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Seo
- 2. What is SEO? SEO is the act of modifying a website to increase its ranking in organic (vs paid), crawler-based listings of search engines. It is the art and science and magic of getting your website into the major search engines and directories.
- 3. How does SEOwork? Most search engines use software programs called spiders (also referred to as crawlers, robots, or bots). The spiders roam the web to search the content and index them in their databases. In search engine databases, Web pages are indexed on criteria such as keyword occurrence and link popularity Three types of search engines: 1. Crawler-based. Ex: Google. They use “spiders” to crawl the Web 2. Human-Powered. Ex: Yahoo! Depends on human submission 3. Hybrid. Ex: MSN Search. A combination of crawler and human
- 4. What does SEOsee? Spiders do not see a page like humans do, as it cannot describe an image, or tell you how pretty a site looks Instead, it looks at the HTML code and structures to make sense. Using a text browser, or disabling images and CSS are a good way of seeing your site through a search engines eyes.
- 5. Techniques for SEO White Hat: White hats tend to produce results that last a long time, it conforms to the search engines' guidelines and involves no deception. Black hat : It attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. Grey hat: This is in between black hat and white hat approaches where the methods employed avoid the site being penalized however do not act in producing the best content for users, rather entirely focused on improving search engine rankings.
- 6. Search Engine OptimizationProcess:
- 7. Ranking Factors On-Page FactorsOff-Page Factors Title tags <title> Header tags <h1> Description Content, ( Body text) <body> Quality Researched Keyword frequency & density Mobile crawl Link Popularity (“votes” for your site) – adds credibility paid Quality Social Spam History authority
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