In this presentation, I have explained about the tools using that you could do better reverse engineering of your competitor

1. REVERSE ENGINEERING
COMPETITORS BACKLINKS & KEYWORDS

2. WHO I AM?
• 6 years of SEO experience
• Have done SEO for Jewellery, Education, Fashion, SaaS,
Real Estate etc. sectors.
• Worked on Indian and international brands.
Social Handle:
https://www.linkedin.com/in/linkintomanish/
https://twitter.com/TweetInToManish
https://www.facebook.com/ManishSinghRajput007

3. REQUIRED TOOLS
 AHREFS
 SIMILARWEB
 MOZ
 EXCEL
 BULKL DA, PA & SPAM SCORE CHECKER
 https://spamscorechecker.net/
 https://linkgraph.io/bulk-da-checker/

4. TABLE OF CONTENTS
 Identifying the competitors
 Identifying the keywords competition
 Create backlinks database and filter them by category
 Identifying quality Guest/Sponsored blog opportunities
 How to check and filter spammy backlinks

5. IDENTIFYING THE COMPETITORS
 List of Ways:
 AHREFS keywords Explorer
 SimilarWeb Pro
 Google SERP

6. IDENTIFYING THE KEYWORDS COMPETITION
 List of Ways:
 AHREFS keywords Explorer
 Keyword Revealer

7. CREATING BACKLINKS DATABASE
 Formula:
 =IF(ISNUMBER(SEARCH("article",D2)),"Article",IF(ISNUMBER(SEARCH("directory"
,D2)),"Directory",IF(ISNUMBER(SEARCH("news",D2)),"PR",IF(ISNUMBER(SEARCH(
"wiki",D2)),"Wiki",IF(ISNUMBER(SEARCH("discount",D2)),"Discount",IF(ISNUMBE
R(SEARCH("coupon",D2)),"Coupon",IF(ISNUMBER(SEARCH("blogspot",D2)),"We
b 2.0",IF(ISNUMBER(SEARCH("wordpress",D2)),"Web
2.0",IF(ISNUMBER(SEARCH("wixsite",D2)),"Web
2.0",IF(ISNUMBER(SEARCH("geometry dash",G2)),"Commenting")))))))))
 Made by this: =IF(ISNUMBER(SEARCH("article",D2)),"Article",

8. GUEST/SPONSORED BLOG OPPORTUNITIES
 Check the below details:
 Domain Rating
 URL Rating
 Domain Authority
 Page Authority
 Spam Score
 Monthly Traffic & Engagement

9. FILTER SPAMMY BACKLINKS
 Check the below details:
 Domain Rating
 URL Rating
 Domain Authority
 Page Authority
 Spam Score
 Over optimized anchor tags

10. THANK YOU