We Deliver Healthy Co. is a food delivery service that provides healthy meals and is currently below its customer goal. Its 2020 marketing strategy includes: 1) Targeting 26-45 year old professionals to advertise healthy, calorie-counted meals through online and offline advertising. 2) Widening delivery to a 150-mile radius of Beaufort or adding customer pickup points. 3) Creating an online store and mobile app to allow online ordering. The timeline has Q1 focusing on marketing materials, Q2 partnering with delivery companies, Q3 launching the online platforms, and Q4 measuring results. The marketing team will implement this strategy to increase customers and sales.

1. WE DELIVER
HEALTHY CO.
2 0 2 0 M A R K E T I N G S T R A T E G Y

2. W E D E L I V E R H E A L T H Y . C O
WHAT IS WE DELIVER
HEALTHY CO. ?
We Deliver Healthy Co. is a food delivery
service of healthy packed meals.
We deliver breakfast, lunch and dinner
based on your chosen number of calories.

3. W E D E L I V E R H E A L T H Y . C O
THE SITUATION
1,000
We are currently at 1k customers
per week, which is below the initial
goal of 2,000 customers per week.
2,000
To provide software development
services and products, which
deliver commercial benefits.

4. OUR 2020 GOAL
W E D E L I V E R H E A L T H Y . C O
To reach a 100% increase in our
number of customers per week.
0
10
20
30
40
50
Jan Feb Mar Apr May Jun Jul Aug Sep Oct

5. DEMOGRAPHICS OF
CURRENT CUSTOMERS
W E D E L I V E R H E A L T H Y . C O
Male and female customers,
18 - 25 years old
01
Mostly employed, only 10% are
undergrad or unemployed
02
Lives or works within the 15-mile
radius of our Beaufort kitchen
02

6. W E D E L I V E R H E A L T H Y . C O
MARKETING
STRATEGY #1
Target customers in the 26 - 45 age
range to include professionals and
household decision makers by
advertising the benefits of healthy and
calorie-counted meals via offline and
online means.

7. W E D E L I V E R H E A L T H Y . C O
MARKETING
STRATEGY #2
Widen the reach of our delivery services
to 150-mile radius
of Beaufort.
Another solution is to provide
convenient and strategic points for
customer pickup.
0
10
20
30
40
50
Jan Feb Mar Apr May
0
10
20
30
40
Jan Feb Mar Apr May

8. W E D E L I V E R H E A L T H Y . C O
MARKETING
STRATEGY #3
Make ordering possible online via
an online store and a mobile app
benefits of healthy.
Another solution is to provide
convenient and strategic points for
customer pickup.

9. W E D E L I V E R H E A L T H Y . C O
TIMELINE OF
MARKETING
ACTIVITIES
Q1
Distribute marketing
materials offline & online
Q2
Tap third party delivery
companies
Q3
Set to live online store
and application
Q4
Measurement and
assessment
Our sales for this start-up period
are growing from $10,000 per
month at the beginning retainer
business from our founding
partner, with existing clients to
$110,000 next spring.

10. W E D E L I V E R H E A L T H Y . C O
MARKETING TEAM
Natalie Smithson
Marketing Head
Catherine Williams
Markerting Assistant
Bernard Fitzgerald
Creatives