Digital Marketing overview
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The document provides an introduction to digital marketing and search engine optimization (SEO). It discusses key terms like keywords, on-page optimization techniques like title tags and image alt text, and off-page optimization methods to build high-quality backlinks from article submissions, social sharing, and more. Keyword research tools are also listed, and keyword density and site maps are defined.
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- 2. INDEX • KEY WORD • ON PAGE OPTIMIZATION • OFF PAGE OPTIMIZATION
- 3. WHAT IS A KEYWORD? • The search terms y user in search enentered bgine is known as keyword. • Key word is heart of SEO • It must relate to our website
- 5. I. TITLE It contains 55 to 70 characters II. Meta description • it must contain 155 characters. • <meta name=“ description” content=“pace career is a practical training institute”> III. HEADINGS: • Using of H1, H2, H3 tags IV. Images: • all images should be CMS format • every image should use ALT tags . Other wise google will not accept v. User friendly: • the URL must be user friendly.
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- 7. • KEY WORD DENSITY: keyword density means how many times the keyword repeating in the description • Web master tool: it is google free master tool. To know crawling and indexing errors to submit website or web page to google search engine. • Site map: it contains the complete web page information and links
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- 9. OFF PAGE TECHNIQUES • Article submission • Image submission • Directory submission • Free classifieds • Question and answers • Word press releases • PDF submissions • PPT submissions • Blogging • Guest postings • Blog commenting • Forum submissions • Video submissions • Social sharing • Social book marking