SlideShare a Scribd company logo
Submitted By
Utkarsh Goyal
Submitted To
Abhilasha Dixit
Revenue
Revenue is the amount of money that a company actually receives
during a specific period, including discounts and deductions for
returned merchandise. It is the "top line" or "gross income" figure
from which costs are subtracted to determine net income.
It consists of following three types.
Revenue
Total Revenue
Average
Revenue
Marginal
Revenue
Concept of Revenue
Total Revenue => Total Revenue refers to total receipts from the sale of
a given quantity of a commodity. It is the total income of a firm. Total
revenue is obtained by multiplying the quantity of the commodity sold
with the price of the commodity.
Total Revenue = Quantity × Price
Average Revenue => Average revenue refers to the revenue obtained by
the seller by selling the per unit commodity.
It is obtained by dividing the total revenue by total output.
Average Revenue = Total Revenue/Quantity
AR refers to the rate at which output is sold. Accordingly AR is nothing
but price of the product.
Marginal Revenue => Marginal revenue is the net revenue obtained by
selling an additional unit of the commodity. It is the addition made to the
total revenue by selling one more unit of the good. In algebraic terms,
marginal revenue is the net addition to the total revenue by selling n units of
a commodity instead of n – 1.
Change in Total Revenue TR
Change in Quantity Sold TQ
MR = =
Example: Imperfect competition
Output
Q
Average
Revenue
(Price)
Total Revenue
TR = AR X Q
Marginal Revenue
MR =TR(n) - TR(n-1)
1 10 10 -
2 9 18 8
3 8 24 6
4 7 28 4
5 6 30 2
6 5 30 0
7 4 28 -2
8 3 24 -4
9 2 18 -6
10 1 10 -8
Relationship between Total, Average and Marginal Revenue.
Imperfect competition
-10
-5
0
5
10
15
1 2 3 4 5 6 7 8 9 10
AR
MR
0
10
20
30
40
1 2 3 4 5 6 7 8 9 10
TR
P
R
I
C
E
P
R
I
C
E
Example: Perfect competition
Output
Q
Average
Revenue
(Price)
Total Revenue
TR = AR X Q
Marginal Revenue
MR =TR(n) - TR(n-
1)
1 10 10 -
2 10 20 10
3 10 30 10
4 10 40 10
5 10 50 10
6 10 60 10
7 10 70 10
8 10 80 10
9 10 90 10
10 10 100 10
Relationship between Total, Average and Marginal Revenue.
Perfect competition
0
2
4
6
8
10
12
1 2 3 4 5 6 7 8 9 10
AR
MR
0
20
40
60
80
100
120
1 2 3 4 5 6 7 8 9 10
TR
P
R
I
C
E
P
R
I
C
E
Revenue.pdf

More Related Content

Similar to Revenue.pdf

BREAK-EVEN ANALYSIS
BREAK-EVEN ANALYSISBREAK-EVEN ANALYSIS
BREAK-EVEN ANALYSIS
Asrar Mohd
 
COST-VOLUME-PROFIT (CVP) ANALYSIS
COST-VOLUME-PROFIT (CVP) ANALYSISCOST-VOLUME-PROFIT (CVP) ANALYSIS
COST-VOLUME-PROFIT (CVP) ANALYSIS
shewit
 
Profit Maximization
Profit MaximizationProfit Maximization
Profit Maximization
Eastern New Mexico University
 
Perfect competition iimm
Perfect competition iimmPerfect competition iimm
Perfect competition iimm
Deepak Kesharwani
 
Break even (2)
Break even (2)Break even (2)
Break even (2)
praveenappy
 
Business economics cost analysis
Business economics   cost analysisBusiness economics   cost analysis
Business economics cost analysis
Rachit Walia
 
Revenues and revenue curves
Revenues and revenue curvesRevenues and revenue curves
Revenues and revenue curves
Rigel Saving & Credit Cooperative Limited
 
Profit maximization and perfect competition
Profit maximization and perfect competitionProfit maximization and perfect competition
Profit maximization and perfect competition
javeria gul
 
DOC-20221129-WA0004cot an work aacounting ppt foile for becom and mocm..pptx
DOC-20221129-WA0004cot an work aacounting ppt foile for becom and mocm..pptxDOC-20221129-WA0004cot an work aacounting ppt foile for becom and mocm..pptx
DOC-20221129-WA0004cot an work aacounting ppt foile for becom and mocm..pptx
SomnathDike1
 
Market Structures.pptx
Market Structures.pptxMarket Structures.pptx
Market Structures.pptx
JashChhabria1
 
Revenue (eco bms sem 1)
Revenue (eco bms sem 1)Revenue (eco bms sem 1)
Revenue (eco bms sem 1)
Daksh Bapna
 
Fundamentals of EconomicsA. Profit MaximizationProfit Maximi.docx
Fundamentals of EconomicsA. Profit MaximizationProfit Maximi.docxFundamentals of EconomicsA. Profit MaximizationProfit Maximi.docx
Fundamentals of EconomicsA. Profit MaximizationProfit Maximi.docx
budbarber38650
 
