website orblogposts.
Here,we will discusssome tipsandtools for Image Optimization2019 accordingto the Search engine
optimizationtoachieve betterresultsinsearchenginesranking.
1. Use unique images according to the web page or blog post
User or audience alwaysfocus
on the image firstbefore readingthe postorthe contentof the website,anditsa humannature focus
our attentiontothe image of post or website.So,alwaysuse unique andaccordingtothe topicimages
than youwill getmore impressionsand sharesof yourimagesandpostswhere youare usingthose
images.If youare usinga WordPresswebsiteorblogthenyoucan use Yoast SEO pluginthat will help
youto recognize thatimage isaccordingto the topicor not.
2. Use highestquality formate for your images
Search engine always prefersor support high-quality
resolutionimagesand high-qualitycontent.Web pagesor blogpostwithpoor qualityimageswill
appeardistortedona mobile ortabletscreen.Neverevershare yourcontentwithpoorqualityimages.
Here,issome tipsfor youwhile choosingthe image formatforyourwebsite orablog.

2. 1. For E-commerce website alwaysuse JPEG format, because thisformatprovideshigh-quality
resolutionimageswiththe smallestfile size.
2. Neveruse GIF format for large product image because there isnowayto optimize the size of
these images.If youwantto use these imagesyoucanuse themfor Thumbnailsor decorative
images.
3. You can use PNG format imagesas the alternate forboth GIF and JPED formates. You can use
these imagesfor large products, Thumbnails and also use as decorative images for your
website orblogpostbecause these imagesare highresolutionwithsmall file size.
3. Include a caption with your image
Captionsof imagesbehave like a URL and captionsare crawled
by the searchenginescrawler.If youare usingkeywordswithyourimage'scaptionthanif some using
keywordassociatedwithyourimage captionthantheywill findyourpage insearchenginestopresults.
If you are usingirrelevantimageswithandusingirrelevantcaptionsthanitwill increasethe bounce rate
of yourwebsite orblogandit will sendpoorsignalstothe Google searchengine orothersearchengines
aboutpoor contentand irrelevantimageswhichwill be acause to a decline of yourrankingnsearch
engine result.
4. Use Alt Textto maximize your accessibility
Alt Text somehowignoredby the search engines butIt
will alsohelpthe audiencetounderstandthe relevance of yourpostorcontentand alsoraise your
profile insearchenginesbyhelpingthe webcrawlersbettertounderstandyourimages.

3. Similarcaptionsandalttexthelpusto rank our webpagesor blogpostsinsearch engine results.
Best online tools for image optimization 2019
Toolsthat are usedtoresize the website orblogposts
imagesbyusingdifferentimage optimizationalgorithmsandthese algorithmsoptimize the all imagesin
such a way thattheyneverlose theirpixellevel orimage quality.
Here,are some bestonline image optimizationTools 2019 that youcan use to reduce the size of images
but withhigh-qualityimageresults.
1. JPEG Optimizer
2. Optimizilla
3. ImageOptim
4. Kraken.io
5. Compressnow

4. Conclusion
To get topresultsforour website orblogwe needtofocuson eachand everystepof
Searchengine optimizationwithproperimplementationtoachieve the results.
Image optimizationisa part of On-page SEO Techniqueswhichhelpusto rank inWebsearch engine
resultsincludingImage searchresultstoincrease of Searchengine rankingandboostourwebsite traffic
to generate the leadsandreduce the bounce rate.
Here you can checkour On-Page SEO Techniquesto improve your Rank in 2019.