Chemical process economics
Chemical process economicsChemical process economics
Chemical process economics
nonstate
 
Chap5
Chap5Chap5
Chap5
Shu Shin
 
Chap5
Chap5Chap5
Chap5
Shu Shin
 
Economics Perfect Market Competition
Economics Perfect Market CompetitionEconomics Perfect Market Competition
Economics Perfect Market Competition
Anshuman Singh
 
Break Even Analysis
Break Even AnalysisBreak Even Analysis
Break Even Analysis
Rahat Inayat Ali
 
Revenue and BEA additional of ecoconomy.pptx
Revenue and BEA additional of ecoconomy.pptxRevenue and BEA additional of ecoconomy.pptx
Revenue and BEA additional of ecoconomy.pptx
nickthakur2
 
Revenue
RevenueRevenue
Revenue
Pinank Vora
 
Break Even Analysis
Break Even AnalysisBreak Even Analysis
Break Even Analysis
Nikhil Das
 

Similar to Revenue.pdf (20)

BREAK-EVEN ANALYSIS
BREAK-EVEN ANALYSISBREAK-EVEN ANALYSIS
BREAK-EVEN ANALYSIS
 
COST-VOLUME-PROFIT (CVP) ANALYSIS
COST-VOLUME-PROFIT (CVP) ANALYSISCOST-VOLUME-PROFIT (CVP) ANALYSIS
COST-VOLUME-PROFIT (CVP) ANALYSIS
 
Profit Maximization
Profit MaximizationProfit Maximization
Profit Maximization
 
Perfect competition iimm
Perfect competition iimmPerfect competition iimm
Perfect competition iimm
 
Break even (2)
Break even (2)Break even (2)
Break even (2)
 
Business economics cost analysis
Business economics   cost analysisBusiness economics   cost analysis
Business economics cost analysis
 
Revenues and revenue curves
Revenues and revenue curvesRevenues and revenue curves
Revenues and revenue curves
 
Profit maximization and perfect competition
Profit maximization and perfect competitionProfit maximization and perfect competition
Profit maximization and perfect competition
 
DOC-20221129-WA0004cot an work aacounting ppt foile for becom and mocm..pptx
DOC-20221129-WA0004cot an work aacounting ppt foile for becom and mocm..pptxDOC-20221129-WA0004cot an work aacounting ppt foile for becom and mocm..pptx
DOC-20221129-WA0004cot an work aacounting ppt foile for becom and mocm..pptx
 
Market Structures.pptx
Market Structures.pptxMarket Structures.pptx
Market Structures.pptx
 
Revenue (eco bms sem 1)
Revenue (eco bms sem 1)Revenue (eco bms sem 1)
Revenue (eco bms sem 1)
 
Fundamentals of EconomicsA. Profit MaximizationProfit Maximi.docx
Fundamentals of EconomicsA. Profit MaximizationProfit Maximi.docxFundamentals of EconomicsA. Profit MaximizationProfit Maximi.docx
Fundamentals of EconomicsA. Profit MaximizationProfit Maximi.docx
 
Chemical process economics
Chemical process economicsChemical process economics
Chemical process economics
 
Chap5
Chap5Chap5
Chap5
 
Chap5
Chap5Chap5
Chap5
 
Economics Perfect Market Competition
Economics Perfect Market CompetitionEconomics Perfect Market Competition
Economics Perfect Market Competition
 
Break Even Analysis
Break Even AnalysisBreak Even Analysis
Break Even Analysis
 
Revenue and BEA additional of ecoconomy.pptx
Revenue and BEA additional of ecoconomy.pptxRevenue and BEA additional of ecoconomy.pptx
Revenue and BEA additional of ecoconomy.pptx
 
Revenue
RevenueRevenue
Revenue
 
Break Even Analysis
Break Even AnalysisBreak Even Analysis
Break Even Analysis
 

Recently uploaded

How MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdfHow MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdf
MJ Global
 
Income Tax exemption for Start up : Section 80 IAC
Income Tax  exemption for Start up : Section 80 IACIncome Tax  exemption for Start up : Section 80 IAC
Income Tax exemption for Start up : Section 80 IAC
CA Dr. Prithvi Ranjan Parhi
 
Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024
Top Forex Brokers Review
 
BeMetals Investor Presentation_June 1, 2024.pdf
BeMetals Investor Presentation_June 1, 2024.pdfBeMetals Investor Presentation_June 1, 2024.pdf
BeMetals Investor Presentation_June 1, 2024.pdf
DerekIwanaka1
 
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesEvent Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Holger Mueller
 
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
APCO
 
Part 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 SlowdownPart 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 Slowdown
jeffkluth1
 
Easily Verify Compliance and Security with Binance KYC
Easily Verify Compliance and Security with Binance KYCEasily Verify Compliance and Security with Binance KYC
Easily Verify Compliance and Security with Binance KYC
Any kyc Account
 
amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
marketing317746
 
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel ChartSatta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your TasteZodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
my Pandit
 
Business storytelling: key ingredients to a story
Business storytelling: key ingredients to a storyBusiness storytelling: key ingredients to a story
Business storytelling: key ingredients to a story
Alexandra Fulford
 
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
SOFTTECHHUB
 
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfThe 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
thesiliconleaders
 
3 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 20243 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 2024
SEOSMMEARTH
 
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Neil Horowitz
 
2022 Vintage Roman Numerals Men Rings
2022 Vintage Roman  Numerals  Men  Rings2022 Vintage Roman  Numerals  Men  Rings
2022 Vintage Roman Numerals Men Rings
aragme
 
Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024
FelixPerez547899
 
Mastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnapMastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnap
Norma Mushkat Gaffin
 
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationInnovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Operational Excellence Consulting
 

Recently uploaded (20)

How MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdfHow MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdf
 
Income Tax exemption for Start up : Section 80 IAC
Income Tax  exemption for Start up : Section 80 IACIncome Tax  exemption for Start up : Section 80 IAC
Income Tax exemption for Start up : Section 80 IAC
 
Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024
 
BeMetals Investor Presentation_June 1, 2024.pdf
BeMetals Investor Presentation_June 1, 2024.pdfBeMetals Investor Presentation_June 1, 2024.pdf
BeMetals Investor Presentation_June 1, 2024.pdf
 
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesEvent Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
 
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
 
Part 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 SlowdownPart 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 Slowdown
 
Easily Verify Compliance and Security with Binance KYC
Easily Verify Compliance and Security with Binance KYCEasily Verify Compliance and Security with Binance KYC
Easily Verify Compliance and Security with Binance KYC
 
amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
 
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel ChartSatta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
 
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your TasteZodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
 
Business storytelling: key ingredients to a story
Business storytelling: key ingredients to a storyBusiness storytelling: key ingredients to a story
Business storytelling: key ingredients to a story
 
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
 
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfThe 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
 
3 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 20243 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 2024
 
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
 
2022 Vintage Roman Numerals Men Rings
2022 Vintage Roman  Numerals  Men  Rings2022 Vintage Roman  Numerals  Men  Rings
2022 Vintage Roman Numerals Men Rings
 
Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024
 
Mastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnapMastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnap
 
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationInnovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & Innovation
 

Revenue.pdf

  • 2. Revenue Revenue is the amount of money that a company actually receives during a specific period, including discounts and deductions for returned merchandise. It is the "top line" or "gross income" figure from which costs are subtracted to determine net income. It consists of following three types. Revenue Total Revenue Average Revenue Marginal Revenue
  • 3. Concept of Revenue Total Revenue => Total Revenue refers to total receipts from the sale of a given quantity of a commodity. It is the total income of a firm. Total revenue is obtained by multiplying the quantity of the commodity sold with the price of the commodity. Total Revenue = Quantity × Price Average Revenue => Average revenue refers to the revenue obtained by the seller by selling the per unit commodity. It is obtained by dividing the total revenue by total output. Average Revenue = Total Revenue/Quantity AR refers to the rate at which output is sold. Accordingly AR is nothing but price of the product.
  • 4. Marginal Revenue => Marginal revenue is the net revenue obtained by selling an additional unit of the commodity. It is the addition made to the total revenue by selling one more unit of the good. In algebraic terms, marginal revenue is the net addition to the total revenue by selling n units of a commodity instead of n – 1. Change in Total Revenue TR Change in Quantity Sold TQ MR = =
  • 5. Example: Imperfect competition Output Q Average Revenue (Price) Total Revenue TR = AR X Q Marginal Revenue MR =TR(n) - TR(n-1) 1 10 10 - 2 9 18 8 3 8 24 6 4 7 28 4 5 6 30 2 6 5 30 0 7 4 28 -2 8 3 24 -4 9 2 18 -6 10 1 10 -8
  • 6. Relationship between Total, Average and Marginal Revenue. Imperfect competition -10 -5 0 5 10 15 1 2 3 4 5 6 7 8 9 10 AR MR 0 10 20 30 40 1 2 3 4 5 6 7 8 9 10 TR P R I C E P R I C E
  • 7. Example: Perfect competition Output Q Average Revenue (Price) Total Revenue TR = AR X Q Marginal Revenue MR =TR(n) - TR(n- 1) 1 10 10 - 2 10 20 10 3 10 30 10 4 10 40 10 5 10 50 10 6 10 60 10 7 10 70 10 8 10 80 10 9 10 90 10 10 10 100 10
  • 8. Relationship between Total, Average and Marginal Revenue. Perfect competition 0 2 4 6 8 10 12 1 2 3 4 5 6 7 8 9 10 AR MR 0 20 40 60 80 100 120 1 2 3 4 5 6 7 8 9 10 TR P R I C E P R I C E